Article by HAWK MIKADO
Special Thanks: This magazine would not have been possible without the following people: Our Team: Jane Amora John Amora Jonah Bocabo Omar Buscato John Paul Cabrera Anjie Demasco Noelene Delos Reyes Russ Enriquez Joe Freeman Aubrey Gestoso John Roca John Villanueva Terri Levine for your warmth and encouragement when we were on the ropes. Jeremy Wenger for the laughs and lifting our spirits when we hit our wall. Michael Dantu for your guidance on making sure this magazine was the highest print quality. Our Feedback Team for helping us make those last minute improvements. And to our family who has always supported us in all our endeavors big and small. And to you, our readers who are FunnelHackers at Heart.
04
JANUARY 2017
FUNNEL MAGAZINE
WELCOME FROM OUR PUBLISHER Hey, this is Hawk Mikado, publisher of Funnel Magazine and I have a special message for you. First of all, thank you so much for choosing to read Funnel Magazine and getting our very first edition. This publication is truly something special, just for you, and we want to make sure that you’re getting the most out of building, creating, and expanding your funnels. The things you’re going to read in our magazine are going to give you some powerful ideas. I want you to bear in mind that they work for the person that is currently using them. It’s working in that industry, in that niche, for those people’s clients. That doesn’t mean that it’s going to work for you, but that also doesn’t mean that it’s not going to work for you. I want you to take each one of these concepts and ask yourself one simple question. Is this going to work for my company and me? If
you think it will, then I want you to take it, and I want you to run with it. I want you to take the idea and split test the shit out of it because as long as you’re split testing, you can never go wrong. As you read the magazine, you can use the strategies, tactics, and tools as you design, split test, and increase your conversions with your funnel. If you decrease your conversions, you’re going to throw that idea out the window and try the next thing. If you increase it, you’re going to throw out whatever was there before and try something new and see if you can start to increase the conversions from that point forward. Just like Thomas Edison in his lab, no experiment is a faliure because it still brings you one step closer to your goal.
