Audio-Technica Analogue Project

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Hideo Matsushita (1919 – 2013) Founder Analogue Spread Final.indd 2

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HISTORY Launched in 1963, the AT1 phono cartridge was Audio-Technica’s first product. It was manufactured in a one room, first floor factory, but the company quickly outgrew these humble beginnings and by the mid 70’s had expanded rapidly to become the largest manufacturer of phono cartridges in the world!

Since then Audio-Technica has never ceased to innovate – not only with phono cartridges, but also with two of the most important elements in the audio chain: microphones and headphones.

These two transducers, along with speakers, are arguably the most important link between any electro acoustic technology and the sound we hear or produce.

Audio-Technica designs microphones to capture audio in its original acoustic form and headphones to reproduce that audio.

The following pages feature a small selection of Audio-Technica products. When you use them you will rediscover, or discover for the first time, something unique, something that can’t be written in technical specifications : a level of emotion that will instantly capture.

This is not only due to the nature of analogue technology, but to the purity and the musicality of Audio-Technica cartridges, microphones and headphones. It’s born from the passion of Audio-Technica’s design engineers who in turn benefit from over 50 years of technology heritage.

Thank you for your interest in Audio-Technica products. Hopefully many thousands of hours of pure listening pleasure lie ahead.

To learn more about the Audio-Technica range please go to audio-technica.com.au or connect with us on all social media platforms.

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TURNTABLES Building on its analogue legacy of phonograph cartridges and tone arms, Audio-Technica now offers a comprehensive turntable range. From the traditional to the minimal, Audio-Technica turntables are born from dedication to reveal the feel and emotion of great music.

LP5

A sleek balance of technology and design, the contemporary lines of the LP5 grace any home. Built on a heavyweight foundation with a powerful direct drive motor, the LP5 pays tribute to the classic Audio-Technica tone arms of the 1960s and 70s with an elegant J-shaped model which helps minimise tracking errors. RRP $799 Direct-drive high-torque motor 33/45 RPM Built-in phono pre-amplifier Fitted with exclusive AT95EX cartridge USB connectivity J-shaped tonearm

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LP60BT

Exclusive Colour Options:

Cut the cord, keep the vinyl. Blending the vinyl experience with convenience, the LP60BT utilises Bluetooth technology to allow you to connect to your wireless speakers or headphones. RRP $299 Full automatic playback

Bluetooth connectivity

Built-in phono pre-amplifier

Pairs with up to 8 compatible devices

LP120USB

Exclusive Colour Options:

Comprehensively equipped for every vinyl lover whether you’re a listener, a performing DJ or if you’re just digitalising your LPs or sampling sounds for a music project the LP120USB has the feature set for you. RRP $599 Direct-drive high-torque motor Cast aluminium platter

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33/45/78 RPM

Built-in phono pre-amplifier

USB connectivity

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CARTRIDGES That instant when a needle touches vinyl is perhaps the definitive sound of analogue, it’s a connection that Audio-Technica proudly claim as their own. It was the starting point for the company in 1963 and remains central to everything that has come since. In 2016 Audio-Technica is still pushing the boundaries with a very comprehensive cartridge line-up (a couple of examples below) and the introduction of the remarkable ART1000.

OC9/III

Originally launched in the market in 1987, the OC9 has undergone a number of reincarnations to adapt to the way we listen to music. With a refined stylus tip, cantilever and magnetic circuitry, the OC9/III embodies everything that is great in Audio-Technica cartridges. RRP $799 Special line contact stylus

“VC mould” design

Dual moving coil

PCOCC wire

Solid boron cantilever

AT 9 5 E

Dual magnet design Elliptical stylus Alloy tube cantilever RRP $59.95

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AT 1 2 0 E B

A-T vector aligned dual magnet Nude shank elliptical stylus Para-toroidal coils RRP $199

AT 4 4 0 M L a

MicroLine™ diamond Dual moving magnet cartridge Para-toroidal coil circuit RRP $299

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ART1000

Direct power, or placing moving coils directly on top of the stylus tip, is perhaps the holy grail of cartridge design. Although a theoretical ideal it was considered impossible for quantity manufacture. Now the passion, persistence and obsession of Audio-Technica’s engineers has resulted in the remarkable ART1000. Its coils are in such close proximity to the stylus tip that it can vividly render even the most subtle sonic details.

It’s a big step in the increments toward pure audio reproduction and of course it’s a level of engineering and handcraftsmanship that comes at a price. But those pursuing audio perfection will be happy to know that the Audio-Technica cartridge engineering team shares your magnificent obsession! RRP $6,999 Handcrafted in Japan

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Direct Power System

Lightweight solid boron cantilever

Titanium body

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MONITORING Audio-Technica’s critically acclaimed professional headphones are renowned for their acoustic accuracy, tonality and balance. As a result they have set a benchmark for the studio and beyond.

R70x The M70x and R70x are the closed back and open back flagship models in the professional headphone line-up. R70x offers superb clarity, natural sound reproduction, and an exceptionally spacious sound-stage. RRP $499 Acoustically transparent housings

Breathable fabric earpads

Supportive wing support system

Detachable Y cable

E70 Introduced to meet the demands of professionals on the go and on the stage, the E70 takes the lead in AudioTechnicas’ IEM range. Designed for high performance and durability, they are the perfect choice for monitoring live or in the studio. RRP $699 Three balanced armature drivers

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Maximum isolation

Detachable cables

Carrying case included

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M50x

Exclusive Colour Options:

The versatility and performance of the M50x has garnered a cult following among engineers, audiophiles and gamers. The price and quality of these headphones have made it one of the most popular Audio-Technica products to date. RRP $249 45mm drivers Circumaural closed-backdesign Collapsible portable design

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90° swivelling earcups

3 detachable cables

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TRAVEL Today we’re moving faster than ever and to meet this pace there’s an idea that we need to sacrifice quality. Audio-Technica believe that high fidelity sound doesn’t have to end at your door step – it can also be mobile. The MSR7 and SR5 headphone ranges were designed to meet this challenge. Borrowing the superior sound signature from the Mx-series, AudioTechnica’s latest range offers portability and convenience with Hi-Res Audio reproduction.

MSR7NC

Unites Hi-Res with noise cancelling making it the perfect travel companion. Silence the world with active noise-cancellation and truly immerse yourself in the music, no matter where you are, or how you choose to get there. RRP $549 Hi-Res Audio reproduction Active noise-cancellation Airline adapter Hard case exclusive to Australia

MSR7

Rechargeable battery with 30hrs use

Exclusive Colour Options:

Professional grade sound with stylish design. The MSR7 was built to give listeners control over the quality of their music by offering a headphone with Hi-Res Audio reproduction, while ensuring great quality sound across all devices and services. RRP $349 Hi-Res Audio Reproduction

Memory foam ear pads

Smartphone cable included

SR5BT

No strings attached. Audio-Technica offers more choice than ever with the option of Hi-Res Audio Reproduction and Bluetooth capability. You can even pair your SR5BT to the LP60BT turntable. RRP $369 Hi-Res Audio reproduction

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Bluetooth capability

Pairs with up to 8 compatible devices

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HIGH FIDELITY You’re the most critical listener. The one who can find the little treasures buried deep in the mix.

For more than fifty years Audio-Technica has relentlessly pursued the perfect sound by combining the best quality materials with skillful engineering and hand craftsmanship. The result is an ultrapremium range for the most discriminating music lovers.

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W1000Z “Maestoso” 11th generation of the prized W Series – “Maestoso” - is aided by the unique texture and sonic qualities of pure teak, one of the three most precious woods in the world. These headphones deliver warm, resplendent audio, aided by the wood’s ability to reflect thick, natural bass sound. RRP $899 High-Res audio reproduction 100% teak earcups High quality OFC-7N voice coils Double air damping system Large aperture 53mm drivers 3D wing support system

AD2000X

Feather-light and incredibly comfortable, the AD2000X combines superior vocal and instrumental reproduction with the soundstage of an open-back ear cup design. It all adds up to hours of stunning audio in supreme comfort. RRP $999 Open-air housing

Large aperture 53mm drivers

Vibration proof housing

Large aperture 53mm drivers

3D wing support system

HA5050H

An engineering masterpiece driven by musical passion, the HA5050H combines a valve preamplifier stage with a distortion-free Class A bipolar transistor power amplifier stage. And because different types of headphones have their own character and sonic signature, the HA5050H offers four different output impedances to deliver the perfect match-up. RRP $8,999 Eight headphone jacks with four different output impedances (0.1, 33, 82 and 120 ohms) Two digital inputs

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Tube powered preamplifier

Class A power amplification

Two analogue inputs

Built in high end DAC

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STUDIO RECORDING Audio-Technica’s studio condensers deliver a remarkably musical high-fidelity performance, with profound realism and depth, presence and purity of sound. With a solution for every instrument, voice and location, no task is too difficult or ensemble too grand.

AT 5 0 4 0

Designed as a first-choice vocal microphone, the AT5040 cardioid condenser melds four ultra-thin rectangular diaphragms to create Audio-Technica’s largest element ever, with a combined surface area twice that of a standard one-inch circular diaphragm. With this unique capsule configuration the AT5040 delivers all the benefits of a large diaphragm without slowing the transient response. The result is exquisite purity of sound.

RRP $3,999 Four rectangular diaphragms High-SPL capability Extended frequency response Hand assembled Elegant aluminium and brass housing Includes custom shock mount

AT 5 0 4 5 Offering the sound and performance of a large diaphragm studio condenser microphone in a small and elegant form factor – the AT5045 provides pure, realistic sound quality, ideal for overheads or acoustic instruments. RRP $1,999 Side-address

Transformer coupled output

Innovative isolation clamp

Advanced internal shock mount

Available as a pair

AT 4 0 5 0 Our classic large diaphragm condenser microphone with switchable polar patterns and a clear, rich sound. The AT4050 is your ‘desert island’ mic, capable of both live and studio use with accurate vocal and instrument sound reproduction. RRP $999 Dual-diaphragm capsule Transformer free circuitry

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Switchable polar patterns: omni, cardioid, figure-of-eight Includes custom shock mount

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HOME RECORDING A microphone is only as good as its capsule and no one sweats capsule design like Audio-Technica. AT20 Series microphones are renowned for their quality, durability and consistency - largely because their capsules are hand punched at the company’s high-tech clean room factory in Machida, Tokyo. Every performance and every recording deserves to be special. With AT20 Series you’re already on the way.

AT 2 0 2 0

Exclusive Colour Options:

With its rugged construction, sonic quality and versatility the AT2020 is a step apart from other mics in its class and consequently has become a world standard in affordable side-address studio condensers. RRP $149 Cardioid

Dynamic range

Rugged construction

Includes threaded stand mount and pouch

AT 2 0 2 0 U S B +

Exclusive Colour Options:

Don’t limit yourself to the studio. With added USB functionality, plug the AT2020USB+ straight into your computer or device to easily record any audio source with your favourite recording software. RRP $249 USB output

Compatible with Windows and Mac OS X

Headphone jack with volume control

AT 2 0 5 0 With its switchable polar pattern the AT2050 is a go-to mic for studio and live sound use on vocals, piano, strings, drum overheads, guitar amps, and more. Its dual large diaphragms are gold-vaporized and aged to achieve consistent characteristics over years of use. RRP $449 Three polar patterns: omni, cardioid, figure-of-eight

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Large diaphragm

Includes shock mount

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ANALOGUE

A stylus meeting a record. The seconds passing on an old grandfather clock.

These are both simple analogue actions that evoke emotion, thought and sound.

A cartridge assembled by hand. The pressing of a microphone capsule.

These products are used to create emotion, thought and sound.

Thank you for taking the time to explore the analogue world with us and to learn about some of Audio-Technica’s contributions.

We welcome you to stay up to date with the “Analogue Project” by following online: audio-technica.com.au facebook.com/audiotechnicaau instagram.com/audiotechnicaau

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