SOCIAL MEDIA & INVESTOR RELATIONS
Investor Relations
Why Social Media?
build relationships communicate
perception fewer reporters
exposure
share content
declining research coverage
With fewer and fewer sell-side analysts, coverage is increasingly difficult to come by STRONG PERSONAL BRANDS
88% of TSX Venture listed issuers do not have any analyst coverage
40% of TXS listed issuers do not have any analyst coverage
The audience is growing and is still largely untapped by public companies.
80%
of adults of all ages now use social media
57%
of social media users are 35+
The fastest growing demographic in social networking is adults 35 and older Sources: Forrester Research
Driving Adoption STRONG PERSONAL BRANDS
Today's investors want to be more informed than ever when making their buy, sell and hold decisions. Not surprisingly, more and more investors are turning to the web for their information. And, they are using social media to listen to what other investors are saying about an issuer.
50%
Of U.S. Based investors & analysts have used social media to research an investment decision.
63%
Expect social media to play an increasingly important role in investment decisionsin the future.
Source: Brunswick Group
62%
Of Registred Investment Advisors believe social media will have lasting impact on their industry
42 % use LinkedIn to connect with clients and prospects as well as each other
Source: Rydex|SGI AdvisorBenchmarking
If planned and implemented correctly, social media can be highly effective for attracting new audiences to your investment story.
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