Social Media And Investors

SOCIAL MEDIA & INVESTOR RELATIONS

Investor Relations

Why Social Media?

build relationships communicate

perception fewer reporters

exposure

share content

declining research coverage

With fewer and fewer sell-side analysts, coverage is increasingly difficult to come by STRONG PERSONAL BRANDS

88% of TSX Venture listed issuers do not have any analyst coverage

40% of TXS listed issuers do not have any analyst coverage

The audience is growing and is still largely untapped by public companies.

80%

of adults of all ages now use social media

57%

of social media users are 35+

The fastest growing demographic in social networking is adults 35 and older Sources: Forrester Research

Driving Adoption STRONG PERSONAL BRANDS

Today's investors want to be more informed than ever when making their buy, sell and hold decisions.

Not surprisingly, more and more investors are turning to the web for their information.

And, they are using social media to listen to what other investors are saying about an issuer.

50%

Of U.S. Based investors & analysts have used social media to research an investment decision.

63%

Expect social media to play an increasingly important role in investment decisionsin the future.

Source: Brunswick Group

62%

Of Registred Investment Advisors believe social media will have lasting impact on their industry

42 % use LinkedIn to connect with clients and prospects as well as each other

Source: Rydex|SGI AdvisorBenchmarking

If planned and implemented correctly, social media can be highly effective for attracting new audiences to your investment story.

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