BRAND YOU 速
INTRO TO
PERSONAL BRANDING
A BIT ABOUT
A LOGO IS YOUR VISUAL IDENTITY
BUT A BRAND IS NOT A LOGO
A
BRAND IS A COLLECTION OF
PERCEPTIONS IN
THE MIND OF A CONSUMER.
BRANDS ARE BORN OF
EXPERIENCE AND REFLECT
REPUTATION
NONE OF THESE ORGANIZATIONS TREAT THEIR BRAND AS AN AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY DIFFERENTIATOR.
BUT THOSE ARE CONSUMERS BRANDS NOT PEOPLE.
PERSONAL BRANDS ALLOW INDIVIDUALS TO DIFFERENTIATE THEMSELVES BY CONSISTENTLY ARTICULATING AND LEVERAGING THEIR UNIQUE VALUE PROPOSITION.
WE ARE ALL BRANDS
IF YOU’RE NOT BRANDING YOURSELF, YOU CAN BE ASSURED THAT OTHERS ARE DOING IT FOR YOU.
HAVE AN IDEA.
BRAND YOU 速 GET YOUR FUTURE ID
AND JUST BEING GOOD ISN’T GOOD ENOUGH
A LESSON FROM THE KITCHEN
THE KITCHEN (THE CRAFT/WHAT YOU KNOW)
THE DINING ROOM (THE DELIVERY/HOW YOU SHARE IT)
WE’RE ALL IN THE CONTENT BUSINESS
GETTING GETTING TACTICAL
WHY EMPLOYERS SHOULD CARE STRONG PERSONAL BRANDS ADD VALUE TO CORPORATE BRANDS!
• • • • •
PUBLICITY AND VISIBILITY BUILD ORGANIZATIONAL CREDIBILITY INCREASED ENGAGEMENT LEVELS EXPANDS INFLUENCE HUMAN CONNECTION TO THE ORGANIZATION
5 QUESTIONS QUESTION QUESTION QUESTION QUESTION QUESTION
#1 #2 #3 #4 #5
WHAT WHAT WHAT WHAT WHAT
ARE YOUR GOALS? DO YOU VALUE? ARE YOU PASSIONATE ABOUT? MOTIVATES YOU? MAKES YOU REMARKABLE?
5 RULES RULE RULE RULE RULE RULE
#1 #2 #3 #4 #5
BE BE BE BE BE
DILIGENT CONSISTENT RELEVANT INTERESTING YOURSELF
5 STEPS BUILDING LASTING, EFFECTIVE PERSONAL BRANDS TAKES TIME AND THERE IS NO ONE-SIZE-FITS-ALL PROCESS.
STEP STEP STEP STEP STEP
#1 #2 #3 #4 #5
TAKE INVENTORY DEVELOP A (BRAND) PLAN CRAFT YOUR IDENTITY CHOOSE THE RIGHT TOOLS AND CHANNELS MEASURE AND REPEAT
TOOLS AND CHANNELS YOU HAVE TO USE THEM TO UNDERSTAND THEM • • • • • •
WEB SITES BLOGS/MICRO-BLOGS SOCIAL NETWORKS (FACEBOOK, LINKED-IN,TWITTER) EVENTS (CREATE YOUR OWN OR HIJACK ONE) OFF-LINE AND ALTERNATE PUBLISHING THE MEDIA
DON’T FORGET TO • • • • • •
MAKE YOURSELF FINDABLE CONNECT EVERYTHING CULTIVATE RELATIONSHIPS W/THE PRESS, COMPETITORS, NON-PROFITS, ETC. DONATE YOUR EXPERTISE TO A CAUSE DEVELOP A VISIBLE PLATFORM START AND JOIN CONVERSATIONS
BRAND YOU 速
E-mail: Web:
futureid@lostile.hu futureid.eu