Insight and inspir ation from the GLOBAL DESIGN industry
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Computer Ar ts Colle ction is an exciting six-part annual series of in-depth guides from the makers of Computer Ar ts, packe d with insight and inspiration from the global design industr y. With 200 pages ever y eight we eks, it ’s your essential guide to the c ore topics of graphic design, t y p ography, illustration, branding , photography and adver tising – and the p er fe c t addition to any studio b ookshelf. You’ll f ind plent y to inspire you throughout the year, but it ’s much more than a glossy c of fe e table b ook – it ’s packe d with insight and analysis from your p e ers to help your own client brief s run more smoothly. All six issues from volume one are on sale now in our online store at www.bit .ly/ bu y- c a- c olle c tion, and in Magma, WH Smiths, B&N, Chapters and MagNation. Subscribe now to guarantee the whole second series, or read on to find out more... n i c k c ar s on editor c o m p u t e r a r t s c o ll e c t i o n
n i c k @ c omp u t e rart s . c o . u k tw i tt e r . c om / c a _ c o l l e c t i on f a c e b oo k . c om / c a c o l l e c t i on
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G rap h i c d e s i gn
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t y pograp h y
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b rand i ng
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p h otograp h y
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When you subscrib e to C omputer Ar ts C olle ction you’ll build a brilliant referenc e resour c e that t akes you de ep b ehind-the-sc enes at the world’s leading s tudios. We explore how their pr oje c t s are r un, fr om brief right thr ough to debrief, to help you t ackle your own client pr oje c t s more smoothly.
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S T U D I O P R O J EC T
S tudio P roject Each issue, a leading design studio reveals the full creative process behind a project created exclusively for Computer Arts Collection Get a great insight into how fellow designers tackle a brief with Computer Arts Collection’s Studio Project. Each issue, a respected design studio will be guest-editing the section – the first series includes: Graphic Design Planning Unit (www.planningunit.co.uk) creates a photographic book about endangered animals. T y pograph y Sawdust (www.madebysawdust.co.uk) designs and produces a fully-working display font.
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Illus tration Vault49 (www.vault49.com) creates a two-sided, fully-illustrated poster – bound into every copy. BR A NDING Studio Output (www.studio-output.com) brands a new start-up organisation for young people. PHOTOGR A PHY Visual Advice (www.visualadvice.com) art directs a series of stunning shots – bound in as glossy prints. A DVER TISING Dare (www.thisisdare.com) develops an advertising campaign for a local charity in just 48 hours.
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P rocess
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P R O CESS
Deep behind the scenes of the year’s best design projects, by the world’s leading studios
Computer Arts Collection explores the logistics behind several inspiring projects each issue. With input from studio and client, we show how each one developed from both sides of the table. This includes a detailed focus on a particularly iconic brand, two in-depth timelines that chart the progress of a project from brief right through to debrief, and a final selection of smaller in-brief stories, all of which include key information such as the roles involved, how long the whole process took and what tools were used at different stages. Volume one explores projects for multinational clients including Diet Coke, Nokia, Nike, Penguin, Kenzo and Cadbury’s – by influential agencies such as Landor Associates, Frost*, Sagmeister & Walsh, Turner Duckworth and AMV BBDO. Over the course of the year, it builds into a brilliant reference resource that’s guaranteed to help your own client briefs run more smoothly.
“A great balance between informative content and practical advice, Computer Arts Collection bridges the gap between industry news and articles with useful tips, without talking down to its audience.” Alun Edwards Senior designer, Studio Output
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C omputer Ar ts C olle ction subscrib er s build up an informati ve, valuable snapshot of the whole design indus tr y each year – fr om the key v isual aes the tic s that are pushing client s’ but tons, to how to ensure that your s tudio sur v ives and thrives in the ever-changing digit al marke tpl ac e.
CONTENTS
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Trend Repor t
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TREND REPORT
Your in-depth guide to ALL THE design movements THAT MATTER, produced exclusively FOR COMPUTER ARTS COLLECTION by trend agency FranklinTill
For many creative professionals, the word ‘trend’ is something of a taboo. It all-too-often conjures up images of blind imitation, rather than genuine innovation and independent creative thought. Computer Arts Collection isn’t interested in trends for their own sake. Our Trend Report is produced by experienced trend forecasting agency FranklinTill (www.franklintill.com), whose co-founders Kate Franklin and Caroline Till have years of experience working for clients such as Selfridges, Gucci, Samsung and the V&A. Rather than looking at seasonal, fleeting trends, they focus on longerlasting movements that have genuine impact. The result is an indispensable guide to the aesthetics that will be getting clients excited, and most importantly, what makes them relevant to your creative practice.
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Industr y Focus
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I N D US T R Y F O CUS
An insightful investigation into the key issues affecting the design industry, and how your studio can survive and thrive
Computer Arts Collection’s regular Industry Focus section takes the temperature of the industry each issue from the particular perspective of the cover topic. There’s insightful comment and analysis from industry bodies and decision-makers throughout, as well as those on the front-line facing these issues day in, day out. Across the whole series, this section builds into an essential guide to all the challenges and opportunities you need to know about to succeed in this ever-changing industry.
IN BRIEF
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 Be inspired all ye ar BE I N S P I R E D A LL YE A R
C omputer Ar ts C olle ction c elebr ates the t ac tile app eal of print, with dif ferent pap er s tocks, sp e cial folds, tex ture d c over varnish and internal spot-c olour s. Within it s pages you’ll f ind plent y of inspiring , thought-provoking , c aref ully-cur ate d work , plus unpre c e dente d ac c es s to the designer s you know and love.
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Inter views
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GET INSIDE THE HEADS OF THE DESIGNERS AT THE TOP OF THEIR GAME TO FIND OUT WHAT MAKES THEM TICK
Each issue, Computer Arts Collection spends a day with an iconic designer. We discuss their influences, inspirations and opinions, and get to the heart of their character as a creative professional. Volume one’s interviewees are a diverse and fascinating group, including Pentagram partner Angus Hyland; Jonathan Barnbrook, creator of fonts like Bastard and Sarcastic; prolific image-maker HelloVon; Mike Abbink, creative director at Wolff Olins New York; leading music photographer Mads Perch, and adland veteran Gerry Graf.
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Folio
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OUR HAND-PICKED SELECTION OF THE VERY BEST DESIGN WORK FROM AROUND THE WORLD
Stunning work from the last 12 months, as curated by Computer Arts Collection’s discerning art editor Luke O’Neill. Subscribe to the whole series for an inexhaustible source of creative inspiration from world-class designers across the globe, as well as some hidden gems that you may be yet to discover.
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“Gorgeous. Truly a visually rich and informative publication, and not something you’d ever throw in the recycling bin.” Courtney Dolloff Eliseo – designworklife
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