Digital Mediapack 2013
Want..
To reach young Males? Affluent adults? An engaged audience? To target influential individuals?
50 million
302 million
unique users
page impressions
With expertise in.. Technology
Sports
Games
Film
Music
Automotive
Creative Design
UK Reach Spanning audiences with key passion points:
Entertainment
Young
Sports
Affluent
9.5
Auto
MILLION UK Unique Users
Technology
Influential
Digital Design Craft
Males Music Making
comScore Digital Analytix Mar 13
Digital Platforms
Desktop
Mobile
6.6m
Unique Browsers
2.3m
Unique Browsers
1.3m Unique Browsers
18% growth YoY
64% growth YoY
120% growth YoY
comScore Digital Analytix Mar 13 vs Mar 12
Tablet
Introducing Future Tech… 4.7m technology enthusiasts 23m page views £1,202
£1,301
AVERAGE TECH SPEND IN THE LAST 12 MONTHS
PLANNED TECH SPEND IN THE NEXT 12 MONTHS
82% OWN A SMARTPHONE
59%
CONSUMERS MADE A PURCHASE AS A RESULT OF VISITING A FUTURE TECHNOLOGY SITE OR READING A FUTURE TECHNOLOGY MAGAZINE
66% ALEADY OWN A TABLET
Key s raphic g o m De
al e 94% M 41 ge Avg. a 4 (79%) e 25-5 Key ag HI £57,093 Avg. H
Ents Portfolio Total Ents Scale:
2.8m Uniques 31.8m Page Views A key audience of Film and Gaming enthusiasts Official licensee for Nintendo, Xbox and Sony Playstation 74% of users buy full price games every month Key phics a r g o De m le
a 88% M 34 ge Avg. a 4 (77%) e 25-4 Key ag HI ÂŁ37,440 Avg. H
ComScore Digital Analytics March 2013 / Demographic Survey Feb 2013 / User surveys 2012
Purchase 17 DVDs or Blu ray discs a year
Sports Audience 1.1m unique users 19m page views The world’s largest and most comprehensive source of cycling product news & reviews Key s raphic g o m De
An affluent and active audience £2K is the average spend on a bike 89% of users go road cycling at least once a week Two thirds of users use a bike for commuting with 53% cycling daily
al e 94% M 41 ge Avg. a 4 (79%) e 25-5 ,093 g a y e K HI £57 Avg. H
Innovative formats
Future | Project Name | XX Month 20XX
Take Over
Curtain Site scrolls up to uncover creative below
Live Demo: http://www.adform.com/site/files/media/Rich_Media_Formats/takeover/vertical_curtain_reveal.html
Site Emulator Bespoke interactive overlay with built-in social, video and RSS feeds
Live demo: http://test.adform.com/banners/concepts/FT_EM.html
Dynamic Skins Push down unit to reveal video creative
Live demo: http://test.adform.com/banners/concepts/FT_DS.html
Spotlight
Shutter Video Video expands across site from side of page
InRead Video • Hosted in article pages across website • Scroll to trigger • Only plays when in view –Pauses if scrolled past
• Disappears once viewed –Improving the overall user experience
• Capped at 1 per user per day –Driving better CTR –Potential to be extended to 3 per user per day Resolution: Any Maximum file size: No limitation Video formats: Any Length: Preferably 15-20 seconds (30 seconds max) Aspect ratio: 16:9 Minimum bit rate: Encoding Codec: Any URL redirection OR VAST redirect
Currently in beta on CVG – 700K UU
Video Opportunities at Future • Pre Roll on-site, within content pages • Pre Roll audience extension –Re-targeting the Future audience on Futureowned videos –Re-targeting the Future audience watching others’ video –Using selected partners with audiences aligned with Future’s core verticals
• Sponsorship - Brand association with regular programming, video channels & special events • Creative Solutions - Original Video Production from advertorials to regular episodic programming
Creative Solutions
Sponsorship
Content Partnership
Advertorials
Spotlights
Video Solutions
Competitions / Social
Available across the entire portfolio
Creative Solutions Samsung Mobile Global Partnership
www.gizmodo.co.uk/tag/your-mobile-life
www.techradar.com/yourmobilelife
www.t3.com/yourmobilelife
Contact
Gerson Barnett Digital Sales Director T 0207 0424268 M 07970 980587 E gerson.barnett@futurenet.com
Future | Project Name | XX Month 20XX