ISE Daily 2019 Preview digital edition

OFFICIAL NEWSPAPER OF

Presenting Show Partner A joint venture partnership of

PREVIEW EDITION 2019

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YOUR GUIDE

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to the speakers, conferences, and key events at ISE 2019

ISE 2019 executive and speaker profiles Bart Kresa confirmed for Opening Address

Day by day show events guide

THE ARTISTRY OF

MAN AND MACHINE

Closing Keynote: Tupac Martir on the relationship between creativity and technology

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Tuesday 5 February

Wednesday 6 February

08 Monday show events

13 Speaker profile

11 Speaker profile

14 Tuesday show events

20 Wednesday show events

30 Thursday show events

16 Executive profile

22 Speaker profile

32 Executive profile

Master Projection Designer Bart Kresa has been confirmed to present the ISE Opening Address

We interview SBC keynote Aryanour Djalali, founder and chief executive of DNA Barcelona

Dr Gill Ferrell, moderator of AVIXA’s What’s Next…

Higher Education AV Integrated Experiences

The InAVation Awards returns for its 13th year at ISE, while the XR Summit gets behind the goggles of AR, VR, and MR

Sarah Cox, EMEA sales director at disguise, is getting excited about the mixed reality opportunity

19 Speaker profile

Thursday 7 February

Mood Media’s global SVP and chief product officer, Trey Courtney, takes to the Digital Signage Summit stage

What’s Next… Enterprise AV Integrated Experiences, Digital Cinema Summit, Digital Signage Summit, and more

29 Speaker profile

Auditoria’s Scott Willsallen explains the ‘sound’ approach to stadium entertainment

Enhancing the live sports experience with AGORA, the Stand Design Awards, and the all new Hospitality Tech Summit

Contents

Monday 4 February

Friday 8 February

33 Friday show events

After a successful debut in 2018, blooloop returns to ISE with the attractionsTECH conference

35 Executive profile

AVIXA’s Terry Friesenborg looks back on his AV career ahead of his last ISE before retiring at the end of 2019

Giles Sutton, senior vice president of industry engagement at CEDIA, looks at the future of home technology

AV User Group chairman Owen Ellis co-moderates today’s AVIXA end-user enterprise AV conference

24 Executive profile

ALSO INSIDE...

Roger McArdell, director and CTO of Ashton Bentley, on the complexity of achieving simplicity in system design

04 Welcome

ISE managing director, Mike Blackman

06 Cover story

Closing Keynote speaker, Tupac Martir, dissects the relationship between technology and his own creativity in bringing projects to life

38 ISE 2019 floor plan

40 Product spotlights

53 Executive profile

47 Exhibitor news

54 Executive profile

Hear from a selection of ISE’s 2019 exhibitors as they discuss technology and market trends, and the key products they are displaying at the show

Get a sneak peek of the products and solutions being exhibited at the RAI in February

Thomas Darling, senior vice president of development and education at CEDIA, on making professional education more accessible

Presenting Show Partner KNX has big plans.

We hear from CFO and CTO Joost Demarest and marketing manager Casto Canavate

Leap into the Future of Display Solutions BenQ, Global Leader in Business Display

Visit us at stand 1-N10 business-display.BenQ.eu/en-gb/

ISE Daily 2019 Preview Edition

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Welcome

For the latest show news and updates follow #ISE2019

BE INSPIRED AT ISE 2019 Mike Blackman, managing director of Integrated Systems Events, selects some highlights from what looks set to be the biggest ISE yet

W

elcome to this Preview edition of the ISE Daily, which CEDIA is hosting a programme of professional development seminars, is full of information on the latest show features and as well as its popular CEDIA Talks series. innovations. The 2019 edition of ISE is set to be the The two associations are also heavily involved in the Main Stage, biggest yet – we’ll have 15 halls, the same number as at a new feature for ISE 2019. Located in a central position in Hall 8, ISE 2018, but we’ve extended Hall 5 so that it can hold about 30 per the Main Stage will provide engaging and informative content cent more exhibitors. We also expect to exceed 2018’s visitor numbers. during the four days, presented by AVIXA, CEDIA, media partner We’ve got a packed schedule of new and returning events covering all AV Magazine, and ISE. aspects of the AV and systems integration market.

I’m also looking forward to two high-profile speakers whose I’m particularly excited about the fact that we are extending our presentations will bookend ISE 2019. Our Opening Address on Monday base beyond the RAI Amsterdam to the Hotel Okura. Located just a 4 February will be given by master projection designer Bart Kresa, who few minutes from the RAI, this five-star hotel will play host to five will also be bringing one of his spectacular works to the RAI. conferences, two of which are brand new ISE 2019 will also end on a to ISE, over the four days of the show. high with a Closing Keynote from ‘I’m particularly excited about the fact that On Tuesday 5 February is XR Summit Tupac Martir, creative director we’re extending our base beyond the RAI ISE, whichis followed by two conferences of the multidisciplinary Satore Amsterdam to the Hotel Okura’ on the Wednesday: the ever-popular Studio, on Friday 8 February.

Digital Signage Summit ISE and, in the Described as the visual artist a!ernoon, the new Digital Cinema Summit ISE, which we’re producing and creative director ‘behind some of the most important events in the in conjunction with Digital Cinema Report. Thursday sees another new world’ according to Vogue, this is an event not to be missed. conference, Hospitality Tech Summit by HTNG; an organisation devoted You’ll find more information on all these events along with to spreading best practices through deploying technology. Finally, on interviews with key speakers, affiliated executives, and some of the Friday, attractionsTECH by blooloop will look at the role of technology latest exhibitor product news in this magazine. And don’t forget to in transforming visitor attractions. keep an eye on the ISE website and our official newsletter for the latest Our ‘Learn, Discover, Be Inspired’ initiative comprises our most news in the run-up to the show. extensive programme to date of conferences, education, and thought I’d like to take this opportunity to thank everyone who is contributing leadership. ISE’s co-owners, leading trade associations AVIXA and to the success of ISE 2019: our owners AVIXA and CEDIA; our CEDIA, are making extensive contributions to this. AVIXA is hosting Presenting Show Partner KNX; our sponsors; our event, technology half-day ‘What’s Next…’ conferences on integrated experiences in and media partners; our exhibitors; and of course you, our attendees. higher education and enterprise, as well as running its free I look forward to welcoming you to Amsterdam in February. programme of ‘bite-sized’ FlashTrack training sessions. www.iseurope.org

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ISE Daily 2019 Preview Edition

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CLOSING KEYNOTE

For information and registration visit www.iseurope.org/conferences

‘Ideas brew in my subconscious until I need them, then I select the best technology that will allow me to enhance them’

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ISE Daily 2019 Preview Edition

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Tupac Martir Co-founder Satore Studio

THE ART OF COMBINING MAN AND MACHINE Throughout these pages, the ISE Daily Preview will bring you exclusive interviews with the key speakers and industry authorities that are helping to deliver the education, insight, and thought leadership across ISE’s 2019 programme of conferences and events. We start with the show’s Closing Keynote, Tupac Martir

By Paul Bray Acclaimed multimedia artist and visual designer Tupac Martir will be giving the Closing Keynote at ISE 2019. He originally trained as a painter, and the stellar client list of his London-based studio, Satore, ranges from brands such as Adidas, BMW, Dior and Ralph Lauren; venues including the Saatchi Gallery, the Barbican and the British Museum; and performers such as Elton John, Sting, Beyoncé and Imogen Heap.

“We do visual design for live entertainment using different techniques in arts, media and technology,” he explains. “Whether that’s video, lights, sets, or costumes, the important thing is that it’s creative.”

Martir sees no inherent tension between technology and creativity.

“I started coding when I was six years old, so the whole tech side of things is very natural to me. Artistic endeavour and technical management go hand in hand here.”

Asked whether the creative process begins with an artistic concept or a technology, he replies that it’s a bit of both. “I don’t always know whether seeing a certain technology has opened something in my subconscious to develop one of the stories I had in my head, or whether I had an idea and eventually found the technology I needed to make it a reality.”

“But I tend to believe – or I want to believe – that it’s more about drawing things up first and then finding how we can get technology to make them work. I always draw everything before it goes into a machine, and I carry a sketchbook to note down ideas. Ideas brew in my subconscious until I need them, then I select the best technology that will allow me to enhance them.

“I’m a big believer in that type of workflow. If you make things on a machine you’re limited by the machine, not by your intelligence or creativity.”

Choosing technology that complements the job, enhancing rather than limiting the creative process, is critical for Martir. So in his Closing Keynote at ISE 2019, as well as showing some of his recent

work, he plans to demonstrate the kind of tools that he and his studio would use to create just such a keynote presentation – the equivalent of a painter’s portrait of himself at the easel.

He clearly relishes the sleight-of-hand, and hints that his delivery may be as theatrical as his work. “Anyone who’s seen me talk knows I can’t stand still. When I gave the keynote at USITT in 2016 I did 9,000 steps!”

‘What interests me is how I can create a bridge between old and new technologies and, by combining them and finding a place in between them, generate something brand new’ Asked about some of the technologies that excite him, Martir says, “I love motion capture and I’m very interested in AI and seeing where it will go.” He’s fascinated by the idea of sensors that can tell what your fingers and hands do, so you could create commands and control objects without ever touching them. Need to bring in a strobe? Just wave your hands in a certain way.

“I’m amazed by the amount of things that are starting to come to market for tracking,” he adds. “I think tracking is really the future of this industry, just like automation once was the future. The integration of lighting, cameras, real-time rendering – all those elements combined are creating worlds that three years ago would have been impossible. “What interests me is how I can create a bridge between old and new technologies and, by combining them and finding a place in between them, generate something brand new that inhabits both worlds.”

Conference: Closing Keynote Time: 12:00 Room: RAI Forum

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ShowEvents

MONDAY 4 FEBRUARY

For information and registration visit www.iseurope.org/conferences

Opening Address: Bart Kresa Master Projection Designer Bart Kresa will present the ISE Opening Address on the day before ISE 2019 opens its doors

Bart Kresa has over 20 years of industry experience and the BARTKRESA studio has won numerous event and themed entertainment awards, including those from AV Magazine, BizBash, IAAPA and the Themed Entertainment Association. BKS clients include Universal Studios, Disney, ABC, HBO, Fox, General Motors, Warner Bros, The Grammy Awards, Playboy, Bulgari, and T-Mobile.

His primary mission is to cra! unparalleled projection experiences around the world through light, story, and design. His company, with design teams in Japan, Poland, and the US, caters to an array of visual styles for a wide variety of architectural spaces, amusement parks, sporting events, or musical festivals. The primary objective in each case is to create impactful imagery that takes an event to the next level.

Kresa has also recently announced a new training programme for mapping artists. The Bart Kresa Academy of Projection Design begins this month and will run until the end of the year,

offering recent international art school graduates a unique, skills-based curriculum.

Training will take place at Kresa’s studio in Lublin, Poland, as well as at classroom and gallery spaces at the Centre for the Meeting of Cultures, also in Lublin.

“For many years, I have felt the technology of projection mapping has out-paced the design,” says Kresa. “I believe focusing on design through initiatives such as the training academy is the best way to develop and promote the medium. When design innovation catches up with the technology, the overall medium of projection mapping will achieve new heights.”

Kresa will also be showcasing recent projection mapping work outside the RAI Amsterdam throughout the show.

The ISE 2019 Opening Address takes place in the Forum at the RAI on 4 February from 18:00.

The audio experience Targeted at technical professionals as well as at the enduser community, the 2019 AudioForum will appeal to anyone interested in knowing more about the latest audio technologies, sound design, and acoustical comfort.

This year’s instalment, which is produced by longstanding ISE partner Connessioni and in collaboration with the Audio Engineering Society, will investigate the concept of sound environments and settings – exploring the relationship between quality sound propagation, architectural and environmental acoustics, the listening experience, acoustic wellbeing, and related psychological implications.

The event takes place from 10:00 on Monday 4 February in Room F002 at the RAI Amsterdam and will feature a number of special guest speakers.These include Donato Masci, an acoustic designer with Studio Sound Service, who

08

will discuss ‘Sound broadcasting, acoustics, environmental and listening comfort’. In addition, Alfonso Belfiore will talk about ‘The perception of sound; from the physiology of the auditory system to psychological variables’.

Key topics include: • Production, dissemination, and perception of sound • Sound environments and settings • Design, control, and management of sound propagation for acoustic and environmental comfort • Sound, experience, memory The 2019 AudioForum takes place on Monday 4 February in Room F002. For more information and to guarantee your place, book your tickets through www.connessioni.biz

ISE Daily 2019 Preview Edition

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ShowEvents

MONDAY 4 FEBRUARY

What’s smart about the 2019 Smart Building Conference?

Bob Snyder, content chairman of the Smart Building Conference, provides an insight into what delegates can look forward to at the 2019 event at ISE ISE’s Smart Building Conference [SBC] includes everything from smart office to smart home to smart building. This year’s theme is ‘Making Buildings Smart, Making Smart Buildings’, emphasising that this conference deals not just with new buildings but also with the smart retrofitting of existing homes, offices and buildings.

Held the day before ISE, more than 400 delegates will join to hear SBC’s tracks on commercial and residential built environments.

Opening keynoters include award-winning architect Aryanour Djalali, CEO of world famous DNA Barcelona Architects. Flying in from New York to talk about the relationship between smart spaces and experience, Michael L Schneider is creative technology director – hardware for Gensler, the collaborative design giant ranked by Building Design as number one overall in the 2018 World Architecture Top 100.

There will also be a superior track for residential, which will feature the CEO of Robert Bosch Smart Home GmbH, Gabriel Wetzel.

Additionally, IMEC Research group, the world-leading innovation hub boasting 4,000 brilliant minds from 85 nations, will share ideas from its IDLab at Ghent University and its HomeLab; a ‘control’

house that allows the study of new home technology in a realistic end-user setting. This open source voice control company may seem to be a David to the Goliaths of Amazon, Google, Microso! and Apple, but open source has a record of success and there are already 15,000 developers working on this international solution. Delegates will also get to hear about the world’s first blockchain-enabled smart loudspeaker.

Altogether there are more than 30 speakers, including experts such as Peter Coman, InDesign Technologies, Australia; Sean Wargo senior director, market intelligence, AVIXA; and Roland Hemming, who managed the two largest audio projects in Europe: the London 2012 Olympic Games and the Millennium Dome (O2 Arena). In addition, well-known smart building consultant Joe Aamidor will talk about how blockchain technology fits into smart building.

The Smart Building Conference takes place on Monday 4 February from 09:00-17:30 in the Forum and Room E102.

For more info go to www.smartbuildingconference.com.

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ISE Daily 2019 Preview Edition

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MONDAY 4 FEBRUARY

Aryanour Djalali Founder and chief executive DNA Barcelona

SMART NATURE

By Ann-Marie Corvin Taking inspiration from his twin passions of nature and global travel, Aryanour Djalali, founder and chief executive of DNA Barcelona, has built a portfolio of work that fuses organic design with futuristic innovation, with each build possessing its own unique cultural stamp.

Hotel Boumerdes, in Algeria, is a case in point. When the architect first arrived on site, he noted the country’s conservatism and how many of the local buildings seemed “frozen in time”. Yet when he looked towards the coast, he became transfixed with the form of a wave moving towards the beach, and he used this as part of the building’s design. The structure took on a wave-like form, which also managed to incorporate elements of Algeria’s Martyrs’ Monument (a commemorative sculpture celebrating the country’s independence) as a nod to its national identity.

The hotel comprises two, steel wave-like structures (the sea-facing side houses all the rooms, each with its own sea view) with an open courtyard in the middle and sustainability woven into the fabric of the design. According to Djalali, taking inspiration from nature and the shapes, colours and structures that it produces o!en evokes an emotional response in its inhabitants. “These designs allow visitors to make a connection with nature and to find a kind of balance and peace,” he says.

Other notable DNA Barcelona projects include the Boutique Hotel Argel, based on the structure of a leaf as well as using the geometric, fluid and organic motifs of Algerian art, and the Cocoon hotel and resort in Mexico – a holiday getaway in the middle of a forest – which is inspired by ‘the primordial sensation of the nest and the need for protection’.

Djalali is set to talk through some of these projects and more during his keynote at this year’s Smart Building Conference at ISE 2019.

Advances in technology have led to design solutions such as CAD, BIM, 3D and video all helping to fully realise buildings to the client at the pre-build stage. Simultaneously, client expectations have changed too.

Djalali observes: “They want involvement at a much earlier stage.

Before, we were offering projects that the client either accepted or rejected. Now, it’s important to give the client entry to the project, make them feel part of it.”

Finding out what the client feels, what inspires them, understanding their culture as well as the site’s history is crucial in providing that emotional buy-in, Djalali adds.

Djalali names German-American architect Ludwig Mies van der Rohe, an early 20th century modernist, as an important influence. A more recent inspiration is the late Zaha Hadid, famous for her elevating and liberating architectural geometry, and rendering three-dimensional new spaces with fluid forms, which also take their beginnings from natural elements. Both of these architects sought to establish new styles that represented modern times, creating iconic structures that changed the landscape of our cities.

So what will Djalali seek to establish in the new era of the smart city?

“In the digital age, the client wants the easiest and fastest solutions, therefore smart buildings should be designed to facilitate the life of this user,” he says. “This can be achieved by implementing automated processes to monitor the edifice’s maintenance and operations, such as illumination, safety, communications, heating, and so on, using sensor devices or microchips and cameras.”

‘Our goal is to create a balance between humanity, the city, and the environment’ But ultimately, while the IoT and machine learning may radically influence buildings of the future, Djalali thinks that designers should not forget to factor in sustainability, energy efficiency and our own primeval connection to nature, and the way that this makes us feel.

“For DNA the city of the future is based in the spiritual and emotional needs of residents. Our goal is to create a balance between humanity, the city, and the environment,” he concludes.

Conference: Smart Building Conference Time: 08:30-18:00 Room: RAI Forum and E102

ISE Daily 2019 Preview Edition

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TUESDAY 5 FEBRUARY

Dr Gill Ferrell

Lead consultant ASPIRE Relationship manager EUNIS

RAISING THE BAR IN HIGHER EDUCATION AV

By Paul Bray If Gill Ferrell were writing an end-of-term report on AV in higher education it might read, “Tries hard, some excellent achievements, but could do even better”.

“I feel as if technology-enhanced learning is really starting to come of age,” says the lead consultant at educational consultancy Aspire.

“But AV in further and higher education remains a very mixed picture, and what’s taken for granted in one institution might be cutting-edge or even blue-sky thinking in another.”

As relationship manager for EUNIS (European University Information Systems), Ferrell works closely with AVIXA to stimulate dialogue about how universities are using AV. “For three years we’ve run a higher education conference as part of ISE [AVIXA’s What’s Next... Higher Education AV Integrated Experiences is taking place on 5 February at ISE 2019]. It’s a fantastic opportunity to showcase some worldwide good practice and enable people to question and discuss what they do and develop realistic action plans for their own institutions.”

By better engaging learners and supporting collaboration and co-creation, AV can have a truly transformative effect on the learning experience, Ferrell believes.

“Immersive learning environments using virtual and augmented reality are a good example. On vocational courses virtual reality headsets allow learners to explore simulated real-world scenarios that are simply too expensive and/or dangerous to recreate on-campus. Active learning can also appeal to students who don’t readily engage with traditional academic approaches but may be used to gaming environments in their social lives. Collaboration is an essential part of active learning.

Going beyond one-device-per-student to multi-user AV devices, such as interactive multi-touch tables, is still cutting-edge, but there are some good examples, not least in medical education where virtual dissection tables have obvious advantages over the use of cadavers.”

In 2019, Ferrell believes the trend towards active learning will increasingly drive the use of educational technologies and the design of learning spaces.“People are starting to think about their ‘nextgeneration digital learning environments’, and while we’re a long way from seeing the end of virtual learning environments or platforms as we know them, they’re increasingly becoming part of a wider ecosystem that also includes more immersive and collaborative environments. The trend towards creating more active learning classrooms and interactive lecture theatres is likely to continue.”

For the future, Ferrell is excited about AV’s potential to enable social and connected learning across physical boundaries. “I can envisage telepresence having a big impact. It could allow many more

‘It’s not too far-fetched to envisage artificial intelligence being linked to robotics or telepresence to give students personalised learning support’ students and researchers to have direct interactions with the world leaders in their specialist fields, and be very valuable in supporting inter-institutional and interdisciplinary research.

“On a related note, a significant number of colleges and universities are already experimenting with chatbots and digital assistants (mainly to assist with administrative and logistical queries), and it’s not too far-fetched to envisage artificial intelligence being linked to robotics or telepresence to give students personalised learning support,” she adds. Originally an archaeologist and self-confessed technophobe, Ferrell eventually embraced new technology when its benefits became clear.

But she remains a champion of the needs of end users rather than technology for its own sake.

“The most successful new developments are those which involve students as active members of the project team. And the more that teachers and support staff experience the use of AV that’s robust and intuitive and delivers real benefits, the easier it is to persuade them to try something new.”

On Tuesday 5 February, from 13:00-17:00, in partnership with EUNIS and SCHOMS, AVIXA will be hosting What’s Next… Higher Education AV Integrated Experiences in Room E102. The conference will cover expectations, advances, and solutions for enhancing engagement and experience within higher education environments and will be moderated by Dr Gill Ferrell.

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ShowEvents

TUESDAY 5 FEBRUARY

Awarding inAVation at ISE

It will be lucky 13 for many of the AV industry’s elite in Amsterdam in February, as the InAVation Awards returns for its 13th consecutive year to identify and celebrate some of the best projects, use cases of pioneering technology and leading individuals working in AV from around the world.

Taking place on the opening evening of ISE at the Gashouder in Westergasfabriek, the night will see accolades awarded across 12 different project categories: corporate, education, government or

XR Summit to provide reality check for AV market How collective ‘Reality’ technology is empowering the AV business

Amsterdam’s Hotel Okura will provide the backdrop for ISE’s half-day XR Summit, which will pore over the combination of virtual, augmented and mixed reality solutions and strategies that are having an empowering impact on the AV business. The Summit will comprise a mixed programme of keynotes, presentations and panels that will assess the current and potential future impact of XR in enabling businesses to bring product portfolios to life, enhancing virtual training capabilities, and quite literally augmenting virtual walkthroughs for architects and property agents.

During show hours, shuttle busses will available to transport delegates from the RAI to the Okura, as well as return journeys at the close of the Okura conferences.

XR Summit ISE will be held on Tuesday 5 February at 14:00 in the Hotel Okura. For more details and to book, visit www.xr-summit.org

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For information and registration visit www.iseurope.org/conferences

public sector, healthcare, control room, house of worship, leisure and entertainment, visitor attraction, live entertainment, retail, hospitality and last but not least, transport. Finalists have been whittled down from nearly 300 entries by the awards judging panel.

Notable awards for the 2019 instalment include Hospitality Project of the Year – making its debut – as well as AV So"ware Product of the Year and Best Technology for the Museums and Attractions industry.

“The AV business is all about experience and when you see what InAVate do here, I think it really represents what our industry is about,” explained Mike Blackman, MD and founder of ISE. A"er an informal drinks reception, guests will take their seats and enjoy a four-course gala dinner, during which winners across all categories will be announced. The party then continues a"er the meal with an open bar and plenty of opportunity to celebrate and enjoy time with colleagues and industry peers.

The InAVation Awards powered by ISE takes place at 20:00 on Tuesday 5 February at the Gashouder Westergasfabriek BV, Haarlemmerweg 8E, 1014 BE, Amsterdam. For more information and to book your place, visit inavationawards.com

What’s next?

The changing educational environment Methods of teaching and learning are undergoing a rapid transformation. Standardised teaching environments housed in a closed room with all faces looking forward are no longer the norm, as changing lecture styles and use of spaces on a university campus evolve – with AV at its heart.

Supported by EUNIS and SCHOMS, AVIXA’s What’s Next…

Higher Education AV Intergrated Experiencdes conference will look to educate those in attendance about the latest technologies being used and trends being seen in the current market, plus case studies of successful and innovative deployments and design from around the world.Technology managers, learning specialists and AV professionals will share expectations, advances and solutions for enhancing student engagement and experience in higher education environments. The conference is ideal for those looking to improve teaching and learning outcomes through the thoughtful application of technology.

The conference will kick off with insight into the higher education landscape from Sean Wargo, director of market intelligence for AVIXA. This will be followed with ‘The pedagogy of space’; an interactive workshop hosted by guest speakers from City, University of London exploring the varying perspectives for learning spaces in face-to-face teaching. Attendees will also hear about the experiences of the team at the University of Nevada, who are building a bespoke enterprise AV/IT system at the facility.

What’s Next… Higher Education AV Integrated Experiences takes place on Tuesday 5 February at 13:00-17:00 in Room E102. For more information and to book your seat, visit https://www.iseurope.org/conferences/

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Tuesday’s AVIXA FlashTracks

ShowEvents

TUESDAY 5 FEBRUARY

FlashTracks are 20-minute education sessions that follow four tracks: User Experience, AV/IT, Design and Emerging Trends. All sessions take place on stand 13-N110 and are for AVIXA members only. You can sign up for free AVIXA membership at membership.avixa.org 11:00 Twenty-minute design school: designing for user experience User-centred design and the principles of making a good user experience.

Speaker: Chuck Espinoza, CTS-D, CTS-I, AVIXA Track: User Experience 11:30 AV integration in the education market Using AV to attract and entertain students’ minds.

Speaker: Adriano D’Alessio, Lightware Track: Emerging Trends 12:00 Twenty-minute tech manager school: creating an SOP What makes a good SOP. Speaker: Chuck Espinoza, CTS-D, CTS-I, AVIXA Track: Design 12:30 Service level agreements: understanding the SLA SLAs and their importance to the IT industry.

Speaker: Colin Birney, Birney Consulting, LLC Track: AV/IT

13:00 Your perfect team How to build a perfect team.

Speaker: Justin Paveley, CTS-D, CTS-I, AVMI Track: Emerging Trends 13:30 Dos and don’ts of webinars and virtual meetings Learn about risks to a live virtual meeting or webinar.

Justin Dawson, CTS, XTREME MEDIA Track: User Experience 14:00 Considerations for AV/IT network managers from the smart home Smart home technology and IoT protocols.

Speaker: Mitchell Klein, Z-Wave Alliance Track: AV/IT 14:30 An experience economy approach to digital spaces and projects How the experience economy approach offers an interesting perspective to design innovation paths.

Speaker: Juliana Papurello, SCAI DOOH.IT Track: Design

Tuesday’s CEDIA Talks CEDIA Talks are 20-minute sessions presented by industry thought leaders, and are free to attend with no pre-registration necessary.

All talks take place at CEDIA Stand 1-E20 11:00 What’s so human centric about human centric lighting?

Confused by the industry advances from dimming to HCL? What is human centric lighting anyway?

Discover that it’s so much more than warm dimming. This session will address the ways to consider people when lighting them, and specifying lighting controls for them to interact with.

Speaker: Sam Woodward, Lutron

14:00 The five ‘Ws’ of 5G 5G is more than just the next generation of mobile phone technology. Delivering ‘fibre bandwidth over the air’, it will fundamentally change the way that many devices communicate. This top-level session will bring you the “Who, What, When, Where, Why, and How” so that you are prepared for the imminent arrival of 5G. Speaker: Michael Heiss, M Heiss Consulting

15:00 Are you covering the costs of your labour?

Covering the key concepts of fully burdening your project labour.

Speaker: Brad Malone, Navigate Track: Emerging Trends 15:30 Twenty-minute navs: network analysis – packet capture using Wireshark A tour of the Wireshark so"ware.

Speaker: Stuart Willcocks, Google Track: AV/IT 16:00 Design thinking: the why and how of it Learn what design thinking is and why you should incorporate it into your processes.

Speaker: Lisa Perrine EdD, Cibola Systems Track: User Experience 16:30 Addressing challenges for AV networking using Ethernet and AVB The evolution of networks for Ethernet and IP for audio, video and beyond.

Speaker: Richard Bugg, Meyer Sound/Avnu Alliance

At ISE 2019 CEDIA will be hosting a four-day, 36-course education programme for technology professionals working with integrated systems across business disciplines. For more information and to register, visit www.iseurope.org/cedia-education 16:00 Web 3.0: The Spatial Web In a few short years, every aspect of our daily lives will be transformed by the Spatial Web. It starts today with the convergence of IoT, 5G, AR/ VR and blockchain. Virtually everything in our environment will be both physical and digital. This short talk will tease you with the Spatial Web, aka Web 3.0, and how it will change everything.

Speaker: Rich Green, Rich Green Design

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ExecutiveProfile

For information and registration visit www.iseurope.org/conferences

Sarah Cox EMEA sales director disguise

PUTTING THE PIZZAZZ INTO LIVE EVENTS

By Paul Bray For Sarah Cox, EMEA sales director at disguise, the 3D real-time media platform, the modern trend to turn everything into a performance has opened up a whole new career.

“My background is in theatre scenic and lighting design,” she explains. “But now the ‘live experience’ that was previously reserved for theatre and music has become the means of engaging audiences in everything from brand events to live sport, so my skills became very transferable to the world of AV.” Having a hybrid background it’s perhaps not surprising that Cox is getting excited about mixed reality.

“We’ve been discussing mixed reality more and more. Virtual reality hasn’t been adopted much in live entertainment because it’s essentially an individual, isolating experience and we want to create an audience experience that’s shared. But mixed reality – combining augmented, virtual and real worlds to create truly new experiences – is a pathway many will explore in 2019 and beyond, with mixed reality workflows creating new formats to view, share and stream the experience of live events.”

SMART VISION

Another cutting-edge technology catching Cox’s eye is interactive content, or ‘smart content’. “This can be engaged with to create truly unique and different experiences. Real-time content generation tools are being used to create full, interactive 3D worlds that can be played back and interacted with in real time. This links nicely with demands for lower latency inputs.

The role of a media server in mapping content from a variety of sources keeps growing as smart content engines emerge or transition into our industry. Smart content engines can be run inside media servers, or run externally and piped in via inputs to the media server, so latency is critical to maintain the illusion.”

As well as pixel counts scaling up thanks to high-resolution LED, the live events industry is also talking about increasing image quality.

“High dynamic range and 10-bit pipelines offer more clarity, more image detail and more flexibility on what can be brought out of the image a"er shooting. Media servers are now part of the conversation about colour space and can perform an essential role in HDR workflows. At the top end of the spectrum this involves being able to support 10-bit, uncompressed image sequences, live HDR cameras and performing colour space conversion on the fly.”

In the field of projection, larger, brighter laser projectors will make mapping shows more accessible, as fewer projectors will be needed to cover large buildings and objects, Cox believes. “Video projection is still largely a specialist’s workflow to get high-quality results.

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‘Mixed reality, combining augmented, virtual and real worlds to create truly new experiences, is a pathway many will explore in 2019’ “However, I think 2019 will also focus on tools that allow projection mapping experiences to be installed in a more permanent environment and with less complexity, allowing the end client to maintain them over longer periods of time.”

On the disguise stand at ISE, Cox expects to have a lot of conversations about the adoption of IP video. “Through deep discussion with attendees we can understand how they need the technology to progress. ISE is a great way to learn about what’s hot, what’s fading and what your company needs to have or do right now.

“ISE is a show for focusing on integration and solutions, and what I enjoy most is the type of conversations you have on the floor. Attendees are not looking for a product but for solutions that solve real-world challenges, and I always look forward to this kind of discussion throughout the week.”

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IP Video & Digital Signage Solutions

Digital Signage + IPTV in one Create, manage and display eye-catching, dynamic digital signage with ArtioSign.

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www.exterity.com

SpeakerProfile

WEDNESDAY 6 FEBRUARY

For information and registration visit www.iseurope.org/conferences

Trey Courtney

Global senior vice president and chief product officer Mood Media

NEW TECHNOLOGIES, OPPORTUNITIES, AND EXPERIENCES

By Ian McMurray The Digital Signage Summit has quickly established itself as a must-attend event at ISE. This year, one of the highlights promises to be the ‘Fireside Talk’ delivered by Trey Courtney, who is global SVP and chief product officer of Mood Media, a worldwide in-store media solutions company.

“I’ll be making three key points,” he says. “First: retailers should focus on the customer experience when planning and deploying new services into their physical locations. Second: data and content are key and should be planned ahead of time. This allows retailers to make adjustments quickly once new technology is deployed and allows them to gain insight into their customers’ motivations and preferences.

Third: retailers should leverage technology partners that can provide more than one service. Picking separate vendors for each component – so"ware, content, service and so on – can lead to long-term challenges that are hard to fix once the technology is deployed.”

It’s clear to Courtney that digital signage is – inevitably – changing.

He sees it as morphing into more interactive experiences that integrate with many other services such as queuing, POS and data platforms.

ENTHUSED

“I see opportunities for retailers to invest in touchscreens and tablets that allow rapid deployment of new experiences like wayfinding and product configurators,” he notes. “This gives customers tools to tailor their experience while in the retail environment.”

Courtney is enthused by some of the recent projects on which his company has worked, citing fashion retailer Primark as an excellent example of how boundaries are being pushed, enabled by new technology. Primark stores now feature LED screens in their windows rather than merchandise; in some stores, the company has taken the o"en-overlooked escalator and used LED walls to transform it into a feature. It has also created large LED walls on which content is sensortriggered to attract the attention of passers-by.

“Additionally,” he continues, “we’ve deployed interactive product experiences for large telecom brands in the US and are deploying interactive digital signage for large automotive brands across Europe and Asia.”

Courtney is also excited by the opportunities he sees for retailers as they fight back against online merchants. “There’s much more they can do in terms of leveraging digital signage and interactive applications that allow the buyer to really get comfortable with, and excited by, the product,” he believes. “Technology like this can help to upsell without a hard sell. Retailers can also do much more with social media.”

“In-store technology is now allowing them to leverage frequent content updates and online techniques like A/B testing, just as web marketers do,” he adds.

ENVIOUS GLANCES

Inevitably, the growth in the digital signage market is attracting envious glances from companies not yet addressing it. What would Courtney’s advice to them be?

“If you’re not familiar with so"ware, then you should start understanding that world and becoming conversant in how so"ware and customisation of services can be done for businesses,” he responds.

“The old world of AV being just hardware is waning rapidly, and clients want suppliers who can provide both hardware and so"ware solutions.”

Like many others in the digital signage industry, Courtney is intrigued by the opportunities delivered by Big Data, and is hoping that at ISE 2019, he’ll uncover new services to help clients collect that data and then turn these into meaningful insights for retailers.

“I’d also love to see what new mobile technologies are coming into the marketplace,” he adds.

With almost 450 ISE exhibitors – around one-third of the total – claiming to have something to offer in terms of digital signage, it seems likely that Courtney will find what he’s looking for.

Conference: Digital Signage Summit Time: 09:00-13:00 Location: Hotel Okura

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ShowEvents

WEDNESDAY 6 FEBRUARY

Image or logos required

DSS: Reading the signs The Digital Signage Summit is back again – literally, by popular demand – at ISE. Ian McMurray talks to the event’s chairman Florian Rotberg about what delegates can expect For the third year in a row, ISE will host the Digital Signage Summit (DSS), with over 150 senior executives from throughout the digital signage value chain expected to take advantage of the unique perspectives it has become known for delivering. With another year of growth behind it, and exciting developments on the digital signage horizon, it promises to be no less of a must-attend event – especially for enterprises either using or planning to use digital signage, and new entrants into the market, Florian Rotberg as professional services providers seize the opportunity it presents while M&A continues to accelerate even faster than expected.

“The past 12 months has seen digital signage become a $7 billion industry in EMEA alone,” noted Florian Rotberg, managing director of digital signage research company invidis consulting and a co-organiser of the event, along with ISE. “We’ve seen 55in screens becoming the new norm; LED is starting to encroach on what was once LCD territory, especially in videowalls; and, increasingly, digital signage is now part of a wider, omnichannel marketing strategy.”

Once again, DSS will kick off with the invidis keynote which will deliver insights into trends and drivers, strategies and an overview of relevant M&A activities. The focus will be on new market entries and strategies for existing digital signage market participants. An Intel keynote will cover trends and drivers in IoT and how IoT solutions complement digital signage. Also on the agenda is Trey Courtney, who is global SVP and chief product officer of leading in-store media solutions company Mood Media.

“As always,” said Rotberg, “ISE will be a great show for the digital signage industry. I’m looking forward to seeing more affordable fine pitch LED; more solutions featuring AI; new special purpose displays; even brighter laser projectors; new business models; and more experience marketing features.

“I’m sure I won’t be disappointed,” he smiled.

The half-day conference takes place on 6 February from 09:00-13:00 at the Okura Hotel, just a few minutes from the RAI. Tickets are €250, or €175 for AVIXA and CEDIA members.

To register, please visit www.iseurope.com/conferences.

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For information and registration vist www.iseurope.org/conferences

Delegates can look forward to a packed programme of end-user insight

Enhancing the end-user experience AVIXA and AV User Group combine to deliver enterprise-level insight ISE 2019 will play host to the What’s Next… Enterprise AV Integrated Experiences conference, an event providing professional educated foresight into future trends and technologies, but also addressing how the end-user experience (and productivity of its employees) is substantially enhanced when the environmental elements within the workplace are harmonised with technology.

Hosted by AVIXA and supported by end-user industry ally the AV User Group, the event will provide the end-user community with the opportunity to learn and debate real, current projects and explore new methods and opportunities to create more value through an enhanced customer experience.

The conference will be moderated by Owen Ellis, chairman of the AV User Group, and Greg Jeffreys, director and consultant at Visual Displays Limited. AVIXA’s Sean Wargo will open the conference by providing some market intelligence with a special focus on trends being seen by those working in the corporate arena.

AVIXA’s market knowledge is accumulated by working closely with the industry to collect and analyse market data and insight on emerging markets, current and future product sales, end-user buying habits, and trends that are impacting the pro-AV industry.

Other speakers include Martin Kemp, room experience engineer at Google; Neil Martin, video development manager at Fidelity Investments; Stephen Stringer, partner at Sandy Brown Associates LLP; and Lisa Perrine, CEO at Cibola Systems.

DISCUSSION TOPICS:

• Examination of current and emerging workplace experiences and their designs, and how consideration for the integration of technology into its environment can engage clients, increase revenue and improve internal and external communications • Addressing meeting space pain points and solutions for boosting enduser adoption • Insight into research detailing workplace installations that directly impact enterprise and end-user engagement, to create more userfriendly and engaging technology workspaces for the future.

The What’s Next… Enterprise AV Integrated Experiences conference takes place on Wednesday 6 February 13:00-17:00 in room E102.

To register, please visit www.iseurope.com/conferences.

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ShowEvents

WEDNESDAY 6 FEBRUARY

Cinemas: A changing picture Making its debut at ISE 2019 will be the Digital Cinema Summit ISE; a half-day event dedicated to exploring how digital technology has revolutionised movie production, distribution and consumption, and the opportunities that XR is creating for the next generation of movie-goers.

Taking place at the Hotel Okura, the conference – hosted in conjunction with Digital Cinema Report – will be held between 14:00 and 18:00 on Wednesday and will feature top digital cinema technology authorities from around the world who will address a range of issues facing professionals in all phases of the motion picture industry.

Nick Dager, editor and publisher of Digital Cinema Report, will moderate the conference that opens with a keynote session from Jan Runge, head of the International Cinema Association, Europe, who will provide an economic overview of the worldwide digital cinema market.

Follwing this there is the panel session, ‘Theatre management systems – What are the limits?’ featuring Tony Adamson, GDC Technology; Danny Jeremiah, Arts Alliance Media; and Mark Waldman, POSitive Cinema Solutions.

We stay on the theatre solutions theme in the next panel, ‘Theatre sound – Object based or file based?’, where Tom Bert of Barco, Stephen Choi of Samsung, and DTS Europe’s Gerard Loupias lead the debate.

The event will close with a fireside chat between Dager and former NATO consultant Michael Karagosian, titled: ‘The digital cinema era: How we got here and where we’re going’.

The Digital Cinema Summit runs from 14:00-18:00, Wednesday 6 February at the Hotel Okura.

Register at https://digitalcinemasummit.org

Wednesday’s CEDIA Talks 11:00 DC microgrids and power quality in the home Discussing the issues around residential power systems, the solutions to solve them, and emerging battery technologies Speaker: Ken Erdmann, Erdmann Electronic 14:00 Will direct LED replace two-piece projection?

Learn the facts to reach the right solution for your installations Speaker: Michael Heiss, M Heiss Consulting 16:00 From fire to photons A whistle-stop tour of all things lighting and the business opportunities for integrators Speaker: Sam Woodward, Lutron

Wednesday’s AVIXA FlashTracks 11:00 Twenty-minute design school: DISCAS What is DISCAS, how is it applied, and why it is important to AV professionals?

Speaker: Chuck Espinoza, CTS-D, CTS-I, AVIXA Track: Design 11:30 Ten standards you should know about Ten key AV standards you should be using now to help you improve quality and efficiency.

Speaker: Ann Brigida, CTS, CSTD, AVIXA Track: Emerging Trends 12:00 Twenty-minute tech manager school: training path Techniques to put your people on the right path for advancement, and filling skills gaps in your enterprise.

Speaker: Chuck Espinoza, CTS-D, CTS-I, AVIXA Track: Emerging Trends

14:00 AV/IT convergence: embrace it!

Learn how to leverage your unique skill set as an AV professional to stand out in the changing marketplace.

Speaker: Rich Zwiebel, QSC Track: AV/IT 14:30 How to design an unforgettable digital signage experience Insight on how successful implementations can be created to enhance digital signage experience and performance.

Speaker: Matthijs Buijs, ZetaDisplay Track: Design 15:00 Best practices for the perfect project Learn to plan, execute and complete an AV project successfully.

Speaker: Justin Paveley, CTS-D, CTS-I, AVMI Track: Emerging Trends

12:30 Improving huddle rooms with IoT devices How to configure an IoT button; IoT devices in AV rooms; IoT devices on a corporate network.

Speaker: Colin Birney, Birney Consulting, LLC Track: Emerging Trends

15:30 Twenty-minute navs: packets, ports and protocols – an introduction to the OSI model Insight on a typical AV system network control message and how the OSI model can help understand what goes on under the hood.

Speaker: Stuart Willcocks, CTS-D, CTS-I, Google Track: AV/IT

13:00 Emerging trends and solutions within an increasingly remote workforce AV and collaboration; spatial audio, noise reduction/filtering solutions; meeting and collaboration UX. Speaker: Naren Santayana, Paperless Post Track: Emerging Trends

16:00 Professional AV technology for an industry 4.0 experience How pro AV technologies are essential for creating a user experience that maximises the results of process innovations.

Speaker: Roberto Vogliolo, SCAI DOOH.IT Track: User Experience

13:30 Can you hear me? Speech intelligibility in AV installations Speech intelligibility; what defines the signal path from speaker to listener; speech intelligibility optimisation.

Speaker: Eddy Brixen, DPA Microphones Track: User Experience

16:30 Understanding the codec triangle: quality, latency and bandwidth How SDVoE, MJPEG, and HDBaseT map onto the triangle; image quality; the effects of latency.

Speaker: Justin Kennington, SDVoE Alliance Track: AV/IT

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SpeakerProfile

WEDNESDAY 6 FEBRUARY

For information and registration visit www.iseurope.org/conferences

Owen Ellis Chairman AV User Group

GOING FROM STRENGTH TO STRENGTH

By Ian McMurray The concept of user groups began way back in the early days of computing in order to share knowledge and experience. Perhaps unsurprisingly then, the oldest user group still active is an IBM user group founded in 1955. User groups progressively morphed from manufacturer-specific to industry-specific, giving rise to organisations like AVUG. The AV User Group, to give it its full name, isn’t quite as old. It was originally formed on an ad hoc basis in the late 1990s, with a more formal structure put in place in 2009. AVUG now has a remarkable 1,400+ members worldwide – a size of organisation that demands professional management.

Enter Owen Ellis. A 35-year veteran of the AV industry, he joined AVUG in 2004; became its chairman in 2009; and, in late 2017, was asked to take a full-time role running the organisation and, since then, membership has grown by 40 per cent. How has that happened?

GREAT REPUTATION

“We’ve worked very hard when opening new locations – we’ve recently opened a new group in Silicon Valley – and we have a lot of support from both our members and sponsors introducing members in those locations,” explains Ellis. “We’ve also deepened our relationship with AVIXA. Beyond that, with this great reputation we appear to have gained, we get a lot of traffic to our website signing up for membership that doesn’t come from recommendation but through media articles, trade shows and so on.”

AVUG is once again at ISE, with Ellis one of two moderators at AVIXA’s What’s Next... Enterprise AV Integrated Experiences conference on the Wednesday a"ernoon.

“An integrated AV experience isn’t just about the technology,” Ellis says. “It’s possible to deploy a great technology solution in a poorly designed space and then discover that no one uses it. We’re focusing this seminar on the integrated environment.”

Ellis’s session will include design, acoustics, colour finishes, lighting, reflections – both light and sound – furniture, temperature and ventilation and so on. “It’s important,” he continues, “that AV managers and designers understand the impact that these environmental elements have, and how they contribute to the success – or failure – of the outcome.

‘An integrated AV experience isn’t just about the technology’ They need to take some responsibility for ensuring they are considered by their larger design teams.”

OPEN MIND

Like the other 80,000+ expected attendees, Ellis is looking forward to the show. “It’s generally the things you discover that you weren’t aware of in advance that are the most rewarding. However, I go because it’s a must-attend industry networking opportunity and obviously to see new technologies, as so much is launched or previewed at ISE these days. I believe these are the same reasons it’s such an important trade show for our members.”

Ellis has, however, observed the increasing interest his members are taking in the potential of big data and the opportunity it presents, pointing out the increasing numbers of both hardware and so"ware products that now make endless data available to end users. “What many of our members are researching is how best to capture and mine this data to help them determine their AV and unified communications strategies,” he notes.

“What is it that their internal clients really do with their systems?

How do they use them? Which technologies are used most? Why are they used – or not used?”

That kind of data mining looks set to give the AV industry a whole new momentum – a momentum that Ellis is planning to reflect in AVUG’s continuing growth and success.

On Wednesday 6 February, from 13:00-17:00, in partnership with the AV User Group, AVIXA will be hosting What’s Next… Enterprise AV Integrated Experiences in Room E102. The conference will focus on how to create value in an organisation by concentrating on the customer experience and will be moderated by Owen Ellis and Greg Jeffreys, director and consultant at Visual Displays.

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power to scale.

Visit disguise at ISE 2019 to see the latest vx 4 pro range server, engineered to play back video at higher quality, smoothness and resolution than ever before.

Hall 8, stand E250

www.disguise.one

#powertoscale

ExecutiveProfile

For information and registration visit www.iseurope.org/conferences

Roger McArdell Director and chief technology officer Ashton Bentley

MAKING ROOM FOR SIMPLICITY

By Ann-Marie Corvin In his former role as global head of media services for a large multinational bank, Roger McArdell witnessed an investment banker smash up a meeting room system with a cricket bat a!er it failed to connect him to a video conference.

For McArdell, this action crystalised the need for “utter simplicity” in meeting room design. “Ninety per cent of meeting rooms are the same or similar,” he claims. “There’s no reason why the technology needs to be built from scratch every single time.”

All customers want, he argues, is a VC that requires no technicians, bells or whistles, just one that is easily able to share presentations and data. This is the philosophy behind his firm Ashton Bentley, which McArdell set up eight years ago with business partner Roger Vinton. The firm manufactures off-the-shelf meeting room systems that are scalable and replicable and can be managed and monitored in the same way that other network devices are controlled.

McArdell, who started his 30-year AV career at BT, says that many AV suppliers pushed back on the firm’s initial proposition. “The whole industry services its clients with lots of different boxes via systems integrators which try and tell you they add value, but that’s the PC market of 25 years ago,” says McArdell.

Ashton Bentley, he claims, is the Dell or the Compaq of the AV industry, both disrupters which came along and put everything on a motherboard.

Most of the firm’s clients are now large corporates, which see the benefit of standardising their systems, while ISE itself is also a customer; using Ashton Bentley systems in all its meeting rooms.

COMPLEX SYSTEMS

Simplifying meeting room kit and putting a service wrap around it to make it more user friendly can be challenging, however, an irony that’s not lost on McArdell.

“To achieve simplicity can be very complex in terms of system designs,” he admits, adding that it can still take months, rather than weeks to get a meeting room system up and running and bug free.

The company also designs all its own circuit boards, which McArdell adds has posed its own challenges since all the main chip manufacturers have gravitated towards China. Component sourcing is also currently an issue, with electronics manufacturing experiencing a capacitor shortage due to their high demand in electric cars.

“Keeping it simple” also involves delivering completed rooms, which means supplying the furniture as well as the technical infrastructure.

24

McArdell admits that getting IT and facilities teams to talk with each other can sometimes prove challenging. “It’s always a problem to get AV integrated into tables, it’s easier to provide the table, but it can be a struggle to get both parties in the same room on the same page.”

Even Brexit poses a challenge for a British manufacturer like Ashton Bentley, which exports almost 90 per cent of everything it produces. While Europe isn’t a key territory in terms of customer base, because proposals for infrastructure in place around customs control are at this stage vague, McArdell worries that the movement of goods “may grind to a halt”.

‘There’s no reason why the technology needs to be built from scratch every single time’ On the plus side, there are new technologies on the horizon that are set to make office-based video conferencing even easier for end users.

Ashton Bentley is now experimenting with some patent-pending machine learning and AI technology to see how systems are able to understand an individual’s movements and needs in a meeting room. The firm will be showcasing some of its findings at ISE. All the time, McArdell adds that the focus is on the needs of the end user. “Many AV manufacturers don’t even consider it, and a lot of them don’t understand what it means. But I’ve been on the receiving end of a cricket bat, and I know!”

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Learn, Discover, Be Inspired CONFERENCES AT ISE 2019 Integrated Systems Events, AVIXA and selected media and association partners are curating 10 thought leadership conferences for ISE 2019.

Get the most out of your trip to Amsterdam.

IN THE OKURA:

IN THE RAI: 5 February 14:00 - 18:00

Virtual Augmented Mixed Reality

xr-summit.org

6 February 9:00 - 13:00

Digital Signage DooH Retail

4 February 9:00 - 17:30

Smart Buildings Smart Cities Smart Homes

(Day Before ISE)

smartbuildingconference.com

Perception of Sound Sound Environments Control and Management of Sound

digitalsignagesummit.org/ise

Digital Cinema Technology Theatres of the Future Sound, Design, Management

6 February 14:00 - 18:00

Hospitality Technology Guest Experience

7 February 09:00 - 17:00

Creating Experiences Education Technology Learning Spaces

Theme Parks Museums

8 February 9:00 - 13:00 blooloop.com

Anzeige All Conference for RISe A4.indd 1

5 February 14.00 - 18.00 13:00 17:00

avixa.org avixa.org/whatsNext

Collaboration Meeting Space Design Enterprise Technology

htng.org

Live Attractions

(Day Before ISE)

connessioni.biz

digitalcinemasummit.org

Hotel Innovation

4 February 10:00 - 18:00

6 February 13:00 - 17:00

avixa.org/whatsNext

Sports Venue Technology Modernizing Stadia Fan Experience

7 February 10:30 - 16:00

mondostadia-agora.com

19.12.18 16:11

SpeakerProfile

For information and registration visit www.iseurope.org/conferences

THURSDAY 6 FEBRUARY

Scott Willsallen Director Auditoria

SOUND APPROACH TO STADIUM ENTERTAINMENT

By David Davies On Thursday 6 February Scott Willsallen will present the keynote at the AGORA stadium and sports venue technology conference, presented

by MONDO | STADIA. One of the world’s most acclaimed sound and AV consultancies, Auditoria has designed and delivered audio and other performance technologies for four Olympic Games, two Commonwealth Games, two Rugby World Cup tournaments, and countless other major international events.

What will be the main focus of your keynote?

The emphasis will be on audio/visual technologies and their role in pre-game and half-time entertainment. [A few years ago] many stadiums were less about fan engagement and more about displaying the scores and providing somewhere to sit and watch the game. But more recently there have been great technological changes regarding sports presentation at the top-end, and the kind of developments that we first saw in 2012 [at the Olympic Games in London] are now trickling down and being seen in sports presentations all over the world.

So I will be looking at these changes and drawing on some of the projects with which I have been involved, including London 2012, Sochi 2014 and Baku 2015. I will also discuss some venue projects, including Sydney’s ANZ Stadium and the Melbourne Cricket Ground, which is undergoing refurbishment at the moment.

To what extent to do you think that immersive audio, including the incorporation of on-site PA and ambience into sports broadcast coverage, is now informing the development of entertainment venues?

It is definitely coming onto the radar more and more. The video side has managed to move along quite a bit quicker than audio in terms of delivering what we would describe as an immersive experience, but lately immersive audio has started to show incredible progress thanks in part to specific manufacturers.

I think one thing that has led to the change is the recognition that creating the kind of audience experiences in stadiums that you would previously have had at motor shows, for example, can be pretty powerful. We just worked on a project in Abu Dhabi where enormous projection screens combined with a live orchestra and multiple loudspeaker arrays wrapping around the audience. That kind of immersive experience is something that event producers are wanting more of, while stadiums know that [the ability to offer] it can be seen as a differentiator.

Day-to-day what would you say is the cause of the most headaches for you as an AV professional?

Probably spectrum. So many countries have different ways of dealing with spectrum licensing, both on a long-term basis and temporarily for events. If you are working on a large-scale event such as the Olympics you are going to get whatever you need, and you will be looked a"er by the regulator. But at the next tier down you can find that wireless users are thrown into one bucket of ‘it will probably be alright’. It does feel a bit haphazard when you consider what some of those links are being used for!

‘Immersive audio has started to show incredible progress’ What are the technology areas that you are most excited about exploring further at ISE 2019?

Immersive audio control platforms and projection mapping, in particular the whole replay side. We are doing a lot of work with various companies to develop a more sophisticated way of linking audio, video and lighting tracking in three dimensions, making it possible for the three elements to work in unison [more effectively].

Conference: AGORA Stadium and Sports Venue Conference Time: 10:30-16:00 Room: E102

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ShowEvents

THURSDAY 7 FEBRUARY

Competition time: Stand and deliver All exhibitors at ISE 2019 will be automatically entered into the third annual ISE Stand Design Awards competition The 2019 Stand Design Awards will see an initial round of judging from awardwinning trade show publication, EXHIBITOR magazine. A shortlist will then be handed over to a judging panel made up of five expert panel designers and marketers.

EXHIBITOR editor Travis Stanton, along with senior writer and awardsprogramme manager Linda Armstrong, will carry out the initial round of judging on site to select the finalists.

There are four categories: 49sqm or less, 50-199sqm, 200-399sqm and 400sqm or more. Scores will be based on eight different assessment criteria points, including strength of communications, integration of technology, impact and effective use of space. Up to 10 finalists will be selected in each category.

“We have been consistently impressed with the calibre of exhibitry on display at ISE,” said Stanton, who has served as editor of EXHIBITOR since 2005. “We appreciate the opportunity to honour the hard work, dedication and creativity that ISE exhibitors invest into their face-to-face marketing campaigns which, in turn, keeps the exhibit hall buzzing with excitement year a"er year.”

Finalists will be notified on the show floor and presented with a plaque.

The judges are: • Heide Agne, strategy director, Hypsos, Soesterberg, Netherlands • Andrea Fiorito, art director of brand events, Simmetrico Srl, Milan • Dick de Jong, manager of presentations and collections, NEMO Science Museum, Amsterdam • Joe Kinze, managing director, Plan J GmbH, Frankfurt • Thomas Zettlitz, creative director, Atelier Damböck Messebau GmbH, Munich The Awards Ceremony will take place on Thursday 7 February at 16:30 on the ISE Main Stage in Hall 8

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For information and registration visit www.iseurope.org/conferences

AGORA enhancing live sport experiences The role of AV technology in sporting venues is impossible to ignore

Whether it’s a basic PA system at your local venue, or a full blown immersive experience in one of the world’s leading and most advanced stadiums, pervading audio and visual solutions on and off the playing field are enhancing the fan experience at live sporting events like never before.

Presented by MONDO | STADIA, AGORA is a brand new conference for ISE offering sporting venue managers and event organisers the chance to learn how the application of the latest technology is impacting sporting venues around the world, new and old.

Sessions will cover themes such as improving audio performance in stadiums and sporting venues, how modern technology is enhancing the fan experience, along with case studies from the Stade de France in Paris, and Real Sociedad’s Anoeta Stadium.

Among the keynote speakers will be Scott Willsallen, an Emmy Awardwinning director of Sydney-based consultancy Auditoria, and an expert in sound design for major international events, including multiple Olympic and Commonwealth Games Ceremonies. Joining him will be AVIXA’s Sean Wargo who will provide market intelligence on the sporting venue sector.

AGORA will be held on Thursday 7 February from 10:30-16:00 in Room E102. For more details and tickets go to www.mondostadia-agora.com

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The next generation Behind every successful company is a motivated and talented workforce Attracting and retaining the best and most talented individuals is paramount not only to individual businesses, but to the industry as a whole. ISE, AVIXA and CEDIA are playing a valuable and crucial role in ensuring the next generation of talent choose a career in AV, with its ISE Future AV Professionals Programme.

The now well-established programme provides opportunities for up to 200 students – typically in their late teens to early 20s – to gain a greater understanding of and insight into the AV industry and the exciting and potentially lucrative career opportunities it can provide.

The ISE Future AV Professionals Programme gives students first-hand insight into the typical roles, activities and opportunities available in the industry, and includes a valuable chance for students to network with companies sponsoring the event, as well as with young AV professionals who have established careers for themselves in the AV market.

The Future AV Professionals Programme takes place on Thursday 7 February. All students have been invited through their educational institutions

New for 2019: Hospitality Tech Summit by HTNG Explore opportunities in this thriving sector for the AV industry The professional AV industry worldwide generated $178 billion in 2016. Through 2022, it is expected that global AV revenues will increase 4.7% annually, creating an additional $52 billion in value.

Hospitality is forecast to make up a sizeable chunk of that growth, as companies look to leverage technology (and IT) to deliver new and innovative experiences for hotel and resort guests.

To investigate the opportunity, ISE is launching the Hospitality Tech Summit: a day-long event that forms part of the ‘ISE at the Okura’ programme.

Through a series of education sessions and discussions, the event will help to educate those in attendance on the latest trends – including AV installations and arrival experiences, among others – plus networking opportunities to connect with others in Europe to share and discuss their own deployments.

The Summit is hosted by the global trade association Hospitality Technology Next Generation (HTNG), which dedicates its services to advancing business through the collaborative development of open standards and technology solutions in the hospitality industry.

The Hospitality Tech Summit by HTNG will take place at 09:0017:00 at the Hotel Okura. For details and tickets, visit www.iseurope.org/conferences

Thursday’s AVIXA FlashTracks 11:00: Room 13-N110 Twenty-minute design school: designing for user experience Speaker: Chuck Espinoza, AVIXA Track: User Experience 11:30: Room 13-N110 Seven ways public relations can fuel your company image Speaker: Melody Craigmyle, AVIXA Track: Emerging Trends 12:00: Room 13-N110 Twenty-minute tech manager school: creating an SOP Speaker: Chuck Espinoza, AVIXA Track: Design 12:30: Room 13-N110 Designing a network for AV over IT Speaker: Lee Nicholson, Crestron Track: AV/IT 13:00: Room 13-N110 Presenting and sharing across competing wireless technology platforms Speaker: Per Persson, Williams AV Track: AV/IT 13:30: Room 13-N110 User experience: the new catalyst for technology

Speaker: David Margolin, Kramer Electronics Ltd Track: User Experience 14:00: Room 13-N110 Integrating IoT into AV systems Speaker: Patrick Murray, Controlhaus Systems Design Track: AV/IT 15:00: Room 13-N110 Open source AV: working with strangers from the internet Speaker: Kim Burgess, ACA Projects Track: Emerging Trends 15:30: Room 13-N110 Twenty-minute navs: network analysis – packet capture using Wireshark Speaker: Stuart Willcocks, Google Track: AV/IT 16:00: Room 13-N110 Audio enhancing the user experience Speaker: Andrew Francis, Shure Inc. Track: User Experience 16:30: Room 13-N110 HDCP PRO 2.2: understand copy protection in its latest reincarnation Speaker: Brian Davies, Biamp Track: AV/IT

Thursday’s CEDIA Talks 11:00: Cinema grades, CEB22, CEB23, designer facts Overview of CEDIA’s plans and potential opportunities for CEDIA members to get involved in this exciting industry defining work.

Speaker: Peter Aylett, Archimedia 14:00: Mass sensorisation A brief human perspective on daily interactions with ‘harmless’ technology, the constant grapple

for subconscious control of our information, our wallets, and our lives.

Speaker: Christiaan Beukes, Sphere Custom Design 16:00: WI-FI 6... The answer to your WI-FI woes?

Insight into data speeds, radio bands and device availability, and the new language of Wi-Fi standards.

Speaker: Geoff Meads, Presto AV

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THURSDAY 7 FEBRUARY

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ExecutiveProfile

For the latest show news and updates follow #ISE2019

Giles Sutton Senior vice president of industry engagement CEDIA

BUILDING THE FUTURE OF HOME TECH

By Paul Bray ISE’s co-owner CEDIA (the Custom Electronic Design & Installation Association) celebrates its 30th birthday in 2019, so the show is the perfect venue to kick off its anniversary celebrations with all the members who have made this milestone possible. But it will also be working hard on building the future.

“The cornerstone of our ISE activities will be an extensive, four-day education programme to help technology integrators and industry professionals grow their skills, discover emerging technologies and be inspired for growth and success,” says Giles Sutton, CEDIA’s senior vice president of industry engagement.

“We’re especially excited to headline the training at ISE with a Home Cinema Design Masterclass on Monday 4 February, led by the world’s foremost home cinema experts, Joel Silver, Theo Kalamorakis, Anthony Grimani, and Guy Singleton.

“Elsewhere we’ll be hosting free, 20-minute CEDIA talks on our stand, covering a wide range of topics, introducing attendees to disruptive new technologies and challenging traditional ways of thinking.

“New for ISE 2019, the Main Stage will host free-to-attend educational and thought leadership presentations produced by CEDIA, ISE, AVIXA and AV Magazine. CEDIA will host some of our members who won top honours in the CEDIA Awards programme, providing an inside look into some of the best projects in the industry.”

CEDIA has grown exponentially since 1989. Now representing more than 40,000 home technology professionals from more than 3,700 companies worldwide, it’s a strong voice in the home tech industry, with a particular focus on education, standards and best practice.

“In January we’re launching 13 new online courses, with 70 available by the end of 2019,” says Sutton. “They’ll prepare individuals for CEDIA certification, and they’ll be delivered through a brand-new education portal that will make the process easy and intuitive. We’ll also be hosting inperson training at more than 100 events in 2019, making CEDIA training more accessible than ever before.”

The biggest challenge for CEDIA members continues to be finding and retaining quality employees, so part of the organisation’s strategic plan is to raise awareness of the home tech industry as a potential career opportunity and develop suitable training qualifications for the new entrants who will guarantee the industry’s future.

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“We’re dedicated to developing the Smart Home Technician Apprenticeship standard to encourage young professionals into the industry,” says Sutton.

“It was approved by the Institute of Apprenticeships in 2018 and we’re hard at work identifying appropriate training partners with a view to launching the scheme in 2019.”

So what should attendees look out for at ISE? “LED display technology can now satisfy the most demanding consumers and create large, seamless on-wall images,” says Sutton. “However, where projection uses the acoustic transparency of screens to accurately deliver sound it remains a challenge for LED. At ISE, look for manufacturers addressing that challenge, and see fewer speakers being asked to do more, and audio that delivers more channels at higher resolutions.

‘We’re excited to headline the training at ISE with a Home Cinema Design Masterclass led by the world’s foremost home cinema experts’ “Few doubt that 8K screen resolution is coming, and 8K projectors are starting to appear for high-end home theatre, so expect to see examples at this year’s ISE.” Attendees can also expect AI for voice control to become increasingly significant, with advanced capabilities enabling more natural speech. “ISE 2019 may be too early for evidence of AI-enabled voice interfaces,” says Sutton. “But you never know…”

Although he’s a new boy on the CEDIA staff, having joined in 2018, Sutton is a long-time fan of ISE. “I’ve been attending for years,” he says, “and I’m always blown away by the technology on display, the training that’s offered, and the endless opportunities to network with industry peers.”

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Visitor attractions tech: Keep yourself in the loop

Friday’s AVIXA FlashTracks 11:00 Twenty-minute design school: DISCAS What is DISCAS and how is it applied? A breakdown of the standard.

Speaker: Chuck Espinoza, CTS-D, CTS-I, AVIXA Track: Design 11:30 The challenges of AV/IT on network integration A demonstration of the design work involved on AV+IT integration.

Speaker: Reinaldo Pargas, CTS, AVM Track: AV/IT

Returning to ISE a!er a successful debut in 2018, blooloop (the world’s leading online resource for professionals working in the visitor attractions sector) is a half-day conference dedicated to exploring ways in which AV technology is being used to transform the user experience in the theme park and attractions sector. This includes museums, water parks, zoos, and cultural and heritage attractions.

Taking place outside of the RAI at the nearby Hotel Okura, the four-hour event will look at some of the latest technologies, solutions and business strategies for the sector, with the aim of raising visitor numbers, visit duration and venue profitability.

Attendees will gain valuable insight from leading operators discussing the evolutions being seen today and what to expect in the future in the sector. They will also hear a series of case studies from leading tech companies on the success of selected rides, exhibits and attractions, and how they are developing increasingly sophisticated and immersive experiences – such as through the use of VR, AR and MR – to create richer guest experiences.

Charles Read, managing director of blooloop, said: “A key development in the attractions industry has seen many theme parks and visitor attractions utilising sophisticated technologies to make their rides and attractions even more engaging and memorable for the visitor. This conference represents a great opportunity to hear from the operators and tech companies helping transform this business.”

AttractionsTECH by blooloop takes place on Friday 8 February at 09:00-13:00 at the Hotel Okura. For more information, and to book, go to www.iseurope.org/show-event/blooloop

12:00 Twenty-minute tech manager school: training path Discussion on techniques to put your people on the right path for advancement.

Speaker: Chuck Espinoza, CTS-D, CTS-I, AVIXA Track: Emerging Trends 12:30 Networking fast track: why do I need to know about multicast?

Why multicasting is necessary for any practical AV over IP solution.

Speaker: Laurent Masia, SDVOE Alliance/Netgear Track: AV/IT

13:00 Building a mentoring culture in the AV industry The benefits of traditional and peer-to-peer mentoring.

Speaker: Jeremy Caldera, CTS-D, CTS-I, IAS Technology Track: Emerging Trends 13:30 Mapping experience in AV design Defining ‘experience’ inclusively and functionally, and establishing how experience fits into the AV value proposition.

Speaker: Ryan Howard, Storied Systems Track: User Experience 14:00 The OSI model The Open Systems Interconnection (OSI) model is the framework of data networking.

Speaker: Matt Dodd, Clavia Group Track: AV/IT 14:30 AI for AV: an outlook The basics of machine-learning technologies and how they can be used to improve AV control systems.

Speaker: Christopher Jaynes, PhD, Mersive Technologies Inc Track: Emerging Trends

Friday’s CEDIA Talks 14:00 What does AI actually mean?

This session will define the important terms, the gradual shi! towards broad general AI, and how this will affect the experiences and solutions that we’ll be delivering to our customers in the future Speakers: Rich Green and Peter Aylett

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ShowEvents

FRIDAY 8 FEBRUARY

33 19/12/2018 18:41

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ExecutiveProfile

For information and registration visit www.iseurope.org/conferences

Terry Friesenborg

Chief global officer AVIXA Director Integrated Systems Events

A LIFETIME OF CHANGE

By Adrian Pennington Every ISE show is special for AVIXA chief global officer Terry Friesenborg, but this year’s holds extra meaning because it will be his last. A"er 20 years of service to the trade body, Friesenborg will retire at the end of the year.

Friesenborg’s leadership in the AV industry goes back four decades, beginning as a volunteer member of the organisation’s board while general manager of Audiovisual Systems. Indeed, there is no-one better than Friesenborg to set ISE 2019 in the context of tremendous and ongoing industry change.

“It’s been a long and fascinating journey since the time I first got involved in the industry at the National Audio-Visual Association,” he says. “Then it was very domestic and US-focused. It was renamed in 1983 to the International Communication Industries Association to reflect a more global agenda. Of course, it became InfoComm International in 2005 and then AVIXA in 2017.”

It is technological change over that time that has been most profound. Friesenborg charts the evolution in the 1970s and ’80s from film, slide and 16mm to video systems that were bulky and expensive.

‘We are at the forefront of a cultural and technological transformation’ “Any system that was remotely complicated was regularly prone to failure, so presentation was inherently locally oriented,” he explains.

“Gradually, AV became networked, and now we have this world of collaborative communication where AV is a part of everything we do.”

Although the AV industry has been driven by technology and change, Friesenborg emphasises its underlying purpose has remained simple: supporting the need for people to come together and communicate.

“That was really the motivation behind transforming what was a domestic, US-focused organisation into a movement with a global outlook,” he says.

PROPOSAL FOR THE FUTURE

Friesenborg helped launch InfoComm in Singapore in 1995, before beginning to engage the European market in association with Photokina and finally launching ISE as a fledging trade show platform in 2004 with CEDIA. “I recently re-read our business proposals from the time and I’m amused by what we thought it might be and what ISE has turned into.

It’s beyond any dreams we had when discussing the launch,” he says.

“Attracting 80,000-plus attendees from more than 180 countries speaks not only to the success of the show and the wonderful work of Mike Blackman and his team, but also to how strong we are as an industry.

“AV touches everything we do, from our time in an airport, to our experience in a retail store, to videoconferencing as a daily part of work, and to any live event we experience,” Friesenborg says.

“AV today is as much, if not more, about experience as it is about communication. So, while I believe ISE has competently managed the success of the show, it’s the strength of the industry that is responsible for its dramatic growth. We are at the forefront of a cultural and technological transformation.”

That shi" continues at ISE 2019 and beyond, where attendees will experience macro trends such as artificial intelligence (AI) and virtual reality (VR), which stand poised to impact businesses and consumers for decades to come. Friesenborg sees more change on the horizon.

“The ubiquity of displays is a foundational element,” he says.

“Technology like OLED is starting to come into its own because the maturity of the substrate is allowing exciting new form factors.

“AI will have a huge impact when we start to process deep data,” he predicts. “Right now, we spend a lot of time with thin data and don’t understand the data sets we need. And VR has been around for a long while, but it’s isolating when you put on a headset. Augmented or mixed reality is likely to be an avenue of greater impact in the short term.”

Even though Friesenborg will be stepping away from his role in the AV industry, he’ll be watching.

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OtherEvents

For information and registration visit www.iseurope.org/conferences

Main Stage to bring industry discussion to the show floor

Take the guided tour

Thought leaders from in and around the industry will take to ISE’s Main Stage to provide insight on the key issues impacting the AV marketplace

ISE 2019 will present two tours: Smart Building and Digital Signage, offering expert market insights into key companies throughout the industry. Led by Channel Media Europe’s Bob Synder and invidis consulting’s Florian Rotberg, the tours are designed to be suitable for any level of expertise.

“Last year was our first Smart Building Tour at ISE and we’re bringing it back in 2019 because of visitor feedback,” explained Snyder.

“Most enjoyed the opportunity to see products and meet companies they might have missed. It’s also the special attention they get from our highlighted exhibitors that makes these tours worthwhile.”

Rotberg added: “The Digital Signage Tour is the ideal way to see the highlights of the ISE show floor in just two hours. We’ll be picking out key innovations and offering insights into their likely impact on the digital signage and DooH markets.”

Both tours are free to attend, with entry granted on a first come, first served basis.

Smart Building Tours take place on Tuesday 5 and Friday 8 February. The Digital Signage Tour takes place on Thursday 7 February. For more information visit www.iseurope.org/ conferences and subscribe to receive updates Hall 8 will play host to a wide-ranging programme of best practice and thought leadership throughout ISE 2019. The Main Stage will deliver free presentations from AVIXA, AV Magazine, CEDIA and ISE. AVIXA will explore its shortlist for the 2018 AV Awards, showcasing installations in retail, hospitality and connected stadia among other vertical markets.

AV Magazine’s end-user-focused offerings will encompass panel discussions, case studies, ‘wow’ presentations and Q&As, including a key diversity panel on Tuesday 5 February. Meanwhile, 2018 EMEA CEDIA Award-winning integrators and representatives will talk through their residential technology projects and the challenges they overcame to deliver these solutions.

Throughout ISE’s sessions, leading technologists, consultants, authors and business leaders will be on hand to address key technology issues and trends affecting the AV systems integration industry.

The WAVE (Women in AV) networking reception will also take place at the Main Stage following the AV Magazine diversity panel, as will the Stand Design Awards at 16:30 on Thursday 7 February.

For the full programme, please visit www.iseurope.org/ise-main-stage

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ISE 2019 presents SIGs ISE will be involving a host of Special Interest Groups (SIGs) throughout its programme at this year’s event.

These programmes include a range of media partners, consultants, companies and associations, and have been designed to offer a unique opportunity for exhibitors to meet leading groups of end users.

Some groups will offer a specially curated show experience including networking events, dinners, presentations and stand visits.

2019 events will be hosted by AV-Fachsymposium (Germanspeaking media technology network), AV User Group (650+ AV professionals), Musik Media Verlag (German media company), PFM (Premises and Facilities Management magazine), SCHOMS (UK higher education senior managers) and SIEC (Italian systems integrators).

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ProductSpotlight

For the latest show news and updates follow #ISE2019

AV OVER IP...

THE NOW AND THE FUTURE Striking a balance between bandwidth and compression technology is the key to success, believes Paul Harris of Aurora Multimedia

IPX-TC3 series

Paul Harris CEO/CTO Aurora Multimedia The AV industry has evolved over the past few years to make AV over IP a primary method of distribution. The high-quality, low-latency solutions that exist today can be grouped into two distinct categories – those based on 1G networks, the other based on 10G. Each have their unique application based on cost, image quality, latency and a variety of other features. However, there is no argument that increasing image quality and other bandwidthhungry features added to AV over IP systems will make higher bandwidth systems necessary for moving forward.

Even in today’s market, a 10G network may seem overkill to many. But a 4K 60Hz 4:4:4 signal already exceeds 10G, requiring a 1.3:1 compression ratio. As you can imagine, the bandwidth needed for 8K resolutions or signals with higher refresh rates will either require more bandwidth, higher compression, or both. With more compression comes lower quality, meaning 1G networks will eventually become obsolete for this purpose.

As seen over the past few years, 10G switches have greatly reduced in cost and increased in port count and capability, PoE+ for example. As the demand for bandwidth increases, the cost associated with bandwidth should continue to drop, making 40G and 100G switches attainable for AV over IP solutions.

So who will be the winners moving forward and where is the AV over IP market going? The SDVoE Alliance has been the undisputed leader in the 10G space, and its bet on a higher bandwidth solution will pay off. But as video bandwidth requirements increase, organisations such as SDVoE, HDBaseT and other market players will need to continually innovate and balance bandwidth and compression technologies, while manufacturers will need to build on top of these technologies to provide unique solutions for their customers.

The next-generation IPX-TC3 series 10Gbps transceiver is capable of 4K60 4:4:4 with a frame latency of only 100us (.1ms). It is the world’s first 10G SDVoE product to have redundant fibre version and selectable copper fibre in a single unit. Aurora is also the first company to utilise PoE with 10G and has worked with Ethernet switch companies to develop and ship 10G PoE switches, paving the way for cleaner installations.

Aurora’s latest offering combines a variety of IP technologies and features under one unified protocol using a simplified topology.

Seamless switching, USB 2.0 (480Mbps), Dante/AES67 8-channel (another Aurora first), 1Gbps Ethernet and control are some of the core capabilities of the IPX series.

The IPX-TC3 is available in both a box and wall plate version, giving users the options they need for a clean install. A new pro version adds even more features for the most advanced applications.

ReAX The name ReAX represents action/reaction which is the essence of control automation. ReAX is an award-winning control platform that is unique since it is not limited to a single manufacturer but to all who qualify. This is the first example of interoperability of not just protocols and structure, but of the actual code itself. It is not limited to this, however, as IR libraries, macros and more can all be shared and organised through a single portal.

The ReAX hardware includes the IPE-REAX-1, a small control processor that can be docked to Aurora’s IPX and VLX series AV over IP products, and well as the HT series HDBaseT products to provide fully-fledged control processing. This hardware is also available to other qualified manufacturers to utilise for fast deployment in their products.

For more information on these products: www.auroramm.com / www.reax.org Stand: 5-S85, Aurora Multimedia

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ProductSpotlight

TRANSFORMING HOW WE WORK TOGETHER Rany Ng, Google Cloud, understands the power of connecting person-to-person and during her 10 years at Google, she has experienced how critical video meetings are for effective collaboration

Hangouts Meet hardware Starting at $1,999, Meet hardware is dramatically more affordable than traditional systems. It’s easy to set up and maintain and, crucially, it’s reliable. Affordability doesn’t mean compromising on functionality or quality. Covering all room sizes, you can select the right kit and, if needed, modify it with qualified peripherals.

Because it’s so easy to use and integrates seamlessly with the rest of G Suite, joining a meeting is as easy as pushing a button.

Rany Ng Director of product management Google Cloud Since starting in 1988 with two computer science students in a university dorm room, Google now has tens of thousands of employees worldwide.

We know that communication and connection are key to employees working together effectively which is why we’re re-imagining what it means for teams to engage, collaborate, create, present, make decisions and innovate in real time across all workspaces.

The three core focus areas for our meetings solutions in 2019 are simple access, smart collaboration and scalable administration. Video-first collaboration must be easy wherever you are, it should elevate productivity with integrated, assistive solutions and maximise ROI thanks to assistive meeting room management and insights.

Increasingly, customers are combining the power of Meet with our award-winning digital whiteboard, Jamboard, to enable remote teams to create, brainstorm and save unstructured thoughts together. We’re excited to be extending virtual whiteboarding access and we’ll soon be supporting Meet full-screen video conferencing on Jamboard devices, which is a great tool for small meeting rooms.

Meet offers IT admins one-stop resource management. We’ve used our learnings from Google IT to help you scale your investment. We’ve also integrated machine-learning capabilities into our administration tools to help you optimise your meeting room space and utilisation, scale your fleet with secure hardware that ‘takes care of itself’, and get actionable meeting insights to ensure the best experience for your users.

By leveraging the power of new technologies, Google is making collaboration smarter. We are embracing the magic of expressive, interactive, face-to-face communication to increase effectiveness and build team culture and, ultimately, to transform the way we work together.

Jamboard digital whiteboard Jamboard is a beautiful, 55-inch 4K touchscreen display that seamlessly integrates with Meet hardware. Allowing teams to capture ideas and bring them to life, it has all the simplicity of a whiteboard while being powered by the best of Google’s Cloud and intelligence tools.

For more information on these products: meeting-room-pod@google.com https://gsuite.google.com/products/hangouts-meet-hardware https://gsuite.google.com/products/jamboard Stand: 15-U265, Google Cloud

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19/12/2018 12:56

ProductSpotlight

For the latest show news and updates follow #ISE2019

IT/AV CONVERGENCE OPENS THE DOOR TO OPPORTUNITY Increasing convergence between AV and IT hardware solution providers/brands gives the market better choices and more/ bigger benefits

iiyama’s new LH5510HSHB high-brightness signage display The LH5510HSHB is a professional high-brightness digital signage display featuring 2500cd/m2 brightness and a brightness sensor for a crystal-clear image any time of the day.

It is equipped with a non-blackening IPS M+ LED panel for exceptional and long-lasting colour and image performance.

The LH5510HSHB comes with a landscape and portrait orientation, a 24/7 operating time and an ultra-low power consumption; offering businesses an effective and energy-efficient solution to help capture their audience’s attention in even the brightest of places.

Lewis Clifford Sales manager professional displays iiyama A decade ago, retail and QSR (Quick Service Restaurant) businesses had to work with multiple brands and resellers for their IT and AV hardware needs. Today, the lines between IT and AV are disappearing and customers have the luxury of selecting a full range of commercial solutions not only from one reseller, but also from one brand; giving businesses increasingly better choices and bigger benefits.

This one-stop-shopping is a direct result of the ever-growing digitalisation within companies. In the past, big retail brands mostly used print advertising in their shop sometimes combined with a POS touchscreen for product information. Nowadays, more and more shops aspire to have digital displays that enhance the shopping experience.

Not only does this digitalisation make it desirable for IT departments to work with a single point of contact for all their IT and AV support, but also the customers’ expectations are a big driving force for digitalising the shopping experience.

With technology brands and hardware solution providers converging, it’s the end client who experiences the benefits. More convergence means that retail businesses can have a closer relationship with technology brands and suppliers for a tailored development with plenty of room for evaluation and a personal approach.

It also gives technology brands better insights into customer needs and can result in a shorter development cycle where new products and product innovations can be more easily brought to market. This results in a more diversified product line-up, and a great improvement on total cost of ownership.

Convergence is a key focus for iiyama. We believe in offering our end customers a diversified, feature-rich product line-up with affordable, quality products that can cover almost all display application needs. But what sets iiyama apart from our competitors is our personal service, speed of response and direct support pre and postinstall. That is what makes iiyama a true hybrid brand; giving better choices and bigger benefits.

Better interactivity through iiyama’s professional touch monitors Interact with the world with iiyama’s professional touch solutions.

Our touchscreens are available with the most professional solutions such as Open Frame mounting holes, anti-fingerprint coating, thruglass operability, foam seals for optimal dust protection and many other features that ensure optimal performance in almost any environment.

iiyama’s new interactive displays bring seamless collaboration to classrooms and meeting rooms The TExx03MIS-B1AG is the perfect solution for educational and corporate use. Its infrared 20-point touchscreen with pre-installed collaboration so#ware and 4K annotation allows users to deliver engaging content seamlessly and effortlessly.

The high-quality commercial IPS LCD screen with a 4K UHD resolution (3840 x 2160), and anti-glare coating guarantees stunning images with superb image quality from anywhere in the room.

The display has a 24/7 non-stop operating time, an OPS slot and 4mm thick glass.

For more information on these products: www.iiyama.com Stand: 8-G120, iiyama

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New display technologies can enable users to reach their audience more successfully, improve meeting outcomes, jumpstart collaboration and make a lasting impression in large venues, says NEC’s Thomas Walter

Thomas Walter Section manager, strategic product marketing NEC Display Solutions Europe The advance of digital signage across all industries, especially retail, and the increase in corporate meeting facilities and remote collaboration and creation, is leading to an ever-rising demand for visual display solutions.

Customer and user expectations are changing so rapidly that it can be difficult to know how to begin to transform the visual experience.

Visual solutions will continue to gain importance in light of key global trends. Ongoing digitalisation, VR/AR, AI, IoT – they’re all influencing our business positively and visual solutions gain traction in every area.

We can see our industry meeting with new convergences in many applications and industries. dvLED moves rapidly into ‘classic’ largeformat display applications and larger displays move into meeting room areas which were traditionally the preserve of projector technology. dvLED opens new opportunities for large canvas presentations and stunning opportunities for mediatecture, integrating technology perfectly into the architecture. We are already seeing great developments here, especially in the airport and retail sector. dvLED will complement the huge range of large-format display solutions and enable the best solution of choice for the specific customer situation.

Retailers need to tackle their audiences more effectively and create engagement and sales upli# with targeted digital signage solutions, including digital posters, large-scale messaging, infotainment and personalised digital communication.

The large venue and installation projection market is very positive, largely driven by laser technology. We clearly see projection technology entering new applications in signage solutions based on the benefits laser technology can offer.

For the corporate office environment, there is a new demand for innovative display solutions for huddle spaces, content co-creation, meeting and presenting, and boardroom uses, including NEC’s next-generation InfinityBoard, stand-alone dvLED screens and new 4K UHD displays.

The journey towards better signage, including digital and retail signage, collaboration, communication and a richer visual experience starts with understanding how modern display technology enables organisations to make lasting impressions.

ProductSpotlight

EFFORTLESS PRESENTATION

NEC launches quietest-ever projector The NEC P525UL laser projector provides a stunning visual experience with none of the noise associated with traditional projection devices.

The new projector features outstandingly low operating noise levels of just 22dB, making it quieter than the ticking of a watch.

As well as being near-noiseless, the P525UL laser projector is fully future-proofed, with 4K@30Hz input processing for pin-sharp resolutions and up to 20,000 hours of maintenance-free operation thanks to its laser light source.

New range of video wall displays From digital advertising to transportation hubs, retail to industrial control rooms, organisations are demanding displays which combine compelling visual quality with large visual surfaces.

The new NEC UN Series has been engineered to meet this multiindustry demand. The video walls are available in 11 different models, each has been specifically designed to meet a range of user priorities, ranging from low lifetime costs for long-term, mission-critical applications, to the most vivid colour reproduction for uses such as advertising and entertainment.

Free-standing LED solutions for meeting and board rooms, plus digital signage on show for the first time For premium large surface visualisation, NEC’s fine pitch LEDs provide boundless scalability for many critical applications. These Full HD screens are available in various sizes and pixel pitches and can be flexibly installed as the system is preconfigured allowing a quick and easy installation and operation.

At ISE 2019, NEC will show a 137-inch (1.5mm) screen and 165-inch (1.9mm) screen for board room and signage applications.

For more information on these products: www.nec-display-solutions.com Stand: 5-R20, NEC Display Solutions Europe

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19/12/2018 13:16

ProductSpotlight

For the latest show news and updates follow #ISE2019

BRINGING END-USER VISIONS TO LIFE End-user needs and desires are driving development across the AV industry, according to Vivitek EMEA’s Holger Graeff

Holger Graeff General manager Vivitek We are well and truly in the age of BYOD, and so the driving force behind a lot of the innovations and progressions in AV tech now come down to connectivity and wireless collaboration. The ability to connect multiple devices and seamlessly share content for efficient collaboration is paramount to the developments at Vivitek, with our offerings such as the NovoConnect range, collaborative panels and solutions with built-in NovoDS capabilities.

Another disruptor in the AV space is solid state lighting, with laser and LED options offering lower maintenance, better performance and being easier to use. I can see this overtaking standard bulb technology in the future. But with technology constantly evolving alongside the requirements of modern organisations, more strain is being put on devices like the projector or the touchscreen to perform at a more advanced standard when it comes to optimum sharing and connectivity.

This means that end users will, more o#en than not, find that they are buying in to more than just one product when they look for an AV solution – with projectors, touchscreens and digital signage solutions now accompanied by so#ware, controllers and o#en training on how to better utilise the solution.

In fact, one of the challenges facing resellers and distributors in the AV sector is ensuring that, where new and innovative capabilities can mean more complex and sophisticated solutions, end users are being properly informed about how to get the most out of the features that their solution offers.

Ultimately, when it comes to AV solutions, innovation lies in the needs and desires of the end users, and providing solutions like LED video walls, perfect for large venues, means that Vivitek can bring concepts to life and make possible the end users’ vision for their organisation, no matter how big that vision may be.

DU9800Z The DU9800Z laser projector features 18000 ANSI lumens brightness, WUXGA (1920 x 1200) native resolution and 10,000:1 contrast ratio. Its laser light source lasts up to 20,000 hours and it comes with five optional lenses from 0.84:1 to 7.00:1 throw ratio range. Complete with single chip DLP Technology by Texas Instruments Chip it is 3D Ready (DLP link, PC + Video).

Shipping now at a cost of £21,516.12 and comes with Vivitek’s Large Venue Laser Phosphor Warranty: 5-year projector/5 years or 20,000h on the Laser Phosphor illumination source, whichever comes first.

NovoTouch The NovoTouch interactive flat panel display features contrast ratio of 1,200:1 and 1,300:1, 4K Ultra-HD resolution (3840 x 2160), 1.06 billion (10-bit) display colours and infrared touch technology enabling up to 10 writing points and 20 touch points. Finger, stylus, glove and opaque objects can all be used as touch tools on the 4mm-thick toughened glass.

It comes with up to 16GB of internal storage. NovoTouch is shipping now with prices starting at £3,859.20.

Delta LED Fine Pitch Series These indoor displays are Fine Pitch LED 27-inch cabinets, including 1 x DC600 controller and standard wall mounting frame. The Full HD monitor boasts native resolution of 1920 x 1080px.

Shipping now with prices starting at €73,000, the displays come in a range of sizes: the 110-inch FE12 is 2432mm x 1368mm, the 137inch FE15 is 3040mm x 1710mm, the 165-inch FE19 is 3648mm x 2052mm, and the 220-inch FE25 4864mm x 2736mm.

For more information on these products: www.vivtek.eu Stand: 5-R60, Vivitek

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ProductSpotlight

COMING ON STREAM Streaming and interactive video is becoming ever more popular in a number of environments, and AVoIP is paving the way for this to continue in the future, says ZeeVee’s Art Weeks

Art Weeks IP product manager ZeeVee Several industry research studies have documented the steadily growing use of streaming and interactive video within all types of organisations as an essential, multi-dimensional element of business operations. The ability to enable virtual collaboration, meetings and group presentations, corporate communications, instruction, training and other interactive activities, in real time or on-demand, and with high cost-effectiveness, is only becoming more essential in keeping pace with the working world. In fact, the global market for video conferencing alone, estimated at $5 billion in 2016, is forecast to exceed $10 billion (in 2016 dollars) by 2026.

The rapidly emerging Audio Video over Internet Protocol (AVoIP) technology is providing the capacity for real-time and interactive applications that enhance the end-user experience, as well as significant engineering and cost benefits stemming from simplified system infrastructure, configuration, deployment, control and expansion. As such, it is destined to become the must-have foundation for commercial AV solutions – in business, education, government, industry, hospitality, healthcare, entertainment, retail, public safety and every other market where pro-AV integrators make their living today.

AVoIP is also paving the way to support the end-users’ future needs. It is essential to consider that innovative, interactive business and workplace applications, potentially involving artificial intelligence or virtual or augmented reality, are already on the horizon. It’s sensible to assume that future AV systems should be designed to operate on an AVoIP platform that is likely to be compatible with these technologies.

Some integrators have been slow to move to the future in recommending AVoIP solutions to their customers. Some have not been properly trained in the technology, while others may figure that if something works and meets customers’ expectations then why make changes? This view is short-sighted and will prove costly to those who are slow to adapt.

ZyPer4K Silent AVoIP decoder The fanless ZyPer4K Silent AVoIP decoder reduces mechanical noise for sound sensitive locations, while bypassing electrical noise that affects the performance of connected video displays. A 10Gb Ethernet connection and 1Gb network port enables its use with a wide range of IP network devices and WiFi network equipment without extra cabling.

ZyPerMX2 two-channel IP encoder The ZyPerMX2 two-channel IP encoder is a cost-effective solution for corporate and commercial applications requiring the distribution of HD video content up to 1080p@60Hz with multicast and unicast UDP and RTP encoding support. It follows the well-received ZyPerMX4 fourchannel encoder and is also based on the company’s award-winning HDbridge 3000 technology.

For more information on these products: www.zeevee.com Stand: 10-S130, ZeeVee

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19/12/2018 13:02

ProductSpotlight

For the latest show news and updates follow #ISE2019

MEETING THE NEEDS OF ENTERPRISE IT Software is changing the game when it comes to flexibility, futureproofing and innovation, according to Shure’s Chad Wiggins

Chad Wiggins Senior director networked audio systems Shure Audio/visual and IT domains are converging like never before, and that’s increasingly enabled by technology. Take, for instance, conferencing systems and how they’re being integrated into businesses. The hardware is either being displaced by so!ware, or it’s becoming smarter by virtue of so!ware and other technologies from IT and consumer. And, as such, companies are working to develop supporting so!ware solutions that are just as smart to ensure customers’ needs are met now – and six months into the future.

In fact, there is this new wave of demand for products that offer an end-to-end, comprehensive solution; one that enables full-system design, deployment, management and control across IT systems. Acknowledging this transition, Shure has committed itself to supporting networked audio by creating advanced audio solutions that meet enterprise IT needs.

Previously, hardware was the name of the game when it came to product development, but we all know physical products have a shelflife. Now, it’s all about so!ware, and Shure currently has more so!ware engineers than any other discipline in product development. This added component allows for complete control across systems; ultimately making products more flexible while increasing their life-span.

For example, so!ware and firmware can be regularly updated over time based on user feedback. The solution can improve and evolve as needed to ensure end-user satisfaction while allowing us to develop new tools tailored to your needs quickly and more effectively. Releasing such so!ware updates in a way that ensures all products, systems and so!ware solutions are interoperable and compatible across the entire product ecosystem can be a challenge.

While the industry has come a long way, there’s more to be discovered – especially when it comes to array microphones, audio processing and true enterprise audio solutions.

No matter the area, Shure continues to strive to be the best in the industry while aiming to create forward-thinking products that meet and exceed customer expectations.

Microflex Complete Wireless Conferencing System Shipping in February 2019, the Microflex Complete Wireless Conferencing System is an all-in-one portable audio conferencing system. Free from cable restrictions, it’s ideal for use in historic buildings, rooms with flexible seating plans, hotels, urban office environments, etc. With exceptionally easy set-up and configuration technicians can set it and forget it without the worry of glitches.

The system uses global 2.4/5GHz spectrum including DFS channels to maximise available spectrum, while a built-in RF spectrum manager constantly monitors available channel quality. Automatic Interference Detection and Avoidance resolves potential transmission problems in congested RF environments. High spectral efficiency allows up to 125 units on one WLAN channel. It also features AES-128 audio encryption for enhanced privacy.

Costs • MXCW640 MSRP: $1,998 (US) • 10-unit system MSRP: $29,380 (US)

Microflex Complete Conferencing System The portable, flush-mount conferencing units can be seamlessly integrated into any space – boardrooms, parliament or council chambers, and formal meeting spaces. The intuitive user interface enables participants to easily view the agenda, control interpretation, vote electronically and engage with other attendees. Expandable up to 3,800 participants and 31 interpretation channels (with additional equipment), it features a proprietary Shure audio codec for natural, intelligible sound quality, Automatic Gain Control for consistent speech levels for each talker, and support for Automatic, FIFO (First-In/FirstOff) and Manual microphone operating modes.

The advanced interpretation console supports 31 languages and is compliant with the International Standardization Organization.

It is shipping in February 2019.

Costs • MXC640 MSRP: $1,600 (US) • 10-unit system MSRP: $15,200-$23,200 (US) depending on conference unit

For more information on these products: www.shure.eu Stand: 3-B110, Shure

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AssociationNews

Stand: 12-N110, 13-N110

AVIXA CTS programme extends global reach AVIXA’s Certified Technology Specialist (CTS) programme, which is accredited by the American National Standards Institute (ANSI), has extended its global reach. Through ANSI’s acceptance as a signatory of the International Accreditation Forum (IAF) Multilateral Recognition Arrangement (MLA), the CTS programme has gained a higher level of international recognition.

“AVIXA is a global association, and we champion initiatives that support a global workforce,” said Adrienne Knick, director of certification at AVIXA. “The work our members do requires them to cross international borders and recognition of their professional certification does now, too.”

For more than 30 years, AVIXA has administered the CTS programme, which is recognised as the leading AV professional credential. There are three CTS credentials: general (CTS), design (CTS-D), and installation (CTS-I). There are currently more than 12,000 CTS holders and over 2,000 of those are CTS-D or CTS-I holders.

Being admitted to the IAF MLA further demonstrates that ANSI accreditation follows global requirements for accreditation bodies (ISO/IEC 17011) and has successfully shown its competence through a rigorous peer evaluation process.

Many government bodies only accept certifications that are accredited by an in-country accreditation body or an IAF MLA signatory. With ANSI’s acceptance to the IAF MLA, AVIXA’s

certifications are now equivalent to those accredited by local accreditation bodies in over 34 countries. This number will continue to grow as more accreditation bodies become signatories.

“ANSI accreditation provides assurance that the three certifications offered by AVIXA meet the stringent requirements of ISO/IEC 17024 and acceptance of these certifications among signatories to the IAF Multilateral Recognition Arrangement (MLA) for Persons,” said Dr Vijay Krishna, senior director, credentialing accreditation programmes, ANSI.

Sports venues a ‘market to watch’, finds AVIXA Research Sean Wargo

To compete with other sports venues and fans’ ever-advancing home entertainment systems, sports venue executives are investing in audiovisual solutions. This is the finding of the 2018 Market Opportunity Analysis Report (MOAR) focused on sports venues, produced by AVIXA, which investigates the opportunities and

challenges for providers of pro-AV solutions and technologies in this space. “This is a market to watch. Venues and events are expected to produce $27.7 billion in pro-AV revenue in 2018 worldwide and grow at a healthy rate in the next five years, according to our Industry Outlook and Trends Report (IOTA),” said Sean Wargo, senior director of market intelligence, AVIXA. “It’s an exciting space for AV providers to work in. Stadium executives are determined to bring the wow factor to outdo other stadiums, so they are motivated to embrace advanced technologies like augmented reality, virtual reality and interactive displays. However, their investments in standard AV technologies, such as lighting, audio, and security and surveillance, take priority.”

Competition from the at-home viewing experience drives AV innovation in venues. A seat with a view of the playing field is insufficient to put fans in seats when 85 per cent of households worldwide have flat-panel TVs. Fans want an electrifying atmosphere, with the entertainment beginning even before they’ve passed through the gates. They don’t want to miss any action when they leave their seats for refreshments. These expectations are met with innovative AV, and venue executives are exploring the cutting edge of technology to further enhance their space.

Nearly 100 per cent of venue executives surveyed plan to upgrade their audio equipment in the next 12 months. Video displays and video projection are the next most popular AV purchases. Survey results indicate investments in digital signage will increase the most significantly over the next year.

The sports venues report is available for purchase at avixa.org/MOARsports. AVIXA members are eligible for discounts.

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19/12/2018 16:38

AssociationNews NewsFrom

For the latest show news and updates follow #ISE2019

Stand: 1-E10

Renew your CEDIA membership today

CEDIA members have exclusive access to industry-leading education, resources, the CEDIA Awards, events, networking opportunities and much more. To maintain these advantages, CEDIA is encouraging all members to renew their annual membership before 25 January 2019.

“2018 has been a successful year for CEDIA,” commented Matt Nimmons, managing director of CEDIA EMEA. “The organisation has continued to expand and grow, now stretching across 79 countries, with growth in Australia and New Zealand increasing by 15 per cent, showing that CEDIA is a truly global organisation and our members are rising with us.”

From boot camps and webinars to workshops on both technical and business issues, CEDIA offers a wealth of industryleading training, both online and classroom-based, as part of its membership. CEDIA plans to have 32 new regional events next year and over 70 new online training courses, with 13 sessions available for members by the end of January.

Members also have access to a wide range of industry-specific resources covering business and technical topics. The CEDIA Designer, a leading-edge cloud-based design tool that allows home cinema professionals to design any dedicated cinema or media

room in minutes, is a recent addition to this offering. While trade supplier members can have their products listed on the platform, integrators have access to the full service with free access to Level 1 Media Room – worth £450 – as part of their membership.

Recognition is essential and getting a company’s name known to potential customers and within the industry will allow a business to improve exponentially. The CEDIA Awards, open only to CEDIA members, celebrates design and installation excellence, allowing those who deserve to shine to become a recognisable face within our expanding industry. The CEDIA Awards 2018 saw over 400 industry professionals gathering together to witness trophies being given to the most deserving of members.

With a full educational programme taking place at ISE in February, the 2019 CEDIA Awards soon to open for entries, and a range of new white papers being launched, now is the perfect time for companies to complete the renewal process to take advantage of these benefits.

To renew your CEDIA membership please visit www.cedia.net/renew, or contact the team at member@cedia.org or +44 1480 213744.

Integrator’s Guide to HDR Video white paper released CEDIA has released a new white paper, an Integrator’s Guide to HDR Video, which explores the fundamentals of HDR video and how it relates to human vision, and underlines HDR standards, formats and connectivity to ensure compatible system design and integration.

“We have seen incredible advances in HDR over the years, to the point that it is an executable display option in home environments, but not without some guidance. This white paper is intended to provide a baseline knowledge of HDR to assist with the

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specification and deployment of the consumer HDR video systems,” said Walt Zerbe, CEDIA senior director of technology and standards.

A key directive of CEDIA’s current strategy is creating standards, developing best practices and defining guidelines to elevate professionalism and drive member and industry success. CEDIA is evaluating more than 30 topics for 2019 with a goal of publishing six white papers throughout the year. CEDIA members can download their complimentary copy of the white paper at cedia.net/resources.

Non-members may purchase a copy for $99.

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ExhibitorNews

Structural changes during anniversary year LANG AG Stand: 1-H50 2018 was an exciting year for Lang, as not only did the company celebrate its 40th anniversary, it also made key structural changes at management level. On 1 July Peter Mathia was appointed by the supervisory committee to the management board of the company.

He shares this responsibility with chair Tobias Lang, thus doubling its member count.

Mathia joined the company in 2006 a!er successfully completing his master’s degree. Following his first experiences in the LED specialist field he quickly became Lang’s lead expert in projectors.

During his time as product manager projectors and head of service he decided, on behalf of the company, on the most successful 20,000 ANSI-Lumen projector in the history of the AV trade.

Mathia is a pioneer in laser phosphor technology and predicted its success many years ago. Since 2009 he has been actively involved in shaping the corporate strategy as part of the management team and has held a large number of personnel responsibilities in the company.

“Peter Mathia embodies the qualities of team spirit, family and competency. With his broad market knowledge and professional experience Peter has the tools to set the right course for our

Amplifier manufacturer seeks distributors B&K AV Stand: 5.S45 Amplifiers are the focus for American electronics manufacturer B&K AV, which is at ISE to find global distribution partners for all territories.

Two amplifiers are currently available: the HTA 7.150 and the MRA 16.75+. Both models are designed by Morris Kessler.

The HTA 7.150 is described by B&K as a flagship Class AB design featuring 7x150 watts per channel (wpc). The sonic performance of the product is, according to the company, the culmination of 45 years’ experience and is claimed to be on a par with any amplifier near its price. For the MRA 16.75+, B&K says it reimagined multiroom audio. Shunning conventional digital amplifiers, the company instead chose to design a Class AB unit delivering 1,500W total output at 8 ohms. It is, B&K claims, the world’s first residential power amplifier to offer different outputs. The MRA 16.75+ features 12 channels (six zones) at 75wpc and four channels (two zones) at 150wpc native with no bridging.

Future models will include a phone-sized integrated amp and a one-of-a-kind modular soundbar, the company notes. “Integrators looking for unique, reliable electronics and speaker solutions should look no further,” said Barry Wosk, president, B&K AV. “Our products have been developed specifically for the demands of today’s integrated systems.”

The MRA 16.75+ delivers 1,500W total output at 8 ohms

Chairman Tobias Lang (le!) and Peter Mathia, who has been appointed to the management board of Lang AG

enterprise. I am looking forward to leading our company with him,” said Tobias Lang, who has chaired the board since 2008.

Both Tobias Lang and Mathia are looking forward to ISE in Amsterdam. “We are excited to showcase new technologies and varied application possibilities. As in previous years our booth serves as a platform for the whole Lang group. Next to the team of Lang AG in Lindlar, the teams of Nicola Votta of Lang Baranday AG in Zurich and of Ian Woodall of Lang UK in London are going to represent the Lang group in Amsterdam.”

IP in the mix STAGE TEC Stand: 15- R264

New detachable screens provide a more flexible set-up option for Avatus

Berlin-based professional audio technology manufacturer Stage Tec is presenting its IP-based mixing console Avatus as a theatre console with detachable screens for the first time.

The company said many theatre control rooms are built so sound engineers are unable to see the stage from their mixing console. The theatre version of Avatus is designed so that the upper screen row can be removed and placed elsewhere.

The Avatus IP console connects via standardised TCP/IP interfaces, and each module has its own IP address. Modules can be removed, configured and installed anywhere within the network. The audio console comes without a centre section and consists of only three different modules. It is available in sizes of between 12 and 96 faders.

René Harder, a member of the Stage Tec management board, said Avatus was developed “to create an optimal symbiosis of flexible touch technology and proven haptic control elements. The concept, based entirely on IP technology, is suitable for a wide variety of situations. Avatus can be tailored to various applications in theatre, broadcast and live.”

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20/12/2018 11:38

ExhibitorNews

For the latest show news and updates follow #ISE2019

Compact and light 4K projector makes ISE debut

CANON Stand: 1.N30

The 4K5020Z 4K projector weighs only 9.3kg

Canon’s new 4K resolution projector will be on show at ISE 2019.

The 4K5020Z is an LCOS technology-based projector that is claimed by Canon to feature the world’s most compact and light chassis yet.

Firmly in focus with 3D automated tracking

Mondopad generates meeting room buzz

AVONIC Stand: 15-S300

INFOCUS Stand: 2-B60

Event capture/recording and crewless production company Avonic is previewing its T-REX tracking solution that is designed to deliver new capabilities for capturing events and lectures.

The company makes the bold claim that this is “the world’s first truly 3D-based fully automated tracking system”, which uses multiple Avonic pan-tilt-zoom (PTZ) cameras located at strategic positions to create a TV-like experience.

The company is also showcasing its enhanced CM70 range of high-quality PTZ cameras, with features including a user-controllable colour matrix and Panasonic high SNR CMOS sensor and digital noise reduction.

According to Walter Harrewijn, managing director of Avonic, visitors can get hands-on with the products during demonstrations at the company’s stand in hall 15. “We were thrilled by the enormous interest that was shown in our range of solutions last year,” Harrewijn said, adding that the company expects ISE 2019 to be equally as successful.

Monster track: T-REX uses pan-tilt-zoom cameras to create TV-like experiences

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Delivering 5,000 lumens of brightness using a blue laser diode light source and yellow phosphor wheel, the interchangeable lens projector features Canon’s newly developed RS-SL07RST lens. This is a 4K lens that the company says utilises Canon’s most advanced lens glass. The lens features a 1.76x motorised zoom facility.

Multiple image settings are said to offer precise content reproduction, including DICOM sim which delivers sharp greyscale for displaying medical X-rays.

The 4K5050Z is provided with two HDMI inputs, offering 4K/60p using a single HDMI cable, plus HDR and 4K at 60p and 30p respectively. Designed to enable easier integration, the 4K5020Z features a lens shi" of +/-73% in the vertical plane (or, in expanded mode, 104%) and +/- 11% in the horizontal plane.

The projector is equipped with a 12-month scheduling function, which allows for programming and automation to the power, inputs, lens and calibration for reduced management time.

The Mondopad line aims to help meetings be more interactive

A range of flexible meeting space solutions by InFocus are making their international debut at ISE. Featuring new user experiences and an updated user interface, the 12 new Mondopad models, ranging from 55in to 86in, include a suite of collaboration features, including digital whiteboarding, wireless casting for document, photo and video viewing and annotation, and the ability to browse the web.

Also debuting at ISE this year are three new projector lines designed to make any meeting space or classroom BYOD-capable, claims the company. The nine projector models in the IN130, IN130ST, and IN2130 Series feature bright colours, ultra-long lamp life and a new quiet fan design. The InFocus projector models include a TechStation internal HDMI 1.4 bay that lets users add a Google Chromecast, Intel Computer Stick, InFocus SimpleShare, Asus Chromebit, Amazon Fire TV Stick, Android TV Stick, or any other HDMI-compatible device into the bay, making BYOD easy while keeping cables and dongles neatly tucked away.

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ExhibitorNews

Largest LED display on show SONY Stand: 1-N20

The Crystal LED display has a resolution of 8K x 4K

ISE 2019 will see a demonstration of the largest Sony Crystal LED display system to have been shown in Europe. The display sports bezel-less technology delivering an 8K x 4K resolution, and better than 1,000,000:1 contrast ratio display that is viewable from a 180-degree viewing angle.

With 10-bit colour depth, wide colour gamut and a maximum rate of 120 frames per second, Sony’s Crystal LED display features brightness of up to 1,000 cd/m2. The display also supports HDR, offering what the company says is an even more immersive viewing experience.

Crystal LED displays are created from 320 x 360 ZRD1 modules that measure 403mm x 453m x 100mm and weigh 10kg each.

Each ZRD-1 features a matrix of surface-mounted red/green/ blue Ultrafine LED elements, each measuring less than 0.003 mm2. This allows 99% of the display’s area to be completely black which, according to Sony, enhances contrast ratio when compared with conventional surface-mount displays.

Designed for automotive, retail, corporate lobbies, showrooms and entertainment environments like theme parks, gaming/ eSports and cinemas, Sony says it has already seen uptake for the system across Europe.

Changing the face of tour guides AXITOUR Stand: 14-M120

Nubart tour guides allow museum visitors to get a guided tour direct on their smartphone

Until now, audio guide services were something that only big museums could afford. That may be why only 15% of European museums offer them. Nubart is hoping to change that, by offering credit card-sized audio guides that the visitors can buy, use with their own smartphone and then take home.

The codes printed on the card make the card non-transferable, keeping its commercial value for the museum and making each one unique and collectible. Visitors stream digital content (including audio, images and videos) to their smartphone, without having to download an app or queue to collect or return any device, and for museums with bad data coverage or limited WiFi, Nubart also offers an offline mode.

But if a conventional audio guide service has been out of reach for most small museums, the same applies when it comes to obtaining data or doing surveys among visitors. The audio guide cards are a data collection tool by themselves: Nubart can collect a lot of anonymous information from the visitor’s smartphone, like the country of origin.

According to the company, both anonymous data reports and the integrated survey help museums to better understand their audience.

Digital ditches the socket ALLSEE TECHNOLOGIES Stand: 8-C166

Powered with an integrated lithium-polymer battery Digital Android Battery A-Board in action

Unveiled at ISE 2019 will be the Digital Android Battery A-Board for which a mains plug is no longer needed to deliver digital messaging for installations in any public spaces.

With a lightweight design and integrated castors this screen is easily portable. In a first for Allsee, the display is powered with an integrated lithium-polymer battery which offers more than 12 hours running time.

The 49in display features a 700cd/m² high brightness IPS panel with an ultra-wide viewing angle, a prototype of which was shown at ISE 2018.

Thomas Fraser-Bacon, marketing director, Allsee Technologies, said: “Following [last year’s] show the design was altered based on the great feedback we received from visitors. The display can be updated in two ways thanks to our Queen’s Award-winning digital signage solution. The first is by a simple USB plug and play method for applications where there are budget constraints.

“The second is by upgrading the screen to use our online CMS portal, unlocking a host of features including the ability to remotely update and manage content, use multiple media zones and schedule content to play at different times. This solution features an integrated Android board, so if required third-party so$ware can also be used to control and update the content.”

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ExhibitorNews

For the latest show news and updates follow #ISE2019

Monitoring your meetings The WCD combines touch technology and IoT sensors to streamline collaboration

Document management and display solutions provider Sharp is launching its first Windows Collaboration Display (WCD) at ISE. The 70in 4K interactive display for enterprise and SMB offices combines Sharp’s touch technology and sensors. It can work with Microso" Azure Digital Twins to monitor collaboration spaces.

The Sharp WCD features an Internet of Things (IoT) sensor unit to help monitor meeting environments. The sensors can feed data back to the Azure Digital Twins platform to help facilities managers monitor

The Official ISE Daily Team EDITORIAL DIRECTOR James McKeown james.mckeown@futurenet.com MANAGING EDITORS Michael Burns, Jo Ruddock CONTRIBUTING EDITORS Michael Garwood, Duncan Proctor CONTRIBUTORS Paul Bray, Ann-Marie Corvin, David Davies, Steve Fairclough, Elliot Herman, Ian McMurray, Anne Morris, Adrian Pennington DESIGN Jat Garcha MANAGING DESIGN DIRECTOR Nicole Cobban nicole.cobban@futurenet.com PRODUCTION MANAGER Alistair Taylor GROUP SALES MANAGER, AV Andrew Leggatt andrew.leggatt@futurenet.com COMMERCIAL SALES DIRECTOR, B2B Ryan O’Donnell ryan.odonnell@futurenet.com Future plc The Emerson Building 4th Floor, 4-8 Emerson St London, SE1 9DU MD/SENIOR VICE PRESIDENT: Christine Shaw CHIEF REVENUE OFFICER: Luke Edson CHIEF CONTENT OFFICER: Joe Territo CHIEF MARKETING OFFICER: Wendy Lissau HEAD OF PRODUCTION: Mark Constance All contents © 2019 Future Publishing or published under licence. All rights reserved. No part of this publication may be used, stored, transmitted or reproduced in any way without prior written permission of the publisher.

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SHARP Stand: 12-E100

meeting occupancy, air quality levels, ambient light, temperature and humidity.

According to the company, these features are part of Microso"’s vision to bring the ‘power of the intelligent cloud’ into the workplace, aiming to use a mix of AI, IoT and productivity tools to create a more productive and collaborative environment.

Businesses could use this data to improve the management of heating, cooling and room booking systems based on how the space is really used.

As well as the IoT solutions, the Sharp WCD has been designed to work with Microso" tools such as Office 365 and the Microso" Teams platform for group collaboration.

4K poised to overtake HD in the conference room LIFESIZE Stand: 11-D150

4K offers quality, value and ease of use

Lifesize, pioneer of the first HD video conferencing system back in 2005, has added another innovation with the introduction of the first and only global 4K video calling solution, the 4K Lifesize Icon 700.

“The company that introduced the first HDcapable video conferencing system is now taking things to the next level,” said Ira M Weinstein, managing partner at analyst firm Recon Research.

“At a time when many solutions are sacrificing quality of experience in favour of cost, Lifesize is taking the opposite tact by providing full-motion 4K video and content sharing. The combination of these latest offerings and the company’s fieldproven cloud service will pave the way for new use cases where the combination of ease of use and high resolution are a must.”

For many, video conferencing is more than just a meetings tool – it’s a vital element of an end-to-end communication strategy. According

to Lifesize, a business isn’t just about products, services or brand. It’s about people, conversations and relationships; the ability to communicate effectively is what drives a company forward.

With the 4K Lifesize Icon 700, 4K quality is priced alongside competing 720p solutions.

The company uses the example of television sets – people no longer buy 720p TVs, they buy 4K because it represents the best quality, it is future proof, and the technology is priced lower than ever before. The same is true for video conferencing equipment – the combination of quality, value and ease of use makes 4K the clear solution for the future of the conference room.

Two sides tell a story INFINITUS Stand: 8-C325 Boasting minimalistic design, Infinitus is showcasing its latest double-sided portrait format display, the imotionG7 75in IP66 HVAC-based system. The company is retiring the previous flagship model name, imotionG6, for this new technology. Improvements include reduced HVAC weight for easier handling and a simplified opening system with only two screws and pneumatic side covers.

Cosmetic masks are also now part of the system and don’t have to be removed when opening. In terms of thermal management and performance the appliance offers improved reliability and redundancy with four internal fans instead of one. The company also claims improved dust ingress protection for the system.

The sleek imotionG7 on location in Riyadh

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ExecutiveProfile

Thomas Darling Senior vice president of development and education CEDIA

EXTENDING THE SCOPE OF EDUCATION

By David Davies “With plenty of CEDIA education on offer, there really is something for everyone at ISE 2019,” says Thomas Darling, CEDIA’s senior vice president of development and education.

It’s an assertion that is backed up by a comprehensive four-day educational programme, encompassing everything from a specially curated Home Cinema Design Masterclass to a series of Fireside Chats on the new Main Stage – all of which (and much more) are covered in our interview.

Can you offer some comments on your association with ISE over the years, and the current impact that the show has on your annual planning and activities at CEDIA? We are proud co-owners of ISE, and the success and growth of the show over the years has had a great impact on CEDIA training. The show in many ways now represents the jumping off point for our yearly training programme as it hosts one of our largest training offerings at the start of the year. It’s an incredibly important venue for us to connect with our members and provide them with the resources and training they need to be successful.

What is CEDIA planning for ISE 2019?

ISE 2019 is the perfect destination for learning. We’re bringing an extensive four-day education programme to the show, designed to help technology integrators and industry professionals grow their skills, discover emerging technologies and be inspired for business growth and success.

We’re very excited to begin our education programme with a brand new, specially curated Home Cinema Design Masterclass on Monday 4 February, led by four of the industry’s most prominent experts: Joel Silver, Theo Kalamorakis, Anthony Grimani and Guy Singleton.

This will be a major highlight of ISE 2019. It’s a fantastic chance for attendees to learn from the best in the business about the video, audio and environmental factors to consider when designing a professional home theatre. They’ll also see how they can capitalise on this knowledge in the lucrative home cinema sector.

Other highlights include a great range of technical courses, such as not-to-be-missed, hands-on workshops; deep dives into subjects such as acoustic calibration and design; and a host of other courses to inform and improve integration expertise.

Alongside these, we’re presenting emerging trends courses, covering topics from advanced display technology to augmented and virtual reality. Finally, our series of business-focused courses will explore how companies can put the right processes in place and apply best practice to prosper in the years ahead.

‘We’re aiming to make CEDIA Training more accessible than ever before’ CEDIA Talks will also make a return to the CEDIA booth on each day of the show, exploring a variety of hot topics in quickfire, 20-minute sessions. Available for anyone to attend with no need to book in advance, the sessions will explore new technologies and ways of thinking – join us on 1-E20.

Over on the Main Stage, we’re hosting a number of fireside chat conversations where winners from the prestigious CEDIA Awards programme will be in the hot seat to share the secrets of their successful projects.

With plenty of CEDIA education on offer, there really is something for everyone at ISE 2019.

More generally, what is new for CEDIA’s education programmes, and what steps are being undertaken to increase the scope and quality of CEDIA’s curricula?

In January, we’re launching 13 new online courses, and we’ll have 70 available by the end of 2019, all delivered through a brand-new education portal to make the process even easier and more intuitive for the learner to find the right education to fit their needs. These courses are designed to give individuals a clear route to CEDIA Certification and the education pathways best suited to them. As well as online advancements, we’re aiming to make CEDIA Training more accessible than ever before, with over 100 in-person events planned for 2019.

CEDIA has also been actively engaged in the revisions of several standards and recommended best practices to elevate professionalism and drive success in the industry. We’ve recently released several white papers, with a goal of publishing six new white papers in 2019.

What do you expect to be the key areas of debate and concern for the wider industry at ISE 2019?

As technology continues to evolve and change at a rapid rate, so the home technology professional must be able to adapt quickly and bring innovations into their business for the benefit of their customers.

ISE 2019 is always a great place to see what’s new and understand where technology trends are heading. For example, the number of IoTenabled devices and powerful, higher bandwidth networks are set to be a big talking point at ISE 2019. So too will be the growing role of AI and voice control technology in the home. We also expect higher resolution audio and video innovations to make an impact on the show floor.

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For the latest show news and updates follow #ISE2019

INNOVATING FOR A SMART NEW ERA

Joost Demarest

As Presenting Show Partner for ISE 2019, KNX has big plans. We hear from CFO and CTO Joost Demarest, and marketing manager Casto Canavate, about the innovations we can expect to see in Amsterdam and the trends shaping the association’s outlook

Casto Canavate

By Jo Ruddock How do you describe KNX to someone who hasn’t heard of it?

KNX was one of the first home and building automation systems, and has been on the market for almost 30 years. KNX has evolved and adapted to new market demands, such as wireless communication, and an increased awareness for secure technology in smart homes and buildings. KNX has worked, is working and will continue to work on solutions that are the most suitable, most updated and the most secure available.

What plans does the KNX Association have for ISE 2019?

KNX Association will show how KNX has adapted the technology – used by more than 465 Members – to market needs by presenting: KNX and IoT. The KNX Standard has formed part of the global IoT world for some time and by introducing KNX IoT, KNX underlines its leading position and opens new opportunities in the integration of KNX with the IT world. KNX IoT aims to reduce the required KNX knowledge and open the current ecosystem to non-KNX IT specialists through ‘outof-the-box’ operation, while still allowing advanced configuration and adaption by specialists.

ETS Inside. A single tool to plan, design and configure a smart home. Now we can offer all the benefits of the KNX standard in a mobile application that is easy to understand and allows KNX newcomers to design and commission a smart home.

Why is a KNX solution relevant to end-users in the residential and commercial building space?

For its entire existence, KNX has been confronted with a multitude of systems that are proprietary. While this can seem the right choice for a manufacturer as it protects their investment, it hampers the further proliferation of automation to become the technology used in all homes and buildings. The reason for this is that the building owner inevitably wants all equipment in a building to seamlessly work together. That is why KNX has been hitting the same nail since it was founded: there is no way around ensuring proven interoperability between products from different manufacturers to replace traditional installation techniques with modern home and building automation. And, as far as we can see, this message is finally sinking in with people in the home and commercial markets.

What innovations and trends are you expecting to see from KNX Members on the KNX stand at ISE that will appeal to these audiences?

A new era has begun as the smart home becomes suitable for the masses. Systems that were complex and not intended for the mass

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‘There is no way around ensuring proven interoperability between products from different manufacturers to replace traditional installation techniques with modern home and building automation’ market when they were developed are accepted by end-users as soon as they are available in a simple, plug-and-play version. Two different approaches are likely to establish themselves: on the one hand, professional installation with comprehensive networking under a long-term strategy and, on the other, ad-hoc networking in which smaller, independent systems are interlinked through a network connection.

KNX members are fully aware of the coming scenarios and therefore will be presenting new products and solutions that will cope with the future.

Also on the KNX booth at ISE 2019, KNX system integrators will be able to get onsite aid through consultation. A KNX expert will be stationed at the booth on Wednesday and Thursday mornings to answer any specific questions regarding KNX projects, and work with visitors to find the best solutions to their puzzles. Appointments for this can be made via the KNX website.

Why is ISE important for KNX? ISE is one of the most important trade fairs on the KNX calendar; this year no fewer than 30 KNX members will be exhibiting at the show with their own booths. We think that not only integrators and installers but also end users will find the new developments very attractive because KNX is now capable of fully integrating the entire living environment including home and building automation, multimedia and IT. As such, our hope for ISE is that it will help us increase the demand for KNX technology.

Visit KNX at ISE: Stand 9-F120 www.knxatise.knx.org

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