MEDIA KIT 2022
About Us
For more than 20 years, Residential Systems has led the custom installation industry with expert reporting, including exclusive product reviews, real-world business blogs, and technology updates. Our audience includes custom installers and business owners who rely on Residential Systems for industry news and trends, as well as valuable advice on how to improve their skills, service, and bottom line.
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Residential Systems 2022 Media Kit | www.residentialsystems.com
Magazine
Residential Systems Print & Digital Magazine Residential Systems gets your brand access to the most influential leaders in custom installation. As the leading brand serving the custom installation industry, we share solid business solutions to real-world problems through business insights, how-tos, in-depth product reviews, and insightful reporting.
18.9k QUALIFIED CIRCULATION Source: Sworn Publisher’s Statement, July 2021
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Residential Systems 2022 Media Kit | www.residentialsystems.com
eNewsletters
12k SmartBrief Deployed three times each week on Monday, Wednesday, and Friday, Residential Systems’ eNewsletter provides our subscribers with the latest news, industry analysis, product updates, and business guidance — right to their inbox.
SUBSCRIBED Residential Systems SmartBrief
17% OPEN RATE
10.6k THIRD PARTY OPTED-IN SUBSCRIBERS
Source: Internal, 6-month avg newsletter subscriber data, November 2021
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Residential Systems 2022 Media Kit | www.residentialsystems.com
Website
Technology: New Firmware Update for Marantz and Denon AV Receivers Review: Sony HT-G700 3.1-channel Dolby Atmos Soundbar Blog: Luma Surveillance Review From a Camera Newbie Feature: A Theater Worth Waiting For The above is just a sampler of the most popular types of stories found every day at residentialsystems.com.
26k
45k
MONTHLY GLOBAL VISITORS
MONTHLY GLOBAL PAGE VIEWS
Source: Google Analytics, L12M Average, November 2021
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Residential Systems 2022 Media Kit | www.residentialsystems.com
2022 Editorial Calendar
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
11/26/2021 12/10/2021
12/30 1/13
1/27 2/10
3/3 3/17
4/1 4/15
4/28 5/12
BUSINESS & TECHNOLOGY INSIGHTS
Selling Luxury
The Lighting Issue
The Outdoor AV Issue
Building the Ultimate Home Office
The Showroom Issue
Working with Other Trades
TECHNOLOGY SHOWCASE
Televisions
High-End Audio
Picks Awards Winners; Power Products
Shading Systems
Architectural Speakers
ISE Best of Show Winners; Projectors
LEAD-GEN SUPPLEMENTS
Integration Guide to Large Screen Televisions
Integration Guide to Smart Shades
Integration Guide to Outdoor Audio
Integration Guide to Projection Screens
Integration Guide to Human-Centric Lighting
Integration Guide to Control Systems
Getting Involved in Resimercial Projects
Navigating the 8K Ecosystem
Profiting from the Home Office Explosion
Outdoor AV Design Tips
Navigating the Smart Home: Smart Lighting
CES 2022*; ISE 2022
CES 2022
HTSA, Azione
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
6/2 6/16
7/3 7/14
7/28 8/11
9/1 9/15
9/29 10/13
10/27 11/10
BUSINESS & TECHNOLOGY INSIGHTS
Power Management & Control
Selling Shades
Home Theater Trends
Hiring & Training
State of the Industry
Companies to Watch in 2023
TECHNOLOGY SHOWCASE
Control Products
AV Receivers
Lighting Systems
CEDIA Best of Show; Speakers
Smart Security
Soundbars
LEAD-GEN SUPPLEMENTS
Custom Distributor Guide
Integration Guide to Power Management
Integration Guide to Whole-Home Audio
Integration Guide to Video Over IP
Integration Guide to Immersive Surround Sound
Integration Guide to Buying Groups
Introducing Health & Wellness to Your Business
Identifying Manufacturer Training Opportunities
Selling Luxury
CEDIA 2022*
CEDIA 2022, HTSA, Azione
Ad Close: Materials Due:
WEBINARS SHOW COVERAGE
Ad Close: Materials Due:
WEBINARS
Navigating the Smart Home: Navigating the Smart Home: Smart Shades Smart Security
SHOW COVERAGE
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InfoComm*
*Show bonus distribution Residential Systems 2022 Media Kit | www.residentialsystems.com
2022 Residential Systems Webcast Series 7
Sponsorship per webcast: $4,950 (Frequency discounts available)
WEBCAST TOPIC
SNAPSHOT OF TOPICS COVERED
FEBRUARY
MARCH
APRIL
MAY
JUNE
Getting Involved in Resimercial Projects
Navigating the 8K Ecosystem
Profiting from the Home Office Explosion
Outdoor AV Design Tips
Navigating the Smart Home: Smart Lighting
Surveys have suggested that integrators that have not yet included light commercial jobs into their mix are looking to do so, but how can they make the jump? This panel will feature integrators who have successfully added resimercial projects to their businesses, and the manufacturers they rely on to work across the residential and commercial spaces. Topics include: + How to find resimerical work + Training to take on light commercial projects + Resimercial manufacturers and support
8K video is coming… eventually. While easily accessible content may be some time away, manufacturers are already gearing up so that the products you install today will be ready for the next evolution in video resolution. This panel will feature manufacturers who are including 8K features in their current product pipeline. Topics include: + Preparing customers for 8K video + What 8K means for home theater and gaming + Beyond TVs — AV receivers and cables for 8K + 8K timelines and predictions
The pandemic pushed workers into their homes, and, as we emerge from the crisis with hybrid working structures being adopted across the country, these home offices aren’t going away. In fact, they will become a vital part of the smart home. This panel will take a look at: + The opportunities these work-from-home spaces offer residential integrators + Product solutions that can make your installs stand out + How to sell WFH solutions to clients + Techniques for enhancing your home office projects
Outdoor AV has come a long way in just the last two years! Homeowners looking to expand living space have pushed outdoors and are demanding a level of quality that matches the inside of the house. This panel will discuss: + Best practices for installing outdoor AV + Direct-view TV vs. projection + Working with landscape designers + Selling smart lighting and security for the outdoor area + The benefits of outdoor screens + Building outdoor Wi-Fi networks
Residential Systems 2022 Media Kit | www.residentialsystems.com
Smart lighting and lighting control can add convenience and value to any home — something designers and builders are catching on to. This panel will investigate: + Reaching builders about the benefits of smart lighting + Demonstrating scenes and human-centric lighting concepts + Ditch the switch — lighting control provides elegant solutions to wall acne + Lighting design tips for integrators
2022 Residential Systems Webcast Series 7
Sponsorship per webcast: $4,950 (Frequency discounts available)
WEBCAST TOPIC
SNAPSHOT OF TOPICS COVERED
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
Navigating the Smart Home: Smart Shades
Navigating the Smart Home: Smart Security
Introducing Health & Wellness to Your Business
Identifying Manufacturer Training Opportunities
Selling Luxury
Smart shades have been a boon to custom installers, but they come with a big learning curve and present a challenge in the variety of styles they offer. In this webinar, a panel of experts will examine: + How to get start selling shades + Working with fabrics and styles + Motorization options + Integrating shades into automation scenes
Home security used to be an area that many custom installers wanted no part of, but, thanks to the smart home and some innovative technology partners, security is back on the table and lets residential integrators be a full one-stop shop for their clients with products that work well together. This panel will discuss: + Adding smart security to your offerings + Playing well with others — linking to the home automation system + How to handle monitoring and other opportunities for recurring revenue + Best practices for placement and settings
All industry eyes are on the health & wellness market as new technologies enter the field and customers become increasingly aware of what this trend could mean for their homes. In this webinar, an expert panel will discuss: + Selling health & wellness without overselling it + What health & wellness products and services should you support, and which should you avoid + Opportunities in aging-in-place situations + Maintaining health & wellness systems
Residential Systems 2022 Media Kit | www.residentialsystems.com
Manufacturer training is a key way to keep installers up-to-date on the latest product updates and best practices, but as a busy shop that carries a multitude of brands, how do you choose which are the best programs for your team? Our panel of manufacturers and integrators will discuss: + How to minimize business disruption during training + When to use virtual training and when to attend in-person sessions + Manufacturer/distributor training connection + Training at tradeshows
All signs point to continued growth in the luxury market, but what does that mean for CI dealers? In this webinar, experienced integrators and manufacturers will cover: + What it means to be a luxury dealer + How to make the transition from mid- to high-end services + Working with manufacturers and distributors to create while-glove service + Managing — and exceeding — luxury customer expectations
Marketing Services
Our Approach
Our Solutions As the number one media company in the markets it serves, Future US has the editorial expertise, market knowledge, and the high-spending audiences that are the critical pillars for a successful content marketing program.
Targeted B2B Marketing Leveraging Future's leading brands and market expertise, we deliver responsive audiences. Our advanced data profile capabilities ensure precise segmentation and targeting.
Custom Online Creative Solutions Sponsored content programs run across our platforms and beyond using paid, owned, and earned media.
Trusted Content We attract an audience of in-market business decision makers, who engage with and are influenced by our expert editorial content.
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Custom Solutions
Personalized Brand Experiences
SPONSORED BLOG POSTS
VIDEO
WEBINARS
WHITE PAPERS & EBOOKS
Click here to see our full catalog of content solutions 11
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INFOGRAPHICS
RESEARCH & SURVEYS
SmartSocial
Extend your campaign and reach a highly-engaged B2B audience across social media channels. GAIN EXCLUSIVE ACCESS to a closed list of qualified professionals. Our data and technology are used to match readers’ email addresses with their social media account. REACH YOUR TARGET CUSTOMERS throughout the day with your content as they browse their preferred social media platform(s). ACHIEVE TREMENDOUS ENGAGEMENT through a combination of sponsored and promoted social posts across Facebook or Twitter to influence the highest-quality viewer. AUTOMATICALLY OPTIMIZES YOUR MESSAGE to the highest-performing creative and social media placements, providing you with the best possible engagement.
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Tradeshow Amplification & Award Programs
Tradeshow Amplification 14
For major industry shows, Residential Systems provides information on what to look for through ‘Preview’ newsletters, and, following the shows, will recap the most important and impactful stories to come from the conference through ‘Wrap-Up’ newsletters. During each show, daily newsletters are sent highlighting that day’s news. As the exclusive sponsor of either the Preview and Wrap-Up newsletters or the Daily Show newsletters, your company will receive all banners within the newsletter.
Residential Systems 2022 Media Kit | www.residentialsystems.com
Preview Newsletters
Daily Newsletters
Maximizing Your Trade Show Presence
Our trusted editorial content around annual trade shows — including the Official Show Dailies at CEDIA, CES, ISE and InfoComm, highlight your brand as a thought leader on the cutting edge of the custom integration industry.
Award Programs
It’s an exhilarating time to be involved in this industry. Each year, we recognize the industry leaders at the cutting edge of custom home AV and installation technology. Winners gain valuable marketing opportunities by entering our awards programs, including: ●
●
●
Exposure to Future’s portfolio of custom home entertainment and automation design and installation professionals via print, online, and email Recognized as experts & thought leaders by the industry’s leading publications Award amplification during leading industry tradeshows
Stand out during the industry’s leading tradeshow with a nomination in the Picks Awards. All submissions are recognized in issues of Residential Systems and sister brand TWICE magazines, with special distinction for winners during CES with an award for display and recognition in the Official CES Daily. The prestigious Best of Show Awards, honors new products at CEDIA. Exhibitors nominate their new products, which are featured in the Best of Show Program Guide delivered to Residential Systems and TWICE readers after CEDIA.
Similarly, for companies exhibiting at ISE 2022, Future brands Installation, AV Technology, Mix, Residential Systems, Sound & Video Contractor and Tech & Learning run a Best of Show at ISE program as well. Submit your product nomination for a chance to get recognized at Europe’s largest AV industry event! The Stellar Service awards recognizes manufacturers and distributors for their top-notch service programs. Dealers vote based on service categories for each paid-entry, opted-in nomination.
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Residential Systems 2022 Media Kit | www.residentialsystems.com
Audience Reach
Audience Demographics
Who We Serve Serving custom home entertainment and automation design and installation professionals, Residential Systems is the go-to source for timely news, insightful reporting, and product information in the industry.
62%
9%
11%
OWNER/MANAGER
SALES/MARKETING
DESIGN/ENGINEERING
8%
5%
5%
For a more detailed breakdown of Residential System’s audience, click here.
TECHNICIAN/INSTALLER/ SERVICE/MAINTENANCE/REPAIR
OPERATIONS
CONSULTANT/ARCHITECT
Source: Sworn Publisher’s Statement, July 2021
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Residential Systems 2022 Media Kit | www.residentialsystems.com
Audience Demographics
51% CONTRACTING FIRM/SYSTEMS INTEGRATOR
19%
7%
6%
CONSULTING FIRM
DEALERS/RETAILER/ DISTRIBUTOR
MANUFACTURERS & SOFTWARE PROVIDERS
8% BUILDERS/DEVELOPERS
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5% 4% DESIGNER/ ARCHITECTS
Residential Systems 2022 Media Kit | www.residentialsystems.com
MANUFACTURER’S REPRESENTATIVES
Rates & Specifications
Print Advertising Specifications & Rates 20
Residential Systems
Residential Systems 2022 Media Kit | www.residentialsystems.com
1x
3x
6x
9x
12x
Full Page Spread
$11,700
$11,466
$11,115
$10,764
$10,530
Full Page
$6,000
$5,880
$5,700
$5,520
$5,400
2/3 Page
$5,100
$4,998
$4,845
$4,692
$4,590
1/2 Page
$4,800
$4,704
$4,560
$4,416
$4,320
1/3 Page
$4,200
$4,116
$3,990
$3,864
$3,780
1/4 Page
$3,000
$2,940
$2,850
$2,760
$2,700
Cover 2
$10,200
Cover 3
$9,000
Cover 4
$10,800
Print Advertising Specifications
General Specifications Printing method: Web Offset; Binding: Saddle Stitch Ink: SWOP standard and four-color process, Line Screen: 133 lines per inch Material Specifications PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. Please email your print-ready .pdf to the production manager. If the ad is larger than 25mb, please send by file transfer link or contact production manager for further information. Other Accepted File Types: Hi-res print-ready, .eps, .tif, or .jpeg. Photo Elements: 300 dpi, actual size; CMYK color model; .tif or .eps format; no JPEG compression. Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems. Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid. Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK.
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Additional Charges Inserts: Information available upon request. Guaranteed Position: 10% additional. Publisher will attempt to honor non paid position requests but assumes no responsibility for failure to do so. Premium cover positions are available at 12x frequency only. Cover insertions may be combined with other insertions for frequency discounts on non premium insertions. No further discounting is available for cover positions. Combined Frequency Discounts Advertisers are eligible for combined frequency discounts when advertising in other Future publications. To qualify for a common rate basis, advertisers with multiple products or divisions must submit a master contract in advance of advertising placements. Contact your advertising representative for details. Advertising Deadlines Please refer to the editorial calendar for advertising deadlines. Contact production manager with any extension requests. Note: Please label your advertising materials with the magazine name and issue date in which they are scheduled to appear.
Production Contacts
Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered.
Heather Tatrow, Production Manager heather.tatrow@futurenet.com
Lettering: Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point with fine serifs should be avoided.
Nicole Schilling, Production Manager nicole.schilling@futurenet.com
Residential Systems 2022 Media Kit | www.residentialsystems.com
Website Display Advertising Specifications & Rates
Ad Description Billboard
970 x 250
Super Leaderboard
970 x 90
Leaderboard
728 x 90
DMPU/Half Page
300 x 600
MPU
300 x 250
Rates (CPM) 0 - 25,000
25,000 50,000
50,000 100,000
100,000 250,000
ROS - Standard Units
$60
$57
$55
$53
ROS + Big Top
$84
$80
$77
$74
Impressions
Sticky Bottom
728 x 90; 970 x 90
Big Top
$90
$86
$83
$79
In Content Leaderboard
728 x 90; 970 x 90
ROS + Mobile Big Top
$84
$80
$77
$74
Mobile Big Top
$90
$86
$83
$79
ROS + Interscroller
$84
$80
$77
$74
Interscroller
$90
$86
$83
$79
ROS + Desktop Miniscroller
$84
$80
$77
$74
Desktop Miniscroller
$90
$86
$83
$79
Mobile Header Mobile Leaderboard Mobile MPU High Impact Units
Big Top
Interscroller Desktop Miniscroller
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Ad Size (pixels)
320 x 100; 300 x 250; 320 x 50 320 x 50 300 x 250 Ad Size (pixels) Large expanded 1000x350 Large collapsed 1000x90 Medium expanded 700x350 Medium collapsed 700x90 Call for specifications 500x375 (min) 1800x450 (max) - responsive
Residential Systems 2022 Media Kit | www.residentialsystems.com
Website Display Advertising Specifications
General Specifications ● All creative must be approved and tested before a campaign can begin. ● Creative must be received by Traffic & Campaign Management 4 business days before the campaign launch date. ● When submitting rich media, an alternate .gif/.jpg is required ● Expandable or “Out of Banner” Rich Media creative must be click initiated ● Expandable or “Out of Banner” Rich Media creative must no larger than twice the banner size ● Audio ads must be user initiated and are subject to editorial approval ● Web Mechanical Specifications ● Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified. Changes & Cancellations All creative materials must be received at least five business days prior to the launch of the campaign. Include with artwork: Referring URL and alt text. If creative is delayed, Future reserves the right to extend the campaign and date by same number of days creative was delayed. Rejecting Creative Future a reserves the right to reject any creative that does not follow our specifications.
Third-party Tag Policy Future will accept and traffic up to 3 tags per placement, per campaign. Banner Policy Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Future and specified in the contract. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved. All ad placements should launch a new browser window when clicked.
Files accepted File Size Loop/Time Media Types Accepted Audio Accepted 3rd Party Served
Accepted Ad Formats
Initial Load
Residential Systems 2022 Media Kit | www.residentialsystems.com
50KB - 100KB 3 loop/15 sec All Rich Media User Enabled Audio Streams Only Yes
Rich Media
Lead Time
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.jpg, .gif, 3rd party tags, click through URL, HTML5 creatives
3rd party tags 5 days 2MB
eNewsletter Specifications & Rates
Available Units
Billboard Exclusive placement atop the brief for maximum visibility. Ensures your brand is associated with the most relevant news to your target audience. Scalable on all device types and sizes. 970x250 Rectangle-Text Native content that is seamlessly integrated with the newsletter. Incorporate both images and text to provide multiple opportunities for reader engagement. Optimal lead generation tool for promoting original content. Ad Image, Headline, Ad Copy, and Click through URL Above-the-Fold For the highest visibility and impact, own the Billboard, News 1 with a Half-Page unit*, Rectangle-Text or a Medium Rectangle units. *Half-Page unit is only available with the Above-the-Fold takeover. 600x300 Video-Text Supercharge engagement by using a combination of video and text to drive both video views and website traffic. User experience for video varies by email client. The Video-Text ad seamlessly delivers the best possible content experience based on where subscribers open. Medium Rectangle High-impact units, ideal for visual content and product promotion. Own expanded real estate, and maximum share-of-screen, in a SmartBrief publication. 300x250
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Rates
For full specifications and examples click here.
Residential Systems 2022 Media Kit | www.residentialsystems.com
Above the Fold Takeover
$650
Billboard
$450
Dedicated Send
$2,950
Featured Content
$450
News 1
$450
News 2
$450
News 3
$375
News 4
$350
News 5
$325
Special Report
$2,950
Spotlight
$3,750
News 1 Video-Text
$500
eNewsletter Specifications
NEWSLETTER. ● All ad creatives must be site-served. SmartBrief can accept 3rd party clicktags and impression trackers (standard tags only). ● Animation is not supported by all email clients. When using animation, include branding and call-to-action on first frame. ● Javascript is not supported in email. AD MATERIALS ARE DUE 3 FULL BUSINESS DAYS PRIOR TO THE SEND DATE. DEDICATED SEND. Required Deliverables 1. HTML Code 2. Subject Line 3. Preheader Text (Optional) Email Advertising Guidelines 1. Test your HTML code for errors with an HTML validator prior to submitting to SmartBrief. 2. Visit the Guide to CSS Support in Email: campaignmonitor.com/css. NOTE: HTML is due 10 full business days in advance of the send date, and compatibility issues may delay the send. Subject Line & Preheader ● 50 characters max recommended for subject line and preheader ● Avoid these terms: "New", "Free", "Special." ● Do not use all CAPS or exclamation points! (These phrases, fonts and punctuation may cause your email to get marked as spam).
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Residential Systems 2022 Media Kit | www.residentialsystems.com
DEDICATED SEND HTML CODE. Design ● Limit the design width to no more than 650px. ● Design with tables and nested tables (relevant code should begin with the <table> tag and end with the </table> tag). ● Use six-digit hex codes for colors. ● Code links on one line: <a href="URL" >linked text</a> ● Use inline styling. Except for media queries, SmartBrief only incorporates code between the body tags into our template. ● Media queries should be in style tags in the head element. SmartBrief can only accept media queries that have a Class or an ID. Images ● Use JPEGs or GIFs. ● Use absolute URL and image paths (images, links, etc.). Images and files must be hosted by client. ● Use image width and height attributes and values to preserve layout structure when images are disabled. Do Not ● Do not use dynamic scripts (Javascript) or any form elements (checkbox, radio button, input field). ● Do not use background images, image mapping, or animated GIFs. ● Do not embed Flash or any other type of video.
Contact Us 26
VP/Market Expert Adam Goldstein
Editorial Anthony Savona
Advertising Andi Tureson
VP/Market Leader, AV & Pro Audio adam.goldstein@futurenet.com +1 917 922 9872
Content Director anthony.savona@futurenet.com +1 212 378 0450
andi.tureson@futurenet.com
Advertising Debbie Rosenthal
Advertising Zahra Majma
Advertising Janis Crowley
debbie.rosenthal@futurenet.com
zahra.majma@futurenet.com
janis.crowley@futurenet.com
Residential Systems 2022 Media Kit | www.residentialsystems.com