MEDIA INFORMATION
THE WORLD’S BIGGEST CYCLING MEDIA COMPANY
REACHING OVER
6 MILLION CYCLISTS EVERY MONTH
“Future is the world’s leading provider of cycling content. Our market leading magazines and websites deliver highly relevant, timely information to a global audience of cycling enthusiasts.” Mark Wood, Chief Executive Future PLC
Targeting 3.03 million mountain bikers per month 5.45 million road cyclists per month Credibility Our reviewers ride over 200,000 miles a year Audience value 300,000 clicks per month to advertisers’ sites 83% consider themselves likely to influence other cyclists 97% speak to multiple people regarding cycling
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Source: Future Reader Survey, Comscore Digital Analytix, ABC as at July 2013
WELCOME Road
Off-Road
Bikeradar
Bikeradar
CyclingNews
Mountain Biking UK
Procycling
What Mountain Bike
Cycling Plus
Future Sports Series
Official Race Guides Future Sports Series
Triathlon Triathlon Plus
Procycling Week
TriRadar
Lifestyle
The Triathlon Plus Show
Urban Cyclist
Marketing & Research
On Your Bike
Contacts
3.03 million 5.45 million MOUNTAIN BIKERS ROAD CYCLIST
Source: Comscore Digital Analytix July 2013
bike radar
29 million 3.4 million PAGE VIEWS
UNIQUE USERS
Source: Comscore Digital Analytix, july 2013
THE WORLD’S LARGEST AND MOST COMPREHENSIVE SOURCE OF CYCLING PRODUCT NEWS AND REVIEWS
Road cyclists, mountain bikers, commuters & beginners - Bikeradar serves fans of all major branches of cycling 27,500 products featured or reviewed 1.9m mountain bikers 2.7m road riders Average age 42 HH income £62,451 £1,812 spent on last bike purchase 1.1m UK unique users (July 2013)
Jeff Jones Editor Source: Future Reader Survey, Comscore Digital Analytix, ABC as at July 2013
“Bikeradar is the market leader for product reviews. It’s respected, independent and as such is a great vehicle to reach potential customers. As an element to our marketing mix it offers fantastic exposure.” Lola O’Hare, Creative Director, Chain Reaction Cycles Ltd
66 million 2.7 million PAGE VIEWS
UNIQUE USERS
Source: Comscore Digital Analytix July 2013
IN DEPTH COVERAGE OF ALL DISCIPLINES OF THE SPORT OF CYCLING SINCE 1995
Up to the minute news, the latest results and insightful reports draw racing fans worldwide to cyclingnews.com Over 25 pages of content per user per month 60% of users cycle competitively Delivering more than 1,000 news and race articles per month Professional men, average age 43 HH income ÂŁ65,931 Located in more than 90 countries ÂŁ2,000 spent on last bike 415K UK unique users (July 2013) Dan Benson Managing Editor
Source: Future Reader Survey, Comscore Digital Analytix, ABC as at July 2013
“Cyclingnews.com is a go-to location for so many core cyclists. Through creative marketing solutions, well thought-out campaigns, and great people, they continue to be a key partner to help Specialized reach riders worldwide.� Sean McLaughlin, Global Marketing, Specialized Bicycle Components
INSIDE THE WORLD’S TOUGHEST SPORT
Procycling enjoys unrivalled access to the sport’s biggest stars. From joining training rides with pros to sitting alongside team directors in their cars at the world’s biggest races 60% of users take part in road races, time trials, or sportives 64% have bought a product or service featured in the magazine Average age 42 HH income £51,662 £2,203 spent on last bike Cam Winstanley Editor
50,000 Worldwide Distribution “Procycling is a beautiful product and one of the only magazines that I will pick up every month. It does a fantastic job at celebrating our great sport with a rare integrity and insight. I am proud to have Colnago bikes showcased and advertised within it.” Ernesto Colnago
Source: Future Reader Survey, ABC as at July 2013
THE UK’S BIGGEST SELLING CYCLING MAGAZINE
Unparalleled expert product reviews with inspirational rides and features from the UK and around the world. Cycling Plus is the manual for the modern road cyclist. Fitness focussed riders with a point to prove Average age 44
Owning on average two road bikes each Planning to spend £1,493 on next bike Rob Spedding Editor
50,015 ABC Jan-Dec 2012 9% YOY ➟
HH income £49,770
“Cycling Plus offers the perfect environment and audience for our brands. As market leader it’s always top of our marketing schedule.” Angus Staines, Marketing Manager, Paligap Ltd
Source: Future Reader Survey, ABC as at July 2013
Official Race Guides OFFICIAL RACE GUIDES FOR THE WORLD’S LEADING TOURS
Unparalleled expert product reviews with inspirational routes and rides from around the world Tour de France Official Guide and souvenir pack produced in association with Tour organiser ASO Giro d’Italia Official Guide in print and digital tablet formats in association with Giro organisers RCS High quality editorial environment, unrivalled authority and credibility Excellent sponsorship and integrated media opportuntiies
80,000 Tour de France Distribution 25,000 Giro d’Italia Distribution “The official Tour De France book provides an unrivalled guide to all the stages, teams and riders. It’s a great way for Cycle Surgery to reach an audience of cyclists and cycling fans at a key time in the year, as well as being a excellent publication for featuring our brand.” Jonathan Sharpe, Marketing Manager Cycle Surgery
SPORTS SERIES OUR DEDICATED CREATIVE TEAM DELIVERS BRANDED AND BESPOKE PRODUCTS IN PRINT AND DIGITAL MEDIA
Bookazines and special publications give us the opportunity to publish additional content through one-off magazines aimed at highly targeted audiences, taking a deeper look at specific topics
We publish 25 bookazines including the Beginner’s Guide series, Essential Cycling series, Sports Master-Class series and Sports Fan series
Working with the biggest retailers in the UK including WH Smith, Tesco, Sainsburys, Asda, Waitrose and Morrisons
Exclusive sponsorship opportunities are available
Richard Owen Editor
375,000 Combined distribution “The Future Sports Series not only brings together the best content from the most respected channels in printed and digital sports media, but we also provide a platform for bespoke magazines, digital editions and apps.” Richard Owen, Editor Future Sports Series
THIS WEEK’S ROAD RACING – IN FOCUS
Procycling Week will brings users a great mix of action and exclusive analysis from the week’s biggest races, along with detailed previews of the week ahead, exclusive interviews with top riders and opinion from the best cycling commentators. From the makers of Procycling and cyclingnews.com The only weekly magazine dedicated to the fast-changing world of professional road cycling Available every Wednesday on iPhone and iPad Interactive, stylish environment allowing rich media creative Paul Robson Editor
“Procycling Week provides a perfect complement to the fast paced newswire feel of Cyclingnews.com and the considered and celebratory approach of Procycling Magazine. Procycling Week offers an edited selection of the week’s most important and interesting stories, every Wednesday.” Paul Robson, Editor
PROVIDING LEISURE CYCLISTS, BEGINNERS AND FAMILIES WITH THE ADVICE AND KNOW-HOW THEY NEED
Planned 2014 distribution at Skyrides, Ride London, Orbital Cycling Festival and through Future’s Network of print titles and other events Website visited by over 48,000 new cyclists per month By September 2014 we project to reach an extra 250,000 new cyclists per month Audience 40% female and 60% male
Richard Owen Editor
350,000+ Print distribution 48,300 BikeRadar Beginners & Family section “Picked up a copy of On Your Bike at a Skyride event and thoroughly enjoyed it. I’ve bought cycle mags before, but as I ride for commuting and leisure they weren’t really for me, whereas I read On Your Bike from front to back. Thanks for a good read.” Paul Codling, reader
Source: Future Reader Survey as at July 2013
Urban Ride the city in style
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Cyclist
A MAGAZINE FOR PEOPLE WHO LIKE TO RIDE THE CITY IN STYLE
A beautiful new quarterly magazine covering the growing urban cycling scene. Each issue features lifestyle features, bespoke fashion shoots, urban bike and gear reviews as well as the very best cycling reportage from around the world. Average age 43 HH income £54,352 High quality print and tablet versions Global editorial focus and distribution
Jamie Wilkins Editor
15,000 per issue Distribution “This is the magazine I’ve been waiting for ever since I took up cycling! Beautiful features focussed on urban cycling across the world, excellent bike reviews, knowledgeable advice a real celebration of urban cycling in all its glory. Thank you.” Matthew Rylands, reader
Source: Future Reader Survey as at July 2013
BRITAIN’S BEST SELLING MOUNTAIN BIKING TITLE, REACHING OVER 17,OOO MORE RIDERS THAN ITS NEAREST RIVAL
From extreme downhill and epic freeride to cross-country blasts across the downs, MBUK brings together riders from all schools of off-roading 81% ride more than once a week Influential in mountain biking scene
HH income £41,640 £1,100 spent on last bike
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Average reader age 32
41,476 ABC Jan-Dec 2012 3% YOY “MBUK has been with mountain biking for the entire journey, yet continues to evolve at the same rapid rate as our sport. MBUK is an essential advertising platform for the Renthal brand.” Ian Collins, Cycle Products Marketing Manager, Renthal
Danny Walter Editor Source: Future Reader Survey as at July 2013
THE UK’S LEADING GUIDE TO ALL THAT IS NEW AND EXCITING IN MOUNTAIN BIKING
An unparalleled team of experts deliver quality editorial about everything from bikes to clothing 36% of readers plan to buy a bike in the next 12 months WMB readers simply love trail riding, taking regularly to local bridlepaths and purpose-built trail centres HH income £48,333 £1,402 spent on last bike
16,074 ABC Jan-Dec 2012 10% YOY ➟
Average reader age 41
“Future Publishing’s titles are a key partner in our media spend. Our customers and consumers use the quality testing as a point of reference and the stories engage the reader.” Steve Carter, General Manager, SCOTT Sports UK
Steve Williams Editor Source: Future Reader Survey as at July 2013
THE VERY BEST ADVICE ON EQUIPMENT AND TRAINING FOR DEMANDING TRIATHLETES
Stunning visuals, exclusive interviews and compelling real life stories, aiming to inspire 87% purchased swimming & running gear in the last year 71% visited a companies website after seeing an advertisement in the mag Professional, focussed, motivated
HH Income £59,372 £1,282 spent yearly on cycling, running, swimming gear on average
Liz Hufton Editor
14,439 ABC Jan-Dec 2012 24% YOY ➟
Average age 38
“We have enjoyed working with Tri Plus to launch new brands such as Gu Energy to the UK market and also build the awareness of already well established brands such as 2XU, their natural enthusiasm for the sport shines through in the work that they do.” Mike Martin, TCL Sports
Source: Future Reader Survey as at July 2013
THE BEST SOURCE FOR TRIATHLON TRAINING AND GEAR
The world’s best triathlon product news and reviews Latest reports and analysis from the world’s biggest races 580% year-on-year traffic growth High user engagement: over 5 page views per unique user Works alongside Triathlon Plus to provide unrivalled access to the triathlon market
141,376 Unique users 506,636 Page views “TriRadar.com is the best place for triathletes to learn about the latest gear and race news, and join an active training community to improve their performance.” Liz Hufton, editor TriRadar
Liz Hufton Editor Source: Comscore Digital Analytix as at July 2013
DRIVING GROWTH INTO NEW MARKETS
Future has recently opened a sales office in Italy and commenced the roll-out of cycling products into nonEnglish language markets. Digtal: BikeRadar.it will launch into the Italian market in early 2014, bringing the world’s biggest cycling product news and reviews site to the heart of European cycling. This will be followed by a German launch, Bikeradar.de, later in the year. Print: Bici Fit, the first cycle fitness title in Italy, launched earlier this year and will be followed by a range of local language titles throughout 2014. Sales: A dedicated sales team based in Milan is representing these new launches and driving growth in new markets. Contact: Tino Cennamo, Managing Director, International Markets T: +44 (01225) 732359 ex2359 E: tino.cennamo@futurenet.com
CREATIVE
MARKETING EXPERT, INNOVATIVE, MULTI-PLATFORM
Future creates multi-channel marketing solutions for some of the world’s biggest cycling brands. Our in-house research team also deliver unique market insights and campaign effectiveness studies
Commercial partnerships BRAND ALIGNMENT WITH EXPERT EDITORIAL FEATURES
The campaign needed to raise awareness of the Voodoo brand whilst simultaneously improving perceptions amongst the core mountain biking audience. Solution A series of 6 challenges were created to road test the Voodoo and one of their top riders. Executions included integration with 6 page features, editorial, online and social media along with Future produced videos. Results Top viewed video on Bikeradar every month Brand awareness 25% 10% increase in Voodoo being seen as High Quality 12% increase in purchase consideration
Commercial partnerships BRAND ALIGNMENT WITH EXPERT EDITORIAL FEATURES
Skoda wished to capitalise on their European cycling sponsorship to broaden appeal and drive brand re-appraisal among affluent males. Solution A comprehensive sponsorship around all key tour coverage on Bikeradar. Activity included homepage takeovers, editorial, competitions, links to social media and print sponsorship. Results Activity drove purchase intent: 46% of audience now likely to purchase Skoda in the future.
Innovation PIONEERING NEW COMMUNICATION CHANNELS
Video Over 4.4 million videos viewed +105% yoy 30 years of video viewed in last 12 months Commercial opportunities Pre-roll YT Channel sponsorship Programme spnsorship Event Packages - e.g. Tour De France Production services
Video asset creation
Promotional videos
Show reels
YouTube channel creation and management Feature productions
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Innovation PIONEERING NEW COMMUNICATION CHANNELS
Social media Clients can now reach over 559,927 cycling fans across our social media pages.
261,057
229,725
68,965
We have a number of campaign solutions for clients to successfully promote their brands, achieve growth of followers and participation in brand promotions Campaign case study: SIS 1,000 new likes in 1.5 hrs 1,727 entrants opted in 3,663 new likes to SIS Facebook page 16,140 entries
Innovation PIONEERING NEW COMMUNICATION CHANNELS
CyclingNews Tour Tracker Delivering the latest news from from the Grand Tours across phone and tablet Live GPS tracking, mapping and climb profile data Latest stage by stage high definition photography Downloaded by over 120,000 cycling fans across the globe in 2013 24 million pages of content during the Tour de France Aiming for 200,000 global cycling fans during 2014 Grand Tours
Reviews from the App store
Innovation PIONEERING NEW COMMUNICATION CHANNELS
BikeRadar Most Wanted Awards BikeRadar’s celebration of innovative, functional and desirable cycling technology The first ever consumer-voted awards will be held throughout July and August 2013 Finalists are considered to be the very pinnacle of design and innovation: Hand-picked by a panel of experts Voted for by the BikeRadar audience Stimulating debate and discussion amongst our influential cycling and tech audience
PR and social media integration throughout Extensive marketing campaign Benefits of sponsorship:
Naming rights on all awards marketing
2 x week long takeovers on BikeRadar
25+ branded social media posts
Reskins and banners on BikeRadar Awards pages
Branding on all event collateral
151,005 Number of votes cast to date (August 2013)
Events AN EXPANDING PORTFOLIO OF LIVE EVENTS 13–16 FEBRUARY 2014 EXCEL LONDON
Future will co-create and partner at a range of active events next year. These include The Triathlon Plus Show and London Bike Show at London Excel and road cycling events and beginner days planned to take place across summer 2014. Bespoke packages are available for exhibitors and marketing partners. For exhibition details call: Adrian Miles +44 1225 442244 ext 2183
Research DELIVERING MARKET INSIGHT AND CAMPAIGN EFFECTIVENESS
Looking beyond the click Future’s research team is dedicated to producing unique insights which enhance market understanding and support client business objectives. We understand that significant marketing spend requires accountability and measurable return on investment. Beyond click-rates and sales we use consumer insight to understand the impact on your brands.
BikeTrack Yearly study to 10,000 cyclists Detailed customer profiling – 7 key segments identified Purchase behaviour monitored Brand perception – measuring perceptions of 24 major bike brands Beyond Bikes – also looking at preference of retailers and accessory brand research
Contacts FUTURE SPORTS GLOBAL MANAGEMENT AND COMMERCIAL TEAM
Management team Andy Rice Managing Director - Sport, Auto & Music T: +44(0)207 0424066 M: +44(0)7970141271 E: andy.rice@futurenet.com
Commercial team Claire Hawkins Senior Advertising Sales Manager T: +44(0)1225 442244 ex 2138 M: +44(0)7767873099 E: claire.hawkins@futurenet.com
Ben Corlett Sales Executive T: +44(0)1225 442244 ex 2309 E:ben.corlett@futurenet.com
Dave Clutterbuck Head of Sport, BikeRadar & off-road brands T: +44(0)1225 788104 M: +44(0)7944934021 E: dave.clutterbuck@futurenet.com
Richard Hemmings Senior Advertising Sales Manager T:+44(0)1225 442244 ex 5248 M:+44(0)7908523993 E: richard.hemmings@futurenet.com
Nathan Forbes Sales Director – North America T: +1303-747-4889 E: nforbes@futureus.com
Richard Schofield
Head of Sport, CyclingNews & road brands T: +44(0)1225 788252 M: +44(0)779988436 E: richard.schofield@futurenet.com
Adrian Miles Advertising Sales Manager T: +44(0)1225 442244 ex 2183 M: +44(0)7415859006 E: adrian.miles@futurenet.com
Sean Stephenson Account Sales Manager – USA M: +1 602-363-7433 E: sstephenson@futureus.com
James Hamilton Head of Business Development T: +44(0)1225 732311 M: +44(0)7508358740 E: james.hamilton@futurenet.com
Joanna Penny Account Sales Manager T:+44(0)1225 442244 ex 2745 M: +44(0)7818046293 E: joanna.penny@futurenet.com
Regina Erak International Director T: +44 (0)1225 732359 M: +44 (0)7753811622 E: regina.erak@futurenet.com
Jason Veall Account Sales Manager T: +44(0)1225 442244 ex 5219 M: +44(0)7508358739 E: jason.veall@futurenet.com
Tino Cennamo Managing Director - International Markets T: +44 (01225) 732359 ex2359 E: tino.cennamo@futurenet.com
Philip Everett-Lyons Senior Sales Executive T: +44(0)1225 442244 ex 5194 E: philip.everett-lyons@futurenet.com
Matthew Hunkin Group Art Director T: +44(0)1225 442244 ex2355 E: matthew.hunkin@futurenet.com
Charlie Lister Senior Sales Executive T: +44(0)1225 822894 ex 2894 E: charlie.lister@futurenet.com
Mark Cantwell Product Development Manager T: +44(0)1225 788104 M: +44(0)7944934021 E: mark.cantwell@futurenet.com
Josh Hillier Senior Sales Executive T: +44(0)1225 442244 ex 5054 E: josh.hiller@futurenet.com
Massimo Cappelletti European Sales Manager T: +39(0)3479780551 E:massimo.cappelletti@futurenet.com Suzi Heaton Media Sales Executive, Future Austraiia T: +39(0)3479780551 E:suzi.heaton@futurenet.com
Future UK Future Publishing Beauford Court 30 Monmouth Street Bath BA1 2BW T: +44(0)1225 442244 Future US, Inc. 4000 Shoreline Court, Suite 400 South San Francisco, CA 94080 T: +1 650 872 1642 Future Australia Suite 3, Level 10 100 Walker Street North Sydney NSW 2060 Sydney Australia T: +61 2 9955 2677 futureplc.com