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Texas Connection Mobile Websites vs. Mobile Apps Which is better for your agency? In this edition MOBILE WEBSITES VS. MOBILE APPS1 WHICH
IS BETTER FOR YOUR AGENCY? ....................................... 1
TEXAS PIA CONVENTION INFO ........ 2 WHAT YOU HAVE IS A WEBSITE…WHAT YOU NEED IS A WEB PRESENCE ...................... 18 EXEMPT EMPLOYEE DISCIPLINARY PAY DOCKING ISSUES Q&A.......... 21 PREPARING FOR SPRING FLOODING ................................................... 26 ZALMA INSURANCE FRAUD LETTER ................................................... 28 FOREMOST REDUCES COMMISSION42 TEXAS PIA DIRECTOR RESPONDS TO FOREMOST................................... 44 TEXAS PIA MEMBERSHIP HAS MORE ADVANTAGES! ............................. 52
The editorial content is valuable information but as always you should do your own due diligence and evaluation. The content is meant to be for informational purposes only and does NOT warrant an endorsement by the Texas Professional Insurance Agents in any form or fashion
If you are planning to establish a mobile presence for your agency, a first consideration is whether you want to create a mobile application ("app") for users to download or a mobile website, or perhaps both. Mobile websites and apps can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors, including target audience, available budget, intended purpose, and required features. Both apps and mobile websites are accessed on handheld devices such as tablets and smartphones (e.g. iPhone, Android, Blackberry). However, before you can evaluate the benefits of a mobile website vs. an app it is critical to understand the key differences between the two. A mobile website is similar to any other website in that it consists of browser-based HTML pages and accessed over the Internet.
Texas PIA’s Texas Connection
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They require no special software. The main characteristic that distinguishes a mobile website from a standard website is it is designed for a smaller handheld display and touch-screen interface. Like any website, mobile websites can display text content, data, images, and video. They can also access mobile-specific features such as click-to-call (dial a phone number) or location-based mapping. Mobile Apps are downloaded and installed on a mobile device-rather than being rendered within a browser. Users visit device-specific portals such as Apple's App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system. Continued on page 6
May, 2013