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EXPRESS “What You Don’t Know Can’t Help You!” … Eddie K. Emmett, Editor / Publisher
Touched by an Agent In This Edition TOUCHED BY AN AGENT ................. 1 UNFAIR ADVANTAGE M ARKETING ... 2 SEA PALMS CONFERENCE AGENDA 3 IT’S THE PEAK OF HURRICANE SEASON. ARE YOUR CLIENT’S PREPARED? ................................... 4 26 WAYS TO GET MORE SALES FROM INSURANCE PRODUCERS ....... 7 HOW TO HOLD YOUR SALESPEOPLE ACCOUNTABLE ............................. 20 INSURANCE HORROR ON MAIN STREET........................................ 28 DO CSRS NEED TO BE LICENSED? 32
I read somewhere recently that the majority of policyholders would like to hear from their insurance agent occasionally. How often do you reach out and “touch” your clients? How about “Never”? Is the only communication they receive is in the form of a plainvanilla renewal notice from their carrier?
Internet Marketing & Social Media Boot Camp November 11-12 at Sea Palms Resort on St. Simons Island, GA Agenda on page 3 in this issue
FYI Express
Even then do you take the time to send them a “Thank You” for continuing to entrust your agency with their insurance protection? How about prospects that you did not close? Do you have a means of following up with them in a timely fashion or do you just throw away the prospect’s info that you paid so dearly to acquire?
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Do your CSRs and Producers tell you that they just don’t have the time to do any of the above? Do you think it would be too expensive in time and money to stay in contact with current clients and prospective customers? It wouldn’t be if you know how to find and use the free Web Marketing & Social Media tools. I will be teaching a “Hands-On” Internet Marketing & Social Media Boot Camp on November 11 – 12 at Sea Palms Resort on St. Simons Island, GA. I have secured a limited number of rooms for only $99.00 each night. Online reservation link at www.Georgia-Agents.com. Cutoff is 5:00 p.m. on 10/28/15. Don’t delay … reserve it today! Continued on page 2
October 2015