AccuAgents - February 2013

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More “News, Satire & Opinions for Independent Agents from Independent Agents” at www.AgentsFirst.org

8 Ways to Make Your Website Compelling In this edition 8 W AYS TO M AKE YOUR WEBSITE COMPELLING.................................. 1 GET A COMPLIMENTARY WEBSITE & M ARKETING ASSESSMENT .............. 2 YOUR COMPETITIVE ADVANTAGE: BE NICE .............................................. 4 THE TOP FIVE SALES MYTHS .......... 6 LIMRA: AMERICANS HAVE RUDIMENTARY KNOWLEDGE ABOUT LIFE INSURANCE........................... 10 7 W AYS TO KILL YOUR LOCAL SEARCH RANKINGS WITHOUT TOUCHING A COMPUTER ............... 12 AGGRESSIVE WAYNE HOOPER REPORTS: QUESTIONS ON HOMEOWNERS COVERAGE ........... 15 VALUATION FORMULAS FOR AGENCY PURCHASES AND START UPS ............................... 22 BE READY FOR NEW REGULATIONS IN 2013 ........................................ 23

by Steve Anderson Your insurance organization's website is your electronic “storefront.” It is an important foundation for maximizing your Internet presence. As you develop your online marketing presence, you will likely send prospects to your website. Your website needs to be designed to provide prospects and customers with the information they want so you can keep them coming back for more. So take a look at your existing website and ask yourself a few questions:

AccuAgents

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1) Where do your eyes go first? You only have a few seconds to capture the attention of people who come to your site. Make sure they're seeing something relevant and important to them. 2) Can they tell what your website is about? If you are using various marketing methods (Google Places, Facebook Pages and Ads, emails, updated content) to bring people to your site, you need to make your site is very clear on what you want them to do there. Continued on page 2 February, 2013


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