More Information about Agents First! Membership at www.AgentsFirst.org
“What You Don’t Know Can’t Help You!” … Eddie K. Emmett, Editor / Publisher
How Insurance Agents can “Out-Google” Google In This Edition HOW INSURANCE AGENTS CAN “OUT-GOOGLE” GOOGLE............... 1 M AKE
YOUR WEBSITE MOBILEFRIENDLY ....................................... 4
TOP EXCUSES FOR NOT ASKING CUSTOMERS FOR REVIEWS ............. 6 CREATE VIDEOS ............................. 7 2015 IS GOING TO BE THE YEAR OF THE VIDEO ..................................... 7 NON-COMPETE AND NON-PIRACY . 12 TEN TIPS FOR EFFECTIVE TERMINATIONS Q&A .................... 16 HOW
ARE YOU CONFIRMING COVERAGES THAT HAVE BEEN DECLINED ? .................................. 22
Welcome to our newest State Association Specialty Insurance Agents of Florida
Google will soon be offering to compare and sell auto insurance. Type “Google Compare” in your browser and read the bad news. You can’t “Out-Google” Google but you can “Out-Local” Google. And all of it is free. Back in 2009 the major Search Engines, Google, Yahoo & Bing, realized that most consumers want to transact with local businesses. It is called “Organic Search” as opposed to “Pay Per Click”.
Agents First! “Covering the
The Search Engines set aside prominent space on Page #1 for Insurance Agencies that complete the following 8 steps.
Southern States” AgentsFirst!
1 Create the Perfect Website. It’s the only Internet Real Estate you truly own. Here’s an example of a Perfect Website: http://preview.accuagencywebsi tes.com/GMKN31 You can get one for $99.00 setup & $35.00 per month at www.AgencyThrive.com.
Continued on page 2
Page 1
February 2015