More Information about Agents First! Membership at www.AgentsFirst.org
“What You Don’t Know Can’t Help You!” … Eddie K. Emmett, Editor / Publisher
How Insurance Agents can “Out-Google” Google In This Edition HOW INSURANCE AGENTS CAN “OUT-GOOGLE” GOOGLE............... 1 M AKE YOUR WEBSITE MOBILEFRIENDLY ....................................... 4 TOP EXCUSES FOR NOT ASKING CUSTOMERS FOR REVIEWS ............. 6 CREATE VIDEOS ............................. 7 2015 IS GOING TO BE THE YEAR OF THE VIDEO ..................................... 7 NON-COMPETE AND NON-PIRACY . 12 TEN TIPS FOR EFFECTIVE TERMINATIONS Q&A .................... 16 HOW
ARE YOU CONFIRMING COVERAGES THAT HAVE BEEN DECLINED ? .................................. 22
Google will soon be offering to compare and sell auto insurance. Type “Google Compare” in your browser and read the bad news. You can’t “Out-Google” Google but you can “Out-Local” Google. And all of it is free. Back in 2009 the major Search Engines, Google, Yahoo & Bing, realized that most consumers want to transact with local businesses. It is called “Organic Search” as opposed to “Pay Per Click”. The Search Engines set aside prominent space on Page #1 for Insurance Agencies that complete the following 8 steps.
AgentsFirst!
Page 1
1
Create the Perfect Website. It’s the only Internet Real Estate you truly own. Here’s an example of a Perfect Website: http://preview.accuagencywebsi tes.com/GMKN31 You can get one for $99.00 setup & $35.00 per month at www.AgencyThrive.com.
Continued on page 2
February 2015