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STREET WISE Alliance of Insurance Agents of NC
Mobile Websites vs. Mobile Apps Which is better for your agency? In this edition MOBILE WEBSITES VS. MOBILE APPS1 WHICH
IS BETTER FOR YOUR AGENCY? ....................................... 1
WHAT YOU HAVE IS A WEBSITE…WHAT YOU NEED IS A WEB PRESENCE ...................... 18 DISCOVERY EXEMPT EMPLOYEE DISCIPLINARY PAY DOCKING ISSUES Q&A ........................................... 21 PREPARING FOR SPRING FLOODING ................................................... 26 ZALMA INSURANCE FRAUD LETTER ................................................... 28 WAYNE HOOPER REPORTS ........... 33 THE LEGAL NEEDS OF AMERICAN FAMILIES...................................... 37
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If you are planning to establish a mobile presence for your agency, a first consideration is whether you want to create a mobile application ("app") for users to download or a mobile website, or perhaps both. Mobile websites and apps can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors, including target audience, available budget, intended purpose, and required features. Both apps and mobile websites are accessed on handheld devices such as tablets and smartphones (e.g. iPhone, Android, Blackberry). However, before you can evaluate the benefits of a mobile website vs. an app it is critical to understand the key differences between the two. A mobile website is similar to any other website in that it consists of browser-based HTML pages and accessed over the Internet.
AIANC’s STREET WISE
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They require no special software. The main characteristic that distinguishes a mobile website from a standard website is it is designed for a smaller handheld display and touch-screen interface. Like any website, mobile websites can display text content, data, images, and video. They can also access mobile-specific features such as click-to-call (dial a phone number) or location-based mapping. Mobile Apps are downloaded and installed on a mobile device-rather than being rendered within a browser. Users visit device-specific portals such as Apple's App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system. Continued on page 2
April, 2013