More Information about Georgia Insurance Agents Alliance Membership at www.Georgia-Agents.com
EXPRESS “What You Don’t Know Can’t Help You!” … Eddie K. Emmett, Editor / Publisher
How Insurance Agents can “Out-Google” Google In This Edition HOW INSURANCE AGENTS CAN “OUT-GOOGLE” GOOGLE............... 1 M AKE YOUR WEBSITE MOBILEFRIENDLY ....................................... 4 TOP EXCUSES FOR NOT ASKING CUSTOMERS FOR REVIEWS ............. 6 CREATE VIDEOS ............................. 8 2015 IS GOING TO BE THE YEAR OF THE VIDEO ..................................... 8 HOW TO GET YOUR LIMITED SUBAGENT LICENSE .................... 11 NON-COMPETE AND NON-IRACY ... 16 TEN TIPS FOR EFFECTIVE TERMINATIONS Q&A .................... 18
Google will soon be offering to compare and sell auto insurance.
HOW
Type “Google Compare” in your browser and read the bad news.
ARE YOU CONFIRMING COVERAGES THAT HAVE BEEN DECLINED ? .................................. 26
You can’t “Out-Google” Google but you can “Out-Local” Google. And all of it is free. Back in 2009 the major Search Engines, Google, Yahoo & Bing, realized that most consumers want to transact with local businesses. It is called “Organic Search” as opposed to “Pay Per Click”. The Search Engines set aside prominent space on Page #1 for Insurance Agencies that complete the following 8 steps.
FYI Express
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Create the Perfect Website. It’s the only Internet Real Estate you truly own. Here’s an example of a Perfect Website: http://preview.accuagencywebsi tes.com/GMKN31 You can get one for $99.00 setup & $35.00 per month at www.AgencyThrive.com.
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February 2015