DESIGN STUDIO
Gabriela González | Diseño Ambiental | Prof. Ureña
Theme and purpose of the environmental graphic design proposal Artifice Design Studio is a multidisciplinary workplace engage in conceiving, designing and developing new products, interior spaces and graphics. Some of the services offered are branding, logos, advertisements, packaging, product design, space planing, etc. The office space is divided in three categories: studio, workshops & co-working space. The workshop will offer the general public the opportunity to gain knowledge in different design topics like entrepreneurship, fundaments and principles of design, arts and crafts among others. The co-working space will provide freelance designers or other business people the opportunity to rent an office space by the hour, month or year. Making this space the ultimate design central. Artifice will serve small to medium sized companies. The studio will be based in Caguas, PR. and will operate from a small, downtown office. This office will be modern, practical, and sleek. This is very important because the office of a designer reflects their work product. It will represent the aesthetic of the brand. Artifice will grow their customer base by providing strategically placed outdoor advertisements and propaganda.
Justification or need to intervene in that space Currently the Angora Block building is rented by MCS, GLAC tutoring center and CorTech. Artifice will rent all three spaces. At present there is no space or concept like Artífice in Caguas or bordering towns. The building has no signage or wayfinding system except the basics like company logo, bathroom signs and regulatory/emergency signs. That is why it’s beneficial to implement a system that is consistent with the needs of the new space, this will help the new customers get familiarized with the space and navigate it easily.
LOCATION PR-1 Bairoa, Caguas
CATEGORY Private & Commercial Office Space
DIRECTIONS Carr #1, km 33.3, Avenida Angora, Caguas, 00725 Artífice Studio
Artífice Design Studio
Artífice Design Studio
LOGO
DESIGN STUDIO
ARTIFICE DESIGN STUDIO
DESIGN STUDIO OPTION 1
TYPOGRAPHY
COLOR PALETTE
OPTION 2
OPTION 3
Aliens and Cows | Gill Sans
#231F20
#FFFFFF
#231F20
According to Calori (2015) typeface selection is key to the visual appearance of a sign program’s graphic system. For this project we will use a Sans serif face because they are better suited for projects where a contemporary look is desired. Suggested by the book is Gill Sans, this typeface is great because it has a large family. For this project the goal is to make the sign program blend in more closely with its setting, which according to Calori (2015) can be achieved through the use of sign colors that harmonize with the environment.
APP LOGO
ICON
ARTÍFICE
DESIGN ST
UDIO
SIGN IN
CORPORATE IDENTITY
DESIGN STUDIO
Gabriela Gonzรกlez CEO - Art Director ggonzalez@artifice.com 787- 736 - 2350 ext. 0542
DESIGN STUDIO
DESIGN STUDIO
2
OUTDOOR ADVERTISING
3
Building location
4
REGULATIONS JOINT REGULATION FOR THE EVALUATION AND ISSUANCE OF PERMITS RELATED TO THE DEVELOPMENT AND USE OF LANDS RULE 27.3 Section 27.3.1 DESIGN AND CONSTRUCTION PARAMETERS FOR LABELS AND ADVERTISEMENTS Size of Signs and Ads a. The area to be allowed for a sign or advertisement to be installed on the façade of a building shall be that percentage indicated later in this Chapter and which corresponds to the total amount of the area included within the outline of the façade of the building or premises in which it is located. It will be installed. b. The size of the sign or post on the ground will be determined based on the total area of the panel including the frame, if any. c. The size of the individual letter label or advertisement installed on the facades or on field posts will be calculated based on the area occupied by the individual letters or figures. d. For the computation of the area of the sign or advertisement, each face will be computed individually. and. The size of the directional signs, security, price of gasoline and diesel oil and the menu panel or services and any other label required by federal or local regulation in gasoline establishments and motorist service businesses (servi- car ) will not be counted when computing the maximum size of the signs installed on the facade or on the ground of said establishments. e. The OGPe may grant variations of up to ten (10%) percent in terms of height. Regarding the size of the label or advertisement, the OGPe may grant variations of up to twenty (20%) percent. Signs in Facades The signs on facades will be established according to the following: a. Size- The sum of the sizes of the signs, for each business, service, recreation, profession, or permitted uses in commercial districts or non-zoned areas shall not be greater than thirty-five (35%) percent of the front façade and fifty (50%) percent of each of the other facades. b.Location and Location- Signs will be affixed to the structure of any facade of the building on land owned by them. The placement of signs fixed to the general body of a marquee (marquee) parallel to the public road shall be permitted and may not extend beyond the general body of the marquee or the upper level of its roof. Location and Location of Signs and Ads a. The signs or advertisements shall be located or located in a manner that does not obstruct a required exit means, or in a manner that does not interfere with the ventilation or lighting required for the building. b. The signs or announcements may not extend in whole or in part outside the periphery of the outline of the original facade of the structure where they are located. Signs or announcements fixed on the roof of the building shall be allowed only for an individual letter and whose frame shall be fixed to the structural elements of the building in accordance with the applicable Building Code in force in Puerto Rico, as certified by an engineer or architect in its analysis and structural design. licensed and only in buildings of architectural and cultural value where necessary to preserve said value.
FLOOR PLAN
SPACE MAP
Client’s Parking [ID -3] Hallways Reception | Waiting area [ID - 2 & Directory - 10] Lounge area [ID -2] Open office space [ID -1] Restrooms [ID - 4] Kitchen | Janitor’s [ID -2] Private office [ID -3] Workshop room [ID -2] Outdoor plaza [Directory -1] Garbage & recycling area [ID -1]
TRAFFIC FLOW ARTÍFICE CLIENTS PARKING ONLY
EMERGENCY EXIT
Design Studio Route Hub Center Route Workshops Route Outside Route Meeting Point
ARTÍFICE CLIENTS PARKING ONLY
EMERGENCY EXIT
EXIT
Parking Space Emergency Exit
EXIT
Entrance / Exit
EXIT
EXIT
ARTÍFICE CLIENTS PARKING ONLY
RESERVED PARKING
SIGNAGE DESIGN
WOMEN
MEN
RESTROOM
JANITOR
COPY ROOM
HUB CENTER
CONFERENCE
WORKSHOP
WALL MOUNTED EXAMPLE TYPOGRAPHY - GILL SANS REGULAR COLOR PALETTE - BLACK & WHITE #101
TYPE - ID
KITCHEN
OFFICE NAME
AUDIO ROOM
SIGNAGE DESIGN
WARNING
MONITORED BY SECURITY CAMERAS
STAFF ONLY
ARTÍFICE CLIENTS PARKING ONLY
EMERGENCY EXIT
DESIGN STUDIO
BUSINESS HOURS
NO SMOKING
RESERVED PARKING
MONDAY TO FRIDAY 9:00AM - 6:00PM
FIRE EXTINGUISHER WALL & CEILING MOUNTED EXAMPLE TYPE - ID, REGULATORY, OPERATIONAL, PROHIBITION
EXIT
SIGNAGE DESIGN
WALL & CEILING MOUNTED EXAMPLE TYPE - ID, DIRECTIONAL
RECEPTION
CREATIVES OPEN OFFICE
WAITING AREA
RESTROOMS
LOUNGE AREA
GARBAGE & RECYCLING
CONFERENCE
WORKSHOP
HUB CENTER
PRESIDENT
AUDIO ROOM
HR FINANCE
SIGNAGE DESIGN
GRAPHIC DESIGN
OUTDOOR WALL MOUNTED EXAMPLE TYPOGRAPHY - BEBAS REGULAR TYPE - ADVERTISEMENT
INTERIOR DESIGN
PRODUCT DESIGN
SIGNAGE DESIGN
DESIGN STUDIO
WALL BACKLIT MOUNTED EXAMPLE TYPE - PRINCIPAL, FACADE CORPORATE IDENTITY
THE WORKSHOP HUB CENTER
BUILDING REFERENCE
FLOOR PLAN
RECYCLING AREA
FACADE DESIGN
REFERENCES Adîr, V., Adîr, G. and Dobrescu, T. (2015). How to achieve a graphic language in a signage system. Journal of Industrial Design & Engineering Graphics, [online] Vol. 10 (Special Issue), pp.p 5 - 8, 4p. Andronachi, M. (2011). Graphic advertising, specialized communications model through symbols, words, images words, images. Journal of Industrial Design & Engineering Graphics, Vol. 6 (Issue 1), pp.p 9 -12, 4p. Calori, C. and Vanden-Eynden, D. (2015). Signage and Wayfinding Design. 2nd ed. New Jersey: John Wiley & Sons inc. The Metolius Agency - Graphic Design Business Plan. Available at: https://www.bplans.com/graphic_design_business_plan/executive_summary_fc.php