1 Every year, there are numerous craft beer awards celebrating the best in class beers brewed around the country. Highly trained judges are looking at the style, clarity, flavour profile, aroma and mouthfeel. They're looking at what goes inside the can. But what about the outside of the can? That brilliantly executed artwork that first catches a craft beer lover’s eye. That pop of colour, witty copy, and bold design that leaps off the shelf. In the world of craft beer, first impressions count. We decided it was time to celebrate the designers and marketers behind those important moments and we asked beer lovers to choose their favourite
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can designs from many of the leading breweries across the country. Each brewery put forward just one design for consideration, the one they were most proud of from a design perspective released during the last year. Based on votes, we then asked a panel of brand and design experts to review a shortlist of 20 designs to select the inaugural winning design. The team behind the winning design received the Orora Golden Can Trophy plus the honour and prestige of taking out the title in this gold standard award celebrating some of the most creative people in this exciting industry.
