Visual Identity Guidelines Our corporate identity expresses who we are as an organization. It reflects how we see ourselves, and it influences how others perceive us. When we express ourselves with consistency and care, we help people recognize who we are and what we stand for – the best quality cancer care for the citizens of Ontario. This guide provides you with many of the basic components of our identity program. We expect you to follow these guidelines carefully to maintain the integrity of Cancer Care Ontario’s identity. If you produce material that deviates from the guidelines, you may be required to reprint it.
For usage and design approval, more information or electronic copies of the logo, please call or email: Christine Naugler T. 416.971.5100 x. 1605 christine.naugler@cancercare.on.ca
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Our Signature Our signature is composed of two graphic elements – our symbol and our name. These two elements should always remain in fixed proportion to one another. Their relationship never changes. The Cancer Care Ontario symbol represents the full range of activities that form the cancer care network within Ontario. The use of lower case letters for our name helps communicate a more approachable, softer image.
Bilingual and Unilingual Signatures As a government agency, we are required to use the CCO bilingual signature on all applications. The only exception is on certain corporate applications when only one language is required, in which case you may use the unilingual signature. Any other variations on the signature are not permitted without approval from Public Affairs.
Corporate Bilingual Signature
Unilingual Signature
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Our Program Signatures Our identity system also consists of the CCO Program signatures, which are to be used when creating print or electronic materials for the CCO Programs. Use the horizontal bilingual signature on all stationery applications or when creating bilingual materials. Use the unilingual signature on all corporate applications when only one language is required. When space is limited use the stacked version.
Horizontal Bilingual Program Signatures
Unilingual Program Signatures
Stacked Bilingual Program Signatures
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The Basics Minimum Size Minimum size restrictions ensure that our signature is always clearly legible. The symbol determines the minimum size of the signature. Minimum sizes have been provided for print and electronic applications.
Print Application
Electronic Application
40 pixels 1 cm
Clear Space To ensure our signature stands out clearly, it must always be framed with an area of unobstructed space. For print application this space must be at least triple the height of the name in the signature, shown in the diagram (below) as x. For electronic application this space must be at least the height of the name in the signature, shown in the diagram (below right) as x.
Print Application x
x
Electronic Application
x
x
x
x x
x x
x
x
x
x
x
x
x
x x
The Symbol The symbol can be used on its own but only as a graphic device. It does not replace the corporate signature. It can be used as a watermark, as seen here, where it appears slightly darker than the paper it is printed on, or as a tone-on-tone effect as seen on the cover of this guide. The symbol should never interfere with the legibility of the text running on top of it. When used electronically the symbol can never bounce, rotate or flash.
Do not use the symbol as a pattern
Do not invert the symbol
Do not distort the symbol
Do not use the symbol to frame text
x x x x CCO Info Update
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The Tools Colour The signature should be reproduced in both of our corporate colours: CCO Deep Purple (Pantone 5265) and CCO Soft Green (Pantone 612). When only one colour is available, reproduce the signature in black. Our colour system also includes a palette of secondary colours that complement the core colours.
Pantone
612
5265
667
5425
Two-Colour
471
2727
576
124
CMYK
RGB
HEX
CCO Deep Purple
5265
77-70-0-40
71-58-100
473A64
CCO Soft Green
612
0-2-100-20
193-180-14
C1B40E
Mauve
667
52-49-0-14
128-100-143
80648F
Burnt Orange
471
0-59-100-18
178-85-7
B25507
Moss Green
576
49-0-100-39
99-144-57
639039
Cool Gray
5425
30-4-0-31
132-152-168
8498A8
Cool Blue
2727
71-42-0-0
78-119-213
4E77D5
Warm Yellow
124
0-28-100-6
225-173-17
E1AD11
One-Colour
The signatures can also be reversed from a solid background colour. The preferred version is a two-colour reverse application on the CCO Deep Purple background with the symbol in CCO Soft Green and the name in white. If using any other background colour, use a one-colour reverse application with the CCO signature in white. Whenever possible, choose one of the CCO corporate or secondary colours as the background.
Note: The colours shown have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Colour Standards. Further, because of the reproduction methodology, the colours shown in this document are only general approximations of the actual PANTONE colours. For an accurate indication of the specified colours, please refer to the PANTONE MATCHING SYSTEM速 and the appropriate colour chip. PANTONE速 is a registered trademark of Pantone, Inc.
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The Tools Fonts Our two corporate fonts are Myriad and ITC Century. Because of its simplicity and legibility, Myriad is ideal for headlines and signage. ITC Century is used primarily for body text and special printed materials. For everyday correspondence use Times Roman and Arial.
Myriad 215 Light 600 Norm Myriad 400 Regular 600 Norm Myriad 565 Semibold 600 Norm Myriad 700 Bold 600 Norm
ITC Century Light ITC Century Book ITC Century Book Italic ITC Century Bold
Imagery The images shown here represent the recommended style, tone and manner of the photography. Each image should reflect a positive and optimistic approach.
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The Tools Grid Standard publication sizes help to provide consistency in the appearance and tone of our communications. Shown here are two standard but very flexible grids for the Cancer Care Ontario corporate materials. The Government of Ontario Identity As a government agency, CCO is required by Management Board directives to highlight the Government of Ontario in all of its corporate materials.
3.5" width or smaller
4–11" width Corporate Grids 1.80 cm
1.15 cm
➝ band
47 mm
• Use the graphic device band at the top to keep collateral materials consistent. • For sizes beyond an 11" width, such as posters, use the grid as a guide to determine the size of the signature. • The CCO signatures appear in the upper left corner. • The Ontario government logo graphic must appear on all corporate materials in the bottom right corner. It is not, however, to be applied to materials produced for patients.
2.75 cm
2.75 cm
Program Grids
➝ band
47 mm
• Use the graphic device band at the top to keep collateral materials consistent. • For sizes beyond an 11" width, such as posters, use the grid as a guide to determine the size of the signature. • The CCO Program signatures appear in the bottom right corner. • The Ontario government logo graphic is not to be applied to materials produced for patients.
1.15 cm
1.80 cm
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Putting It All Together Publications Each publication, advertisement, poster or presentation contributes to the overall impression we make. The images shown here represent the recommended style, tone and manner of our publications. Each image should reflect a positive and optimistic approach. When budget constraints prevent usage of photography, use an all-type execution as shown below left. When it all works well together, it gives continuity to our message and our image. All print and web-based materials should follow these guidelines. Corporate Publications
Operating Resource Manual Radiation Treatment Services
The Ministry of Health and Long-Term Care and Cancer Care Ontario
Cancer Care Ontario 2002 Annual Report
Program Publications
You are Better Off Knowing.
Lorem ipsum dolor colore 2002 Annual Report
Screening is Important for You and Your Family. Lorem ipsum dolor sit amet, consectetuer adip iscing elit, sed diam nonummy nibh euismod tindunt ute laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation am corper suscipit lobor tis nisl ut aliquip ex ea com modo consequat. Duis autem vel eum iriure dolor hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero ero et accumsan tum zzril delenit augue duis lore dolor e te feug nulla facilisi. Lorem ipsum dolor amet, consectetuer adipisc
ing elit, sed diam nonummy nib h euismod tincidunt ut laoreet do olore magna ali quam erat volutpat. Ut wisi en im ad minim veniam, quis nostrud exerci tati on ulli amcorper suscipit lobo rtisconsequat, vel illum dolore eu feugiat nulla faci sis san et iusto odio dignissim quio blandit praesente luptatm lorem zril delenit augue du sn consequat. Duis autem vel eum iriu re dolor in hen drerit in vulp utate velit essecorper suscipit lobor tis nisl ut aliquip ex ea com modo. laoreet dolore magna aliq quam erat volutpat. Ut wisi
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Setting It Up Letterhead A standard format for setting up a letter helps to provide consistency in the appearance and tone of our communications internally and externally. Paper stock specifications are provided below. Letterhead: Pegasus Smooth 24lb writing When budget is limited, or mass quantities are required, use the following stock: 24lb Plainfield Offset
January 31, 2003
John Smith New Company Limited Any Street Ave, Unit 3 Toronto, ON M4J 1Y1
Dear Sir,, Dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis no trud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, velllum dolore eu feugiat nulla facilisis at vero eros et accumsan. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quodma zim placerat facer possim assum. molestie consequat, velllum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blan dit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adip iscing elit, sed diam nonummy nibh eui mod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper sus cipit lobortis nisl ut aliquip. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui bland. Sincerely,
#10 Envelope: Pegasus Smooth 24lb writing, available with a square flap
.75 inches
Jane Johnson Project Manager
Cancer Care Ontario | Action Cancer Ontario 620 University Avenue Toronto ON M5G 2L7 T. 416.971.9800 F. 416.971.6888 www.cancercare.on.ca
When budget is limited, or mass quantities are required, use the following stock: 24lb Plainfield Offset with an imperial flap
1.75 inches
Affiliate or partnership signature area is located in the bottom right corner of the letterhead.
www.cancercare.on.ca
Note: If more than one affiliate or partnership signature is required contact CCO Public Affairs.
John Smith Senior Research/Policy Officer Division of Preventive Oncology
Cancer Care Ontario | Action Cancer Ontario 620 University Avenue Toronto ON M5G 2L7 T. 416.971.9800 x.1276 F. 416.217.1277 john.smith@cancercare.on.ca www.cancercare.on.ca
Business cards: Pegasus Smooth 110lb cover
Maximum depth of .75 inches and 1.75 inches width for CCO Program affiliate signatures.
When budget is limited, or mass quantities are required, use the following stock: 80lb Cover Plainfield Offset
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