Cancer Care brandbook

Visual Identity Guidelines Our corporate identity expresses who we are as an organization. It reflects how we see ourselves, and it influences how others perceive us. When we express ourselves with consistency and care, we help people recognize who we are and what we stand for – the best quality cancer care for the citizens of Ontario.

This guide provides you with many of the basic components of our identity program.

We expect you to follow these guidelines carefully to maintain the integrity of Cancer Care Ontario’s identity. If you produce material that deviates from the guidelines, you may be required to reprint it.

For usage and design approval, more information or electronic copies of the logo, please call or email: Christine Naugler T. 416.971.5100 x. 1605 christine.naugler@cancercare.on.ca

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Our Signature Our signature is composed of two graphic elements – our symbol and our name. These two elements should always remain in fixed proportion to one another. Their relationship never changes. The Cancer Care Ontario symbol represents the full range of activities that form the cancer care network within Ontario. The use of lower case letters for our name helps communicate a more approachable, softer image.

Bilingual and Unilingual Signatures As a government agency, we are required to use the CCO bilingual signature on all applications. The only exception is on certain corporate applications when only one language is required, in which case you may use the unilingual signature. Any other variations on the signature are not permitted without approval from Public Affairs.

Corporate Bilingual Signature

Unilingual Signature

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Our Program Signatures Our identity system also consists of the CCO Program signatures, which are to be used when creating print or electronic materials for the CCO Programs. Use the horizontal bilingual signature on all stationery applications or when creating bilingual materials. Use the unilingual signature on all corporate applications when only one language is required. When space is limited use the stacked version.

Horizontal Bilingual Program Signatures

Unilingual Program Signatures

Stacked Bilingual Program Signatures

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The Basics Minimum Size Minimum size restrictions ensure that our signature is always clearly legible. The symbol determines the minimum size of the signature. Minimum sizes have been provided for print and electronic applications.

Print Application

Electronic Application

40 pixels 1 cm

Clear Space To ensure our signature stands out clearly, it must always be framed with an area of unobstructed space.

For print application this space must be at least triple the height of the name in the signature, shown in the diagram (below) as x. For electronic application this space must be at least the height of the name in the signature, shown in the diagram (below right) as x.

Print Application x

x

Electronic Application

x

x

x

x x

x x

x

x

x

x

x

x

x

x x

The Symbol The symbol can be used on its own but only as a graphic device. It does not replace the corporate signature. It can be used as a watermark, as seen here, where it appears slightly darker than the paper it is printed on, or as a tone-on-tone effect as seen on the cover of this guide. The symbol should never interfere with the legibility of the text running on top of it. When used electronically the symbol can never bounce, rotate or flash.

Do not use the symbol as a pattern

Do not invert the symbol

Do not distort the symbol

Do not use the symbol to frame text

x x x x CCO Info Update

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The Tools Colour The signature should be reproduced in both of our corporate colours: CCO Deep Purple (Pantone 5265) and CCO Soft Green (Pantone 612). When only one colour is available, reproduce the signature in black.

Our colour system also includes a palette of secondary colours that complement the core colours.

Pantone

612

5265

667

5425

Two-Colour

471

2727

576

124

CMYK

RGB

HEX

CCO Deep Purple

5265

77-70-0-40

71-58-100

473A64

CCO Soft Green

612

0-2-100-20

193-180-14

C1B40E

Mauve

667

52-49-0-14

128-100-143

80648F

Burnt Orange

471

0-59-100-18

178-85-7

B25507

Moss Green

576

49-0-100-39

99-144-57

639039

Cool Gray

5425

30-4-0-31

132-152-168

8498A8

Cool Blue

2727

71-42-0-0

78-119-213

4E77D5

Warm Yellow

124

0-28-100-6

225-173-17

E1AD11

One-Colour

The signatures can also be reversed from a solid background colour. The preferred version is a two-colour reverse application on the CCO Deep Purple background with the symbol in CCO Soft Green and the name in white. If using any other background colour, use a one-colour reverse application with the CCO signature in white. Whenever possible, choose one of the CCO corporate or secondary colours as the background.

Note: The colours shown have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Colour Standards. Further, because of the reproduction methodology, the colours shown in this document are only general approximations of the actual PANTONE colours. For an accurate indication of the specified colours, please refer to the PANTONE MATCHING SYSTEM速 and the appropriate colour chip. PANTONE速 is a registered trademark of Pantone, Inc.

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The Tools Fonts Our two corporate fonts are Myriad and ITC Century. Because of its simplicity and legibility, Myriad is ideal for headlines and signage. ITC Century is used primarily for body text and special printed materials. For everyday correspondence use Times Roman and Arial.

Myriad 215 Light 600 Norm Myriad 400 Regular 600 Norm Myriad 565 Semibold 600 Norm Myriad 700 Bold 600 Norm

ITC Century Light ITC Century Book ITC Century Book Italic ITC Century Bold

Imagery The images shown here represent the recommended style, tone and manner of the photography. Each image should reflect a positive and optimistic approach.

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The Tools Grid Standard publication sizes help to provide consistency in the appearance and tone of our communications.

Shown here are two standard but very flexible grids for the Cancer Care Ontario corporate materials.

The Government of Ontario Identity As a government agency, CCO is required by Management Board directives to highlight the Government of Ontario in all of its corporate materials.

3.5" width or smaller

4–11" width Corporate Grids 1.80 cm

1.15 cm

➝ band

47 mm

• Use the graphic device band at the top to keep collateral materials consistent.

• For sizes beyond an 11" width, such as posters, use the grid as a guide to determine the size of the signature.

• The CCO signatures appear in the upper left corner.

• The Ontario government logo graphic must appear on all corporate materials in the bottom right corner. It is not, however, to be applied to materials produced for patients.

2.75 cm

2.75 cm

Program Grids

➝ band

47 mm

• Use the graphic device band at the top to keep collateral materials consistent.

• For sizes beyond an 11" width, such as posters, use the grid as a guide to determine the size of the signature.

• The CCO Program signatures appear in the bottom right corner.

• The Ontario government logo graphic is not to be applied to materials produced for patients.

1.15 cm

1.80 cm

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Putting It All Together Publications Each publication, advertisement, poster or presentation contributes to the overall impression we make. The images shown here represent the recommended style, tone and manner of our publications. Each image should reflect a positive and optimistic approach. When budget constraints prevent usage of photography, use an all-type execution as shown below left. When it all works well together, it gives continuity to our message and our image. All print and web-based materials should follow these guidelines.

Corporate Publications

Operating Resource Manual Radiation Treatment Services

The Ministry of Health and Long-Term Care and Cancer Care Ontario

Cancer Care Ontario 2002 Annual Report

Program Publications

You are Better Off Knowing.

Lorem ipsum dolor colore 2002 Annual Report

Screening is Important for You and Your Family.

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Setting It Up Letterhead A standard format for setting up a letter helps to provide consistency in the appearance and tone of our communications internally and externally. Paper stock specifications are provided below.

Letterhead: Pegasus Smooth 24lb writing When budget is limited, or mass quantities are required, use the following stock: 24lb Plainfield Offset

January 31, 2003

John Smith New Company Limited Any Street Ave, Unit 3 Toronto, ON M4J 1Y1

Dear Sir,, Dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis no trud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, velllum dolore eu feugiat nulla facilisis at vero eros et accumsan.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quodma zim placerat facer possim assum. molestie consequat, velllum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blan dit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adip iscing elit, sed diam nonummy nibh eui mod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper sus cipit lobortis nisl ut aliquip.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui bland.

Sincerely,

#10 Envelope: Pegasus Smooth 24lb writing, available with a square flap

.75 inches

Jane Johnson Project Manager

Cancer Care Ontario | Action Cancer Ontario 620 University Avenue Toronto ON M5G 2L7 T. 416.971.9800 F. 416.971.6888 www.cancercare.on.ca

When budget is limited, or mass quantities are required, use the following stock: 24lb Plainfield Offset with an imperial flap

1.75 inches

Affiliate or partnership signature area is located in the bottom right corner of the letterhead.

www.cancercare.on.ca

Note: If more than one affiliate or partnership signature is required contact CCO Public Affairs.

John Smith Senior Research/Policy Officer Division of Preventive Oncology

Cancer Care Ontario | Action Cancer Ontario 620 University Avenue Toronto ON M5G 2L7 T. 416.971.9800 x.1276 F. 416.217.1277 john.smith@cancercare.on.ca www.cancercare.on.ca

Business cards: Pegasus Smooth 110lb cover

Maximum depth of .75 inches and 1.75 inches width for CCO Program affiliate signatures.

When budget is limited, or mass quantities are required, use the following stock: 80lb Cover Plainfield Offset

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