HP collateral standards by gabychev Alex

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HP collateral standards One Voice

Before reading the collateral standards, refer to the HP Brand Standards and Tools document. It provides an overview of our brand and corporate identity and is available at http://h30060.www3.hp.com/onevoice/

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HP Collateral Standards

Our bold, dynamic and vibrant collateral system reflects the capabilities of the company weâ&#x20AC;&#x2122;ve now become.

Our new system of collateral templates greatly simplifies the process of creating collateral. Templates are designed to accommodate a wide variety of content types, from text-intensive layouts to bold graphic treatments. Pages can be mixed and matched to create collateral pieces that meet your specific needs. This flexible, modular system is used for all collateral pieces. You will need to have a tracking/publication number assigned to your piece, and use an approved production vendor. If you have an exceptional communication need that you feel cannot be met by an existing template, contact Ellen Maly at HP Global Brand and Communications. New templates will be generated as common needs are identified.

Table of contents The HP collateral system

How the collateral system works

The grid

Page composition

Photography

HP invent logo

+hp brand device

Color palette

Typography

Charts, graphs and tables

Capitalization and punctuation

Partner and multiple logo treatment

Legal and trademark information

Contact information

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HP collateral standards

The HP collateral system Our template-based collateral system was developed to create consistency, clarity and coherence in all communications—from advertising to collateral to point-of-sale. The system’s modularity, combined with our companywide brand elements, makes it flexible enough to serve the need of every business and remain fresh over an extended period of time.

“Messaging text 29pt contains a big idea or customer quote. Text is reversed to white. Lorem ipsum dolor sit amet—consectetuer adipiscing elit, sed diam nonummy nibh True-to-life color HP color printing euismod tincidunt.” John Doe, Amazon Marketing Manager

Accommodates a variety of content hierarchies for clearer and more robust storytelling.

•

Lets you choose one dominant color from a rich, streamlined color palette to give boldness and impact to your collateral piece.

•

1. Callout describes product feature or benefit. Lorum ipsom vero quorio qui blandit praesent lumet, con itu setuer adipisci elit pirum ellius tilum ipus lorum ipsus etal vergamo.

In hendrerit in vulputate velit esse molestie consequat, wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ea commodo consequat. Duis autem vel eum iriure dolor hendrerit in vulputate velit esse. Puisitus adesso tentti. Ma quande lingues coalesce, li grammatica del resultant lingue es plu simplic e regulari quam ti del coalescent lingues.

1. HP Product name 14pt

2. HP Product name 14pt

3. HP Product name 14pt

4. HP Product name 14pt

3. Ais pretosius rures lucide etali rumperet vix verecundus catelli and the Agricolae per adesoon. 4. Octavius, iam fiducia suis etus deciperet incret incret incredibiliter lascivius zothecas. Aquae Sulis conubium lorum ipsum.

Business group, customer segment or initiative

Place caption here (9 pt)

Sample template

HP IT consolidation solutions

Provides a range of content and page types that can be used across a number of collateral categories. Ensures a consistent, high-quality look and feel, even in automated marketing systems.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at sectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magnai blandit praesen.

2. Ais pretosius rures lucide corrumperet vix verecundus catelli. Agricolae suffragarit catelli— Cathedras divinus fermentet.

Our modular system: • Drastically reduces the need for custom design capabilities. •

Headline 22pt here with big idea in the dominant color—in this case PMS 152cv.

“Messaging text 29pt contains a big idea or customer quote. Text is reversed to white. Lorem ipsum dolor sit amet, sed diam nonummy nibh euismod tincidunt. Laoreet dolore magna aliquam erat volutpat lorum ipsom.” John Doe, Amazon Marketing Manager

“Pull quote contains Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat a customer quote, nulla facilisis at vero eros et accumsan velit esse molestie selling point or key consequat, vel illum dolore eu feugiat nulla facilisis at vero erodio dignissim qui blandit praesent lumet, concustomer benefit and appears in the sectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magnai blandit praesen. dominant color. This block of copy Headline 14pt should be no longer Veniam, quis nostrud exerci tation ullamcorper suscipit than 427 characters lobortis nisl ut aliquip ex ea commodo consequat. Duis in length.” John Doe, autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla Account Manager facilisis at villum dolore eu feugiat nulla facilisis at vero

eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis te feugait— fruis autem vel eum iriure dolor nulla. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy

Sample template

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HP collateral standards

How the collateral system works The collateral templates are based on a modular system of pre-designed page types—front covers, back covers and inside pages—that can be combined with each other to accommodate a wide variety of content. You can choose from options with space for charts, customer quotes, callouts, bold statements, product specifications, photography, tables and more.

Business group, customer segment or initiative

Covers A wide variety of cover options allows you to make an impact through bold graphics, photography, color or high-level messaging. Choose front and back covers that best meet your communication needs.

Product, solution or service title 17pt Optional secondary title 12pt

Call to action with URL and/or contact information (12 pt)

© Copyright 2003 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice and is provided “as is” without warranty of any kind. The warranties for HP products are set forth in the express limited warranty statements accompanying such products. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

5981-2191EN, 07/2003

Business group, customer segment or initiative

Product, solution or service title 17pt Optional secondary title 12pt

Consumers .......................2 Enterprise.........................4 Management....................8 Solutions ........................14 Business .........................19 Index .............................35

Getting started 1. Read the collateral standards. 2.

Go to http://h30060.www3.hp.com/onevoice/ to download a collateral template and the associated guide for your type of collateral piece. The guide provides a page index and instructions to help you select pages. Select photography—people, products or supporting imagery—from the HP Creative Resource Library (CRL) at www.hp.com/go/CRLimages Choose one dominant color for your piece from the new HP color palette on page 29.

Product, solution or service title 17pt Optional secondary title 12pt

Call to action with URL and/or contact information (12 pt)

5981-2191EN, 07/2003

Business group, customer segment or initiative Business group, customer segment or initiative

Inside pages Based on the content of your piece, choose from options that include charts, graphs, tables, photography, dense text, detailed specifications, large positioning statements and more.

Chart text header Chart text describes chart contents.

Chart text header w/rule

HP Product name

Headline 22pt here with big idea in the dominant color—in this case PMS 152cv. Body text can discuss market needs and customer problems, describe a strategic initiative, product, service or solution, touch on key features and benefits, price/ performance, TCO and ROI, and point out the key differentiators of our product/service/solution/strategy (why it’s better than our competitors’ offering). If you are creating the original piece in English, always allow a minimum of 30% extra space for expansion with language translation. (9 pt) Lorum ipsum illius aperto.

Table of contents

Bel illumdolore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . 1 It augue duis dolore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . 5 Ut wisi en ven . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . 12 Ut wisi enim ad minim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Bel illum dolore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . 32 Bel illumdolore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . 33 It augue duis dolore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 Ut wisi en ven . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Ut wisi enim ad minim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Bel illum dolore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . 60 Bel illumdolore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . 64 It augue duis dolore. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 70 Ut wisi en ven . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Ut wisi enim ad minim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Bel illum dolore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . 32

“Messaging text 22pt contains a big idea, key differentiators or customer quote. Text is in the dominant color. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit loelit, sed diam nonummy nibh euismod tincidunt ut laor aet dolore magna aliqbortis. Bel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto.” John Doe, Amazon Marketing Director

1. HP Product name 14pt

2. Ais pretosius rures lucide corrumperet vix verecundus catelli. Agricolae suffragarit catelli— Cathedras divinus fermentet.

2. HP Product name 14pt

Type

Function

8.7 TB 9.3 TB 92.6 TB 92.6 TB

18 GB 15k rpm FC disks and 73 GB 10k rpm FC disks 36 GB 15k rpm FC disks and 73 GB 10k rpm FC disks 18 GB 15k rpm FC disks and 73 GB 10k rpm FC disks 48 GB 15k rpm FC disks and 73 GB 10k rpm FC disk

Open n/a Closed n/a

Operating system

Firewall

HP-UX 11.x

HP 123.1

HP Surestore Business Copy XP HP Surestore Direct Backup Engine TL HP Surestore gigabite fun drive 2.0 Servers

Workgroup

Midrange

HP-UX

n/a

A-, D-, J-, L-class

High-end N-, V-class

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip exna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo quat. Duis autem vel eum iriure dolor invulputate velit esse molestie conseq. • Bullets provide an opportunity to highlight important pieces of information (9 pt). Lorum ipsum etalis. • Bullets have an indent that is created in Quark by using the Command + back slash key. The tab is created in the Bullets style sheet. Ipsumit lorimis epitalia adeso. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Per tutoilis apertos. Bel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait. At vero eos et accusam et justo duo dolores et ea rebum.

“Messaging text 17pt contains a big idea or customer quote. Text is in the dominant color. Tathedras celeriter misce pretosius apparatus bellis. Peritus lorum ipsom etal.” John Doe, Manager Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero erodio dignissim qui blandit praesent lumet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magnai blandit praesen.

1. Callout describes product feature or benefit. Lorum ipsom vero quorio qui blandit praesent lumet, con itu setuer adipisci elit pirum ellius tilum ipus lorum ipsus etal vergamo.

Capacity

xp48 xp128 xp512 xp7124

In hendrerit in vulputate velit esse molestie consequat, wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip e commodo consequat. Duis autem vel eum iriure dolor in hendrerit e in vulputate velit esse. Viritus adeso perche tutiie.

Messaging text 22pt contains a big idea, key differentiators or customer quote. Text is in the dominant color. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim.

Disk Array

nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor. In hendrerit in vulputate velit esse molestie consequat, wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ea commodo consequat. Duis autem vel eum iriure dolor hendrerit in vulputate velit esse. Puisitus adesso tentti. Headline 9pt Nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip exna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo quat. Duis autem vel eum iriure dolor invulputate velit esse molestie conseq. • Bullets provide an opportunity to highlight important pieces of information (9 pt). Lorum ipsum etalis. • Bullets have an indent that is created in Quark by using the Command + back slash key. The tab is created in the Bullets style sheet. Ipsumit lorimis epitalia adeso. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Per tutoilis apertos. Bel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait. At vero eos et accusam et justo duo dolores et ea rebum.

Chart text header Chart text describes chart contents.

Callout header discusses a selling point or key customer benefit. Lorum ipsom vero quorio qui blandit praesent lumet, consetuer adipisci elit pirum ellius tilum. Ais pretosius rures lucide corrumperet vix verecundus catelli. Agricolae suffragarit catelli—sathedras con divinus fermentet adesso.

HP Product name 12pt

Product feature 7pt

2384 x 1734 total pixels; 2280 x 1720 effective pixels; 2272 x 1712 file size pixels

Product feature 7pt

30-bit

Product feature 7pt

f2.6 wide f4.8 tele; glass with 2 glass molded double aspheres; Pentax® 3x optical zoom lens autofocus (7.6-22.8mm) (35mm equivalent 37-111mm)

Product feature 7pt

~0.14 m to 0.7 m (wide), ~0.4 m to 0.7 m (telephoto)

Product feature 7pt

Standard

Product feature 7pt

Point-and-shoot-type separate Pentax® 3x optical zoom lens with real image zooming optical range finder with 78% coverage; 1.5 in LED backlit LCD for live view of scenes

Product feature 7pt

Auto white balance, 30 bit color depth

Product feature 7pt

32 MB SDRAM; 4 MB Flash; 16 MB SD card

Product feature 7pt

ISO 100, 200

Product feature 7pt

Automatic exposure, Automatic (auto/auto with red-eye) and manual strobe (forced on/forced off)

Product feature 7pt

12 to 1/2000 sec

Product feature 7pt

21x (3x optical, 7x digital)

Product feature 7pt

Normal (0.5 m to infinity), Macro (at wide: 0.14 m to 0.7m; at greater than wide: 0.4m to 0.7m)

Product feature 7pt

Single shot still, self timer, movie mode

Product feature 7pt

3.8 cm (1.5 in) LCD display for preview and review of photos

Product feature 7pt

Battery level, focus region, pictures remaining, quality level, Microphone, Timer/REC, and counter, text info line, Special Flash and Focus mode icons, Exposure Compensation, Digital Zoom crop

Product feature 7pt

30 secs (still photos) , 60 secs (video)

Product feature 7pt

USB cable; Dock connector to HP unique dock; Type 1 AC in power connector; 8 pin combo USB/Video out connector

Product feature 7pt

USB or HP Photosmart 8881 digital camera dock, AC adapter

Product feature 7pt

2 AA batteries: Photo Lithium (lithium-iron disulfide), Alkaline, NiMH, AC adapter, optional dock

Product feature 7pt

Microsoft® Windows 98, Me, XP, 2000, Mac OS 9.1 and OS X 10.1.2 and higher

Product feature 7pt

PC: Pentium® 166 MHz or higher, 32 MB of RAM, 180 MB free hard disk space, SVGA 800 x 600 16-bit color display, CD-ROM drive, USB, Microsoft® Windows 98, 98 SE, Me, 2000 or XP; Macintosh: 233 MHz Power PC processor, 64 MB RAM, 150 MB free hard disk space, 800 x 600 16-bit color display, CD-ROM drive, USB port, Mac OS 9.0, 9.1, or OS X 10.1 or higher

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HP collateral standards

The grid: 8.5x11”

The collateral system is based upon a simple grid of squares that helps structure content and create consistent, effective communications. This allows all pages in a collateral piece to work seamlessly together. The grid is shown here to help explain the foundation of the collateral templates. When creating a collateral piece, always use an existing template rather than building a new one based on the grid. The grid is divided into equal squares. Depending on the size of the page, the bottom row may be truncated. In all templates, there is an even white border (margin) around the page and narrow white spaces (gutters) between images. The size of the squares, border and white spaces will scale depending on the size of the collateral piece. Our grids and layouts are optimized to work on the full range of printing processes we currently use—offset printing, HP LaserJet 8550 printing and Indigo presses.

8.5x11” grid example

Grid The grid is based on squares of identical size. The size of the square is based on the width of one column.

Headline 22pt here with big idea in the dominant color—in this case PMS 152cv. Body text can discuss market needs and customer problems, describe a strategic initiative, product, service or solution, touch on key features and benefits, price/ performance f , TCO and ROI, and point out the key differentiators of our product/service/solution/strategy (why it’s better than our competitors’ offering). If you are creating the original piece in English, always allow a minimum of 30% extra space for expansion with language translation. (9 pt) Lorum ipsum illius aperto.

Suggested page division* This suggested division line enables strong visual alignment when mixing pages within a template.

Columns The 8.5x11” grid is divided into five columns.

Gutters The 1/8-inch gutters provide an important visual rest by creating white space between images, color blocks and columns of text.

Chart text header Chart text describes chart contents.

Chart text header w/rule

HP Product name

nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor. In hendrerit in vulputate velit esse molestie consequat, wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip e commodo consequat. Duis autem vel eum iriure dolor in hendrerit e in vulputate velit esse. Viritus adeso perche tutiie. Headline 9pt Nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip exna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo quat. Duis autem vel eum iriure dolor invulputate velit esse molestie conseq. • Bullets provide an opportunity to highlight important pieces of information (9 pt). Lorum ipsum etalis. • Bullets have an indent that is created in Quark by using the Command + back slash key. The tab is created in the Bullets style sheet. Ipsumit lorimis epitalia adeso. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Per tutoilis apertos. Bel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait. At vero eos et accusam et justo duo dolores et ea rebum.

Disk Array

Capacity

Type

Function

xp48 xp128 xp512 xp7124

8.7 TB 9.3 TB 92.6 TB 92.6 TB

18 GB 15k rpm FC disks and 73 GB 10k rpm FC disks 36 GB 15k rpm FC disks and 73 GB 10k rpm FC disks 18 GB 15k rpm FC disks and 73 GB 10k rpm FC disks 48 GB 15k rpm FC disks and 73 GB 10k rpm FC disk

Open n/a Closed n/a

HP Surestore Business Copy XP HP Surestore Direct Backup Engine TL HP Surestore gigabite fun drive 2.0 Servers

Workgroup

Midrange

HP-UX

n/a

A-, D-, J-, L-class

High-end N-, V-class

Operating system

Firewall

HP-UX 11.x

HP 123.1

*Suggested page division

Border The 1/4-inch border extends around all four sides of the grid, supplying a framework for the content and images. This border is necessary for digital publishing and print-on-demand.

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HP collateral standards

The grid: A4 The collateral system is based upon a simple grid of squares that helps structure content and create consistent, effective communications. This allows all pages in a collateral piece to work seamlessly together. The grid is shown here to help explain the foundation of the collateral templates. When creating a collateral piece, always use an existing template rather than building a new one based on the grid. The grid is divided into equal squares. Depending on the size of the page, the bottom row may be truncated. In all templates, there is an even white border (margin) around the page and narrow white spaces (gutters) between images. The size of the squares, border and white spaces will scale depending on the size of the collateral piece. Our grids and layouts are optimized to work on the full range of printing processes we currently use—offset printing, HP LaserJet 8550 printing and Indigo presses.

A4 grid example

Grid The grid is based on squares of identical size. The size of the square is based on the width of one column.

Headline 22pt here with big idea in the dominant color. Body text can discuss market needs and customer problems, describe a strategic initiative, product, service or solution, touch on key features and benefits, price/ performance f formance , TCO and ROI, and point out the key differentiators of our product/service/solution/strategy (why it’s better than our competitors’ offering). If you are creating the original piece in English, always allow a minimum of 30% extra space for expansion with language translation. (9 pt) Lorum ipsum illius aperto.

“Pull quote contains Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat a customer quote, nulla facilisis at vero eros et accumsan velit esse selling point or key molestie consequat, vel illum dolore eu feugiat nulla customer benefit facilisis at vero erodio dignissim qui blandit praesent and appears in the lumet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magnai bland. dominant color. This block of copy Headline 14pt should be no longer Veniam, quis nostrud exerci tation ullamcorper suscipit than 427 characters lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit in length.” John esse molestie consequat, vel illum dolore eu feugiat Doe, Account nulla facilisis at villum dolore eu feugiat nulla facilisis at Manager vero eros et accumsan et iusto odio dignissim qui bland-

Suggested page division* This suggested division line enables strong visual alignment when mixing pages within a template.

Columns The A4 grid is divided into five columns.

• Bullets have an indent that is created in Quark by using the Command + back slash key. The tab is created in the Bullets style sheet. Ipsumit lorimis epitalia adeso. Bel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait. At vero eos et accusam et justo duo dolores et ea rebum.

Gutters The 3 mm gutters provide an important visual rest by creating white space between images, color blocks and columns of text.

it praesent luptatum zzril delenit augue duis te feugait— t fruis autem vel eum iriure dolor nulla. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriur. In hendrerit in vulputate velit esse molestie consequat, wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip e commodo consequat. Duis autem vel eum iriure dolor in hendrerit e in vulputate velit esse. Viritus adeso perche tutiie.

Chart text header Chart text describes chart contents.

Chart text header w/rule

HP Product name

Headline 22pt here with big idea in the dominant color. Body text can discuss market needs and customer problems, describe a strategic initiative, product, service or solution, touch on key features and benefits, price/ performance, TCO and ROI, and point out the key differentiators of our product/service/solution/strategy (why it’s better than our competitors’ offering). If you are creating the original piece in English, always allow a minimum of 30% extra space for expansion with language translation. (9 pt) Lorum ipsum illius aperto.

“Pull quote contains Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat a customer quote, nulla facilisis at vero eros et accumsan velit esse selling point or key molestie consequat, vel illum dolore eu feugiat nulla customer benefit facilisis at vero erodio dignissim qui blandit praesent and appears in the lumet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magnai bland. dominant color. This block of copy Headline 14pt should be no longer Veniam, quis nostrud exerci tation ullamcorper suscipit than 427 characters lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit in length.” John esse molestie consequat, vel illum dolore eu feugiat Doe, Account nulla facilisis at villum dolore eu feugiat nulla facilisis at Manager vero eros et accumsan et iusto odio dignissim qui bland-

Disk Array

Capacity

Type

Function

xp48 xp128 xp512 xp7124

8.7 TB 9.3 TB 92.6 TB 92.6 TB

18 GB 15k rpm FC disks and 73 GB 10k rpm FC disks 36 GB 15k rpm FC disks and 73 GB 10k rpm FC disks 18 GB 15k rpm FC disks and 73 GB 10k rpm FC disks 48 GB 15k rpm FC disks and 73 GB 10k rpm FC disk

Open n/a Closed n/a

HP Surestore Business Copy XP HP Surestore Direct Backup Engine TL HP Surestore gigabite fun drive 2.0 Servers

Workgroup

Midrange

HP-UX

n/a

A-, D-, J-, L-class

High-end N-, V-class

“Messaging text 17pt contains a big idea or customer quote. Text is in the dominant color. Tathedras celeriter misce pretosius apparatus bellis. Peritus lorum ipsom etal.” John Doe, Manager

• Bullets provide an opportunity to highlight important pieces of information (9 pt). Lorum ipsum etalis. • Bullets have an indent that is created in Quark by using the Command + back slash key. The tab is created in the Bullets style sheet. Ipsumit lorimis epitalia adeso. Bel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait. At vero eos et accusam et justo duo dolores et ea rebum.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero erodio dignissim qui blandit praesent lumet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magnai blan.

Headline 14pt

Operating system

Firewall

HP-UX 11.x

HP 123.1

ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriur. In hendrerit in vulputate velit esse molestie consequat, wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ea commodo consequat. Duis autem vel eum iriure dolor hendrerit in vulputate velit esse. Puisitus adesso tentti. Headline 9pt Nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip exna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo quat. Duis autem vel eum iriure dolor invulputate velit esse molestie conseq. • Bullets provide an opportunity to highlight important pieces of information (9 pt). Lorum ipsum etalis.

Veniam, quis nostrud exerci tation ullamcorper suscipit • Bullets have an indent that is created in Quark by lobortis nisl ut aliquip ex ea commodo consequat. Duis using the Command + back slash key. The tab is creautem vel eum iriure dolor in hendrerit in vulputate velit ated in the Bullets style sheet. Ipsumit lorimis epitalia esse molestie consequat, vel illum dolore eu feugiat adeso. nulla facilisis at villum dolore eu feugiat nulla facilisis at Bel illum dolore eu feugiat nulla facilisis at vero eros et vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis te feu- accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait. At vero gait—fruis autem vel eum iriure dolor nulla. Lorem eos et accusam et justo duo dolores et ea rebum.

it praesent luptatum zzril delenit augue duis te feugait— fruis autem vel eum iriure dolor nulla. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriur. In hendrerit in vulputate velit esse molestie consequat, wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip e commodo consequat. Duis autem vel eum iriure dolor in hendrerit e in vulputate velit esse. Viritus adeso perche tutiie.

*Suggested page division

Border The 6 mm border extends around all four sides of the grid, supplying a framework for the content and images. This border is necessary for digital publishing and print-on-demand.

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Page composition A successful collateral piece strikes the right balance between messaging statements, photography, color, supporting text and graphics. The interplay between positive and negative space helps collateral feel dynamic and energetic rather than crowded. Pages are designed to be asymmetrical, with large areas of white space and type aligned to the left of a grid square or color field.

8.5x11” inside spread example

Headline 22pt here with big idea in the dominant color—in this case PMS 152cv.

Large positioning statements can be printed in the dominant color, or reversed to white out of the dominant color, as long as they are a minimum 14 pt size.

• Bullets provide an opportunity to highlight important pieces of information (9 pt). Lorum ipsum etalis. • Bullets have an indent that is created in Quark by using the Command + back slash key. The tab is created in the Bullets style sheet. Ipsumit lorimis epitalia adeso. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Per tutoilis apertos. Bel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait. At vero eos et accusam et justo duo dolores et ea rebum.

Headlines, editorial text and specification lists are all flush left.

Images and graphics always begin at the top of a grid space and fill an entire square or number of squares. Text always begins at the top of a grid square and extends as long as is necessary.

When creating a collateral piece in English, allow a minimum of 30% extra space on each page for language expansion with translation.

Any collateral piece created in English must contain a minimum of 30% extra space on each page to allow for language expansion with translation.

Type should be indented the visual equivalent of the width of a gutter space from the edge of the color field, which will vary depending on the format being used.

Headline 22pt here with big idea in the dominant color—in this case PMS 152cv.

nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor. In hendrerit in vulputate velit esse molestie consequat, wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip e commodo consequat. Duis autem vel eum iriure dolor in hendrerit e in vulputate velit esse. Viritus adeso perche tutiie. Headline 9pt Nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip exna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo quat. Duis autem vel eum iriure dolor invulputate velit esse molestie conseq. • Bullets provide an opportunity to highlight important pieces of information (9 pt). Lorum ipsum etalis. • Bullets have an indent that is created in Quark by using the Command + back slash key. The tab is created in the Bullets style sheet. Ipsumit lorimis epitalia adeso. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Per tutoilis apertos. Bel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait. At vero eos et accusam et justo duo dolores et ea rebum.

Text always begins at the top of a grid square, although not necessarily at the top of a page.

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HP collateral standards

Photography Photography helps us craft stories about how HP provides vital technology for business and life. We use people, product and supporting imagery in our communications. All categories of photos can be found in the HP Creative Resource Library (CRL) at www.hp.com/go/CRLimages We will continue to add photos that support the needs of our business initiatives. Our photography is always: •

Bold

•

Believable

•

Rich

•

Optimistic

•

Simple

•

Dynamic

•

Timeless

Some of the photos shown in this section are used only as examples and will not be available in the CRL.

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HP collateral standards

People Our people photos capture the character, spirit and vitality of each individual. We photograph real people, those you would see in everyday life. Scale, cropping and bold composition create dynamic impact. Our photos range from close, intimate views to more distant perspectives that provide greater context. We are broadening the range of our photography to reflect the needs of all of our business initiatives and the new generation of customers we strive to attract. People photography helps us show the important role HP plays in life and business. Whether weâ&#x20AC;&#x2122;re representing people through portraits, showing them in a contextual environment or capturing their expressions through photos of hands, feet or body movements, people photos should always be honest, believable and dynamic.

Some of the photos shown in this section are used only as examples and will not be available in the CRL.

Top left: These photos represent real, Artificially colored approachable people and backgroundtheir optimistic, emphasize confident spirit. Top right: Unbelievable depiction of products

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HP collateral standards

People: unacceptable usage Here are examples of people photos that do not represent our brand. Our people photography should never be artificial, stereotypical, decorative, literal or unnatural. Photos should not be cluttered with unnecessary props that distract from the story. Avoid using photos with content that is irrelevant to our business and customer segments.

Top left: Staged andcolored stereotypical Artificially background Top right: Clichéd business photo Top right: Unbelievable depiction of products

Bottom left: Don’t use clichéd sports metaphors to represent technical or business concepts such as winning or speed. Bottom right: Cluttered, distracting environment

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HP collateral standards

Products Silhouetted product photos have no background except for a subtle surface reflection. We use directional lighting to make the product a hero without distortion or exaggeration.

Primary angle A straight-on front view is always preferred to represent a product. Directional lighting emphasizes the shape of the product.

These photos will help create consistency across action advertising, product-specific collateral and the Web. This simple, pure style allows us to group products together on a page to achieve a consistent appearance that differentiates HP from other technology companies. Every new HP product will be photographed in this style and made available in the CRL. When product photography does not fulfill your communication needs, you can use a product schematic or rendering. Use a straightforward technical line drawing rather than an exaggerated illustrative rendering.

Additional angles Use an alternate (straight-down, side or three-quarter) view to highlight a specific function or feature.

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HP collateral standards

Products continued The same angles apply for vertical products.

Left: primary angle A straight-on front view is always preferred to represent a product. Directional lighting emphasizes the shape of the product. Middle, right: additional angles Use an alternate (back, side or three-quarter) view to highlight a specific function or feature.

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HP collateral standards

Products: unacceptable usage Here are examples of products photographed in ways that do not represent our brand. An angled view should never be used unless it highlights a specific function or feature. To differentiate HP from our competitors, we do not use playful or tricky positioning of products. Rather, we create impact through simple, honest and elegant product photography.

Top left: Forced perspective Artificially colored and incorrectly angled view distort background the shape of the product. Top right: Top right: Unbelievable depiction Tilted or rotated product photo of products with a heavy shadow

Bottom left: Products treated as sculpture Bottom right: Forced perspective distorts the shape of the product.

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HP collateral standards

Products in an environment These graphic, bold product shots provide context without literally recreating an entire environment. The products are always viewed against simple backgrounds, patterns or real settings. They are photographed using the same straightforward angles as the silhouetted products.

Top left: These photos suggest Artificially colored an environment without background including distracting props. Subtle elements like the Top outletright: and shelf show the Unbelievable relative size ofdepiction a product. of products

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HP collateral standards

Products in an environment: unacceptable usage Here are examples of products in an environment, photographed in ways that do not represent our brand. These photos should not use props or objects that distract from the subject. Avoid artificial settings or staged environments.

Top Top left: left: Flat, artificially-colored Artificially colored background background and unapproved angle Top right: Top right: Unbelievable depiction Unbelievable of products depiction of products

Bottom left: Product displayed with distracting props Bottom right: Products in a cluttered, staged environment with nothing bold, graphic or dynamic in the composition

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HP collateral standards

Products and people To make a direct connection between people and HP products, we will continue to add photos to the CRL that show people using our products. These colorful, bold photos contain close-ups of people using products against graphic backgrounds or real settings. The people should always appear genuine and the interplay with the products should be real.

These photos capture the simplicity and flexibility of HP technology by showing people using products in believable, yet unexpected ways.

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HP collateral standards

Products and people: unacceptable usage Here are examples of people using products in ways that do not represent our brand. Settings should never appear staged or contain unnecessary props that distract from the simplicity and message of the photo. Products should not be displayed in a way that is inconsistent with their use.

Top Top left: left: Person artificially Artificially coloredposed with product background Top Top right: right: Props distract depiction from the product. Unbelievable of products

Bottom left: Surrounding environment distracts from the product. Bottom right: Stereotypical, static and flat

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HP collateral standards

Supporting imagery In collateral, supporting imagery is a broad category that is used to help tell a story, represent abstract concepts (partnering, adaptive computing, mobility, etc.) or convey the results or contributions of HP technology (simulations, scientific renderings, printing output, a well-run manufacturing environment, etc.). Our supporting imagery is always graphic, bold, rich, dynamic, straightforward and honest. We will continue to add supporting images and photos to the CRL.

Some of the photos shown in this section are used only as examples and will not be available in the CRL.

Supporting Top left: images help Artificially tell stories in colored interesting, background ways without unexpected being too literal. Top right: Unbelievable depiction of products

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HP collateral standards

Supporting imagery: unacceptable usage Here are examples of supporting images that do not represent our brand. Our supporting imagery should never be decorative, stereotypical, artificial, staged or embellished.

Top Top left: left: Embellished scientific Artificially colored rendering background Top Top right: right: Staged, artificial-looking Unbelievable depiction rendering of products

Bottom left: ClichĂŠd image Bottom right: Photo montage

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HP collateral standards

Our approach to cropping and scaling Cropping and scaling photos gives our collateral a dynamic, energetic look and feel. Cropping helps place the focus on HP products and the people who use them. Photos of people might be cropped tightly for an intimate view that captures the character and spirit of an individual, or from a more distant perspective that illustrates the lives of our customers by providing a greater context. Product photos can be cropped or scaled to call out a feature or suggest an environment without showing an entire artificially-created setting. When you are cropping or scaling, make sure the photo has high enough resolution to maintain its quality.

Cropping Top left: this photo puts the focus on the HP product Artificially colored and the person using it, background rather than the surrounding environment. Top right: Unbelievable depiction of products

Entire photo

Dynamic cropping

Entire photo

Specific cropping

Zooming in creates a supporting image that emphasizes the features or details of the product.

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HP collateral standards

Cropping and scaling: unacceptable usage Here are examples of photos cropped in a way that does not represent our brand. Avoid cropping facial features in a manner that is insensitive, unnatural or distracting.

Top left: Cropping appears comfortable and natural. Top right: Bad cropping creates awkward tangency.

Acceptable cropping

Unacceptable cropping

Acceptable cropping

Unacceptable cropping

Bottom left: Dynamic cropping allows visual space around product. Bottom right: Uncomfortable cropping of edges or tangents does not allow visual space around product.

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HP collateral standards

Combination of images We tell stories through a combination of photos, rather than relying on a single photo that literally telegraphs an experience. This combination of people, product and supporting imagery is an important way to demonstrate the vitality of our technology and the role it plays in people’s lives. It’s a differentiated approach to storytelling that sets us apart from our competitors. To create more dynamic and unexpected communications, vary the scale and complexity of photos—from panoramic shots to intimate views of a person or specific product detail. When combining photos, choose photos with compatible coloration and subject matter.

Top: This combination of photos could help tell a story about linking business to IT or adaptive infrastructure. Outsourcing for an agile business

Business group, customer segment or initiative Business group, customer segment or initiative

Cover

Bottom: This combination of photos could help tell a story about HP digital imaging and what it helps people create.

44,799

5,746 66,399 7,009 7,009

8,396 44,799 8,39

98,443

5,809

Inside page Some of the photos shown in this section are used only as examples and will not be available in the CRL.

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HP collateral standards

Images with graphics As a core part of our new brand language, images with graphics help to differentiate us from all other technology companies. They connect strategic collateral with position and action advertising for the same strategic segment initiativesâ&#x20AC;&#x201D;helping HP speak with one voice. Graphics applied over photography or other images should never be arbitrary or decorative. They must enhance the meaning of the piece and help tell a story. Images with graphics should not be used more than once in a single collateral piece. We are adding pre-designed images with graphics to the CRL for limited use. They should only be used in collateral about our corporate segment strategic initiatives and will be categorized by initiative for easy search and retrieval. Do not use unapproved images with graphics. To verify that images are appropriate for your strategic brochure, go to http://h30060.www3.hp.com/onevoice/ Bold, sophisticated and poster-like illustrations can also replace photos in strategic segment initiative brochures. Pre-designed illustrations from our advertising campaigns will be made available in the CRL for use in these brochures. Some of the photos shown in this section are used only as examples and will not be available in the CRL.

The web of overlapping lines illustrates how HP helps customers integrate and connect computing resources.

The business of IT Adaptive computing and your company

The swirling color illustration reflects the intensity and range of colors produced by HP products.

True-to-life color HP color printing

The + graphics over this photo reference how HP keeps the New York Stock Exchange running like its famous ticker.

Business group, customer segment or initiative

HP fault-tolerant servers

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HP collateral standards

HP invent logo The HP invent logo combines two of the most important visual elements of the HP brand: the HP symbol and the HP brand statement, â&#x20AC;&#x153;invent.â&#x20AC;?

Acceptable usage

The logo is embedded in the templates and cannot be resized or reshaped. Color usage As you will see in the templates, the HP invent logo on collateral can be shown in black on a white background, or reversed to white when shown on a dominant color field or image. When using a template with an HP invent logo placed over an image, there must be sufficient contrast for clear legibility.

The logo can be reversed out in white against a dominant color field.

The logo can be reversed out in white against a photo if there is sufficient contrast.

The logo can be shown in black on a white background.

The logo should not be shown in black against a dominant color field or photo.

The logo should not be shown in white against a supporting neutral color field.

The logo should not be shown in white against a photo that does not offer sufficient contrast.

Unacceptable usage

The HP Blue logo should not be used in marketing collateral. It is still used for corporate communications, stationery and signage.

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HP collateral standards

HP invent logo

Clear space As a unit of measurement, “x” equals the height of the HP symbol. There should always be clear space around the HP invent logo equal to the distance of “x” and measured from the bottom of the logo, not the bottom of the word “invent.” This clear space prevents type or other graphic elements from interfering with the logo.

Logo placement and size In the collateral templates, the placement of the HP invent logo is measured from the edge of the border, not the edge of the page. The minimum height of the logo is .5 inches or 12.7 mm high, measured from the top of the logo to the bottom of the word “invent.”

.5" or 12.7 mm high

Lower left corner of collateral piece

Translation The HP invent logo should not be translated.

inventez

.5" or 12.7 mm high

Lower right corner of collateral piece

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HP collateral standards

+hp brand device The +hp is an important brand device. It is not our logo, and should not be treated as such. We use this device in all of our communications materials to integrate position advertising, action advertising and collateral. The +hp enhances our storytelling and helps to describe the strength, possibilities and benefits of working with HP.

Product, solution or service title 17pt

Sample covers

Optional secondary title 12pt

Call to action with URL and/or contact information (12 pt) © Copyright 2003 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice and is provided “as is” without warranty of any kind. The warranties for HP products are set forth in the express limited warranty statements accompanying such products. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Product, solution or service title 17pt

Messaging text 17 explains the highest-level brochure message. Copy should highlight the benefits and differentiators of a product, solution or service. It should be no longer than 140 characters. Text color is reversed to white against the dominant color field. Adfabilis agricolae incredibiliter for titer vocificat gulosus umbraculi.

Optional secondary title 12pt

5981-2191EN, 07/2003

Business group, customer segment or initiative Business group, customer segment or initiative

Usage Templates are pre-designed to include the +hp. Its position cannot be altered. Templates provide a range of scales for the +hp. You must use at least one page with the +hp per collateral piece (preferably a front or back cover). However, you should not use more than two pages that include the +hp. Using the +hp more frequently in a collateral piece would dilute its power.

Sample inside pages

Headline 22pt here with big idea in the dominant color—in this case PMS 152cv.

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HP collateral standards

+hp brand device

Width and height of the the ++ equals the of asquare grid square sizesize of grid or or multiple multiple of of squares. squares

Scale and size As you will see in the collateral templates, the scale and size of the +hp brand device varies. Sometimes it is contained within the square of the underlying grid and other times it expands off the edge of the page. It is always built on a standard measurement of the grid and scales in proportion to match the size of the grid. When creating multiple collateral pieces, you are encouraged to choose templates that vary the size of the +hp, depending on the content and energy of your composition. The +hp is a graphic elementâ&#x20AC;&#x201D;its proportions, size and placement cannot be changed or altered within the templates. The templates contain appropriate artwork for the +hp.

The + can also be half of the width of a column, or the entire +hp can be the width of a grid square.

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HP collateral standards

+hp brand device

Approved usage As designed in the templates, the +hp is used in the dominant color of a collateral piece against a white background. It is also reversed out in white against a dominant color field or image as long as there is sufficient contrast. Artwork for the +hp in the approved colors and sizes is included with the templates. The +hp can be used in the dominant color against a white background.

The +hp can be reversed out in white against backgrounds that offer sufficient contrast.

The +hp can be reversed out The +hp can overlap in white against a photo that with photos, but shouldnâ&#x20AC;&#x2122;t offers sufficient contrast. conflict with the view of peopleâ&#x20AC;&#x2122;s faces.

Never use the +hp in the dominant color against a photo or color field.

The +hp cannot be shown in black against color backgrounds or images.

Never reverse out the +hp over photos that do not provide sufficient contrast.

Unacceptable usage The +hp is not used in black against color backgrounds or photos. It is not reversed out in white against a dominant color field or photo that does not offer sufficient contrast. When positioning photography, be mindful of the placement of the +hp against faces. Be mindful of the placement of the +hp against faces.

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HP collateral standards

+hp brand device: creating integrated communications Integrating appropriate images (photography and graphics) from our advertising campaign can help unify our brand and build connections between position advertising, action advertising and collateral in the minds of our customers. For specific corporate segment strategic initiatives, a small set of campaign-related images that incorporate the +hp brand device will be made available in the CRL. You should only use the +hp images when creating a brochure about an approved initiative or related leadership product, solution or service, or when creating a customer case study.

5,970

When creating a brochure or case study about a corporate segment strategic initiative or related product, solution or service, you may connect it with advertising to enhance its impact. Do this by using a campaign- related, predesigned image with the +hp from the CRL.

3,600

1,776,340

245,879

569,380 780,346

80,335

235,668

657,380

235,667

3,600

87,799

3,600

569,380

5,809

256

8,996

235,667

8,996

35,890 66,399

66,399

7,009

978,885

6,999

240,500 7,009

44,799

68,655

98,443

5,746

9,769 6,590

38,996

76,809 9,467

66,399

8,396

9,769

8,996

780,346

5,970 58,908

5,970 8,396 98,798

8,396 166,709

8,396

1,006,444

58,908 28,690

26,598 36,559

98,443

76,500

7,009 76,809

5,970

8,996

5,746

899

5,970

38,996 38,996

1,009,567

9,997

780,346

8,996

You. Recreated by a remarkable 7-ink printing system. For photos that resist fading for up to 73 years.** The hp photosmart 7550

We're all made of up to 1.2 million colors.* 166,709

5,970

44,799

5,746

38,996

5,746

66,399 7,009 66,399

7,009 8,996

38,996

5,746

7,009 8,396

98,443

35,890

9,769

66,399

8,996

256 9,769 5,746

166,709

8,396

240,500

98,443

8,996

5,746 9,769

44,799 8,396 5,746

8,996

9,769

8,396

68,655 98,443

5,809 8,396

5,809

6,999 38,996

44,790

66,399

166,709

978,885

76,809 1,776,340 8,396

1,006,444

* On default settings using premium photo papers and the color and photo pens toge ther. All colors may not be uniquely distinguishable by the human eye. ** On hp premium plus photo paper, based on testing performaned by Wilhelm Imaging Research, Inc.

Examples of advertising

When using an image on a cover that already includes the +hp brand device, choose a pre-designed image that does not include the “+hp = everything is possible” statement.

66,399

9,769 256 9,769 240,500

“Messaging text 29pt contains a big idea or customer quote. Text is reversed to white. Lorem ipsum dolor sit amet—consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt.” John Doe, Amazon Marketing Manager

5,746

1. Callout describes product feature or benefit. Lorum ipsom vero quorio qui blandit praesent lumet, con itu setuer adipisci elit pirum ellius tilum ipus lorum ipsus etal vergamo.

Veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at villum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis te feugait— fruis autem vel eum iriure dolor nulla. In hendrerit in vulputate velit esse molestie consequat, wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ea commodo consequat. Duis autem vel eum iriure dolor hendrerit in vulputate velit esse. Puisitus adesso tentti. Ma quande lingues coalesce, li grammatica del resultant lingue es plu simplic e regulari quam ti del coalescent lingues.

1. HP Product name 14pt

2. HP Product name 14pt

3. HP Product name 14pt

4. HP Product name 14pt

2. Ais pretosius rures lucide corrumperet vix verecundus catelli. Agricolae suffragarit catelli— Cathedras divinus fermentet.

8,396

Product, solution or service title 17pt Optional secondary title 12pt

You can choose another version of that image to support a different detail of your story.

Business group, customer segment or initiative Place caption here (9 pt)

Front cover

On a page with sufficient space and no other conflicting graphics, you can use a predesigned image that includes the “+hp = everything is possible” statement.

Inside spread

We're all made of up to 1.2 million colors.* 5,970 38,996

66,399

38,996 98,443

35,890 66,399

8,996

98,443

8,996

8,996 68,655

38,996

66,399

76,809 76,340

lt settings using premium photo papers and the color and photo pens together. All colors may not be uniquely distinguishable by the human eye. remium plus photo paper, based on testing performaned by Wilhelm Imaging Research, Inc.

Back cover

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HP collateral standards

+hp brand device: unacceptable usage The “+hp = everything is possible” statement is never included in the graphics or text of collateral unless it is part of a pre-designed image in the CRL that is being used for a customer case study or a piece about an approved corporate segment strategic initiative, related leadership product, solution or service. See the previous page for specific rules that apply to this usage. Never add “everything is possible” to the +hp brand device embedded within a collateral template. When using a pre-designed image that incorporates the +hp brand device, do not use a template layout that already includes the +hp. This will avoid redundancy and the overuse of our +hp brand device. Never use a customer name, end benefit or technology challenge and the “+hp = everything is possible” statement in your collateral piece unless it is part of a pre-designed image in the CRL that is being used for a customer case study.

Left: alter temllates with don’t “eveyting Never addis“everything possible” is possible” to the +hp embedded within a template.

8,996 8,996

35,890 66,399

66,399

68,655

98,443

38,996

76,809 66,399 8,996

Right: When using a pre-designed image that incorporates the +hp brand device, do not choose a template layout that already includes the +hp graphic.

780,346

5,970

= everything is possible

5,970

26,598 98,443

5,970

8,996 899

38,996 38,996 8,996

8,996

166,709

44,799

5,746 66,399 7,009

7,009 8,996

166,709

Cropped for example only

7,009

8,396 44,799

Cropped for example only

Never use the “+hp = don’t use equatuioinn everything is possible” in text statement in text.

You + HP = everything is possible. You need to deliver more business value in complex and dynamic IT environment. Open Environment, Multi-Technology S plify the daily management of IT through the introduction of methodologies a streamline the entire technology environment.

Left: miscellaneous unacceptable Never use a customer name usage and the “+hp = everything is possible” statement in collateral unless it is part of a pre-designed image and in a case study. Middle: Never use an end benefit and the “+hp = everything is possible” statement in collateral. Right: Never use a technology challenge and the “+hp = everything is possible” statement in collateral.

FedEx

Mobility = everything is possible

Storage = everything is possible

= everything is possible

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HP collateral standards

Color palette Dominant colors

The new 16-color palette is used throughout the collateral templates. As you will see in the templates, we use one dominant color for each piece of collateral. Combined with vivid photography and ample white space, one dominant color holds the entire piece together and gives it a dynamic energy that supports our brand. Choosing a color Take advantage of the full range of colors in the palette by varying the dominant color you choose for your collateral pieces. Colors should not be segmented by customer or used to create sub-identities within the brandâ&#x20AC;&#x201D;doing so would be inconsistent with our unified brand identity. The supporting neutrals should not be used as the dominant color of your piece, but can be used in charts, graphs and tables. Restrictions Do not use colors outside the HP color palette. Colors in the palette should never be tinted back, gradated or combined to create new colors.

HP Dark Red

HP Magenta

HP Orange

HP Dark Green

HP Green

HP Brown

HP Dark Blue

HP Medium Blue

HP Light Blue

HP Dark Gray

HP Gray

HP Yellow

Supporting neutrals HP Black

Colors used outside this collateral system HP Blue

Compaq Red

HP Blue and Compaq Red HP Blue and Compaq Red are reserved for use outside collateral. HP Blue is used for other parts of the brand system such as corporate stationery and signage. Compaq Red is used only for Compaq PC communications in the consumer market.

HP Light Gray

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HP collateral standards

Color palette Adhere to the specifications in these standards and use qualified vendors and reliable reproduction methods to ensure consistency of colors. To ensure color accuracy when matching colors for printed materials, use only the PANTONE速 Color Matching System as your reference. Otherwise, colors are subject to wide variation and will not accurately reflect the HP brand.

HP color print specification chart PANTONE速 equivalent

CMYK equivalent

HP Dark Red

PMS 704 cv

90m

72y

29k

HP Magenta

PMS 214 cv

100m

34y

HP Orange

PMS 158 cv

61m

97y

HP Yellow

PMS 130 cv

30m

100y

HP Dark Green

PMS 5477 cv

55c

27y

73k

The CMYK mixes are based on media tests, using coated stock. The mixes may need to be adjusted to suit your process: match to PANTONE references.

HP Green

PMS 376 cv

50c

100y

HP Brown

PMS Warm Gray 10 cv

14m

28y

55k

HP Dark Blue

PMS 289 cv

100c

54m

60k

HP Medium Blue

PMS 640 cv

100c

22k

Paper specifications Our recommended paper stock is a blue-white, dull, calendered sheet with a brightness range between 88 and 94, and an opacity range between 94 and 95.5. Our paper stock has a stable, rigid, tactile quality. More detailed guidelines and specific stock recommendations will be available in the near future.

HP Light Blue

PMS 311 cv

63c

12y

HP Dark Gray

PMS Cool Gray 9 cv

51k

HP Medium Gray

PMS Cool Gray 5 cv

29k

HP Light Gray

PMS Cool Gray 2 cv

10k

HP Black

PMS Process Black cv

40c

40m

20y

100k

HP Blue*

PMS 653 cv

100c

62m

20k

Compaq Red**

PMS 186 cv

100m

81y

If you have any questions, please contact John Leonti at john.leonti@hp.com.

Color name

*HP Blue is not used in collateral, but is used for other parts of the brand system such as corporate stationery and signage. **Compaq Red is used only for Compaq PC communications in the consumer market.

In lieu of the HP colors specified throughout these guidelines, you may use PANTONE colors referenced in the chart, the standards for which are shown in the current edition of the PANTONE formula guide. The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE速 is the property of Pantone, Inc.

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HP collateral standards

Typography We use only the HP Futura typeface. In collateral, the most common font styles are HP Futura Book for body text and HP Futura Heavy for headlines and subheads. Use HP Futura Light for large positioning statements. Size Type size will vary depending on the size of your collateral piece. When creating collateral in English, always allow a minimum of 30% extra space on each page for language expansion with translation. Color As you will see in the collateral templates, body and editorial text is primarily printed in black. Pull quotes, headlines, messaging text and callouts can be printed in black, the dominant color of a piece or reversed to white out of a color field. Colored text should never be used over a dominant color field.

Type size recommendations Usage

Weight

Type size/leading

Kerning

Body text

Book

9/12

Bullets

Book

9/12

Callout header

Heavy

7/9

Callout

Book

7/9

Call to action

Book

12/15

Chart text header

Heavy

7/9

Chart text

Book

7/9

Headline 22pt

Book

22/28

Headline 14pt

Book

14/18

Headline 9pt

Heavy

9/12

Legal

Book

7/9

Messaging text 100pt

Light

100/116

-3

Messaging text 29pt

Book

29/37

-1

Messaging text 22pt

Book

22/28

Messaging text 17pt

Book

17/22

Messaging text 14pt

Book

14/18

Page numbers

Book

17/22

Pull quote

Book

12/15

Title 17pt

Book

17/22

Title 12pt

Book

12/15

Title 9pt

Book

9/12

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HP collateral standards

Typography Language families The HP Futura typeface is available for most languages. If your language is not included in the HP Futura font, use either Adobe® Futura or a font with the characteristics of Futura (a sans serif that complements the geometric simplicity of Futura). Download HP Futura typeface files from www.hp.com/go/brand

âàäã Font family

Supported languages

Indo-European

Afrikaans, Catalan, Danish, Dutch, English, Finnish, French, German, Icelandic, Indonesian, Italian, Norwegian, Portuguese, Spanish, Swahili, Swedish

Central European

Albanian, Croatian, Czech, Faeroese, Hungarian, Polish, Romanian, Serbian, Slovak, Slovene

Baltic Rim

Estonian, Latvian, Lithuanian

Turkish

Cyrillic

Bulgarian, Byelorussian, Macedonian, Russian, Serbo-Croatian, Ukrainian

Greek

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HP collateral standards

Charts, graphs and tables

Charts, graphs and tables can incorporate product photography when showing a family or comparison of products. They cannot incorporate people photography or supporting images. The number of lines and spacing will be determined by your content. When creating a collateral piece in English, charts, graphs and tables should allow a minimum of 30% extra space on each page for language expansion with translation.

Type size specifications: Charts, graphs and tables Usage

Type size/leading

Weight

Headline, normal chart

9/12

Heavy

Body copy, normal chart

9/12

Book

Headline, small chart

7/8.5

Heavy

Body copy, small chart

7/8.5

Book

Line work specifications: Charts, graphs and tables Usage

Rule thickness

Primary separator

9.25 pt

Secondary separator

1.25 pt

Tertiary separator

.5 pt

c51626an c51626an

40ml/2,000

c51626an

HP 29 Black

40ml/2,000

c51626an

HP 10 Yellow 40ml/2,000

c51626an

HP 26 Cyan

40ml/2,000

c51626an

Normal (0.5 m to infinity), Macro (at wide: 0.14 m to 0.7m; at greater than wide: 0.4m to 0.7m)

HP 29 Black

40ml/2,000

c51626an

HP 10 Yellow 40ml/2,000

c51626an

Product feature 7pt

Single shot still, self timer, movie mode

HP 26 Cyan

40ml/2,000

c51626an

HP 29 Black

40ml/2,000

c51626an

HP 10 Yellow 40ml/2,000

c51626an

Product feature 7pt

3.8 cm (1.5 in) LCD display for preview and review of photos

Product feature 7pt

Battery level, focus region, pictures remaining, quality level, Microphone, Timer/REC, and counter, text info line, Special Flash and Focus mode icons, Exposure Compensation, Digital Zoom crop

Product feature 7pt

30 secs (still photos) , 60 secs (video)

Product feature 7pt

USB cable; Dock connector to HP unique dock; Type 1 AC in power connector; 8 pin combo USB/Video out connector

Product feature 7pt

USB or HP Photosmart 8881 digital camera dock, AC adapter

Product feature 7pt

2 AA batteries: Photo Lithium (lithium-iron disulfide), Alkaline, NiMH, AC adapter, optional dock

Product feature 7pt

Microsoft® Windows 98, Me, XP, 2000, Mac OS 9.1 and OS X 10.1.2 and higher

Product feature 7pt

40ml/2,000

c51626an

40ml/2,000

c51626an

HP 10 Yellow 40ml/2,000

c51626an

HP 26 Cyan

40ml/2,000

c51626an

HP 29 Black

40ml/2,000

c51626an

HP 10 Yellow 40ml/2,000

c51626an

HP 26 Cyan

40ml/2,000

c51626an

HP 29 Black

40ml/2,000

c51626an

HP 10 Yellow 40ml/2,000

c51626an

HP 26 Cyan

40ml/2,000

c51626an

HP 29 Black

40ml/2,000

c51626an

HP 10 Yellow 40ml/2,000

c51626an

HP 26 Cyan

40ml/2,000

c51626an

HP 29 Black

40ml/2,000

c51626an

HP 10 Yellow 40ml/2,000

c51626an

HP 26 Cyan

40ml/2,000

c51626an

HP 29 Black

40ml/2,000

c51626an

HP 26 Cyan

40ml/2,000

c51626an

HP 29 Black

40ml/2,000

c51626an

HP 10 Yellow 40ml/2,000

c51626an

HP 26 Cyan

40ml/2,000

c51626an

HP 29 Black

40ml/2,000

c51626an

HP 10 Yellow 40ml/2,000

c51626an

HP 26 Cyan

40ml/2,000

c51626an

HP 29 Black

40ml/2,000

c51626an

HP 10 Yellow 40ml/2,000

c51626an

HP 26 Cyan

40ml/2,000

c51626an

HP 29 Black

40ml/2,000

c51626an

HP 10 Yellow 40ml/2,000

c51626an

HP 26 Cyan

51626an

Photosmart

Yield

Part #

HP 844

40ml/2,000

c51626an

HP 845

40ml/2,000

c51626an

As you will see in the templates, the preferred style is simple, flat and two-dimensional. Avoid decorative embellishments and clip art.

Headline 14pt Veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at villum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis te feugait— fruis autem vel eum iriure dolor nulla. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor. In hendrerit in vulputate velit esse molestie consequat, wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ea commodo consequat. Duis autem vel eum iriure dolor hendrerit in vulputate velit esse. Puisitus adesso tentti.

Capacity

Type

xp48 xp128 xp512 xp7124

8.7 TB 9.3 TB 92.6 TB 92.6 TB

18 GB 15k rpm FC disks and 73 GB 10k rpm FC disks 36 GB 15k rpm FC disks and 73 GB 10k rpm FC disks 18 GB 15k rpm FC disks and 73 GB 10k rpm FC disks 48 GB 15k rpm FC disks and 73 GB 10k rpm FC disks

HP Surestore Business Copy XP HP Surestore Direct Backup Engine TL

HP Product name

Servers

Workgroup

Midrange

HP-UX

n/a

A-, D-, J-, L-class

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero erodio dignissim qui blandit praesent lumet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magnai blandit praesen.

Caption describes purpose or message of chart (14 pt). Lorem ipsum dolor consectetu adipiscing, 1995–2003 sed diam. Verecundus agricolae, etiam catelli frugaliter adquireret ossifragi—edusmputat util adesso vano bene.

Chart text header Chart text describes chart contents.

Disk Array

HP Product name

Charts and graphs When creating charts and graphs, use as few colors from the palette as possible. Start with the supporting neutrals and the dominant color of your piece and add other accent colors if necessary. Colors in the palette should never be tinted back, gradated or combined to create new colors.

Chart text header w/rule

Part #

HP 26 Cyan HP 29 Black

40ml/2,000

HP Deskwriter 500 series

40ml/2,000

HP 26 Cyan

21x (3x optical, 7x digital)

Normal (0.5 m to infinity), Macro (at wide: 0.14 m to 0.7m; at greater than wide: 0.4m to 0.7m)

HP Deskjet portable

HP 29 Black

HP 10 Yellow 40ml/2,000

12 to 1/2000 sec

21x (3x optical, 7x digital)

Product feature 7pt

HP Deskjet/Plus

Automatic exposure, Automatic (auto/auto with red-eye) and manual strobe (forced on/forced off)

12 to 1/2000 sec

Product feature 7pt

HP Deskwriter 500 series

Automatic exposure, Automatic (auto/auto with red-eye) and manual strobe (forced on/forced off)

Product feature 7pt

HP Deskjet 600 series

Product feature 7pt

HP Deskjet 300 series

c51626an

HP Deskwriter 500 series

40ml/2,000

HP Deskjet portable

c51626an

HP 26 Cyan

HP Deskjet/Plus

HP 10 Yellow 40ml/2,000

ISO 100, 200

HP Deskjet 600 series

32 MB SDRAM; 4 MB Flash; 16 MB SD card

ISO 100, 200

HP Deskjet portable

Auto white balance, 30 bit color depth

32 MB SDRAM; 4 MB Flash; 16 MB SD card

Product feature 7pt

HP Deskjet 300 series

Auto white balance, 30 bit color depth

Product feature 7pt

HP Deskwriter 500 series

Product feature 7pt

HP Deskjet/Plus

Product feature 7pt

Point-and-shoot-type separate Pentax® 3x optical zoom lens with real image zooming optical range finder with 78% coverage; 1.5 in LED backlit LCD for live view of scenes

HP Deskjet 600 series

Standard

Point-and-shoot-type separate Pentax® 3x optical zoom lens with real image zooming optical range finder with 78% coverage; 1.5 in LED backlit LCD for live view of scenes

HP Deskjet portable

Standard

HP Deskjet 300 series

Product feature 7pt

HP Deskwriter 500 series

~0.14 m to 0.7 m (wide), ~0.4 m to 0.7 m (telephoto)

HP Deskjet/Plus

f2.6 wide f4.8 tele; glass with 2 glass molded double aspheres; Pentax® 3x optical zoom lens autofocus (7.6-22.8mm) (35mm equivalent 37-111mm)

~0.14 m to 0.7 m (wide), ~0.4 m to 0.7 m (telephoto)

HP Deskjet 300 series

30-bit

f2.6 wide f4.8 tele; glass with 2 glass molded double aspheres; Pentax® 3x optical zoom lens autofocus (7.6-22.8mm) (35mm equivalent 37-111mm)

Product feature 7pt

HP Deskjet 600 series

30-bit

Product feature 7pt

Yield

HP Deskjet portable

Product feature 7pt

Inkjet color

HP Deskwriter 500 series

2384 x 1734 total pixels; 2280 x 1720 effective pixels; 2272 x 1712 file size pixels

Product feature 7pt

HP Deskjet 600 series

2384 x 1734 total pixels; 2280 x 1720 effective pixels; 2272 x 1712 file size pixels

Chart text header Chart text describes chart contents.

HP Deskjet/Plus

HP Product name 12pt

HP Deskjet 300 series

Chart text header Chart text describes chart contents.

HP Product name 12pt

HP Deskjet portable

Chart text header Chart text describes chart contents.

HP Deskjet/Plus

Tables Line work in tables should be HP Black or the same dominant color as the collateral piece. Text should always be black.

HP Deskwriter 500 series

Use the style sheets provided in the collateral templates to design and populate tables. If you are creating a chart or graph, refer to the examples in the templates for guidance on style.

High-end N-, V-class

Operating system HP-UX 11.x

Headline 9pt Nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip exna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo quat. Duis autem vel eum iriure dolor invulputate velit esse molestie conseq. • Bullets provide an opportunity to highlight important pieces of information (9 pt). Lorum ipsum etalis. • Bullets have an indent that is created in Quark by using the Command + back slash key. The tab is created in the Bullets style sheet. Ipsumit lorimis epitalia adeso. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Per tutoilis apertos. Bel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait. At vero eos et accusam et justo duo dolores et ea rebum. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

Chart text header Chart text describes chart contents.

2003

1995

Duis autem vel eum iriure doln hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accusse molestie consequat, vel illum dolore.

• Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Per tutoilis apertos. Bel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait. At vero eos et accusam et justo duo dolores et ea rebum. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

Chart title here (9 pt)

Body text can discuss market needs and customer problems, describe a strategic initiative, product, service or solution, touch on key features and benefits, price/ performance, TCO and ROI, and point out the key differentiators of our product/service/solution/strategy (why it’s better than our competitors’ offering). If you are creating the original piece in English, always allow a minimum of 30% extra space for expansion with language translation. (9 pt) Lorum ipsum illius aperto. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero erodio dignissim qui blandit praesent lumet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magnai blandit praesen Veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at villum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis te feugait— fruis autem vel eum iriure dolor nulla. Lorem ipsum dolor

sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor Nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren.

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Capitalization and punctuation We have modified our capitalization and punctuation rules to be more intuitive by following standard capitalization and punctuation practices. The new standards apply to all HP communications.

HP HP is capitalized everywhere it appears, with the exception of the HP invent logo and the +hp brand device, where it retains a lower-case “hp.”

HP product, solution and service names Capitalize all HP product, solution and service names. Do not bold or italicize the “HP” in a product name.

HP is the leader in digital imaging.

HP Deskjet 5550 printer HP PSC 700 all-in-one HP Media Center PC 873n

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Capitalization and punctuation

Body/editorial text All complete sentences start with an initial capital letter and end with appropriate punctuation. All proper nouns and acronyms are capitalized everywhere they appear.

Headlines and subheads The first word in a headline or subhead should always use an initial capital letter. Capitalize the first word, and any proper nouns, titles or acronyms only. If a headline or subhead is a complete sentence, it should end with appropriate punctuation. If a headline or subhead is not a complete sentence, then it should not include end-punctuation (e.g., a period).

Run-in subheads The first word in a headline or subhead should always use an initial capital letter. If a run-in subhead is a complete sentence, it should end with appropriate punctuation. If it is not a complete sentence, then the run-in subhead should not include end-punctuation (e.g., a period).

At HP, our team of 65,000 services professionals is focused exclusively on hel ing you increase the value of your IT investment while delivering measurable business value for every IT dollar you spend. Simply put, HP has proven expe ence in linking business and IT so that they work in sync to fuel your success.

Making digital imaging simple We make digital imaging simple. Digital imaging Global citizenship and the HP Standards of Business Conduct

HP delivers more value. You need to deliver more business value in creasingly plex and dynamic IT environment. Multi-Technology Services help you simplify Digital imaging Provided in this kit are guidelines about HPâ&#x20AC;&#x2122;s digital imaging product design specifications. Before you start content creation, read this

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Capitalization and punctuation

Bulleted text The first word after a bullet point or sub-bullet point should always use an initial capital letter. Punctuate the bulleted text according to standard punctuation rules. A complete sentence requires a period. A phrase does not.

Proper names, names of countries and cities and calendar headings Always use initial capital letters for proper names, proper nouns (including “Internet”), names of countries, cities and calendar headings. Acronyms for places (such as “U.S.”) should maintain periods for clarity.

Chart, graph and table headlines All chart, graph and table headlines should use initial capital letters. Punctuate the text according to standard punctuation rules.

•

Digital imaging is fun.

•

Enhanced capabilities •

Automatic zoom lens

•

4800-dpi

HP’s e-inclusion initiative brought Internet connectivity to remote villages in India.

HP Photosmart 812 camera Features

Benefits

4800-dpi resolution

True-to-life color

21x total zoom

Auto focus for close-ups and panoramics

1.5-inch LCD screen

Immediately share, store or delete photos

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Partner and multiple logo treatment Partner logo treatment Place partner logos as far from the HP invent logo as possible. For example, if the HP invent logo is positioned in the lower right corner of a template, place the partner logo in the top right corner or in the lower left corner. Partner logos should never be larger than the HP invent logo.

Preferred partner statement When you are contractually obligated to include a preferred partner statement, space has been provided in the collateral templates above the disclaimer statement.

Multiple logo treatment Multiple logos must be the same optical size and separated by an equal distance of clear space, and should be grayscale.

HP recommends Microsoft速 Windows速 XP Professional for mobile computing.

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Disclaimer statement As you will see in the collateral templates, a universal HP disclaimer statement is positioned on the back cover of every collateral piece. It should not be moved or deleted. This statement should be no smaller than 7 pt size. If you are in a region or country that requires localization for specific country requirements, consult your local HP legal counsel.

For product manuals and detailed product-descriptive collateral, include the following sentences in the disclaimer: The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

The copyright date should be the year the work was originally published and, if applicable, the year of the most recent revision; e.g., © Copyright 2000, 2003 Hewlett-Packard Development Company, L.P. For space constrained works, the word “Copyright” may be omitted. No HP trademark notice is required, nor is any acknowledgement of another party's trademarks unless we are contractually obligated to do so, e.g., Microsoft or Intel MDF program commitments. See the Trademarks website at http://legal.hp.com/patenttm/tradeack.htm for the list of such marks.

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Legal and trademark information General information on acknowledgements can be found at http://legal.hp.com/patent tm/tm_info.htm#trademark HP’s acknowledgement policy for other companies’ trademarks may be found at http://legal.hp.com/patent tm/tradeack.htm

1. HP generally does not use acknowledgements with its own

trademarks (this includes symbols, such as ® or ™, and legends such as “HP is a trademark of Hewlett-Packard Company”). An exception is the corporate HP INVENT logo, which generally carries a ® symbol. 2. HP generally does not acknowledge other companies’

trademarks. The trademark acknowledgement list (posted at http://legal.hp.com/patenttm/tradeack.htm) identifies those few trademarks HP has elected, for good cause, to acknowledge on an ongoing, companywide basis. You should acknowledge these trademarks in the format shown. Good cause usually requires a written acknowledgement provision that is part of a larger commercial agreement. HP avoids these provisions where practical.

3. From time to time it may be expedient to include an

acknowledgment in a joint press release, or some other form of joint promotional material, as a courtesy. This may be done informally, for a limited time, at HP’s discretion, and not as the subject of an agreement or obligation to do so. 4. HP may also receive user documentation, camera-ready

artwork, or other material designed for reproduction and distribution that includes trademark acknowledgments. These materials may be reproduced and distributed without altering embedded trademark acknowledgments. 5. Generally speaking, it is neither necessary nor

appropriate to approach another company for guidance on whether or how to acknowledge its trademarks.

6. Trademark symbols are customarily applied the first time

the trademark appears in a publication, using the format provided in the list. Acknowledgement legends may be collected and placed in any reasonably visible location (e.g., at the bottom of the last page of press releases, on the back cover of sales literature, at the end of articles, in a software “about box,” via a link to “legal notices” on a web page, in a footnote beneath the first reference to the trademark, etc.). 7. You do not need and should not include a general form

acknowledgement such as “other trademarks are property of their respective owners.”

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Contact information Contact list

Telephone

508/467.2377

ellen.maly@hp.com

508/467.2377

ellen.maly@hp.com

650/857.6540

bryan.stahmer@hp.com

281/518.6691

elaine.jansen@hp.com

650/857.3724

john.leonti@hp.com

Chauncey Daugherty, Wolf Online Literature System

650/857.3744

chauncey.daugherty@hp.com

Ed Wilson

650/857.5142

ed.wilson@hp.com

John Costes

603/472.8923

john.costes@hp.com

Judie Lutz

281/514.4799

judie.lutz@hp.com

281/927.1046

julie.haralson@hp.com

281/518.0282

natalie.riley@hp.com

650/857.6540

bryan.stahmer@hp.com

Collateral design

Submit questions about collateral standards and template production via email to brandteam@hp.com or contact the appropriate person from the list on the right.

Ellen Maly

Image development Ellen Maly

Use of the +hp Bryan Stahmer

Copyrights and trademarks Elaine Jansen

Collateral production John Leonti

Tracking and publication numbers

The HP Creative Resource Library

Advertising Julie Haralson

One Voice phase 2 & 3/training Natalie Riley

HP brand identity Bryan Stahmer