You Wood'nt of Guessed

Page 1

You Wood’nt of Guessed

lynne acuario | GD208


Creative Brief Background Create a rollover illustration to show how trees are a valuable renewable resource where nothing goes to waste.

Key Benefits People will we be educated and left happy knowing that every part of a tree is renewable and it doesn’t take down an entire forest.

Target Audience Weyerhaeuser – Vision is to deliver superior sustainable solutions for the world.

Supporting Statements Partnering with Weyerhaeuser is a smart choice. They have sustainable forest management which overseas forest that they own. Through this they are able to cut down trees to help provide the world with the needs trees help provide.

Obstacles Tree removal brings up a number of debates against cutting them down because tree’s are known to provide oxygen and clean air, animals habitats. Objective With illustration the goal is to help people realize how tree particles play a huge part in our everyday lives and they are not going to waste.

Tone The tone of the illustration is renewable sustainability. Media You can view this rollover online from companies who also stand for renewable resources. Creative Consideration This illustration is only in illustration is only in English. The illustration has universal objects that relate to people all over the world.

lynne acuario | GD208


Creative Process

lynne acuario | GD208


Creative Process

lynne acuario | GD208


Creative Process

lynne acuario | GD208


Works Cited "Wood You Believe We Get So Much From Trees?" Wood You Believe We Get So Much From Trees? N.p., n.d. Web. 16 Feb. 2013. "Making the Most of Our Resources." Weyerhaeuser. N.p., n.d. Web. 15 Feb. 2013.

lynne acuario | GD208


You wood’nt of guessed

Sponge cellulose

Vitamins

Nail Polish nitrocellulose

wood pulp by product

Books

Paint cellulose

cellulose

Fences

Piano keys

lumber

cellulose

Imitation Bacon

Kites

wood pulp by product

cellulose

Cereal

wood pulp by product

Cellulose - tiny wood fibers containing natural glue that holds them together (lignin). Nirto Cellulose - Refined cellulose. Wood Pulp by Product - Torula yeast, produced from wood sugars separated in the pulping process, is a high-protein product.

lynne acuario | GD208


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