Cover story
Words by Franceska Aguila
The Next Big Thing Since Instagram N owadays, most people spend their time using various apps to entertain themselves or to pass the time. Quite a number of apps have surfaced, but one particular app is gaining prominence. Formerly known as musical.ly, TikTok — a bitesize and user-friendly platform — is the most downloaded app in 2022, outperforming Facebook and Instagram, now reaching over 6 billion downloads worldwide. Since its launch in September 2016, it gained popularity during the pandemic, bringing comfort and entertainment to house-bound viewers.
July 2022
I personally use TikTok during my spare time and especially before I go to sleep. It is mindless and endless scrolling, and I hardly notice that it’s almost 4AM. My screentime on this app averages 3 to 4 hours daily! As a passive user, there’s something strangely addicting about it that makes me and other users scroll for hours. Active users, on the other hand, can create video to their heart’s content — from skits, trends, cover songs, and anything under the sun.
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