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BEYOND THE MONITOR
HOW VIDEO GAMES BECAME PART OF POP CULTURE
Gaming and esports have become mainstream in the last couple of years. Fans flock to stadiums, and gaming is no longer a taboo. But it wasn’t always this way. Just a few years ago, mainstream media questioned the legitimacy of esports, and video games were often seen as a hobby for children. How did we get to a point where gaming has become a normal pastime and traditional athletes openly profess their love for video games? It all started after a near extinction of the gaming industry.
How Catastrophe Created a Legend
One of the biggest names in gaming history emerged during a time of great uncertainty. When you hear the name Nintendo, you might not realize that its global dominance began on shaky ground.
Video games were an up-and-coming market in the late 1960s and early 1970s, with arcades becoming the place to be for teenagers and kids. This popularity led to the rise of home video game consoles. The first, the Magnavox Odyssey, featured simple games, but it paved the way for future innovation.
Atari, creator of the iconic “Pong,” soon entered the home console market. Other developers followed suit, and by the early 1980s, the market was flooded with games and consoles. This oversaturation, coupled with repetitive games and consumer confusion, led to the North American video game crash of 1983.
That same year, as the North American gaming industry struggled, Nintendo released the Famicom in Japan to great success. They would soon enter the US market with a unique idea that saved the video game market and catapulted them to legendary status.
Introducing the Nintendo Entertainment System (NES) – the rebranded Famicom – in the US was a massive gamble for Nintendo. Consumers were hesitant to buy another console after the recent crash. However, through a clever marketing campaign and a redesigned console, the NES became a hit. Crucially, Nintendo implemented a strategy to protect its games and console – a stark contrast to previous industry practices.
To combat the oversaturation that contributed to the 1983 crash, Nintendo included the 10NES chip in its system. This proprietary chip prevented unauthorized game production, requiring developers to adhere to Nintendo’s quality control
measures. This tight control, along with brilliant marketing, revitalized the video game industry and led to the birth of the world’s best-selling video game franchise, Super Mario Bros.
The Rise from Niche to Global Stardom
Nintendo’s success in the early 1980s marked a shift in how the world perceived video games. Nintendo’s characters, like Mario, became household names, as did Sega’s Sonic the Hedgehog. Other iconic characters emerged during this era, such as Capcom’s Mega Man and Bandai Namco’s Pac-Man.
While consoles were becoming household staples, a small niche within video game culture was quietly growing: esports. Early esports were vastly different from today’s competitions. They were small, isolated events, mostly an afterthought in the wider gaming world.
The first “esports” tournament took place in 1972 at Stanford University, with students competing in Spacewar! for a Rolling Stone magazine subscription. Meanwhile, in Japan, arcade culture was booming, and early esports found fertile ground. Arcades hosted tournaments for popular titles, with winners receiving prizes like TVs and cassette players.
Competitive gaming changed dramatically in the early 1990s with the arrival of Street Fighter II. While not the first fighting game, it became the most popular, ushering in a new era. Capcom created a game that was easy to learn but difficult to master, with a high skill ceiling that fostered a thriving competitive scene. Players flocked to arcades to challenge each other, showcasing their skills and exploring the game’s depth.
Street Fighter II also gave rise to esports legends like Alex Valle and Daigo Umehara. Around the same time, the rise of the internet fueled new competitive scenes in real-time strategy games, MOBAs, and first-person shooters.
A New Way to Play
As the internet shaped how we play video games, it also shaped how we enjoy them. In the early 2000s, while fighting games drew crowds in arcades, the RTS game Starcraft was drawing crowds to massive stadiums in South Korea.
Starcraft became a cultural phenomenon in South Korea in the late 1990s and early 2000s. The prevalence of PC bangs (internet cafes) provided widespread access to the game, and televised tournaments amplified its popularity. Starcraft players achieved a level of fame comparable to actors and athletes.
Korea’s Starcraft scene foreshadowed the future of esports. The trend spread to neighboring China, where, despite government restrictions on gaming, the esports scene is now the world’s largest. Significant investment has fueled the growth of games like League of Legends and Honor of Kings
The West also embraced esports, with small tournaments paving the way for larger developments. In 2011, Valve’s announcement of a USD 1 million tournament for DOTA 2, The International, changed the esports landscape forever. This marked the first time gamers witnessed a tournament
with such a large prize pool. The International continues to set the benchmark, utilizing a crowd-funded system to reach staggering prize pools, including a record-breaking USD 40 million in 2021.
In 2018, Riot Games (League of Legends) and Blizzard Entertainment (Overwatch) adopted a franchise model for their esports leagues, further aligning esports with traditional sports structures.
When Worlds Collide
The merging of popular culture and esports began long before franchising and massive prize pools. It started when characters like Mario became household names, when people shared experiences in arcades and living rooms, forging connections through gaming.
One of the first notable connections between esports and traditional sports came when former NBA champion Rick Fox invested in Echo Fox. Fox became a vocal advocate for esports athletes, bridging the gap between the two worlds.
Other prominent figures followed suit, including Michael Jordan (Team Liquid), Shaquille O’Neal (NRG), David Beckham (Guild Esports), and Lionel Messi (KRU Esports). Beyond investments, many athletes have expressed their love for gaming, including Neymar Jr. (Counter-Strike), Demetrious Johnson, and Usain Bolt.
Ultimately, esports and video games gained mainstream respect and recognition by entering popular culture. When a red-suited Italian plumber is instantly recognizable, it signifies a shared experience and knowledge. Similarly, cheering for a play on a monitor connects fans across the globe. Video games have become a powerful force in popular culture, bringing people together and blurring the lines between virtual and real-world competition.
Cheers from the crowd and booming music fill the air as your favorite esports team clinches a victory in a nail-biting tournament match. To add even more excitement, developers are taking things to the next level by offering exclusive in-game recognitions to the esports team that you can show off. From stunning new skins to eye-catching banners, these recognitions are the perfect way to show your support and let everyone know who you’re rooting for while being amazed by the awesome effects they bring to the game. With that in mind, let’s dive into the latest in-game swag celebrating your favorite esports team’s victories.
CHAMPIONS ARE IN BLACK AND YELLOW
AP Bren, the champions of the M5 World Championship in Mobile Legends: Bang Bang, unveiled their in-game recognitions in collaboration with MOONTON. The team selected Brody as their hero, symbolizing their tactical brilliance throughout the tournament. Brody’s design features a range of animations and effects that mirror AP Bren’s vision for its M5 champion skin.
His passive skill, Abyss Corrosion, activates a stinger design when he delivers a punch to his enemy, marking them with an abyss mark that glows golden-yellow with each of his attacks. In
his first skill, Abyss Impact, the AP Bren logo appears as Brody strikes, leaving an identical abyss mark with the same glowing effect. When Brody activates his second skill, Corrosive Strike, he leaves a luminous trail featuring the AP Bren text as he rushes toward his enemy. For his ultimate skill, Torn-Apart Memory, Brody strikes with a stinger design and a full bee animation, hitting the targeted enemies. Brody’s abilities aren’t the only ones with special effects; even in idle animation, he exudes an aura of power and confidence, making his animations fluid and dynamic, even when he’s simply standing still.
Words by Alyssa Joji Silva
Meanwhile, the FMVP (Final Most Valuable Player) hero Paquito was selected by one of AP Bren’s star players, Flaptzy. This makes Paquito the first FMVP hero, highlighting Flaptzy’s extraordinary play during the finals. Paquito’s passive skill, Champ Stance, creates a distinct colorful light trail as he moves, adding dynamic flair to his overall movement and reinforcing his agile and powerful presence on the battlefield. When Paquito activates his first skill, Heavy Left Punch, a shield with a hexagonal design appears, proudly displaying the name “Flaptzy.”
Once this skill is enhanced, an additional animation featuring the AP Bren logo appears as Paquito delivers his punch to the enemy. This striking visual effect not only offers protection but also nods to Flaptzy’s performance as he used Paquito’s strength to protect his teammates and win the finals, making the ability feel personal and iconic.
Paquito’s second skill, Jab, sends him dashing through his enemies, leaving behind a colorful light trail marked with the “AP Bren” text. Once enhanced, a blue boxing glove appears as he lands a punch, adding a bold and stylish touch that highlights his speed
and precision. In his ultimate skill, Knockout Strike, Paquito delivers an elbow strike with a blazing trail of yellow light in a cometlike effect, making his movements visually impressive and powerful. Upon enhancement, this skill showcases even more stunning visuals. Paquito lands a crushing haymaker, and the signature colors of the AP Bren bee appear above the enemy, adding a bold tribute to the esports champion as he strikes.
These M5 World Championship skins for Brody and Paquito are more than just upgrades— they’re also a celebration of esports excellence, offering players a visually stunning experience that captures the competitive spirit of the legendary team. With dynamic animations, vibrant color schemes, and unique visual effects, these skins not only enhance gameplay but also provide a connection to the esports community.
Just like previous M World Championship skins—M1 2019 Harith from EVOS, M2 2020 Lancelot from Bren Esports, M3 2021 Estes from Blacklist International, and M4 2022 Chou from ECHO—these M5 skins continue the legacy of offering both aesthetic appeal and meaningful representation for players.
PAQUITO “FIST OF GLORY”
CHAMPIONS ARE TACTICAL SHARPSHOOTERS
The 2024 VCT Champions in Valorant concluded in August in Seoul, with EDward Gaming (EDG) crowned international champions. Their impressive performance throughout the tournament highlighted their exceptional teamwork and skill, marking a significant achievement in their esports journey.
In celebration of their success, Riot China launched an exclusive Heroes’ Pick bundle with EDG on Chinese Valorant servers, allowing fans in China a special way to celebrate their victory. It showcases skins previously released, highlighting hand-picked selections by the EDG players themselves. This bundle allows fans to use these notable skins in their gameplay, enhancing their overall in-game experience.
As revealed in an article by Kopadeep, the EDG general manager announced that next year they will launch a new player card filled with special features to celebrate EDG’s win. Just as Acend in 2021 and LOUD in 2022 thrilled their supporters with unforgettable performances, EDG’s victory continues the tradition of honoring Valorant champions, offering fans an opportunity to engage with and celebrate their favorite teams.
EDWARD GAMING WINS THE 2024 VCT
Counter-Strike: Global Offensive (CS: GO) is another popular game in esports, widely recognized for its unique map graffiti commemorating remarkable players from winning teams. The graffiti serves as a visual representation of the players’ iconic techniques that define the course of the game. For both players and fans, these symbols represent more than just victory—they capture the essence of competitive triumph and the unforgettable feats that shaped the game.
During my search on Google, the most recent and final piece of graffiti I found is the “Wolf on the Roof,” a tribute to the strategic brilliance of Furlan and GruBy in their championship victory in CS: GO. This graffiti immortalizes their tactical prowess and serves as a lasting reminder of their impact on CS: GO history. Located on the rooftop of one of the houses in Blacksite, this graffiti tells a unique story that makes it even more noteworthy.
As the last player alive for AGO Esports, Furlan faced a two-against-one situation with SPUNJ and jks in hot pursuit. In a brilliant and clutch move, Furlan used the flight path of the delivery drone to pinpoint their locations, using this information to stealthily ambush them both. His calculated approach secured the win, turning what seemed like an inevitable defeat into one of the most exhilarating moments in esports. This inspired the creation of the ‘Wolf on the Roof’ graffiti, ensuring that this gameplay will be remembered by fans for years to come.
Additional graffiti pieces symbolize outstanding gameplay by various teams,
each marking significant moments in competitions. For example, the “Burning Defender Olofmeister” graffiti immortalizes Olofmeister’s bomb defusal while set ablaze by a Molotov cocktail during the ESL Cologne semi-finals. Olofmeister’s legacy doesn’t stop with one iconic graffiti in CS: GO—he’s the only player with two graffitis, the second honoring his Overpass boost. With a sharp, instinctive shot, Olofmeister sniped his opponents, but his performance caused controversy as his opponents couldn’t counter his moves, leading Fnatic to forfeit the match and allowing Team LDLC to claim the tournament victory.
Marcelo “Coldzera” David also received his own iconic CS: GO graffiti, depicting his remarkable defense of B site on Mirage. In a play that few could replicate, Coldzera shut down five opponents by pulling off precise jump no-scopes with his AWP. This moment solidified his reputation as one of the game’s all-time greats. Of course, there are other CS: GO legends who have left their mark with iconic graffiti visible to players during gameplay. These tributes represent defining moments in the game’s legacy, inspiring players to aim for their own unforgettable highlights.
FURLAN
“WOLF ON THE ROOF” GRAFFITI
Laser Range Finder
PHP25,490
GARMIN APPROACH Z30
THE APPROACH Z30 laser range finder is the latest addition to the Garmin golf ecosystem to help golfers see the course in a new way. This innovative device offers excellent ranging performance and introduces the Range Relay feature, which sends ranged distances to a compatible Garmin smartwatch or the Garmin Golf smartphone app. Once the target has been locked in by the Approach Z30, the ranged distance and a laser range arc will display on the paired Garmin device to give players a visual indication of the pin position and everything in play around it.
Designed to provide golfers with even more situational awareness on the course, the Approach Z30 delivers fast and precise distance readings up to 400 yards away, gives players six times magnification through the viewfinder, and vibrates once it locks in on the pin.
Golfers of all skill levels will enjoy the on-course features, which help them find more precise distances and feel confident that they’re selecting the correct club.
• Key information: View the distance from the pin and to the front and back of the green to help gauge how to play a shot.
• PlaysLike distance: See how far each shot should actually play with yardage adjusted for elevation changes. For an even greater level of accuracy, pair with a compatible device to receive PlaysLike distance that factors in air density, which affects how far a ball will travel.
• Garmin golf ecosystem: Make the most of the Range Relay feature by pairing the Approach Z30 with the Garmin Golf App or popular smartwatches, including the Approach S70, Approach S62, Approach S42, fēnix 7 series, epix (Gen 2) series, MARQ (Gen 2) collection, and more.
• Tournament mode: An external indicator light lets competitors know that the device only provides data within the rules.
• Magnetic mount: Conveniently store the range finder with an included magnetic mount when riding in a golf cart. It also comes with a handy carrying case with a carabiner, allowing it to hang from a golf bag if walking the course or after a round.
• Find My Garmin: If the Approach Z30 is ever misplaced, players can utilize a feature through the Garmin Golf app to see its last known location.
Designed for all types of golf weather, the Approach Z30 has an IPX7 water rating, allowing it to withstand light to steady rain, wind,
and sunlight. The range finder also features a replaceable battery with exceptional life, providing players with up to a full year of use.
Not only does the Garmin Golf app provide players with premium features on the Approach Z30, but a Garmin Golf membership (USD9.99/month or USD99.99/year) also gives users access to Green Contour Data, allowing them to see the slope direction of the green on certain courses from their phone or Garmin device. Using the slope information, golfers can figure out how much the ball will release after pitching, know which side of the pin is better to putt from and know the best miss for worst-case scenarios.
HONOR MAGIC V3
Smartphone
Continuing to push the boundaries of foldable devices, HONOR introduced the all-new HONOR Magic V3, the world’s thinnest inward foldable phone with enhanced durability, battery, display, and AI experience, to global consumers.
With a sleek folded thickness of 9.2mm and a featherlight body weighing just 226g, the HONOR Magic V3 rivals the slimness and weight of a flagship bar phone, ensuring utmost portability for users. This feat is accomplished by meticulously applying 19 innovative materials and 114 microstructures, propelling foldable devices into a new era of precision and slimness. Featuring a dome-shaped octagonal camera module, the HONOR Magic V3 seamlessly combines the architectural beauty of dome structures with technological innovations. This camera module showcases a diamond cut, adding an element of elegance and sleekness to the device’s overall appearance.
Adding to its durability, the HONOR Magic V3 incorporates a Special Fiber into its body material, enhancing impact resistance by 40 times compared to other flagship bar phones while reducing the back cover’s thickness by 40%. Moreover, featuring the proprietary HONOR Super Steel Hinge, the device can withstand up to 500,000 folding cycles and has attained the prestigious SGS Durability Certification. Fortified with the HONOR Super Armored Inner Screen and HONOR Anti-scratch NanoCrystal Shield, the HONOR Magic V3 is crafted to endure the rigors of daily use.
Equipped with a 6.43-inch external display and a 7.92-inch internal foldable screen, the HONOR Magic V3 delivers an immersive dual-use experience, offering an enjoyable visual journey to users. Dedicated to prioritizing user well-being and comfort, this device incorporates a range of innovative eye-comfort features, such as the world’s first AI Defocus Display technology, 4320Hz
Risk-free PWM Dimming, Dynamic Dimming, Circadian Night Display, and Natural Tone Display.
In addition, the HONOR Magic V3 is packed with an advanced 5150mAh Third-generation Siliconcarbon Battery, supported by the lightning-fast 66W Wired and 50W Wireless HONOR SuperCharge, ensuring users an uninterrupted and stress-free mobile experience. Featuring the innovative HONOR Falcon Camera System, which encompasses a 50MP Periscope Telephoto Camera, a 50MP Main Camera, and a 40MP Ultra-wide Camera, the device promises unparalleled imaging quality and versatility for users seeking stunning smartphone photography.
The HONOR Magic V3 unfolds a new AI-enhanced future, offering a host of intelligent features, powered by the Snapdragon 8 Gen 3 Mobile Platform, the titan of ondevice intelligence, premium-tier performance, and power efficiency. Marquee capabilities include Magic Portal on Foldable, along with ondevice AI-enabled photography features like HONOR AI Motion Sensing, and the HONOR AI Portrait Engine.
Collaborating with Google Cloud, HONOR enriches a range of productivity features supported by Google Cloud AI models and APIs to empower users to improve overall efficiency, including HONOR AI Eraser, Face to Face Translation, and HONOR Notes tools. These deliver on HONOR’s promise of a new era of AI-enabled versatility and productivity, catering to the evolving demands of business and professional users while offering an enhanced and secure experience on HONOR devices.
LG XBOOM XL9T
PHP44,990 Speaker
The LG XBOOM XL9T is a powerhouse in portable sound, featuring two 8-inch giant woofers for deep, bold bass and 3-inch tweeters for crisp highs. Its dynamic lighting includes unique ring lights around the woofers, pixel LED animations, and multicolor effects that sync with the music. The XL9T also offers karaoke functionality and guitar inputs for live performances, and its handle and wheels make it easy to transport. With an IPX4 rating, it withstands water splashes, making it ideal for poolside gatherings.
LG XBOOM GO
Speaker
The LG XBOOM Go is designed for outdoor adventures with remarkable sound and deep bass. The new track-type woofers of XG7Q and XG5Q, produce stunningly loud and clear audio. Its bass enhancement algorithm ensures every note is heard and felt, even at low volumes. It displays dynamic lighting with up to 16 million colors that sync with the music for an immersive experience. The XG7Q has a 30W output that offers up to 24 hours of playback, while the XG5Q has a 20W output that provides playback up to 18 hours.
The LG XBOOM XG2T, known as “mighty in mini,” delivers powerful sound from its compact design for up to 10 hours. It features a unique string structure for secure attachment and has passed seven US military durability tests.
With an IP67 rating, the LG XBOOM Go is designed to withstand water and dust, ensuring the music keeps playing regardless of the environment.
EPSON SURECOLOR F6340
The Epson SureColor F6430 is a large-format, dye-sublimation printer designed for small to mid-sized textile production. It boasts high-performance printing with reliable and superior quality, making it a popular and trusted choice for those in the textile industry.
As a company committed to creating eco-considerate products for a better future, Epson has recognized the potential of digital textile printing as an ecoefficient option for clothing. Compared to silk screen printing, digital textiles require less water and energy and fewer chemicals.
One of the other advantages of digital printing, through the Epson SureColor F6430, is the speed of production. Dye sublimation printing reduces time spent on multiple screens and manual alignment, compared to silkscreen printing that needs screen preparation for each color and design. This allows tailor shops to fulfill orders faster and to serve several clients without having to compromise on quality.
The Epson SureColor F6430 is also designed to avoid ink bleeding and uneven color distribution, even with more complex patterns, gradients, and photographic images.
Specific features of the Epson SureColor F6430 include:
• 44” digital dye sublimation textile printer
• PrecisionCore Micro TFP printhead with 1.33-inch printhead width and nozzle verification technology
• New Integrated Ink Pack System with 45% increase in ink capacity
• Auto Take-up Reel ensures stable and continuous media take-up
• Improved usability with 4.3” LCD touch panel & 120% larger maintenance space
Digital textile printing is a game-changer for the fashion industry, paving the way for tailoring businesses to enhance their creative capabilities, improve their operational efficiency, and subscribe to an eco-conscious operation.
Large Format Printer
ONEPLUS NORD CE4 LITE 5G
PHP17,999
Having a constant and reliable entertainment partner, such as the OnePlus Nord CE4 Lite 5G is a must.
From preparing to go to work to the commute in the busy city streets to unwinding in between breaks and at home, the OnePlus Nord CE4 Lite 5G is an ideal device to destress with, mainly for its immersive entertainment features, versatile camera, and powerful battery.
You can rely on the OnePlus Nord CE4 Lite 5G as it boasts a robust 5500mAh battery that can last up to 2.1 days of use on just a single charge. When you need to recharge your device, you won’t have to wait for long because its 80W SUPERVOOC Fast Charging feature can recharge your power to a full 100% in just 50 minutes.
With its dual stereo speakers and 300% Ultra Volume Mode, listening to your favorite playlist or podcasts is made better with immersive and high-quality audio, setting you up perfectly for whatever comes your way.
The OnePlus Nord CE4 Lite 5G’s 6.67-inch AMOLED display with a 120Hz refresh rate also offers stunning visuals even in bright sunlight, perfect when you want to scroll through your social media feed or read the
latest news while commuting to work. Every detail on the screen is sharp, clear, and vivid, helping you kill time in pesky traffic jams or during your downtime.
Equipped with a 50MP Sony LYT-600 Camera with Optical Image Stabilization (OIS), a feature typically reserved for higherend smartphones, you can snap career milestones, personal wins, and even the most random moments that would be worthy of sharing on your social media profiles.
Consider the OnePlus Nord CE4 Lite 5G more than just a smartphone; it’s an essential tool for thriving in your career and personal life. Its combination of long battery life, immersive entertainment, and reliable camera makes it a good investment that you’ll maximize in no time.
It comes in two chic colorways — Super Silver and Mega Blue.
OPPO A3
Leading global smart device brand OPPO has officially launched the OPPO A3, its strongest and fastest A Series device in the Philippines today.
It is stylish and slim with its 7.68mm thickness and light 168g weight, but it is designed to keep up with the demands of everyday needs, fortified with a US Military-Grade Shock Resistance. The OPPO A3 will work without any functional damages from falls from a height of 1.6 meters and from 1.2 meters for up to 20 times. The device also earned a 5-star overall drop resistance from a performance test conducted by SGS.
Are you worried about your phone getting wet, dirty, or exposed to unpredictable weather these days? The OPPO A3 is a game-changer with its Multiple Liquid Resistance and industry-leading Splash Touch technology.
Whether you need to do multiple tasks when you’re out and about for work or unwind by playing your favorite mobile games, you will still get an enjoyable experience with the OPPO A3. Powered
by a Snapdragon 6s 4G Gen 1 mobile platform chipset, the OPPO A3 offers a solid, lag-free performance with improved power efficiency, so you can use your favorite apps, play mobile games, and stream videos without slowing down.
The new A Series smartphone runs on the latest ColorOS 14 and has passed OPPO’s 50/36-month Fluency Protection which guarantees smooth performance for at least three years of regular use.
Bannered by a 50MP Ultra-Clear Main Camera and a capable 5MP Front Camera, the OPPO A3 delivers stunning and high-quality images. Combined with AI Portrait Retouching, its cameras can transform simple shots into long-lasting memories. By simply dragging the slider, users can easily adjust the retouching degree to achieve better skin tone and complexion and delicate and realistic whitening effects.
OPPO understands battery life is a key concern for many Filipinos, which is why the OPPO A3 comes with a powerful 5,100mAh Large Battery and a 45W SUPERVOOC Flash Charge. Get up to 50% battery life for just 30 minutes of charging and 85 minutes for a full charge. The OPPO A3’s battery is reinforced with Smart Charging, which prevents premature battery aging and ensures battery health will last for up to four years.
The OPPO A3 also carries BeaconLink, OPPO’s self-developed communication technology that enables A3 users to make voice calls via Bluetooth with a distance of about 80 meters in open areas without a signal or WiFi connection or 10 meters in crowded places. This allows you to stay connected even in the most challenging situations.
It comes in Starry Purple and Sparkle Black.
SAMSUNG GALAXY A06
Snag the phone that matches your aesthetic. The Galaxy A06 comes in sleek Blue Black and cool Light Blue, now slimmer at just 8mm. Unlocking is a breeze with the side fingerprint sensor, giving you quick and secure access. Plus, with Samsung Knox Vault, it’s like having a double layer of security — your PINs, passwords, and private info are safe from hackers and external threats.
Flex your unique vibe with awesome photos, thanks to the Galaxy A06’s dual rear camera setup, featuring a 50MP main sensor and a 2MP depth sensor. And for those selfie moments, the 8MP front camera has you covered!
The Galaxy A06’s MediaTek G85 processor allows you to multitask effortlessly, and the 5,000mAh battery keeps you powered for longer. Whether gaming, streaming, or browsing, the 6.7-inch HD+PLS LCD screen ensures everything looks vibrant and sharp.
BANG & OLUFSEN BEOLAB 8
Speakers
Starts at PHP504,400/pair
Marking its debut in the Philippine market, the Beolab 8 is a powerful compact speaker that exemplifies versatility. From walls to floors, ceilings, and tables, the Beolab 8 stands wherever and however you need it to, providing an elevated audio experience through advanced acoustics. Tuned by Bang & Olufsen’s renowned tonmeisters, its three-driver setup offers rich, clear, and immersive sound, no matter the environment.
BANG & OLUFSEN BEOPLAY H100
to its portfolio, the Beoplay H100 headphones have been crafted from the finest quality materials to give fuller, finer sound wherever needed. It elevates the listening experience with unrivaled high-quality sound, state-of-the-art noise cancellation, and a design that emanates luxury and functionality.
Featuring 40mm custom-made titanium drivers, adaptive EarSense technology, and Dolby Atmos-optimized spatial audio, Beoplay H100 delivers high-resolution sound with up to 96kHz / 24bits. It also boasts a sleek, modular construction with a scratch-resistant glass touch interface, detachable components, and a cradle-to-cradle design for enhanced durability and sustainability.
With quick charging, up to 32 hours of playtime, and intuitive controls for effortless transitions, Beoplay H100 sets a benchmark in wearable audio for its superior craftsmanship and advanced technology. It is available in Sunset Apricot, Infinite Black, and Hourglass Sand.
Starts at PHP115,000 Headphones
REVIEWED BY CHRIS NOEL HIDALGO
LENOVO LEGION 5I GEN 9
The Lenovo Legion 5i Gen 9 is a sleeper agent which looks more for office presentations than a late-night gaming marathon. But don’t let its sophisticated exterior fool you. Beneath that sleek facade lies a powerhouse ready to take on demanding tasks. Read on and find out what we think of Lenovo’s newest gaming model.
GAMING LAPTOP
DESIGN
At first glance, the Lenovo Legion 5i Gen 9 is unassuming. Unlike traditionallyconceived gaming laptops with obvious gamer aesthetics such as aggressive colors and angles, the Legion 5i’s design is more on the professional side. It has a sleek and matte Luna Grey color tone all around, with only the shiny “Lenovo” and “Legion” branding marks in silver breaking the monotone design. It’s blocky and mostly rectangular, and the only true giveaways of its power are the latter branding and the three hexagonal rear exhaust vents.
Open the lid and the same story goes for the inside. You have a full Lenovo Legion TrueStrike keyboard—which looks like a Lenovo ThinkPad’s by the way—with a half-sized “enter” key and a numpad. Being reminiscent of a ThinkPad, the design screams more “office” than “gaming” when the backlights are off. Should you want it to be flashier, there is a customizable 4-zone RGB backlighting available.
A huge trackpad sits below the keyboard, off-center to the left. The upper half of the clamshell folds down flat 180-degrees and is occupied by the huge 16-inch 16:10
display with reasonably slim bezels, as well as the webcam. Meanwhile, the laptop’s bottom has decently high rubber feet to let the bottom exhaust grille breathe, as well as bottom firing stereo speakers.
Taking a tour of the I/O around the edges, the bottom edge is bare. The left edge has the 3.5mm combo jack, two USB-C ports, and a full-sized USB 3.0 port. The right edge has another two USB 3.0 ports,
a microSD card slot, a reset pinhole, a webcam privacy shutter toggle, and an RJ45 ethernet jack. Between the three exhaust grilles of the back edge are the full-size HDMI and charging ports.
It doesn’t look like a gaming laptop, but the minimalist in me is absolutely fine with that. After all, what use are gamer aesthetics if the laptop can’t actually perform strongly?
HARDWARE
And perform strongly the Lenovo Legion 5i Gen 9 promises. The base model starts with an Intel Core i5-13450HX processor, an NVIDIA GeForce RTX 4050 GPU with 6GB of GDDR6 VRAM, 8GB of RAM, a 512GB PCIe M.2 SSD, and white backlit keyboard; while the highest tier maxes out with an Intel Core i9-14900HX processor, an NVIDIA GeForce RTX 4070 GPU with 8GB of GDDR6 VRAM, 32GB of 5600MHz DDR5 RAM, a 1TB PCIe M.2 SSD, a 4-zone RGB backlit keyboard; and webcam privacy e-shutter.
This latest line of Intel processors promises oodles of features that gamers will surely appreciate. First, it has what is branded as “Performance Hybrid Architecture,” where there are two types of cores on a single chip: performance-cores (P-cores) and efficiency-cores (E-cores). The former are physically bigger and are designed for sheer performance in singlecore tasks such as gaming, editing, and animation. Meanwhile, the latter are ideal for less stringent multi-core tasks such as background processes. Second, these cores are managed by the Intel Thread Director which frees up system resources to ensure maximum gaming performance. Third, dynamic power sharing technology optimizes power delivery to the CPU and the GPU, boosting the type of performance you need when you need it.
All models have the same 16-inch WQXGA (2560 x 1600) IPS display with anti-glare coating, 100% sRGB coverage, 350 nits of peak brightness, HDR capability, 165 Hz refresh rate, and NVIDIA G-SYNC compatibility; 4 Cell LiPolymer 80Wh battery and 230W charger which Lenovo claims to be able to charge 30% of battery life in just 10 minutes and 70% in 30 minutes; Intel Wi-Fi 6E 2x2 AX chip; and 1080P FHD camera with dual microphones.
Cooling is handled by Lenovo’s Legion Coldfront technology which features inward-spinning fans that draws cold air from the bottom then expels hot air out the rear instead of out the sides to your
hands. The cooling system is also designed to keep the keyboard, trackpad, and wrist rest area comfortable to use even during extended loads.
All that hardware makes the Lenovo Legion 5i Gen 9 a backbreaker at 2.3kg, which could have been heavier if the entire body was built with aluminum. As it is, only the upper clamshell is metal, with all the equipment housed in the plastic bottom clamshell. Seeing as the plastic body itself is quite robust, I’d say the weight tradeoff is worth it.
While it may not be the highest spec’ed laptop out there, it is more than plenty enough to breeze through demanding games with most eye candy turned up.
USER EXPERIENCE
My time with the Lenovo Legion 5i Gen 9 was fantastic. Reviewing the i7-14700HX model with an NVIDIA RTX 4070 GPU, I knew I was never going to be short of power for both my working and gaming scenarios.
Starting with the display, the huge 16-inch screen was sharp and vibrant, with excellent contrast, dynamic range, and color accuracy thanks to its HDR capability and 100% SRGB coverage. Viewing and editing multimedia was thus a great experience. The 16:10 aspect ratio was great for productivity as it provided more vertical space for editing timelines and document work. The high 165Hz refresh rate was also very nice and though not critical for productivity, the fluidity of onscreen visuals definitely made work feel more exciting.
Another boon for productivity was the keyboard. I found it a joy to type on with its 1.5mm key travel, satisfying feel on click, as well as the aforementioned number pad. The huge trackpad was also nice to use with a shallow but satisfying click. Speakers get decently loud and are quite nice even at high volumes. The camera is serviceable enough and looks decent when you’re in a brightly lit environment.
Moving on to gaming, the Legion 5i Gen 9 handled the games I tested with ease. Middle Earth: Shadow of War, Shadow of the Tomb Raider, and Doom were all buttery smooth at an average of over 80fps even at the highest graphics presets available. Meanwhile, Grand Theft Auto V kept a steady 40+ framerate, even with everything turned up to the possible maximum; though at this level of detail, graphic pop-ins were common. For synthetic benchmarks, it scored 2,310 on the 3DMark Steel Nomad DX12 test and 7,555 on PCMark 10.
As for battery life, the Legion 5i Gen 9 lasted around 4 hours from 100% to empty with full brightness, battery saver mode on, and doing regular office work. For charging, it went from dead to 100% in just around an hour while in use. Don’t
expect the same run times and charging speeds if you’re going to be using it for gaming.
VALUE
Starting at around PHP95,000 for the base model, the Lenovo Legion 5i Gen 9 is undoubtedly positioned as a premium gaming laptop. While that price can make one go “ouch,” you are getting elite specs in a nicely designed package with Lenovo’s signature build quality. It certainly is not the most affordable gaming laptop in the market, but between its performance, sleek design, nice cooling system, and fantastic keyboard for typing, it’s more than just a gaming laptop—it’s an all around workhorse.
If you are looking for a laptop for both work and play, look no further.
SPECIFICATIONS
Display: 16-inch WQXGA (2560 x 1600) IPS, Anti-Glare, 100% sRGB, 350 nits, HDR, 165Hz, G-SYNC Processor: Intel Core Raptor Lake i7-14700HX, 20-cores (8-performance + 12-efficient), 28-threads, P-core up to 5.5GHz, E-Core up to 3.9GHz, 33MB cache
Integrated GPU: Intel UHD Graphics for 14th Gen Intel Processors
Dedicated GPU: NVIDIA GeForce
RTX 4070 Laptop GPU, 8GB VRAM, 55W TDP
RAM: 32GB GDDR5 (16GB x 2)
5600MHz
Storage: Samsung MZVL21T0HCLR
1TB PCIe M.2 SSD
Battery: 80Wh, with included 230W charger
Connectivity: Intel Wi-Fi 6E
AX211, RealTek Semiconductor RTL8168/8111 PCI-E Gigabit Ethernet NIC
I/O: 3x USB 3.0, 1x USB -C with PD, 1x USB-C 3.1 10Gbps, 1x HDMI, 1x Ethernet (RJ-45), 1x Headphone / microphone combo jack (3.5mm), 1x
Power connector
Dimensions: 25.2 x 359.7 x 262.3mm
Weight: 2.3kg
HOT
Performs like a desktop
Huge, immersive, and fluid display
Fantastic keyboard
Minimalist design
Weighs like a desktop
No Thunderbolt port
Pricey
REVIEWED BY GABRIEL PE
REALME 13 PRO 5G
Over the years, realme has produced some of the country’s most popular and bang-for-the-buck mid-range smartphones, which have been a mainstay of the segment since its market entry in 2018. The realme 13 Pro 5G is the brand’s latest mid-range fighter, and, boy, does it deliver!
SMARTPHONE
DESIGN
realme has always produced eye-catching devices. The realme 13 Pro 5G continues this trend with a unique twist. The realme 13 Pro 5G’s design is a collaboration between realme and MFA Boston, drawing inspiration from the works of renowned French artist Oscar-Claude Monet. The realme 13 Pro comes in two colors: the signature Monet Purple and Emerald Green.
The Monet Purple features a frosted glass finish at the back, while the Emerald Green variant has a vegan leather finish. Both phones have the Sunrise Halo camera, adding elegance to the look. It resembles a luxury watch’s face with its metal CNC’ed design.
You’ll immediately notice how thin it is when you get the realme 13 Pro out of the box. The curved glass design and the metal frame elevate the look and feel of the device. It looks and feels like a flagship device.
The realme 13 Pro has a 6.7-inch AMOLED display with up to 120Hz refresh rate and 2000nits peak brightness. At the front is the 32-megapixel selfie camera, and underneath the display is a fast underdisplay optical fingerprint reader. At the back is the Sunrise Halo camera bump that houses the 50-megapixel main shooter and an 8-megapixel ultrawide camera. On the right is the volume and power buttons. On top is one of the two speakers and a mic hole, and below are the dual SIM card tray, the USB-C charging port, and the main speaker.
HARDWARE
The realme 13 Pro 5G is powered by a Qualcomm Snapdragon 7s Gen 2 processor. Our demo unit has 12GB of RAM and 256GB of internal storage.
The combination of the processor and memory is just right. Not the fastest in the market, it is still fast enough for simple multitasking. Here are some of the benchmark numbers I got: 666825 for Antutu (V10.3.4); 951 Single-Core Score for Geekbench 6, 2702 multi-core score for Geekbench 6, and 1766 GPU OpenCL score for Geekbench 6; 12847 for PCMark Work 3.0, and 3085 for 3Dmark’s Wild Life.
Lighter games like Mobile Legends and Team Fight Tactics breeze through the phone. I was able to enjoy my time playing games on the phone since it didn’t heat up.
For heavier titles like Genshin Impact, the phone did get hot. You can get a smooth experience on the medium settings. The game can still run on high settings but expect dropping frames during high action sequences.
The highlight of the realme 13 Pro 5G is definitely the camera. It’s main camera is Sony’s LYT600 OIS 50-megapixel camera that captures amazing images. It has a secondary 8-megapixel ultrawide and at the front is a 32-megapixel Sony shooter as the selfie camera. Unlike its
older sibling, the realme 13 Pro+ 5G, this phone did not have the Sony periscope camera.
Battery-wise, the realme 13 Pro 5G is powered by a 5200 mAh battery with realme’s 45W SUPERVOOC charging. The battery was more than enough to last me a day despite long testing and gaming time. The phone recorded 16hrs and 26mins in PCMark’s Work 3.0 battery test that started with 85% of battery. Charging time is just around an hour for a full 100%.
USER EXPERIENCE
The realme 13 Pro 5G runs on realme UI 5.0 over Android 14. There have been some improvements within the Realme UI since I last reviewed a realme device. It’s fairly quick and responsive, and animations are snappy.
The realme 13 Pro 5G is great for media consumption. Its Hi-Res Stereo speakers are loud and remain crystal clear even in high volume. The AMOLED display is perfect for binge-watching Netflix. Speaking of which, the phone comes with some eye comfort tech such as the 2160Hz PWM dimming and an AI eye-comfort that automatically adjusts screen color at night when it detects any fatigue from the user.
For me, the most standout feature of the realme 13 Pro 5G is the camera. The Sony shooter is amazing, especially in good conditions. The images come out sharp and details are well preserved. Portraits are amazing with great bokeh. Shooting in low light is decent and remains social media-ready. Like I said
earlier, the base realme 13 Pro does not have the 50-megapixel periscope telephoto camera found in the Pro+ model, but it still has a built-in 2x optical zoom and 20x digital zoom. Images from the 2x are still great, while the 5x zoom remains usable for social media.
For video, the realme 13 Pro 5G can shoot up to 4K 30fps. There’s an ultrasteady mode, but it’s limited to 1080p and 60fps, with some slight cropping.
Paired with the camera is a great AI-powered post-editing solution. There’s AI Smart Remover that removes unwanted photo bombs and AI Ultraclarity that sharpens details a bit more. The AI remover does work, but not perfectly. AI Ultra-clarity is pretty much the same, though I found that the results
sometimes felt a lot more artificial than simply using a slight filter.
If there is one major issue I have with the realme 13 Pro 5G, it is the bloatware you get after starting up. Fortunately, you can easily uninstall some of them, but not all. In any case, you won’t notice them when you get used to the device.
SPECIFICATIONS
Display: 6.7 inches AMOLED
Processor: Snapdragon® 7s Gen 2
Graphics: Adreno 710
Memory: 12GB (up to 12GB + 12GB
Dynamic RAM)
Storage: 256GB
OS: realme UI 5.0, based on Android 14
Camera: Rear: 50-megapixel
Sony LYT-600 OIS Main Camera, 8-megapixel Ultra-Wide Camera, Front: 32MP Sony Selfie Camera
Battery: 5200mAh with 45W
SUPERVOOC Charge
Audio: Super Linear Dual Speakers, supports OReality Audio, Hi-Res
Audio Certification, Dual-mic Noise
Cancellation
Connectivity: Wi-Fi 6, Bluetooth 5.2, NFC
Dimension: 161.34 mm x 73.91 mm x 8.23mm
Weight: 188g
Colors: Monet Purple, Emerald Green
WHAT'S HOT
Amazing camera
Good Performance
Great looks
AI features at the price
WHAT'S NOT BOTTOMLINE VALUE
Coming in at PHP24,999, the realme 13 Pro 5G offers great performance at a reasonable price. It has a great camera, an amazingly slim body, AI features, and a unique design. It has some tough competition within its segment but I still think this phone is worth considering.
Bloatware
True to its brand reputation, realme has once again produced an outstanding midranger.
AI Smart Removal
REVIEWED BY ALYSSA JOJI SILVA
ASUS ZENBOOK S 14 (UX5406)
The ASUS Zenbook S 14 (UX5406), both compact and powerful, seamlessly combines sleek design with smart technology that delivers superior performance, extends battery life, and enhances productivity Whether you’re working or streaming, it guarantees a fast and efficient experience anywhere you go.
LAPTOP
DESIGN
The ASUS Zenbook S 14 stays true to the brand’s reputation for delivering a professional, sleek design without compromising portability. It’s incredibly handy as it is just 1.1cm slim and 1.2kg light, making it perfect for users on the move. So, if you’re someone who’s always on the go, this laptop is a no-brainer.
Another impressive highlight of the laptop is its eco-friendly Ceraluminum body, a combination of ceramic and aluminum. This material not only elevates its overall aesthetic but also enhances durability. It’s like carrying a piece of modern art that is solid enough to withstand everyday use.
Upon opening the Zenbook S 14, the upgrades became apparent, especially in the upper keyboard section. At first glance, I assumed that the stylish geometric grille across the top of the keyboard were the speakers and was pleasantly surprised to learn this housed 2,715 machined cooling vents. This design significantly improves the laptop’s cooling efficiency while providing a sleek, modern look. In the upper right corner of the geometric grille section, the ASUS Zenbook logo is prominently displayed, showcasing a sleek and minimalist design. I initially mistook this for the power button due to its understated aesthetics. While this design choice adds to the laptop’s elegant appearance, it may surprise first-time users when they attempt to power it on.
Transitioning to the keyboard deck, I found the keys highly responsive and comfortable to tap on. It has a nice, subtle sound, perfect for those who prefer a quieter keyboard. But, despite the overall comfort, I noticed that the key layout posed some difficulties for me, given my long fingers. The relatively tight placement of the keys resulted in a few accidental keystrokes, disrupting my typing flow. A slightly more spacious design can enhance accuracy and comfort.
The laptop has an enlarged touchpad, which has both perks and quirks. A standout feature is its ability to support smart gestures that enhance functionality. You can adjust the screen brightness on the right edge, control volume on the left, and change the video playback speed at the top. While these features enhance usability, that larger area may require some adjustment. With a high sensitivity level, the touchpad can sometimes be overly responsive, causing accidental adjustments to screen brightness. I’ve found that while I’m typing, I occasionally swipe the right edge unintentionally, which can
be distracting. Although the touchpad’s responsiveness allows precise control, it may interfere with your typing experience.
The laptop also features speakers placed on both sides of the laptop base. ASUS has designed these speakers using ocean-bound plastic, highlighting their commitment to sustainability. You’ll find the USB 3.2 Gen 2 Type-A port on the right side of the laptop’s base alongside the charging light indicator. Meanwhile, the left side houses the HDMI port, USB Type-C port, and audio combo jack, providing a versatile range of connectivity options.
When it comes to the screen, the ASUS Zenbook S 14 doesn’t disappoint. Its 14-inch 3K ASUS Lumina OLED display provides plenty of space for both work and entertainment. The display gives out sharp resolution, vivid colors, and precise details, making it perfect for both productivity and entertainment. The sensor, camera, and microphone are at the top center of the screen.
With its sleek, premium design and upgrades, the ASUS Zenbook S 14 HARDWARE
is packed with a powerful processor and impressive graphics for enhanced performance. Its Intel Core Ultra 7 (Series 2) processor with a notable 47 TOPS NPU is powerful enough to support AI systems delivering enhanced performance and capabilities for tackling demanding applications or enjoying multimedia content.
Equipped with Intel Arc graphics, the ASUS Zenbook S 14 can give you the best of both worlds — powerful performance and smart energy use. AIpowered upscaling enhances every visual, making games, videos, and creative work smoother and more immersive. With its updated processor and Intel Arc graphics, this laptop is a future-ready machine and a versatile tool for work and entertainment.
Furthermore, the ASUS Zenbook S 14 is Intel Evo-certified to deliver a premium experience, offering quick responsiveness, all-day battery life, and rapid charging for seamless productivity on the go.
The ASUS Zenbook S 14 has a built-in AI, Copilot+, significantly enhancing your computing experience. This smart assistant not only helps with tasks but also makes on-the-spot suggestions and organizes your workflows. Copilot+
adapts to your habits and routines, ensuring your productivity is always at its peak.
This built-in AI isn’t the only smart feature; the laptop also comes equipped with the ASUS StoryCube, a powerful media management tool that neatly organizes everything for easy access.
Beyond its performance and hardware upgrades, the ASUS Zenbook S 14 also comes with enhanced dual fans that offer improved airflow for greater cooling efficiency and quieter operation. Finally, the laptop has a 72Wh battery capacity, delivering exceptional longevity for a full day of work or hours of streaming without frequent charging.
USER EXPERIENCE
The design of the ASUS Zenbook S 14 allows me to take my work wherever I go, which I like since I can be productive at any location. Its slim and lightweight build makes it easy to carry around, so I never feel burdened by my work. Beyond its design, typing on the laptop is a bit challenging due to the closely spaced keys. With my long fingers, the keyboard
feels cramped. On the other hand, the effective cooling system keeps the laptop from overheating, even when typing for extended periods, which helps balance the experience.
The Copilot+ key on the keyboard is another feature that boosts productivity. It’s very convenient when I need to ask quick questions or get assistance while brainstorming ideas for articles. The easy access to this function makes it a handy tool for staying focused. However, the AI doesn’t apply to accessing other applications. While it’s excellent for in-app functions, it falls short when integrating with external software, which would have boosted its efficiency. But, we’ll see how things evolve as new updates are introduced in the coming months.
Regarding efficiency in productivity, the ASUS Zenbook S 14 has a smart tool called StoryCube. This built-in smart hub is a game-changer since it can seamlessly connect media files from various sources, such as cameras, smartphones, OneDrive, and even iCloud storage. Another highlight is how easy it is to organize and manage files. The customized search feature, one-click sorting, and export and share options on StoryCube streamline the process, especially for those who work with a lot of media. On top of everything else, it also uses its AI-driven system to automatically arrange video clips intelligently and remove backgrounds in photos. This not only speeds up editing but also ensures a more polished result with minimal manual input. So, for anyone working on quick photo editing or complex video projects, this feature is a huge time-saver.
I realize I’ve been talking a lot about AI, but this laptop is just loaded with it in all the right ways. For instance, the ASUS Zenbook S 14 enhances virtual meetings by automatically applying a smooth blur to your background, an eye contact tool that gives viewers the impression you’re looking directly at the camera, and automatic framing because of its AiSense
Camera, giving your video calls a more professional look. It’s incredibly easy to use, too—just access the Studio Effects on the left side of the taskbar during your meeting. Additionally, the AiSense Camera can sense your presence, so it can go on locked mode while you’re gone and wake up again once you’re in front of it.
Moving on, let’s shift our focus to the Zenbook S 14 display. Its ASUS Lumina OLED display is an impressive choice for both work and entertainment. It features vibrant colors, sharp contrasts, and crisp details, creating an immersive experience
whether you’re editing high-resolution photos, enjoying films, or playing games. In addition to its screen display, it also features a touchscreen that can be convenient when you’re on the move and lacks a surface for your wireless mouse.
Speaking of wireless mouse, ASUS has provided us with the SmartO Mouse MD200 Silent Plus. This mouse offers a delightful user experience with smooth responsiveness that seamlessly integrates with the laptop. Moreover, the versatility of this mouse has been upgraded, and I’ve used it on glass without any issues. The cursor remains stable and precise—no erratic movements or jumping around.
Naturally, I also tested this laptop for gaming, and I’m pleased to report that I can play Valorant without interruptions. Even the dual fans remain quiet during gameplay. Keep in mind, though, that due to its compact design, the laptop may heat up during extended gaming sessions.
In terms of audio quality, the laptop delivers clear and rich sound, as I discovered while listening to the entire Planet Her album by Doja Cat. This makes it ideal for a variety of activities, whether you’re watching movies, playing games, or enjoying your favorite music.
The ASUS Zenbook S 14 comes with a lifetime license for Office Home 2024, a complimentary one-year Microsoft 365 Basic subscription, an exclusive sleeve, a 1-month Adobe Creative Cloud subscription, and the ASUS 4A Quality and Service package, which includes a 2-year International Warranty—making it an ideal choice for users seeking reliable productivity tools.
VALUE
The ASUS Zenbook S 14 is priced at PHP109,995, about which I have mixed feelings. On one hand, it’s incredibly convenient for traveling business people, freelancers, and entrepreneurs. Its portability allows users to take it anywhere, and its powerful AI system helps reduce workload, making it a valuable tool for those on the go.
On the other hand, if you’re someone who values comfort and a distraction-free typing environment, you might find the keyboard layout a bit restrictive for prolonged typing sessions.
System volume.
System brightness.
Video playback, enabling forward or backward movement.
NOT
Dimensions: 31.03 x 21.47 x 1.19 ~ 1.29 cm
OS: Windows 11 Home - ASUS recommends Windows 11 Pro for business
Processor: Intel® Core™ Ultra 7 Processor 256V 16GB 2.2 GHz (12MB Cache, up to 4.8 GHz, 8 cores, 8 Threads); Intel® AI Boost NPU up to 47
Intel® Core™ Ultra 7 Processor
258V 32GB 2.2 GHz (12MB Cache, up to 4.8 GHz, 8 cores, 8 Threads); Intel® AI Boost NPU up to 47
Graphics: Intel® Arc™ Graphics
Display: 14.0″, 3K (2880 x 1800), 120 Hz, OLED
Memory: 16GB LPDDR5X Memory on Package; 32GB LPDDR5X
Packed with AI-driven features that streamline your workflow and elevate your entertainment experience wherever you go. WHAT'S HOT
Accidental movements on the touchpad.
Extended periods of typing may feel uncomfortable.
Battery: 72WHrs, 2S2P, 4-cell Li-ion Power Supply: TYPE-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal
Weight: 1.20 kg
MyASUS Features: System diagnosis, Battery health charging
Fan Profile, Splendid Function key
lock, WiFi SmartConnect, Link to MyASUS, TaskFirst, Live update, ASUS OLED Care, AI Noise Canceling
Included in the Box: Sleeve
*Included accessories vary according to country and territory. Please check with your local ASUS retailer for details.
ACMobility, the official distributor of Kia Philippines, has launched the new Kia Carnival. This latest iteration enhances one of the most iconic names in the automotive industry, blending opulent comfort and bold design with cutting-edge technology, to set a new benchmark in the premium MPV category. The new Carnival promises an exceptional driving experience that merges sophistication with practicality.
The new Kia Carnival is meticulously engineered to elevate family travel, catering to modern executives and family-oriented individuals. With unmatched versatility and advanced safety features, it embodies the essence of sophistication and practicality.
Its spacious interior is thoughtfully designed for both comfort and convenience, ensuring that every journey is as luxurious as it is enjoyable. The new Carnival redefines everyday travel, perfectly delivering an Everyday First Class experience for Filipinos and positioning it as the ultimate choice for discerning individuals who appreciate the finest in style and functionality.
Bold and Sophisticated Design
The new Kia Carnival immediately makes a striking impression with its contemporary and commanding design. The redefined Tiger Nose Grille adds to its strong, sophisticated presence. The front fascia features unique vertical lamps and the captivating Star Map Daytime Running Lights (DRL) for enhanced visibility and a signature identity.
The Multi-Faced Reflector Type LED Headlights ensure impeccable illumination while the rear of the vehicle is further refined with Star Map graphic rear LED lighting and a newly
designed rear skid plate, blending luxury with functionality.
The SX variant further enhances its premium presence with its unique 19-inch two-tone alloy wheel design adding an extra touch of elegance and functionality.
Luxurious and Spacious Interior
Step inside the new Kia Carnival to experience a sanctuary of luxury and advanced technology. The cabin showcases dual sunroofs to provide a spacious ambiance. A best-in-class 12.3-inch Multi-Information Display
instrument cluster presents to the driver relevant vehicle information through a selection of customizable themes.
Automatic climate controls provide a customizable driving experience. The taupe and off-black interior finish, complemented by Premium Relaxation Seats, offers unparalleled comfort.
The EX trim features leatherette seats, while the SX model comes with fine leather seats. The EX variant includes an 8-way power driver seat with 2-way lumbar support and secondrow Captain Seats with reclining and manual long sliding capabilities.
The SX model offers an 8-way power driver seat with memory function, 4-way lumbar support, and ventilation, wireless mobile phone charging as well as second-row Relaxation seats with power reclining, cushion, and leg rest functionality.
Cutting-Edge Technology
The new Kia Carnival is equipped with a 12.3-inch infotainment system featuring wireless Apple CarPlay and Android Auto for seamless connectivity. A 6-speaker sound system, six USB charging points, and a wireless charger (SX variant)
deliver a premium entertainment experience.
Additional practical amenities include three 12-volt 180-Watt outlets in the front, rear, and luggage compartment, along with multiple USB charging ports throughout the vehicle.
Exceptional Diesel Performance
Under the hood, the new Kia Carnival features a 2.2-liter Smartstream turbo diesel engine with an 8-speed automatic transmission. It produces 202PS and 440Nm of torque, channeled to the front wheels. The
Carnival offers four driving modes— Normal, Eco, Sport, and Smart— to further customize the driving experience.
Unwavering Commitment to Safety
The new Kia Carnival exemplifies Kia’s commitment to safety through the Kia DriveWise suite of advanced driver assistance safety technologies. The SX model features Smart Cruise Control and Forward CollisionAvoidance Assist, enhancing driver confidence on the road. Meanwhile, the EX variant comes equipped with
standard cruise control. A 360-degree Surround View Monitor is available across all models.
In addition to these technologies, the Carnival boasts a comprehensive safety package, including an 8-airbag system,
front and rear parking sensors, and additional side sensors specifically for the SX model. Standard safety features further enhance peace of mind with an Anti-lock Braking System (ABS), Electronic Stability Control, hill start assist, and ISOFIX anchors for secure child seat installation.
The new Kia Carnival is available in two variants: the 2.2 EX Diesel AT, priced at PHP2,888,000, and the 2.2 SX Diesel AT, priced at PHP3,368,000. Both variants come in Aurora Black Pearl and Snow White Pearl colors. The SX variant will also be available in a special Ceramic Silver color.
All variants carry Kia’s standard 5-year or 160,000-km warranty. The new Kia Carnival will also be complemented by the standard 24/7 roadside assistance, which provides emergency towing, minor on-site repairs, and medical and personal assistance.
The new Kia Carnival is set to redefine excellence in the premium minivan segment, offering a remarkable blend of style, technology, and safety that delivers a first-class experience for every journey. Kia Philippines invites you to experience the pinnacle of automotive innovation with the new Carnival at all dealerships nationwide.
VINFAST VF3
A STYLISH MINI ELECTRIC SUV
VinFast Auto has announced that it is bringing in the VF3 to the Philippines, the first time that it is launching its stylish mini electric SUV in an international market.
The VF 3 boasts a compact design with dimensions of 3,190 x 1,679 x 1,622mm and a wheelbase of 2,075mm, perfectly suited for city roads in the Philippines. It has 16-inch alloy wheels, providing an impressive ground clearance of 191mm, allowing for smooth navigation across various terrains.
Despite its small size, the VF 3 is powered by a 32kW electric motor, providing a maximum torque of 110Nm. With an 18.64kWh lithiumion battery, the VF 3 can travel up to 210km on a full charge, fully meeting the needs of city driving. Fast charging from 10% to 70% in just 36 minutes adds convenience by saving time. Each VF 3 also comes with a portable charger, ensuring peace of mind for customers when it comes to battery concerns.
The VF 3 stands out with its youthful and dynamic design.
It offers nine exterior color options, making it ideal for young individuals to express their personality. The interior is optimized for four passengers, with foldable rear seats that can expand the cargo space to 285-liters. A large 10-inch infotainment screen ensures that every journey in the VF 3 is enjoyable.
Even as the most affordable model in VinFast’s lineup, the VF 3 is equipped with a full range of essential features, including safety and driver-assist technologies.
These technologies provide a smooth and convenient driving experience.
To give customers peace of mind throughout their EV ownership, VinFast offers the best after-sales policies in the market, including a 7-year/160,000km warranty for the VF 3, an 8-year unlimited mileage battery warranty (for battery purchase), and free maintenance and battery replacement if the battery capacity drops below 70% (for battery subscription).
After the introductory period, the VF 3 will be priced at PHP645,000 for battery subscription and PHP745,000 for battery purchase. Customers who opt for the battery subscription mode can choose from the following monthly plans, based on their travel needs: PHP2,800 up to 1,500km; PHP3,800 for 1,500 to 2,500km; and PHP6,300 for over 2,500km.
In just a few months of being in the Philippines, VinFast has demonstrated its long-term commitment to the market by opening multiple dealerships and launching electric vehicle models
tailored to consumer needs. The launch of the VF 3 marks another significant milestone in VinFast’s journey in the Philippines, reaffirming its commitment to providing premium quality products at inclusive prices with excellent after-sales policies.
ROX 01
A NEW ERA OF TRAVEL
ROX Motor, a progressive new-energy automotive brand, introduces the ROX 01, its first luxury SUV designed and engineered for optimal comfort and exceptional all-terrain capability while exuding an adventurous but stylish presence on or off the road. It transitions effortlessly between city life and outdoor exploration, communicating directly to the young, bold, and discerning users who seek exciting journeys and unforgettable experiences.
Supported by a USD100-million investment from Chinese tech giant Tencent, and led by Chang Jing as part of Xiaomi’s ecological chain, along with ROX Motor CEO Yan Feng, the new automotive brand achieves its vision of creating a vehicle that bears the perfect balance between off-road performance and opulent comfort and luxury.
The ROX 01, the cornerstone of its product lineup, offers a new era of travel, elevating the driving experience
to new heights and virtually eliminating compromise between city life, camping, adventurous exploration, and journeys that span long distances. It excels across four key dimensions: (1) all-terrain capability, (2) advanced safety, (3) luxurious comfort, and (4) versatile entertainment.
Its front and rear high-efficiency motors deliver 350kW and 740Nm of torque, achieving a stunning acceleration time of 0-100kph in 5.5
seconds, with a WLTC range of up to 1,115 km. The ROX 01 is equipped with five specialized driving modes. Advanced active safety features like off-road cruise and 3D transparent chassis enhance its versatility and occupant safety.
The ROX 01 also boasts a luxuriously spacious interior, with a 3,010mm wheelbase and 89% space utilization. Its flat-floor design allows easy movement and generous legroom, while premium materials like white
oak wood grain and Nappa leather seats add unmistakably opulent elegance.
Safety is a top priority for the ROX 01, which is made of 87% highstrength steel and 32% hot-formed steel for enhanced rigidity and impact resistance. It boasts a torsional stiffness of 40,000Nm/deg, achieving top ratings in safety tests, including full “G” certification from C-IASI and a five-star CNCAP rating. Active safety features like the AEB collision
warning system, six airbags, and advanced battery protection with CATL’s ternary lithium battery ensure maximum safety across all conditions.
Designed for outdoor enthusiasts, the ROX 01 revolutionizes adventures with its “One Living Room, One Bedroom, One Kitchen” concept. A one-button camping mode simplifies setup, while features like the sunrise alarm and camping sentinel mode provide comfort, convenience, and security. The innovative tailgate
kitchen integrates basically everything you’ll need for a glamping dinner out, while its dual 2.2kW external power system ensures your gadgets, small appliances, and, well, your work laptop are always juiced up wherever your adventure leads you.
Two variants of the ROX 01 were revealed at the launch — the ROX 01 Sport and the ROX 01 Luxury.
The ROX 01 Sport, designed and equipped to satisfy those who seek serious off-road thrills, has robust 20-inch alloy rims with aggressive all-terrain tires. A burly roof rack is standard for loading camping gear, supplies, and equipment for off-thegrid readiness. It’s equipped with a heavy-duty front-to-rear bashguard to protect the ROX 01’s under chassis components, so you can traverse some serious terrain with peace of mind. Its stowable tailgate kitchen comes standard, with a detachable folding desk, a fold-out platform, storage for cookware and utensils, and an AC socket to plug in your small appliances. It also has a popout temperature-controlled water dispenser. The 7-seater ROX 01 Sport
has a PHP4,388,000 price tag. Meanwhile, the ROX 01 Luxury is the 6-seater model that introduces the industry-first dual-side zero-gravity aviation seats on the second row, with an 8-point airbag massage function and ventilation or heating feature. This is complemented by a customizable 256-color ambient lighting system and multi-screen entertainment. It carries a PHP4,288,000 sticker price.
As part of its global expansion, ROX Motor has established exclusive partnerships across key markets in the Middle East, Central Asia, Europe, and Africa. At the 2024 Chengdu International Motor Show, the brand signed agency agreements with partners from Qatar, Kuwait, Azerbaijan, and Egypt, marking a major step in its international journey. One of the most significant milestones in its expansion is its official entry into the Philippine market through an exclusive partnership with Transcorp Inc., followed shortly by the launch of ROX Motor Philippines on September 17, 2024.
Transcorp Incorporated is committed to bringing in marques equipped
with top-tier specifications, features, and amenities meant to meet and even exceed expectations in terms of heightened performance, comfort, luxury, and style. Through ROX Motor Philippines, with the release of the ROX 01 Sport and ROX 01 Luxury, they’ve delivered on that commitment.
“It’s equipped with a heavy-duty front-to-rear bashguard to protect the ROX 01’s under chassis components, so you can traverse some serious terrain with peace of mind.”
ISUZU D-MAX CUSTOMER CAMP-OUT
OFFERS THRILLING OFF-ROAD EXPERIENCE, SHOWCASING D-MAX’S LATEST FEATURES
Isuzu Philippines Corporation (IPC) recently concluded an exciting two-day adventure with D-MAX customers and car club members from across the country at their latest Isuzu D-MAX Camp-Out, held on September 14-15, 2024. The event, which combined eco-driving, overlanding activities, and family fun, highlighted the Isuzu D-MAX’s off-road prowess and fuel efficiency in a stunning
beachside setting at Crystal Beach, Zambales.
The journey began at Isuzu Manila, where participants prepared their vehicles for a 160-kilometer eco-drive to Petron Subic for a fuel top-up and efficiency check. After recording their final fuel consumption ratings, the convoy continued for another hour to
reach Crystal Beach, where participants were treated to a hearty lunch before embarking on the afternoon’s off-road activities.
After lunch, Overland Kings, led by Joel Pedro, guided the group through an engaging Overlanding 101 session. Accompanying them was 4WD expert Beeboy Bargas, who provided a detailed
demonstration of off-roading techniques, focusing on the capabilities of the Isuzu D-MAX’s new Differential Lock System and Rough Terrain Mode.
“This is an excellent hands-on experience for our customers to feel the significant difference between a standard 4x4 setup and the enhanced performance of the D-MAX’s Difflock and Rough Terrain Mode,” said IPC President Tetsuya Fujita. “These intelligent features give drivers more control and confidence, especially when navigating tough terrain like this,” he added.
The D-MAX ‘s new Differential Lock System allows drivers to lock the rear differential, ensuring equal power distribution to both rear wheels, which improves traction when navigating uneven or slippery surfaces. Combined with the Rough Terrain Mode, these features optimize the D-MAX’s off-road capabilities, making it an ideal choice for overlanding enthusiasts and off-road adventurers alike.
After an afternoon of off-road fun, the event shifted gears with family-friendly activities, including a hotdog and hamburger eating contest. Families then
had the opportunity to relax and enjoy the resort’s amenities, a reminder of the D-MAX’s versatility as a vehicle suited for both work and play.
“We really value our customers, their relationship with us, and especially their inputs,” added Fujita. “Your feedback is what drives us to continuously improve our vehicles. The 2024 Isuzu D-MAX was designed with you in mind, delivering what we believe to be the ‘Ultimate Lifestyle Vehicle.”
The day’s activities concluded with a dinner program, where IPC announced the winners of the eco-drive challenge. Topping the list was Van Vince Leano, who achieved an impressive fuel efficiency rating of 18.70 km/l, followed by Angelo Dela Cruz with 17.48 km/l, and Ronasis Alan Reyes at 16.91 km/l. These results reaffirm the D-MAX’s reputation for durability and fuel efficiency, even with the latest enhancements found in the 2024 model.
Under the hood, the 2024 Isuzu D-MAX is powered by the advanced 4JJ3-TCX Blue Power engine, designed to offer the perfect balance of power and fuel efficiency. With 190 PS and 450 Nm of torque, the engine provides ample power for off-road adventures, while maintaining impressive fuel economy. The Blue Power technology ensures lower emissions and optimized performance, making it a standout choice for both offroad driving and daily commutes.
The event wrapped up with a sumptuous dinner catered by SARSA Kitchen, accompanied by live music and entertainment, providing a perfect end to the weekend.
For more information about the new Isuzu D-MAX and its latest lineup, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook for updates.
HONDA ELECTRIFICATION INITIATIVES
Honda has always been driven by The Power of Dreams to innovate and make a difference in the community. As a company that strives to make a difference in society, Honda added a new tagline to its global brand slogan: The Power of Dreams - How We Move You This reflects Honda’s mission of continuously making solutions that offer people the joy and freedom of mobility from the present to the future.
To attain its commitment to becoming carbon neutral by 2050, Honda recently announced its exciting lineup of electrification projects in the Philippines. These products include a new e:HEV model from Honda Cars, the first BEV from Honda Motorcycles, and a new generation of power products. These new and upcoming models signify Honda’s commitment to carbon neutrality in the Philippines.
Honda is also reaffirming its commitment to expanding its electric vehicle portfolio. The Honda 0 Series will spearhead the automotive division’s efforts with a target launch year of 2026 worldwide. The Honda 0 Series will eventually grow into a wide and diversified range of vehicles that will suit various needs.
Intensely Powerful Electric Motor Vehicle with Innovative Features
The future has arrived with Honda Philippines, Inc. (HPI) unveiling its first two-wheeled Battery Electric Vehicle (BEV). The All New EM1 e: — powered by Honda Mobile Power Pack e: — is installed with a highquality lithium-ion battery. This type of off-board charger is designed to be conveniently charged even at home. Honda also takes pride in its seal of global safety standards with UN R136 compliant with international safety standards.
This world-class electric motorcycle boasts a sophisticated design and a powerful Honda brushless electric motor. Enjoy a comfortable ride with front disc brakes and twin suspension for enhanced modulation. Convenient features include Standard and Econ riding modes, an LCD digital display,
and all-LED lighting. Designed for everyone, this accessible motorcycle makes the transition to electric easy. This powerful yet cost-efficient model charges quickly at home, making it perfect for daily urban commutes and errands. Zip to the office, school, or your favorite coffee shop with ease.
Compact, carbon-neutral, and ecofriendly, this first-ever electric vehicle from Honda Philippines is equipped with the best technology, geared towards its strong direction to safety and advocacy for Transforming the Future.
This electric vehicle will be available in Honda Flagship Shops in NCR, Cebu, and Davao and in other Flagship Shops nationwide.
The Electrification of an Icon
Honda Cars Philippines, Inc. (HCPI) is proud to expand its hybrid electric vehicle range by introducing its latest electrified model, the New Honda Civic RS e:HEV.
The New Honda Civic RS e:HEV represents the next chapter of HCPI by further expanding its hybrid electric vehicle lineup. Featuring a new exterior design and leading-edge technologies, this model redefines
the iconic sedan in the age of electrification and connectivity.
It also boasts the latest generation of Honda CONNECT, now with more features that allow owners to interact with their vehicles via a smartphone app. Google Automotive Services are also new to the Honda Civic, allowing for more personalization and letting its owners add more useful and relevant applications to their everyday lives. Honda
SENSING has also been given a significant update for enhanced detection for all road users, as Honda swears by its global slogan, Safety for Everyone.
Exploring Limitless Options with Battery-Powered Handled Products
Honda’s new range of directcurrent handheld (DCHH) batterypowered products makes personal
and professional tasks easier and highly efficient. Convenient and comfortable to use, these products are sure to delight anyone due to their lightweight, portability, easy operation, and lower noise output. These include:
• Leaf Blower – to effortlessly clear away leaves from lawns and driveways on both wet and dry surfaces.
• Hedge Trimmer – for pruning, clearing, and trimming shrubs, hedges, and bushes.
• Lawn Trimmer – with stand-out features for trimming, weed removal, grass mowing, and grass trimming.
• Chainsaw – for clearing storm damage, cutting dead tree branches, and pruning fruit trees.
With Honda’s latest range of inventive direct current handheld products, users can perform tasks with a simple button click. This range highlights a universal battery system, which allows users to easily swap and recharge the battery without forced breaks. Its reduced noise output and low
vibration make these tools suitable for residences, hotels, condominiums, and small- to medium-sized gardens. Users will also benefit from their zero-emission technology and lowmaintenance features.
Honda’s Electrification Journey: Mission Possible
“All these new products are just the beginning of Honda’s journey to giving the community a safer, greener and sustainable future. Driven by a clear vision, we seek to achieve carbon neutrality across our entire product lineup and corporate activities by 2050. We are also striving for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050,” said Toshio Kuwahara, vice president, head of regional operations (Asia & Oceania) at Honda Motor Co., Ltd., and president and CEO of Asian Honda Motor Co., Ltd.
Honda is steadfast in making all these possible by continuously innovating and challenging convention, showing more ways of The Power of DreamsHow We Move You.
Photo by Harley-Davidson on
Knowing the rules of the road is a prerequisite for any motorcycle rider, regardless of experience level. It is vital to stay updated with Philippine traffic laws, updates about Land Transportation and Traffic, and Republic Act No. 4136, which covers rules and regulations on driver’s licenses, vehicle operation, and traffic rules.
Motorcycle riders need to stay updated on these laws and regulations to ensure compliance and avoid penalties. Be informed of these updates:
RA 10054
Republic Act No. 10054, also known as the Motorcycle Helmet Act of 2009, aims to protect motorcycle riders from serious and fatal injury by requiring them to wear protective helmets. Violators will be punished with a fine ranging from P1,500.00 for the first offense up to a maximum of PHP10,000 and confiscation of their driver’s license from the fourth and succeeding offenses.
RA 10586
Republic Act No. 10586, also known as the Anti-Drunk and Drugged Driving Act of 2013, is another law that protects motorcycle riders and others from serious and fatal injuries by prohibiting driving while under the influence of alcohol or drugs. Apprehended individuals who fail the field sobriety, breathalyzer, and drug tests will be punished with a fine ranging from PHP50,000 up to PHP100,000 and six months of imprisonment, with steeper penalties if the violation results in physical injury or loss of life.
RA 10666
Republic Act No. 10666, also known as the Children’s Safety on Motorcycles Act of 2015, aims to protect children by prohibiting anyone from driving two-wheeled motorcycles with a child on board when on public roads. Violators will be punished with a fine ranging from PHP3,000 for the first offense up to a maximum of PHP10,000 and suspension of their driver’s license from the fourth and succeeding offenses. Furthermore, if the violation results in physical injury or loss of life for the child or others, the violator will be punished with one-year imprisonment.
RA 10913
Republic Act No. 10913, also known as the Anti-Distracted Driving Act, enacted in 2016, aims to promote road safety by prohibiting the use of mobile phones and other electronic devices while driving. Violators will be punished with a fine ranging from PHP5,000 for the first offense up to a maximum of PHP20,000 and the revocation of the driver’s license from the fourth and succeeding offenses.
RA 11235
Republic Act No. 11235, also known as the Motorcycle Crime Prevention
Act, aims to prevent motorcycles from being used in criminal activities by requiring owners to use bigger, readable, and color-coded number plates. Violators will be punished with a fine of not less than PHP50,000 but not more than PHP100,000, imprisonment ranging from six months and one day up to six years), or both.
Knowing these laws and strictly following them can help make your rides with your motorcycle safer, smoother, and more enjoyable!
About MDPPA
The Motorcycle Development Program Participants Association, Inc. (MDPPA) is the country’s most relevant association that is proactive in meeting the needs of stakeholders in the country’s motorcycle industry. Among the many goals of MDPPA is addressing the global industry gaps in road safety, regulation compliance, environmental protection, technology, and innovation through active consultation, representation, and communication with various stakeholders.
Visit https://mdppa.com.ph/ to learn more about its various advocacies.
CREATING CHAMPIONS
YAMAHA MOTOR PHILIPPINES DEBUTS RACING SOUNDTRACK
Yamaha Motor Philippines continues to set the standard in Philippine racing. After introducing the Yamaha Philippines Racing Team program and riders earlier this year, the season has already yielded multiple race wins on the national and international stage.
Now, it is introducing a championship collaboration with one of the best artists in the country, Nik Makino. The debut of Creating Champions, the original soundtrack of Yamaha Philippines Racing, is inspired by Yamaha’s unrelenting dedication to victory and its cultivation of Filipino racers. It also intends to bring together a community of enthusiasts who are engulfed by their passion with each beat.
The artistry of Nik Makino is at full throttle, with each line hitting the apex that masterfully blends with the beat like a rider with excellent cornering. Celebrate racing excellence as you listen to Creating Champions and continue to support the Yamaha Philippines Racing Team in their upcoming competitions.
NEXT STOP IN YCLUB
TOURING 2024
SHAPING THE NEXT LEVEL OF TOURING EXPERIENCE IN VISAYAS!
Yamaha Club Touring is back just a month after its first leg in Luzon! YMPH invited a hundred Visayan YClub riders to bring out the best in motorcycle touring, discovering the landscapes, and unlocking adventures in every corner. It comes naturally to two-wheeled riders to seek a greater adventure out there with their motorcycles. Since then, a motorcycle has not been a mere mode of transportation but a channel for exploring new cultures.
The YClub Touring 2nd leg bridged a hundred riders from different islands of Visayas. The pact was divided into three classifications with 40 riders each router, the 175km journey begins from the capital. The first route calls for adrenaline as the Team Blu (Sniper155, Mio Aerox, YZF-R3, YZF-R15, and WRI55R riders) got to have a motorcycle time trial sport experience.
In contrast of fast-paced activity is the route of Team MAX (NMAX and XMAX). Translating a distinguished gentleman aura, the MAX riders show off their skills in the Golf putting tournament.
Completing the roster is the Team Mio (125cc displacements) that fully expressed their artistry in Latte Art making.
Though the activities were mirrored from the last leg, the connection created throughout the day signifies how these Visayan riders were eager to strengthen the growing community of Yamaha in Visayas. All teams traveled different routes but ended up in one culminating activity at Maayo Argao Hotel and Resort. Capping off the adventure, all 120 riders rode the same path on Day 2, sealing their
YClub Touring 2024 chapter with a group photo in Naga City Boardwalk overseeing the panoramic vast ocean.
The YClub Touring 2024 created a whole new perspective on how Yamaha connects with its riders all over the country. Its unconventional style of touring made the riders closer to their chosen Yamaha motorcyclemaking them feel more in every rev and redefining the joy of motorcycle touring.
Stay updated by following the Yamaha socials: Website: https://www.yamaha-motor.com.ph/index.html
YAMAHA MOTOR PHILIPPINES’ CINEMATIC MOTO-EXPLORATIONS!
Yamaha Motor Philippines’ first-ever PG-1 Film Competition showcases a dynamic range of moto-explorations. Whether you’re looking to find breathtaking landscapes or navigating unpaved directions outside the city; riding the PG-1 brings a sense of freedom and liberation. These two combined spark a feeling of exploring more, especially for filmmakers who are always up for new stories to tell. As the campaign says, ‘Leave it all behind’, it enables the filmmakers to be free in crafting their narrative making the collaboration more exciting. The competition started in August and now in October, Yamaha is set to award the best film among the six entries exclusively at an outdoor cinema in Bonifacio Global City, Taguig.
Do it for the plot or not at all. Six filmmakers, two months of production, and one competition At its core, filmmaking is about storytelling, and motorcycle riding is often filled with a wide range of encounters with interesting people/ cultures, and moments of personal reflection. Putting it together, Motorcycle Films allows riders to share their journeys, convey emotions, and explore less traveled roads to connect the experience to the audience.
Those who cannot resist leaving it all behind and answering the call for an open road were tapped by YMPH to be part of the competition. The official filmmakers are as follows: Motorcycle Cinema, Aaron Palabyab, El Clasico Moto, Moto Stories PH, Mel Cortez, and Joshua Chua. They were all challenged to create a short film (3 minutes and 30 seconds) and a movie poster that carried the theme of finding freedom and liberation with PG-1. All the entries must reflect the filmmaker’s take on the message: Leave it All Behind.
The six entries offered different narratives of one’s exploration; there is a bittersweet story about how we lose ourselves in our effort to make it in life, another story invites viewers to reflect on the choices they make in pursuit of happiness and true contentment, another entry even tackles about his heartfelt real-life story and on how he discovers authentic freedom lies not in escape, but in confronting his inner struggles first. Overall, this competition put a spotlight on how Filipino connects their love of
filming and the liberating joy of riding a motorcycle.
The Film Awarding
An Outdoor Cinema Experience!
At the awarding event, it was set to complete the outdoor cinema experience. In the middle of the Bonifacio Global City, there’s the PG-1 Film Awarding, transforming the outdoor park into a complete explorer’s cinema ground. To make the awarding even more special, the new Yamaha Motor Philippines’ president, Mr. Katsuya “Kyle” Iida was introduced in attendance of a hundred invitees (media partners, motovloggers, film directors, photographers, and PG-1 owners).
The new chapter for Yamaha Motor Philippines started at the conclusion of its first-ever film competition. With six film entries, the top four films were named by YMPH together with the judges composed of prolific international TVC/Film directors and commercial photographers:
• Explorers Choice Award: PADABA by Mel Cortez
• Top Film Poster: THE LOST SPARK by Joshua Chua
• Best Cinematography: BREAK FREE by Motorcycle Cinema
• Best Film: PADABA by Mel Cortez
More than a plaque, the best film awardee received a 500,000 cash prize and accessories. For the rest of the filmmakers, win or lose, all of them will have their own PG-1 motorcycle given by the brand.
The film competition captured the essence of freedom only achieved with PG-1. It opened a new route of creative collaborations and endless possibilities of telling one’s exploration with Yamaha.
Have you watched the films yet? Enjoy the PG-1 explorations by clicking the link below!
Entry 1: Desk to Destination by Moto Stories PH
Entry 2: Page One by Aaron Palabyab
Entry 3: Breakfree by Motorcycle Cinema
Entry 4: What it means to ride by El Clasico Moto
Entry 5: Padaba by Mel Cortez
Entry 6: The Lost Spark by Joshua Chua
Gaming
Starry Studio
Starry Studio PC, Android, iOS
Words by Jose Alvarez
When you think of survival, open-world, third-person shooter games, a lot of games come to mind. What also comes to mind (at least for me) is insane hours in the game to get the best items, the best base, and, of course, lots of housekeeping items that might test one’s patience.
Once Human is the latest of those games, someone who loves this genre could feel lost in a genre that is growing heavily in popularity. Can Starry Studio bring something different to the table?
The game’s plot has you waking up in an apocalyptic future with amnesia. The world has been devastated by the Starfall, and a substance that came from the Starfall, Stardust, is causing living beings to mutate into creatures called Deviations. A bird called “V” says that you are a Meta-Human that is able to control Stardust. As the player, you have to look into the Starfall, and with the help of friendly Deviations called Deviants, you can survive in the current world.
Once Human goes against the tropes of many popular survival games—many games in this genre are used to the typical zombie apocalypse or nuclear war settings. New players will feel comfortable as the tutorial and starting areas don’t overwhelm someone new to the genre. In fact, I would argue that you would spend more time creating your character than getting through the tutorials, as a robust character creation system awaits you.
Gaming
The best part about this game is that it’s freeto-play, but with free-to-play comes cosmetics galore that can quickly empty your wallet. While I don’t have a problem with this, you must also mind your wallet if you’re going to dump hundreds (or thousands) of hours into this game. Combat can be a back-andforth between horror and straight blowing up enemies. If you run into other players, you can also choose to aid them or even fight them if you’re on a PvP server (although considering the enemies in this game, you’ll probably want to master PvE before you get into PvP).
Now, onto my least favorite aspect of survival games—building shelter. Surprisingly, this was a lot easier than I expected. I would usually outsource this option to someone I play games with regularly, but at least creating some basic shelter didn’t take a lot of time. Some players have crafted rather elaborate houses due to the complexity of crafting and building in Once Human. You can visit your friends’ houses and vice versa. You can even have your own Deviants gather materials or even assist you in battle. The crafting system is pretty multifaceted and can be an enjoyable experience even to those who don’t have the patience to do such things (myself). For instance, you can wear out items and dismantle them for blueprints, allowing you to try things out before creating your own items.
What really threw me for a loop is the graphics—in most free-to-play games, your expectations are low. In this case, my expectations were still low (despite the overwhelming number of people on my friends list playing this game), but the world resembles something you’d see in a AAA game and possibly even exceed those standards at some points. Getting around to explore this world can be done via motorcycle or glider. Then I started fighting some enemies and it looked like a fever dream at times. Sure, you’re killing Deviations, but some of them look outright absurd, like a boss with balloons for a head, which may look bizarre to even the most seasoned of gamers who have seen it all over the years.
Group finder in multiplayer games tends to be something a lot of introverts don’t look forward to using. For me, it gives me the chance to find people who know what they’re actually doing (or not), and is rather seamless in comparison to other games in the genre. If you’re looking to play with friends, however, you might need to coordinate rolling on the same server and grouping up if you want to have fun with them. You can tackle the main quest and do a bunch of side quests, but the main quest makes you explore more of the map, so I would suggest focusing on that and maybe backtracking to do some side quests.
For those looking to stick around, there will be seasonal wipes akin to Rust or DayZ, which can level the playing field and allow new players to go toe to toe with seasoned ones. However, for those who have invested a lot of time into this game, this may give them pause on whether or not they want to continue on with Once Human. Thankfully, you can keep your blueprints, cosmetics, and select other items. There may be changes as feedback is given to the developers, and community feedback is vital to keep a multiplayer game alive.
Once Human does try to make survival gaming better by not relying on the same old tropes, but also has a ways to go otherwise. Thankfully, as a live service game, my complaints may be addressed sooner rather than later. I won’t pass up a free game my
Tips and tricks to get the most from Google Gemini
Google’s Gemini AI has a lot of benefits for you, no matter who you are and what you need. It can help organize your work and your life, or jumpstart the creative process for any project you’re working on.
Gemini can supercharge your creativity and productivity, parse large amounts of data and information, and it can even find new ideas that may not have come to you as easily. Letting it do the work can free up a lot of brainpower on your end, allowing you to work with it to create the best possible work you can do every time. This can happen as long as you use
strong, clear, and specific prompts that definitively tell Gemini how to help you.
Next time you’re using Gemini to brainstorm and come up with new ideas, try the following:
• Define the desired role or persona for the AI. This ensures that Gemini has a thorough understanding of your requirements and can offer the most effective support. For example, if you need help planning a social media campaign, you could start by saying “Act as a social media manager”. Then, describe the campaign goals and any
specific platforms or content formats you have in mind. This will allow Gemini to generate ideas and suggestions that are tailored to your needs and objectives.
• Talk to it like you would a friend or coworker. Some people may not know the basic way of speaking to Gemini. Ask it, for example, to “write an initial marketing plan” for one of your upcoming campaigns instead of just saying “marketing plan” in your prompt. Avoid using acronyms or jargons that Gemini might not immediately understand.
• Be really specific with it. If you have all the information you need, you have to give it to Gemini to get the most thorough output possible. If you’re coming up with creative output, be sure to give it a quick background
of your company or brand (or yourself), who the audience is, and what you want to achieve.
• Avoid making things too complicated. When you ask Gemini for something, be sure to make it simple. Imagine that you’re asking someone else, or you’re being asked — you wouldn’t want to get instructions that you have to decipher to get started on. Be clear and concise.
• If you need to ask Gemini for follow ups, make it a conversation. It’s inevitable that Gemini won’t always give you the work you were really looking for. When you need something more from it, again, it helps to talk to it naturally. If a task is too complicated, you can break it down further into smaller and simpler tasks. Don’t worry – it can keep up.
• Don’t let valuable insights slip away! Pin important conversations with Gemini to keep them easily accessible Whether you need to reference past suggestions, revisit key decisions, or simply maintain continuity, pinning ensures your most valuable chats are just a click away.
Armed with these new insights, your next session with Gemini will definitely be better. Try these tips out now at https://gemini.google.com/app
JUGGLING MULTIPLE APPS?
Simplify Your Financial Life
Managing your finances can feel like a neverending juggling act in today’s fast-paced world. Between saving, investing, paying bills, and tracking expenses, it’s easy to find yourself bouncing between multiple apps to keep everything in check. But what if you could simplify all of this with just one app? Enter Maya, the no. 1 Digital Banking app in the Philippines —the ultimate financial tool that brings everything you need under one roof.
One App for Total Financial Control
Why waste time and energy switching between apps when Maya can do it all? Whether saving for a goal, growing your investments, or managing daily expenses, Maya puts every financial tool you need in one place. No more juggling passwords or losing track of your money—just seamless financial management that saves you time and stress.
Earn While You Spend
Imagine boosting your cash flow just by going about your daily routine. With Maya, you can earn up to 15% annual interest on your savings simply by using the app for everyday transactions. And if you’re a TNT subscriber, Maya’s new ‘TNT Alkansya’ promo offers 1% cashback plus an extra 1% interest on your savings when you purchase at least PHP100 TNT load. Simplifying your finances never felt so rewarding.
Crush Your Financial Goals, Stress-Free
Have a big goal in mind? Maya’s Personal Goals feature helps you stay on track with a 4% annual interest boost while you work towards your dream vacation, a new gadget, or an emergency fund.
For those extra funds you want to park safely, Maya’s Time Deposit Plus is your spot. Enjoy up to 5.75% annual interest, credited monthly. Manage up to five accounts, each with a maximum of PHP1 million, and lock in your funds for up to 12 months.
Invest Like a Pro, Without the Hassle
Ready to invest? Maya Funds makes it easy. With Maya, a platform that facilitates access to investment opportunities, you can manage 13 professionally curated local and global funds featuring major players like Apple, Microsoft, and PLDT. These funds are managed with Seedbox Philippines, ATRAM Trust Corporation, and BIMI, giving you a diversified portfolio to manage risks effectively.
Prefer trading directly? Maya Stocks connects you with top brokers—Philstocks, 2TradeAsia, and DragonFi— so you can trade over 280 companies listed on the Philippine Stock Exchange, like SM and Aboitiz. Just cash in to your broker account and start trading instantly through the Maya app. With real-time insights and powerful tools, you’ve got everything you need to make smart moves effortlessly.
Instant Access to Cash When You Need It
Unexpected expenses can throw anyone off balance, but with Maya, you don’t have to dip into your savings. Maya Easy Credit offers a revolving credit limit of up to PHP30,000 with instant approval, so you can access funds quickly and easily. For larger financial needs, Maya Personal Loan provides up to PHP250,000 with no collateral required, credited directly to your Maya Wallet. It’s financial flexibility, simplified.
Ready to Declutter Your Financial Life?
It’s time to stop juggling and start thriving. Download Maya, upgrade your account, and experience the ease of managing all your finances from one powerful app. Whether you’re aiming to boost your savings, diversify your investments, or keep better track of your spending, Maya is here to help you achieve your goals—without the hassle. Visit maya.ph or mayabank.ph.
Employability for Future Job-Seekers
Jobstreet by SEEK partners with TESDA for the 2024 Philippine National Skills Competition
Bridging the gap between education and employment, leading online job portal Jobstreet by SEEK has recently partnered with WorldSkills Philippines by Technical Education and Skills Development Authority (TESDA) in line with the 2024 Philippine National Skills Competition held at the World Trade Center in Pasay. This collaboration aims to provide Senior High School (SHS) and Technical Vocational Education and Training (TVET) learners with valuable insights into job-seeking skills.
The partnership led by Jobstreet by SEEK and TESDA seeks to expand digital empowerment to SHS and TVET learners, equipping them with career counseling and exploration activities to help them discover their passions and strengths by providing guidance to enhance employability skills such as resume writing and interview strategies, especially in an increasingly digital job landscape.
“I believe that this partnership with WorldSkills Philippines by TESDA serves as a crucial stepping stone for
SHS and TVET learners who will eventually become the country’s future workforce,” shared Dannah Majarocon, Managing Director of Jobstreet by SEEK in the Philippines.
“By equipping SHS and TVET learners with the necessary job-seeking and upskilling skills to navigate the country’s increasingly digital job market, we believe that job security in the Philippines can be improved for the years to come. This starts with partnerships with organizations like TESDA, which serve as a primary
platform for equipping the necessary skills and knowledge for our future workforce, the youth.”
This collaboration also highlights Jobstreet by SEEK’s Career Hub, a platform within the Jobstreet app that offers guide content for job seekers. The content touches on tips regarding upskilling, reskilling, and improving employability in the job search market. This underscores Jobstreet by SEEK’s unique position not just as a job search platform but also as a career partner for job seekers.
The partnership recently began with a career talk during the 2024 Philippine National Skills competition for SHS and TVET students. The talk featured a variety of topics aimed at empowering SHS and TVET learners with necessary job-seeking skills in the face of a digitalizing job market. This included a resume-building and job interview panel with speaker Anni Basinga, Country HR Manager of
Jobstreet by SEEK in the Philippines; a panel on remote work with a mock interview for participants facilitated by Mia Juan, a popular social media content “edu-creator”, and a talk on overseas work by WorkAbroad product specialist and host, Marc Paredes.
“With Jobstreet by SEEK’s platform, we are using the power of AI for better talent matches. We use AI to check your resumes, which will then be matched to job ads, ensuring that
the jobs you can apply for thoroughly match your skill sets. This is what we mean when we say AI enhancement, that we use the power of technology to help you find the jobs that are right for you. This is the type of digital empowerment that future jobseekers need,” explained Basinga.
Jobstreet by SEEK continues to uphold its commitment to equipping future job-seekers and employees like SHS and TVET students with the necessary skills to improve their employability as job searching continues to be more competitive in the country. Jobstreet by SEEK further supports this with its state-of-the-art digital platforms such as Career Hub, and SEEK’s AI-driven job matching platform that opens opportunities for potential employees to match their skill set to a career they want to pursue in the future.
Learn more about Jobstreet by SEEK by visiting https://www.jobstreet. com.ph/
Anni Basinga, Country HR Manager of Jobstreet by SEEK in the Philippines, gives a talk on career guidance, highlighting Jobstreet’s digital platform
SHS and TVET learners attend a career guidance talk with Jobstreet by SEEK and WorldSkills Philippines by TESDA
Five reasons why ShopSafe is your new online shopping best friend for pre-loved tech products
Online shopping is undoubtedly booming in the Philippines, so much so in fact, that in 2023 alone, the Philippine Statistics Authority reported that e-commerce generated over PHP 286.67-billion worth of total digital transactions. Electronics are in the Top 10 of product categories which dominated this sector. However, it is not all roses. In a 2023 survey, market research firm Standard Insights found that consumers faced various challenges in their online shopping journey. These include the uncertainty of product quality upon receipt; safety and security; deceptive
advertising; and trust in payment methods, among others. The horror stories of flagship phones turning into rocks? Yep, that is just one of the many worst case scenarios buyers of phones, laptops, and other electronics face when doing their transactions online.
Enter ShopSafe, the newest service from M Lhuillier designed to make online buying and selling of gadgets more convenient and secure. Here are some reasons why ShopSafe should be your go to platform for your next online shopping spree.
ShopSafe protects against scams
Being scammed is one of the foremost concerns with online shopping. An item that never arrives despite you having paid for it in advance, receiving something completely different from what you ordered, or receiving a fake item—all these normally come with the online shopping territory…
…but not with ShopSafe though. ShopSafe acts as an escrow service, where M Lhuillier holds your payment until you receive and verify that your purchase
is all good. This means that the seller must actually ship your item and the item must be what you ordered. This gives both sides the confidence that the transaction is legit, reducing the chances of fraud. You can rest easy knowing that your smartphone is actually a smartphone and not a kid’s toy.
ShopSafe seamless integrates with popular shopping platforms
ShopSafe is designed to seamlessly work with popular buy and sell platforms such as Facebook Marketplace, Instagram, and Carousell (formerly OLX). Whether you’re buying a pre-loved flagship device or selling a laptop you have already outgrown, you can use ShopSafe to make your transactions safe and hassle-free.
ShopSafe is also open for use by independent sellers who may not have the system nor inventory necessary to be on larger e-commerce sites. By opening itself up to these smaller enterprises, ShopSafe ensures that buyers can avoid the uncertainties that come with dealing with the second-hand gadget market. Meanwhile, sellers can rest easy knowing that their product won’t be released without the proper payment.
ShopSafe makes payments easier and hassle-free
Money can be complicated, especially when shopping online. ShopSafe makes this process headache-free by managing payments through M Lhuillier’s MCash, the brand’s trusted in-house payment system available via the ML Wallet app. Buyers can cash-in for free at their nearest M Lhuillier branch or through M Lhuillier’s numerous banking partners. Meanwhile, sellers can cash-out using the same methods. No exchange of physical cash is necessary, further enhancing safety and convenience.
ShopSafe makes deliveries and returns hassle-free
If you’re often not at home or the office to personally receive your item, then you know that getting it re-delivered and aligning your schedule to the new delivery date is a pain. Say goodbye to worries about deliveries and returns as ShopSafe takes care of that too! Once the buyer deposits the payment held into MCash and the transaction is processed, the seller is instructed to drop off the item at their nearest M Lhuillier branch. Afterwards, J&T handles courier duties, delivering the item to the buyer’s M Lhuillier branch of choice. The buyer is then notified that their purchase is ready for pickup.
If the buyer is not satisfied with the item, they can choose to decline its receipt and
ShopSafe will facilitate its return back to the seller. This empowers buyers into more confident shopping as they have the option to inspect and return the item if something is not right, all without dealing with the hassles of payment refunds.
ShopSafe is free to use until December 2024
ShopSafe is making your Christmas shopping more convenient and less stressful as its service fees are waived until 31 December 2024! You read that right! From now until the end of the year, you get to enjoy all the security and convenience of ShopSafe for the low, low price of absolutely nothing. This is the perfect time for both buyers and sellers to try out the platform riskfree! That last-year-flagship you’ve been eyeing as a reward for all your hardwork this year? Get it easily and safely with ShopSafe!
What are you waiting for? Try out the newest player in the Philippines’ online shopping space in ShopSafe and discover its promise of #MagaanLahat. From buying, selling, payments, and deliveries, ShopSafe promises to make online shopping a truly stress-free experience. With no fees until the end of 2024, now is the best time to give ShopSafe a try.
Download the MCash app and test ShopSafe out today!
5% Alcohol, 95% Vibe — this is the new formula for more epic nights!
Looking for a fun way to add an extra buzz to your nights with friends? Mountain Dew has just the thing. Introducing Hard Mountain Dew, the game-changing beverage that blends the iconic, bold flavor of Mountain Dew with a 5% alcohol twist kick and 95% vibe – the perfect formula for a 100% epic night.
Designed to complement Filipinos’ vibrant and dynamic lifestyles, Hard Mountain Dew brings a refreshing twist to any gathering. It’s not just a drink; it’s the ultimate vibe setter— perfect for those who seek to make every moment memorable, whether it’s a fun night at home or an adventure out of town.
Hard Mountain Dew is perfect for elevating those nights with your barkada. Whether it’s an exciting weekend getaway, a karaoke session with friends, or simply a spontaneous night out, the refreshing burst of flavor and the 5% alcohol kick guarantees nothing but fun and good time for those who are young and young at heart.
Ray Philip Pine, marketing director of PepsiCo Philippines, said: “ We know Filipinos love to have a good time, and Hard Mountain Dew is all about taking those moments to the next level. With 5% alcohol, it’s your new drinking companion for epic and unforgettable nights. But it’s also about doing so responsibly — ensuring that every fun night is one you’ll remember for all the right reasons.”
Hard Mountain Dew is now available in supermarkets and convenience stores nationwide and on online-selling platforms for consumers 18 years and older. It comes in two flavors: Original for that unique citrus punch, and Beach Blast for a hint of tropical fruits.
Remember, while Hard Mountain Dew is all about having a good time, it’s essential to enjoy it responsibly. The best nights are the ones that are fun, balanced, and safe.
HEART HEALTH
LAC Philippines urges Filipinos to prioritize cardiovascular well-being
As the Philippines grapples with the alarming rise of heart disease claiming lives across all age groups, health and wellness supplement retailer LAC Philippines underscores the critical importance of mindfulness and a holistic approach to heart health. LAC Philippines calls on Filipinos to prioritize their cardiovascular well-being through a combination of lifestyle changes and supportive supplements.
Heart conditions continue to be a formidable health challenge in the Philippines, affecting both the elderly and even younger generations. Early detection is crucial, as it can significantly improve treatment outcomes and prevent devastating complications. Being attuned to one’s body, recognizing early warning signs, and adopting preventive measures can make a substantial difference.
Lifestyle factors play a pivotal role in heart health. The increasing prevalence of sedentary lifestyles, unhealthy diets, and stress has contributed to the growing number of heart disease cases. To combat this, LAC Philippines advocates for a balanced approach that encompasses regular exercise, adequate sleep, a nutritious diet, and supplement intake.
“Heart health is not just about physical well-being; it’s also about mental and emotional balance,” said LAC Global chief marketing officer Evelyn
Teo. “Mindfulness practices can help individuals manage stress, reduce blood pressure, and improve overall heart health.”
LAC Philippines recognizes the significance of a multi-faceted approach to heart care. The company offers heart-supporting supplements like TRIMAX Omega Fish Oil + CoQ-10 to complement a healthy lifestyle. This innovative 2-in-1 formula combines a high concentration of Fish Oil with 900mg Omega-3 fatty acids: 647mg EPA & 253mg DHA; and 100mg Coenzyme Q-10, a vital nutrient for heart muscle health. By providing essential nutrients and antioxidants, TRIMAX helps improve blood flow and reduce inflammation, ultimately promoting heart health.
“We believe that everyone deserves the opportunity to live a long and healthy life,” added Annalyn Lazaga, lead pharmacist of LAC Philippines. “By incorporating mindfulness into daily routines and supporting heart health with proper nutrition and supplementation, Filipinos can take charge of their well-being, and significantly reduce their risk of heart disease to enjoy a higher quality of life”, she concluded.
Headquartered in Singapore, LAC Global is one of Asia’s largest specialty retailers in nutritional supplements, vitamins, minerals, herbal, and other specialty supplements in anti-aging and beauty, immunity, weight management, sports nutrition, and energy.
HEALTH
GRAB, MOVE IT HOLD ANNUAL DRIVER WELLNESS EVENT
Grab Philippines and motorcycle taxi company MOVE IT are empowering their fleet of driver-, delivery-, and rider-partners to attain a more holistic approach to health and wellness.
At the recent Health & Wheelness Driver Care Event, over 4,000 partners from the platforms’ driver communities and their families participated in seminars and workshops. The MMDA, the Philippine Red Cross (PRC), First Metro Asset Management, and PagIBIG shared their expertise on healthy diet, social protection, road safety, and financial well-being.
The attendees were also given access to various health check-ups, including medical, dental, and optometric. Together with partner Generika Pharmacy, Grab and MOVE IT gave away vitamins, health supplements, and appropriate medications after free consultations. The platforms also provided 700 pre-registered participants with complimentary dentures customized to their dental prescriptions.
Grab and MOVE IT also continued to leverage their partnerships with Pag-IBIG and PhilHealth to efficiently process their partners’ accreditation and membership applications. With dedicated booths at the event, these government social protection agencies efficiently issued new Loyalty Card Plus and health IDs.
Grab Philippines Head of Cities and Business Operations CJ Lacsican shares, “Totoo na walang tatalo sa sipag at diskarte ng mga Grab driverand delivery-partners at MOVE IT rider-partners. Sa kanilang kasipagan, minsan nakakaligtaan nilang bigyang pansin ang kanilang kalusugan. Ito ang dahilan kung bakit patuloy tayo sa pagsasagawa ng iba’t ibang
hakbangin upang kanila rin namang mapangalagaan nang husto, hindi lamang ang kanilang hanapbuhay, kundi na rin ang sarili nilang kalusugan.”
Participants also enjoyed an array of self-care services offered at the event. These services included complimentary haircuts, massages, and nail cleaning sessions — providing a much-needed respite for the platforms’ hardworking partners.
Leading up to the event, Grab and MOVE IT hosted an online seminar for partners, ensuring wide access to wellness education and supporting partners unable to attend the onground activities. Speakers from the Philippine Red Cross (PRC), the Department of Agriculture, and Shell Philippines engaged the audience with insightful discussions on topics such as healthy eating and vehicle maintenance.
Grab and MOVE IT also extended their support to their partners’ vehicles with complimentary oil change services offered by Shell and Mechanigo.Ph.
Grab and MOVE IT’s shared commitment to the wellness of drivers and riders also encompasses harnessing the power of technology to encourage healthier lifestyles within their driver and rider communities. One such innovation is the Fatigue Nudge for Grab driver- and deliverypartners, a feature designed to prompt partners who have been online for more than 10 hours to take a break and rest. Additionally, in-app learning platforms GrabAcademy and KaMOVE IT Academy offer a variety of courses on physical and mental health, as well as financial well-being, readily accessible to drivers at their convenience.
Attendees availed of free check-ups conducted by various partners like EO Optical.
TOP HYUNDAI ACCELERATE SCHOLARS SENT FOR IMMERSIVE TRAINING IN SOUTH KOREA
Hyundai Motor Philippines Inc. (HMPH) empowers the youth through Hyundai Accelerate, its pilot educational aid program, in partnership with Don Bosco Technical Institute (DBTI), the City Government of Pasig, Quezon City Government, and the Department of Education Taguig City and Pateros (DepEd TAPAT).
As part of the Hyundai Accelerate program, 40 students from DBTI, Pasig City, Quezon City, Taguig City, and Pateros were chosen for an 8-month classroom-based practical course, followed by 4-month Onthe-Job Training (OJT) at designated Hyundai Service Centers in Metro Manila. This included training in basic vehicle inspection, diagnosis, and repair, equipping students with knowledge in automotive technology.
Following the classroom courses, the program’s Top 9 performing students were sent to the Hyundai Global Learning Center (GLC) in Cheonan, South Korea, for specialized training sponsored by Hyundai Motor Company. The students were led by their school adviser Jeffrey Andrada and HMPH technical trainer Primo Franco Lanorio.
Joining the immersion program were:
• Hyundi Quezon Ave: Junje Aga Ganotice
• Hyundi Shaw: Bensar Ali Mindo, Jefer Jay Oboy, and Raheem Jebrael Lasola
• Hyundai Commonwealth: Rovielyn Gutierrez and Mar Janlouie Hernandez
• Hyundai Alabang: Rhaquim Nuhj Musa
• Hyundai Cainta: Kenneth Samortin of Hyundai Cainta
• Hyundai E. Rodriguez: John Michael Niegas
Last September 2 to 6, the top 9 students were given prestigious handson training in basic electric vehicle (EV) safety and understanding, as well as advanced driver-assistance systems (ADAS) technology; leveraging on their learnings from their initial OJT.
“HMPH is proud to empower future automotive technicians through Hyundai Accelerate,” says HMPH managing director Cecil Capacete. “We believe this program represents our vision, which is “Progress for Humanity”, as well as our commitment to shaping the next generation of skilled automotive professionals in the Philippines. We are confident that this program will equip our students with the skills to set them apart in the field. As we bridge the gap between the automotive industry and education, HMPH is thrilled to be a partner for Filipinos, be it on the road, or in the classroom.”
“I was really inspired, especially when we were in Hyundai GLC. It was our first time traveling to another country, and it was my first time studying cars.
I realized that there were still a lot of things I don’t know about the field. But in the short time we spent in GLC, I learned a lot about the automotive industry,” notes Louie Hernandez, who is currently rendering his OJT in Hyundai Commonwealth.
Rovielyn Gutierrez, another trainee at Hyundai Commonwealth, shares, “The trip was really memorable for me. I was even more inspired as this is my first time handling electric vehicles. I was very intrigued by the advanced technology and it encouraged me to further study EVs. I see myself working as an automotive mechanic and pursuing my studies in the automotive industry especially since I have been studying this since high school.”
The inaugural batch of Hyundai Accelerate scholars are set to graduate in November 2024. HMPH intends to continue the program and select its second batch of scholars in the following school year.
For more news, visit https://www. hyundai.com/ph/en/hyundai-story/ news. Stay updated through @ HyundaiMotorPhilippines on Facebook and Instagram.
The students at the Hyundai Global Learning Center, Cheonan, South Korea
ISUZU PHILIPPINES STRENGTHENS COMMITMENT TO TECHNICAL EDUCATION WITH LATEST DONATION
In a continuing effort to empower the next generation of automotive professionals, Isuzu Philippines Corporation (IPC) has once again demonstrated its commitment to enhancing technical education in the Philippines.
On September 4, 2024, IPC bolstered its longstanding partnership with the Jacobo Z. Gonzales Memorial School for Arts and Trade (JZGMSAT) by donating industry-standard equipment for the school’s automotive service shop facility.
The donation, led by IPC President Tetsuya Fujita, includes a new Tire Changer, Wheel Balancer, and Tools Drawer, completing the facility’s setup with top-of-the-line tools within industry standards. This initiative is part of IPC’s ongoing corporate social responsibility (CSR) efforts to improve future service technicians’ competency in the country.
“This collaboration aligns with our commitment to corporate social responsibility and our vision of fostering technical education and skills
development in the automotive sector. It’s fulfilling to see the positive impact our contributions have made, and we are motivated to continue supporting educational initiatives that align with our values,” said IPC President Tetsuya Fujita.
Since 2017, IPC has been a dedicated partner to JZGMSAT, previously donating essential equipment such as computers, mock engines, and automotive lifters. The company has also facilitated specialized training in diesel technology, sharing with the students Isuzu’s expertise with invaluable hands-on experience using advanced automotive equipment. These contributions have significantly enhanced the school’s educational offerings, giving its students a competitive edge in the automotive industry.
On their part, TESDA IV-A Regional Director Archie Grande stressed the importance of partnering with companies sharing the same values, “Our success is deeply intertwined with the support and collaboration of our industry partners. Companies like
Isuzu Philippines, who understand the value of investing in human capital, are crucial in bridging the gap between education and industry needs,” he said.
Looking ahead, IPC plans to expand its partnerships with more educational institutions across the country. The company believes that by investing in education and skill development, it can create lasting positive impacts on society and contribute to the overall progress of the automotive industry in the Philippines.
“Our CSR initiatives are designed to align with our business objectives while addressing the needs of the community, and we are committed to continuing this path. Our focus will always be on empowering the next generation of automotive professionals and contributing to the growth of the industry in the Philippines,” Fujita added.
For more information about Isuzu’s CSR projects and its latest line-up of vehicles, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.
[From L-R:] JZGMSAT Vocational School Administrator III, Dr. Angelica Gonzales, TESDA IV-A Regional Director Dir, Archie Grande, IPC President Mr. Tetsuya Fujita and IPC Asst. Vice President for Administration Ms. Imelda Bernas
L'OREAL PHILIPPINES INAUGURATES EXPANDED DISTRIBUTION HUB
L’Oréal Philippines inaugurated its new distribution center located in Calamba, Laguna, a significantly expanded and technologically advanced hub through a strategic partnership with Maersk. This strategic investment will service L’Oréal customers all over the Philippines and will propel the company’s growth plans. The hub also embodies the Group’s “L’Oréal for the Future” commitment, reinforcing its dedication towards seamlessly integrating environmental and social responsibility and operational excellence within its supply chain.
“In a market like the Philippines with highly engaged beauty consumers, our priority is to bring the best of beauty to more Filipinos in a sustainable and scalable manner. This new distribution hub will enable us to reach that ambition while demonstrating our commitment to quality, innovation, supply chain excellence, and responsible practices,” said Yassine BAKKARI, country managing director of L’Oréal Philippines
The new 60,000 sqm distribution center is three times bigger than the previous hub and has seven times more storage. It is strategically located in the South Luzon area, in proximity to the distribution sites of major retailer partners, thereby increasing capacity and improving the speed of distribution by over thirty percent. The new hub has a built-to-suit facility that significantly increases the capability of e-commerce fulfilment.
Guided by the L’Oréal for the Future sustainability commitment, the new distribution hub ensures that its operations respect planetary boundaries and helps address social issues like plastic waste and limited livelihood opportunities in the Philippines.
The hub is powered by renewable energy sources and equipped with smart lighting and a rainwater collection system to minimize its environmental footprint. Furthermore, the facility has eliminated the use of plastic in its packaging processes, utilizing Forest Stewardship Council (FSC)-certified cartons and water-
activated paper tape for all orders. Additionally, L’Oréal has piloted the use of electric vehicles to transport its products. The hub’s operations also support local communities through the inclusive sourcing program, providing livelihood opportunities to Filipinos from vulnerable backgrounds.
This development was made possible through a strategic partnership with Maersk, a global leader in logistics, warehousing, and supply chain management. This collaboration underscores the importance of shared sustainability efforts and the power of collective action in driving positive change.
“We are thrilled to partner with L’Oréal Philippines on this project, which aligns perfectly with their vision for a more sustainable beauty industry,” said SP Tan, head of PH, Maersk Contract Logistics. “This partnership exemplifies how shared responsibility and collaboration can drive meaningful change within supply chains.”
TOSHIBA INTRODUCES NEW PRODUCT LINE-UP AND BRAND AMBASSADORS
Global home solutions leader, Toshiba Lifestyle Philippines, has recently unveiled its newest artisanal home appliance product line at the launch of its “Beyond Details” initiative.
Notable personalities and guests experienced an immersive and premium introduction to the culture and artistry that reinforces Toshiba as a brand. Along with the product launch, Toshiba also revealed its new regional and local brand ambassadors,
who will represent the company as it redefines its brand with an elevated vision of premium living.
The latest product line-up breaks traditional design boundaries, delivering features that go beyond expectations and setting new industry standards. These products are the new and upcoming refrigerator, laundry, and cooking home appliances in Morandi, Silver, and Black design. More than the sleek aesthetics, these are expertly engineered with uncompromising attention to detail, precision, and craftsmanship— qualities that Toshiba products are well-known for.
With each passing day becoming more fast-paced, balancing career, chores, and other personal endeavors has become more complicated. Toshiba
took this as a challenge to break the boundaries of convention and develop enhanced functionality, enabling its consumers to experience true comfort and convenience, all while having enough time for other things that also matter to them.
At the forefront of its campaign are its newest regional and local brand ambassadors, who are known for their exceptional achievements, dedication to their respective crafts, and commitment to serving a higher purpose. They also perfectly exemplify the “Takumi Spirit” from the Japanese concept of Takumi meaning “master craftsman,” a title given to individuals who have developed their skills with experience, judgment, and expertise.
For its Regional Brand Ambassador, Toshiba introduced no other than
Concepcion Industrial Corporation (CIC) executives and the Toshiba Lifestyle Takumi Masters at the launch (L-R): Albert Wong, deputy general manager of Concepcion Midea Incorporated Philippines (CMIP) Toshiba Lifestyle Philippines; Ariel Fermin, CIC chief executive officer; Rafael Hechanova Jr., CIC chief communications officer; Anna Marie Alejandro, general manager of CMIP Toshiba Lifestyle Philippines; JP Anglo, Takumi Master of food and culinary; Stephanie Kienle Gonzalez, Takumi Master of home and interior design; Amina Aranaz-Alunan, Takumi Master of design; Raul Joseph Concepcion, CIC chairman and president; Phillip Trapaga, president of Concepcion-Carrier Air Conditioning Company (CCAC); Frank Huang, Toshiba Lifestyle Laundry, APAC sales director; and Roger Yu, Toshiba Lifestyle Refrigerator, APAC sales director
Takashi Sorimachi, highly acclaimed Japanese actor and singer. He is wellknown for his role as Eikichi Onizuka in the 1998 adaptation of the popular manga, “Great Teacher Onizuka”.
Locally, it announced Chef JP Anglo as the Takumi Master of food and culinary; Stephanie Kienle Gonzalez as the Takumi Master of home and interior design; and Amina AranazAlunan as the Takumi Master of design. All three will represent the brand in its endeavors toward bringing Japanese quality perfection to every Filipino home.
Chef JP Anglo is literally known as a Master Chef and a culinary artisan who has put Filipino cuisine on the international gastronomic scene. Stephanie Kienle Gonzalez, on the other hand, is a trailblazer in the world of furniture design as the owner of a homegrown furniture and lifestyle brand that champions Filipino craftsmanship. Finally, Amina AranazAlunan is known as a visionary in the world of fashion and luxury handmade accessories, with her fashion accessories label that celebrates living in leisure.
“The Takumi Spirit is a cherished manufacturing philosophy that reflects an uncompromising resistance to mediocrity and a true commitment to excellence—which is what Toshiba is all about. As it continues to break the boundaries of convention and develop enhanced functionality, we are thrilled to finally launch here in the Philippines
our new ambassadors and product line-up that go beyond details and innovation, maintaining the brand’s pursuit of perfection,” shares Anna Marie Alejandro, general manager of Concepcion Midea Incorporated Philippines (CMIP).
Distributed by Concepcion Midea Incorporated Philippines (CMIP), Toshiba Lifestyle products are backed up by Concepcion’s values of passion, compassion, and excellence. With
Concepcion’s notable after-sales service expertise and Toshiba’s remarkable innovation and Japanese craftsmanship, its extensive range of products provides everyday perfection to one home at a time.
For more information on Toshiba’s newest product line-ups and campaign, visit https://www.toshiba-lifestyle. com/ph and follow Toshiba Lifestyle Philippines on Facebook, Instagram, and TikTok.
Sake Ceremony with CIC Executives
Toshiba Lifestyle Philippines revealed its local Takumi Masters. (L-R)): JP Anglo, Takumi Master of food and culinary; Stephanie Kienle Gonzalez, Takumi Master of home and interior design; and Amina Aranaz-Alunan, Takumi Master of design.
Anna Marie Alejandro, CMIP General Manager
ELECTRONIC ENTERTAINMENT EXPO (E3)
Words by Jose Alvarez
During my tenure at GADGETS Magazine and in the tech journalism industry as a whole, I was fortunate enough to go to many events and conventions hosted by the biggest names in tech. This allowed me to learn about the tech industry and all other things you see covered here in Gadgets and beyond.
One of the biggest conventions that I wanted to go to, both as a kid and as an adult, was, of course, the Electronic Entertainment Expo, or E3. Many of the magazines I subscribed to as a kid covered E3, which fueled my interest in wanting to go badly because of my intense interest in
gaming that continues to this very day. Why was E3 so important to the ever-increasing demand for games, and how does it shape the way developers and publishers showcase their games today?
One of the downsides to E3 is that it wasn’t originally open to the general public—you had to be part of the press to cover it. Initially, conventions such as the Consumer Electronics Show (CES) and the European Computer Trade Show (ECTS) filled the gap in the meantime. In the early 1990s, Tom Kalinske, the CEO of Sega of America,
said, “The CES organizers used to put the video game industry way, way in the back. In 1991, they put us in a tent, and you had to walk past all the adult entertainment vendors to find us. That particular year it was pouring rain, and the rain leaked right over our new Genesis system. I was just furious with the way CES treated the video game industry, and I felt we were a more important industry than they were giving us credit for.” At the time, the video game industry was rapidly growing—Sega and Nintendo released or were about to release new consoles, and in solidarity with Sega not returning to CES in 1992, other video game companies exited CES as well.
By 1994, the video game industry formed the Interactive Digital Software Association (IDSA), now the Entertainment Software Association (ESA). This came about as a response to the United States Congress holding hearings over violent video games, and other than forming the Entertainment Software Ratings Board (ESRB), the then-IDSA also recognized the need for a trade show that catered to the industry. Initially, they attempted to negotiate with the Consumer Electronics Association (CEA), which ran CES, but those talks fell apart. Pat Ferrell, the founder of GamePro, used its parent company, the International Data Group (IDG), to create E3. IDG also ran Macworld (later iWorld), a trade show dedicated to showcasing the iMac; IDG also copublished Macworld magazine.
Most of the IDSA supported E3 initially, while Nintendo and Microsoft initially supported CES. CES offered a dedicated video game space. Gary Shapiro, president of the CEA, even admitted defeat to Ferrell and canceled the CES video game event. The first E3 took place on May 11-13, 1995 at the Los Angeles Convention Center, where it would take place throughout the majority of its lifetime (1997 and 1998’s E3 were held in Atlanta, Georgia). At the first E3, one of the most memorable events in E3 history happened. Sega announced the Saturn at USD399, while Sony announced the PlayStation with then-Sony Computer Entertainment North America president Steve Race simply saying “USD299” and leaving to thunderous applause, starting a new generation of console wars.
E3’s growth was massive—by 2006, companies had to spend between USD5-USD10 million for their booths. In addition, E3 also unintentionally spurred a growth of attendees from non-traditional news outlets, mainly bloggers and those the legacy media considered outsiders. This caused large vendors to say they would pull out of E3 2007—a similar move also forced another trade show, the Computer Dealers’ Exhibition (COMDEX), to shut down in 2003. E3 then downsized and restructured as a result from 2007-2008, which drew criticism from industry analysts. The downsizing led
Activision to leave ESA and E3 altogether as a result, focusing on their own convention, Blizzcon.
2009 resulted in a return to the larger format but they would cap attendance at 45,000, keeping E3 closed to the public again. Nintendo and Electronic Arts (EA) chose not to showcase at E3 starting in 2013; Nintendo chose to utilize Nintendo Direct, while EA chose to organize their own event, EA Play, since 2016. Since larger publishers started to splinter off from E3, and average gamers felt excluded from the industry event, the ESA chose to strike a balance. The ESA allowed the public to attend E3-related events that were not held at the Los Angeles Convention Center in 2015. The PC Gaming Show also took place at E3 2015, highlighting PC games alongside consoles.
By 2016, the public were able to attend E3 events at the nearby L.A. Live space, and in 2017 (the year I attended), E3 was opened to the public for the first time. My experience at E3 was rather chaotic, yet fun, as I was a member of the press and completed a person bucket list item that had stood for nearly 20 years. I was able to see and cover the Xbox One X, and saw games such as Destiny 2, Fortnite, and more on display. However, the cracks in E3 had started to show, as the ESA and the Los Angeles Convention Center were negotiating for more space and upgrades. On top of this, the expenses of having a booth at E3 forced major game publishers and developers to move to digital-only keynotes or to leave E3 entirely, with a third of exhibitors leaving between 2017 and 2019. A massive data leak in 2019 led to journalists receiving harassment and death threats, putting another nail in E3’s coffin.
An ominous message after the announcement of E3 2019 sealed the deal, as they did not announce where E3 2020 was being held. On the final day of E3 2019, they confirmed E3 2020 would still take place at the Los Angeles Convention Center, proposing that the event cater to fans, media, and influencer. The COVID-19 pandemic forced the cancellation of E3 2020, while E3 2021 was held virtually. E3 2022 was canceled as well due to COVID-19 as well. E3 2023 was also canceled due to lack of interest, and E3 as a whole was discontinued at the end of 2023.
The establishment of E3 was a major milestone for the gaming industry. I was fortunate enough to go and cover it in person. Unfortunately, it met its end due to fragmentation and developers wanting to cut costs and form their own digital or physical conventions, as well as initially alienating those not from legacy media outlets. As the world recovers from the COVID-19 pandemic, hopefully a future event takes its place and learns from the organizers what they did well and what they could improve on.
