YOUR
ONE STOP
SHOP FOR DESIGNER
LABELS
AT GREAT
PRICES IN THE HEART OF
HERE FORD
1. CONTENTS 3. WHO ARE WE? 4. SUPERDRY 5. LEVIS AND G-STAR RAW 6. DIESEL AND JACK & JONES 7. OTHER BRANDS 8-10. FACE OF FIT 11-14. OUR BRAND 15. FIT MEMBERSHIP 16. SOCIAL MEDIA 17. FIND US 18. OPENING TIMES & CONTACT DETAILS
WHO ARE WE?
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FIT in Widemarsh Street, Hereford, is THE destination in Herefordshire for the latest designer labels. FIT has an eclectic mix of high fashion, designer pieces and A-list inspired outfits from G Star, Diesel, Superdry, Jack & Jones, Weekend Offender, Luke 1977, Levi’s and many more!
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At FIT we pride ourselves in sourcing the best up to date brands and Superdry is definitely one of those. This exciting, contemporary brand focus on high-quality products that fuse vintage Americana with Japanese-inspired imagery but with a classic British style. Their diverse styling is characterised by authentic vintage washes, quality fabric and unique detailing. As one of the only shops in Hereford to stock Superdry, we think it’s simple - Come and visit us for all the latest and greatest trends!
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If you mention the words Levi Strauss to anyone you meet, I’m sure everyone would recognise it in relation to denim or jeans. Founded in 1853, Levi’s are considered to be the pioneers of denim jeans using rivets to reinforce the seams and make them more durable for farmhands and cowboys. Since then, you’ll struggle to find a pair of jeans by any brand who don’t use rivets and the same techniques as Levi’s did all those years ago. Going from strength to strength through the 20th Century, Levi jeans became a fashion icon and were endorsed by celebrities such as James Dean, Marilyn Monroe, Bruce Springsteen and more recently Barack Obama and Steve Jobs. Whatever the occasion, there is a pair of Levi’s to suit everyone.
G-Star is one of the youngest of our brands, being founded only in 1989 but they still have the same impact as brands such as Levi’s and Diesel. Basing their collections on urban trends they have gone from strength to strength in their short life to produce some stiff competition and popular, fashionable styles.
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Founded in 1978 Italy, Diesel have expanded to become a worldwide company that specialises in denim and more. Their tagline is “For Successful Living” and we believe Diesel keep giving as much as they can to ensure quality, affordability and of course fashionable successful living. Innovative and creative ideas burst from their collections to form outstanding products for all of your fashion needs.
The story of Jack & Jones began in 1990 when a young man went to the Oslo Fashion Fair with a careful selection of garments aimed at young men. The collection exceeded all expectations and the creation of Jack & Jones was a reality. Today, Danish brand Jack & Jones is one of Europe’s leading producers of menswear and their three sub brands, Premium, Core and Originals all live up to their names.
OTHER BRANDS
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At FIT, we like to keep up to date with the latest brands and trends. We stock our main brands all year round but also have a selection of guest brands including Luke, Dead Legacy, Dirty Velvet, Lizzie May Vintage and so many more. Be sure to check in store the most recent and exciting brands! If there’s a brand you’d like to see in store, let one of our staff know!
In June 2011 we got together with the Hereford Times and Herefordshire Society Magazine and ran a competition to find
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THE FACE OF FIT
For the two lucky winners who were the perfect fit, there was a fabulous prize package. Not only were they the face of FIT’s online and in-store marketing for autumn and winter 2011, they also starred in professional photoshoots with Jay Watson of All Seeing Eye, won £500 of vouchers to spend in FIT, hair and beauty makeovers at Peter Prosser Hairdressing and Beautiful Spirit and a VIP night out worth £200 with three friends at Saxtys. And that’s not all - the prize also included a year’s membership at Sixth Sense Gym. The winners of our first ever Face of FIT were Samai Chichester and Emily Jones.
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2013
After a successful first Face of FIT competition, in June 2012 we got together with the Hereford Times and Herefordshire Society Magazine and ran our second competition to find THE FACE OF FIT. All the same exciting prizes were to be won and the competition was as fierce as ever. The new Face of FIT competition was the talk of Hereford and finding two winners was not an easy task. The winners of our second Face of FIT were Billy Herrin and Anni Fitzgerald-Allen.
THE FACE OF FIT
2014
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2014 had been an exciting year for FIT in Hereford. After taking a year off the competition it felt like a perfect opportunity to re-launch the ever popular Face of FIT, this time working with jewellery shop Henryka Amber and Silver Jewellery, located just down the road from us on Widemarsh Street. Following months of advertising using social media and our friends at The Hereford Times and The Herefordshire Society Magazine we had many applicants more than suitable for the job. The next step was to choose the final five boys and four girls who would join us at Saxtys Bar and Restaurant for a mini photo-shoot, taken by the fabulous Jay Watson of All Seeing Eye Images, and for an interview. The winners of the Face of FIT and Look of Henryka 2014 competition and our current ‘Faces of FIT’ are George Cook and Loren Harland.
OUR BRAND
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After such a good end to 2014 and great start to 2015, at FIT we decided to look into selling and designing our own brand of t-shirts. Unlike a lot of brands, we wanted to do it right by sourcing ethically produced items. That’s when we were fortunate to come across AIM Apparel who are an American charity based in Cambodia. Their aim is to provide education and vocation for young women who have been subjected to sex trafficking. The rescued women are provided training in garment manufacturing, healthcare and language education, all while being compensated well above the national average.
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By purchasing one of our t-shirts you are helping to keep vulnerable young women in work with added benefits such as childcare, full medical cover, education and lunch. The t-shirts are environmentally friendly, sustainable and ethical as well as being of the highest quality and fit.
The theme of our t-shirts is rural community which is reflected in the earthy colour scheme and designs. All the designs are unique to us and were created by students at Hereford College of Arts. You can see the chosen designs below. Our friends at ‘The Great British Florist’, Heather and Rob provided the inspiration for the beautiful location of our photoshoot. To keep things FIT branded we used two previous winners of our ‘Face of FIT’ competition George and Emily to model the new t-shirts.
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We collaberated with Hereford College of Arts for
OUR NEW T-SHIRTS
Georgia Murfin
Gemma Eales
I’m 19 years old and a BA (hons) Graphic and Media Student at HCA. I’m Herefordshire born and bred. I chose to use a bull in my t-shirt design as it’s an iconic symbol for Hereford and its countryside, I created the animal shape out of triangles because it gives a contemporary style and it will suit everyone.
I love giving my designs that hand drawn, rustic feel. One of the most important things you need to know is that I love a good cup of tea, and obviously the biscuits that come with it too! It’s the first thing I need in the morning and the combination of the two definitely help me power through a long day of designing!
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Design by Gemma Goode
Design by Becky Jenkins
Design by Gemma Eales
Design by Georgia Murfin
Design by Gemma Goode
Design by Gemma Goode
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MEMBERSHIP
Become a FIT Member and save 20% off all full price purchases in our brand new FIT store in Widemarsh Street, Hereford.
It’s completely FREE too! To get your FIT Member card you just need to let us have a few details and we’ll send your card straight out to you. For more information visit: www.the-fit.co.uk/fit-member
CONNECT WITH US ON
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SOCIAL MEDIA
@FITHereford and @faceoffit
@fit_clothing and @faceoffit
@fit.hereford3 and @faceOfFITHereford
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18 Pop into our shop to see Sian, Becki and the team! Monday to Thursday - 10am to 5pm Friday - 10am to 6pm Saturday - 9am to 6pm Sunday and Bank Holidays - 11am to 4pm Telephone: 01432 35 94 49 General Enquiries: sales@the-fit.co.uk Becky: becky@the-fit.co.uk Sian: sian@the-fit.co.uk