Branding Manual | Intellect

Branding Manual Guidelines

INTRODUCTION

Intellect’s guidelines ensure that the company has a unique branding system which conveys its message of creativity development with a fun yet professional appeal. It also shows how the brand can express its values verbally as well as visually through a designed set of applications while maintaining consistency in appearance.

LOGO & CO-SIGNATURES

Intellect Logo

Logo Visual

Logotype Co-Signatures

LOGO & CO-SIGNATURES Logo Dimensions

a:b = 5:2 c:b = 1:5 d:e = 5:3

LOGO & CO-SIGNATURES Extended Color Scheme

BRANDING COLORS Primary Colors

C = 58% M = 4% Y = 9% K = 0% #5DC0DD R = 93 G = 192 B = 221

C = 80% M = 23% Y = 21% K = 0% #0099B8 R=0 G = 153 B = 183

C = 70% M = 64% Y = 63% K = 61% #2F2F2F R = 47 G = 47 B = 47

C = 59% M = 51% Y = 48% K = 18% #696969 R = 105 G = 105 B = 107

C = 31% M = 24% Y = 24% K = 0% #B3B3B5 R = 179 G = 179 B = 181

Secondary Colors

C = 4% M = 16% Y = 92% K = 0% #F7CE2F R = 247 G = 206 B = 47

C = 80% M = 37% Y = 0% K = 0% #1E87C8 R = 30 G = 135 B = 200

C = 2% M = 67% Y = 99% K = 0% #ED7524 R = 237 G = 117 B = 36

C = 45% M = 1% Y = 100% K = 0% #9AC83C R = 154 G = 200 B = 60

C = 0% M = 0% Y = 0% K = 0% #FFFFFF R = 255 G = 255 B = 255

BRANDING COLORS Certified Professional Coach (CPC)

C = 58% M = 4% Y = 9% K = 0% #5DC0DD R = 93 G = 192 B = 221

C = 70% M = 64% Y = 63% K = 61% #2F2F2F R = 47 G = 47 B = 47

C = 0% M = 0% Y = 0% K = 0% #FFFFFF R = 255 G = 255 B = 255

Certified Relationship Coach (CRC)

C = 8% M = 4% Y = 98% K = 0% #F1E114 R = 241 G = 225 B = 20

C = 70% M = 64% Y = 63% K = 61% #2F2F2F R = 47 G = 47 B = 47

C = 0% M = 0% Y = 0% K = 0% #FFFFFF R = 255 G = 255 B = 255

Certified Business & Career Coach (CBCC)

C = 80% M = 37% Y = 0% K = 0% #1E87C8 R = 30 G = 135 B = 200

C = 70% M = 64% Y = 63% K = 61% #2F2F2F R = 47 G = 47 B = 47

C = 0% M = 0% Y = 0% K = 0% #FFFFFF R = 255 G = 255 B = 255

Codependency Coach (CC)

C = 89% M = 29% Y = 88% K = 16% #007849 R=0 G = 120 B = 73

C = 70% M = 64% Y = 63% K = 61% #2F2F2F R = 47 G = 47 B = 47

C = 0% M = 0% Y = 0% K = 0% #FFFFFF R = 255 G = 255 B = 255

BRANDING FONTS Primary Fonts Montserrat

Aa Aa Aa Aa Aa ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789

Secondary Font / Program Font

Arabic Font

Oswald

GE SS

Aa Aa Aa Aa Aa Aa

‫اب اب اب اب‬

ABCDEFGHIJKLM NOPQRSTUVWXYZ

‫ابتثجحخدذرزسشصض‬ ‫طظعغفقكلمنهوى‬

abcdefghijklm nopqrstuvwxyz

‫ابتثجحخدذرزسشصض‬ ‫طظعغفقكلمنهوى‬

0123456789

POSITIONING / LANDSCAPE Intellect’s logo has a 1 - 2 centimeter parimeter from the edge of the canvas

POSITIONING / PORTRAIT Intellect’s logo has a 1 - 2 centimeter parimeter from the edge of the canvas