Branding Manual Guidelines
INTRODUCTION
Intellect’s guidelines ensure that the company has a unique branding system which conveys its message of creativity development with a fun yet professional appeal. It also shows how the brand can express its values verbally as well as visually through a designed set of applications while maintaining consistency in appearance.
LOGO & CO-SIGNATURES
Intellect Logo
Logo Visual
Logotype Co-Signatures
LOGO & CO-SIGNATURES Logo Dimensions
a:b = 5:2 c:b = 1:5 d:e = 5:3
LOGO & CO-SIGNATURES Extended Color Scheme
BRANDING COLORS Primary Colors
C = 58% M = 4% Y = 9% K = 0% #5DC0DD R = 93 G = 192 B = 221
C = 80% M = 23% Y = 21% K = 0% #0099B8 R=0 G = 153 B = 183
C = 70% M = 64% Y = 63% K = 61% #2F2F2F R = 47 G = 47 B = 47
C = 59% M = 51% Y = 48% K = 18% #696969 R = 105 G = 105 B = 107
C = 31% M = 24% Y = 24% K = 0% #B3B3B5 R = 179 G = 179 B = 181
Secondary Colors
C = 4% M = 16% Y = 92% K = 0% #F7CE2F R = 247 G = 206 B = 47
C = 80% M = 37% Y = 0% K = 0% #1E87C8 R = 30 G = 135 B = 200
C = 2% M = 67% Y = 99% K = 0% #ED7524 R = 237 G = 117 B = 36
C = 45% M = 1% Y = 100% K = 0% #9AC83C R = 154 G = 200 B = 60
C = 0% M = 0% Y = 0% K = 0% #FFFFFF R = 255 G = 255 B = 255
BRANDING COLORS Certified Professional Coach (CPC)
C = 58% M = 4% Y = 9% K = 0% #5DC0DD R = 93 G = 192 B = 221
C = 70% M = 64% Y = 63% K = 61% #2F2F2F R = 47 G = 47 B = 47
C = 0% M = 0% Y = 0% K = 0% #FFFFFF R = 255 G = 255 B = 255
Certified Relationship Coach (CRC)
C = 8% M = 4% Y = 98% K = 0% #F1E114 R = 241 G = 225 B = 20
C = 70% M = 64% Y = 63% K = 61% #2F2F2F R = 47 G = 47 B = 47
C = 0% M = 0% Y = 0% K = 0% #FFFFFF R = 255 G = 255 B = 255
Certified Business & Career Coach (CBCC)
C = 80% M = 37% Y = 0% K = 0% #1E87C8 R = 30 G = 135 B = 200
C = 70% M = 64% Y = 63% K = 61% #2F2F2F R = 47 G = 47 B = 47
C = 0% M = 0% Y = 0% K = 0% #FFFFFF R = 255 G = 255 B = 255
Codependency Coach (CC)
C = 89% M = 29% Y = 88% K = 16% #007849 R=0 G = 120 B = 73
C = 70% M = 64% Y = 63% K = 61% #2F2F2F R = 47 G = 47 B = 47
C = 0% M = 0% Y = 0% K = 0% #FFFFFF R = 255 G = 255 B = 255
BRANDING FONTS Primary Fonts Montserrat
Aa Aa Aa Aa Aa ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789
Secondary Font / Program Font
Arabic Font
Oswald
GE SS
Aa Aa Aa Aa Aa Aa
اب اب اب اب
ABCDEFGHIJKLM NOPQRSTUVWXYZ
ابتثجحخدذرزسشصض طظعغفقكلمنهوى
abcdefghijklm nopqrstuvwxyz
ابتثجحخدذرزسشصض طظعغفقكلمنهوى
0123456789
POSITIONING / LANDSCAPE Intellect’s logo has a 1 - 2 centimeter parimeter from the edge of the canvas
POSITIONING / PORTRAIT Intellect’s logo has a 1 - 2 centimeter parimeter from the edge of the canvas