gvoice19_en by gamania gvoice

2009/DEC

Gamania

2009

8 860282 269166

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Striding into 2010 with Fanfare 2009 is a fruitful year for Gamania, our self-produced game, Lucent Heart successfully brought in nearly USD 10 million in revenue while Bright Shadow made its debut appearance in the U.S. Moreover, Gamania was awarded “Taiwan Superior Brand”. In the midst of global economic downturn with average global economic growth rate at -1.1%, Gamania took it in stride and created a remarkable 40% average growth rate as a group, spreading the footprint of Gamania worldwide. 2010 is just around the corner, in this special edition of G!Voice, we collected the Best 100 of this year to share with all Gamanians. We hope that with your help, Gamania will continue to be dynamic and exciting in 2010. In addition, G!Voice launched “G!Column,” reported and written by experts of respective fields introducing market development and trends in entertainment for Gamanians. We look forward to presenting you with different knowledge and cutting-edge viewpoints. So Gamanians, be prepared to be wowed!

Editorial Department

● Publisher: Albert Liu ● Editorial Desk: Eric Chen ● Editor-in-chief: Yoyo Dai ● Text Editor: Tomas Wang ● Creative Desk: Kiwi Chang/ Betty Wang ● Web Planner: Snow Yang ● Art Editor: Nick Su ● Publishing: Gamania Brand Center

Contents Features

06 08 10 12 14 16 18 22 26

Fun：Top 10 Uber Fun & Crazy Birthday Parties Adventure：Top 10 most popular neighborhood delicacies Mind-inspiring：Top 10 Creative Office Cubicles Mind-inspiring：Top 10 Most Creative Gifts Innovation：Top 10 killer marketing strategy Innovation：Top 10 most eye-catching TV Commercials Laurels：Top 10 Most Significant Annual Events Youth：Top 20 of Our Gorgeously Divine Guys and Gals FAMILY: Gamania’s Best 10 Siblings

Special

The IPR War is on!

Events

32 34

Gamania Hall of Fame: Gamania’s “Toughest Award” in September

operational team of “SP1 online”. Feature Report: Gamania Festival

Gamania Charity Bazaar—A Feast of Love and Creativity

Column

Convener of Shuffle AllianceJo-Jo:

The Importance of the Integration of ACG

GAMANIA

Features

TOP 100

Gamaniaâ&#x20AC;&#x2122;s countdown starts nowâ&#x20AC;Ś

2009 has certainly come to an end, but what are some of the most exciting and intriguing events that have happened throughout the year? We will keep you in the loop of course! Gathered from various aspects and fields, categorized by way of F.A.M.I.L.Y, G!Voice searched high and low for: the must-eat restaurants, craziest and funniest birthday parties, most stylistic office decoration, the most awesome marketing strategy and TVC and the full report of the most significant events in Gamania this year. In addition, G!Voice presents: Top 20 hottest and most coveted Gamanians. Unprecedented edition, best of 2009, Best 100, you can have it all only in G!Voice. Enjoy!

5 4 3 04

2 1 05

GAMANIA

Features

Fun

01 10 Top 10 Uber Fun

Uber Crazy!

Where:Seedo Games When:July 15 Victim:Dan What: Transvestist Parade

& Crazy Birthday Parties

Gamania was born to create fun and joy. Whenever there is time for fun, Gamanians always rise to the occasion and deliver to the best of their creativity. For this edition, we will be introducing birthday specials—how Gamanian insiders come up with various unique and zany ways of celebrating birthdays for fellow colleagues. When you have a birthday here, you would be moved to tears, not necessarily from terrific surprise, but terrifying experience. G!Voice brings you the top 10 craziest birthday parties of the year, so sit tight and enjoy the ride!

Birthday Boy’s Quote: The person I love the most, hurts me the most. (forced to dress up as a woman by his own girlfriend)

Where: Parking Lot When:July 2 Victim:Brand Center Ahbin What: Grand Theft—Funeral Limousine

Birthday Boy’s Quote: Honey, I shrank the car.

Where: Red Gate When:June 19 Victim:Joyce What: Office cubical turned into scavenger suite

Where: Red Gate When:Mars 17 Victim:Jacky What: “Red Gate” turned into the “Hong Gang”

Birthday Girl ’s Quote: My neat cubical turned into…and I had to climb in to work.

Birthday Boy’s Quote: It’s pretty decent looking, if I’ve got visitors, they would be pretty impressed.

Where:Taiwan Index When:Oct 25 Victim:Ronald What: Hot Rod: Trendy Sports Car+ Debut Campaign Shot

Where:12F When:Apr 3 Victim: Alan What: Elevator Dumbo

Birthday Boy’s Quote:Are you trying to get me killed? At least spare the windshield!

Birthday Boy ’ s Quote:Hehe, little girl. You ’ re laughing your ass off while I got punked!

Where:12F When:Aug 30 Victim: Benson What: Vengeance of Beauty Salon

Birthday Boy’s Quote:May I ask what brand is this shampoo?

Where: Office Pantry on the 15 F When:Aug 23 Victim: Mikala What: The Uncuttable Cake

Birthday Boy’s Quote:Which of you blockheads put Tiramisu in the freezer? I almost crippled my hands cutting that cake.

Where:12F When:Apr 30 Victim:Jerry What: Planet of the “Birthd-Ape

Birthday Boy’s Quote:Note to myself: Let me die!

Where: 18F When:Oct 28 Victim: Tomas What: Lost Wallet Delivered by Courier

Birthday Boy’s Quote:Could you pick any worse pictures of me on that fake ID and driver ’ s license? And why’s my license number, G8G8?

GAMANIA

Features

11 20 Top 10 most popular

Adventure neighborhood delicacies Must Try!

The taste of delicious food is the most satisfying enjoyment in life. Brave Gamanian surely wouldn ’ t give up their unquenchable crave for delicious food. “ G!Voice ” has specially selected 6 fine restaurants near Taiwan Gamania, while the rest are the representatives from Japanese Gamania, Korean Gamania, Chinese Gamania, and Hong Kong Gamania. Next time when you are out to grab a bite or on a business trip and you have no idea what to have, just take a look at the “G!Voice”.

Joyful Restaurant

Inheriting the 50-year-old receipt, and just the smell of the broth can make your mouth watering. Soft but not overcooked Australian beef tendon stewed in the beef bone broth churning out whiffs of tasty delight! The restaurant has just won the award of “Four Thumbs Up” of Taipei Beef Noodle Festival this year. Add: No. 256-1, Liencheng Rd., Chunghe City, Taipei County. Must try: braise beef noodle Cost: NTD100

Sotin Korean Cuisine

Don House

Reasonable price with solid and abundant ingredient make Sotin one of the most popular chain restaurants on the internet top chart. The special-made house marinade is so authentic that it makes the customers feel that they are actually dining in Korea. Add: No. 718, Building L 4-3, Chungcheng Rd., Chunghe City, Taipei County. Must try: Kimchi pot, Korean B.B.Q Website: www.sotin.htm.tw Cost: NTD120-250

The “Don House” is located in the lane of Leincheng Rd.. Although the restaurant is not big ,their mean Japanese Set is truly amazing! The marked fish skin of grilled mackerel is crispy and melts in your mouth in an instant. It’s no way for “G!Voice” cannot recommend it enough! Add: No. 13, alley 4, lane 347, Liencheng Rd., Chunghe City Must try:Grilled mackerel set, grill chicken drumstick set Cost:NTD75-100

Formosa Chang

“ Formosa Chang” is the special pick

of G!Voice for overseas Gamanians. “ Formosa Chang ” is a household name in Taiwan, providing classic local delicacy. Overseas Gamanians who travel from afar must taste this statebanquet-level stew pork on rice. Add: Zone B, No. 175, Jianyi Rd., Chunghe City Website: http://www.fmsc.com.tw/ Must try:Traditional stew pork on rice, sishen soup* Cost:NTD60-150 10% discount *pig intestines in herbal soup for Gamanians only!

Super Star Seafood Restaurant

서초골（Seo cho gol）

Thai House Thai Cuisine

All the Funs

Thai House serves in addition to Thai food, other fusion dishes. Thai food in Taiwanese style is accessible with fair price in Thai House. Add:No. 152, Jianyi Rd., Chunghe City, Taipei County Must Try: Thai Basil Chili Pork, Seafood Tofu Stew, Shrimp pancake Cost:NTD100-150

If you ask an HK Gamanian where he/she would go when feeling the crave Yum Cha, the first choice is definitely the “Super Star.” You must try their famous dishes such as Custard Buns or White Rabbit Dumplings. The superior quality of Dazha Crab in fall is also well-known. Add:1/F, Jonh's Hung Hom Plaza, No. 83 Mo Wu Street (Hung Hom) Must Try:Rabbit Dumpling, Pork Stomach Shao Mai, Milky Bun, Stone Fish, Dazha Crab. Cost:NTD300-400

The most characteristic cuisine in “All The Funs” is fresh fished seafood. Different seafood is served in accordance with seasons, the customers can even discuss how they like their food to be cooked with the owner in advance. Add:No. 268-1, Liecheng Rd., Chunghe City, Taipei County Must Try:Seasonal Seafood Set Cost:NTD150-300

Ye Olde Station Restaurant

This restaurant serves authentic Shanghai cuisine and there is thick old Shanghai atmosphere permeating every corner of the restaurant. The furniture such as fireplace, iron window and ancient wood floor are all well-preserved from the old time. The atmosphere is not the only notable feature here, it is the real authentic Shanghai cuisine that you can’t afford to miss. Add:No. 201, North Caoxi Road, Xuhui, Shanghai Must Try:Minced crab Toufu, Stir-fry shrimp, Babao Duck(Steamed stuffed duck) Cost:NTD700-950

You sure can’t miss the original “Korean B.B.Q” when traveling in Korea. Not only the local business people like to go there during lunch time, but many go there after work to have sine B.B.Q and drinks and just relax there. Add: Seoul Kang-nam gu, Samseoung -dong 155-4 Must Try:Korean B.B.Q Cost:NTD550-600

Tsubomi

The broth made from pork bones in Tsubomi isn’t oily or greasy, the delicious roast pork accompanied by the choice of your favorite sauce is absolute divine. There are only a few dozen seats in this tiny restaurant and Gamanians often occupy more than half of them, so you can just imagine how tasty it is! Add: shinagama-ku ooi1-34-7 Must Try:Spinach Pork Bone Ramen(Noodle Soup) ,Cabbage Pork Bone Ramen Cost:NTD290-360

GAMANIA

Features

Mindinspiring Unique in Style

21 30 Top 10 Creative Office Cubicles

In Gamania we encourage creativity. There are quite a few people putting their thoughts into making their office cubicles fun and unique. With a little personal taste and zest, the dull and plain office desk can become something completely different and stylistic. Let’s take a look at what magic these desk owners cast on their office space.

Orderly Mess

Department: GHK Design Owner: Milam Comment: the desk is relatively neat considering the amount of figures, dolls and ACG pins on it. The owner must have an exceptional way of sorting and managing things.

Pinky Pink

Department: Taiwan Index Owner: Mei Mei Comment:The owner, Mei Mei decorated the space with all kinds of cute and colorful spin-off merchandise. One can recognize whose desk is this by just one look.

Green Lohas

Leisure and Grace

Department:GHQ IT Owner: Mandy Comment:These plants are not only aesthetically pleasing but can also reduce carbon dioxide. Mandy has set up a great example of presenting Lohas life style.

Department: GTW Legal Owner: Jake Comment:You can see from the decoration that the owner is an avid coffee fan. Other fellow coffee fans may stop by 永欽’s desk for some in-depth

Neat and Clean

Medieval Fantasy

Combat Style

Department: GTW Service Owner: Arthur Comment:A bottle of water, a pen, few memos pinned to the wall, a computer and a phone. Clean and simple.

Department: AliBangBang Owner: Kang Comment:Flooding your office desk with figures and dolls is fairly common in Gamania, but very few can maintain consistency in style Medieval troops facing off in desk battle, how cool is that?

Department: GHQ Creative Center Owner: Weylen Comment:Giant World War I plane models hanging on the wall and soldier figures on the desk, you know it instantly that the owner is out-and-out military junkie collector. You get the drift why he reports to the gym everyday at the exact same time.

Thriller Feast

Cute and Sweet

Japanese Style

Department: Red Gate Owner: Andy Comment:Look at those two semi-anatomic figures, you may think the owner of this office is a hardcore fan of Damien Hirst. Though some may find it terrifying, these two really reflect the owner’s character.

Department: GHQ Brand Center Owner: Anna Comment:Dozens of squirrel dolls on 小毛’s desk as if having a family gathering. But there’s an Open Doll in the middle, what’s going it? (Maybe it’s a squirrel in disguise?!)

Department: Seedo Games Owner: Limin Comment:A little microcosm made of Japanese drapes. The fastest way to go from office desk to an independent office room is to cover your space with drapes.

GAMANIA

Features

Mindinspiring Warm & Fuzzy

-40 31 Top 10 Most Creative Gifts

In Gamania we encourage thinking and feeling with heart. We hope to put our creativity and a little something from the bottom of our hearts in everything we do so that people would notice that something extra and feel differently. Whenever there is a holiday or player festivity, we always determine to give you the best product that will put a smile on your face. Even those top notched designers couldn’t come up with some of the ideas we’ve come up. Let’s take a look at our top 10 Gamania Exclusive Products!

Coco the Stuffed Bunny

Coco this loveable and zany bunny is our bonus gift for players of “Ether Saga Online” this year. Just look at her adorable expression, it’s not hard to imagine she’d become the “it” product for girls.

Moon Lamp

This year’s Moon Festival, Gamania plays on the idea of “Moon” and launched Moon Lamp. This is an ideal gift for your friends and family for this occasion because even when the weather is bad and you can’t see the moon, you’ll still have something on your desk to look at.

Warm and Fuzzy— Gamania Cushion

The cushion was personally designed by our HK COO, David. The cushion is both chic and practical, a player’s favorite in Ani-Com Hong Kong.

“Journey to Fairyland” Adorable

Anger/Stress Relief Dolls

Have you ever felt like you need to relieve some of that tension or anger in you? Now you may have the Anger/Stress-Relief Doll figure for practicing the method. Pick up any sharp or pointy objects around you and give it a whirl! “Journey to Fairyland” Anger/Stress Relief Dolls are your best choice of gift in 2009.

Limited Edition, China— “Art of War” Lighter

Simplistic design with “Art of War” imprinted on the lighter, Gamania China launched this rare limited edition lighter of “Art of War.” It has been widely sought and collected by players in China.

Christmas Edition—Gamania Cushion (Red/Green)

Our debut launch of Gamania cushion was a huge success, order requests poured in from all Gamanians and curious guests. “Is it only limited to players?” “Can we have one too?” Gamania decided to launch Christmas edition of Gamania cushion 2009. Look at those cute cushions, aren’t we thoughtful?

Uber cute “Leo Doll”

“Lucent Heart” was invited to participate in

the exhibition of RO World Championship in Japan 2009. This uber cute “Leo Doll” was a gift specially made by Gamania Japan to Gamanian players in the exhibition that day. So, all the Japanese players who showed up that day, you are uper lucky!

Dragon Boat Festival Limited Edition— Triangular Tea Filter

The triangular tea filter is designed to shape like the triangular rice dumpling Chinese people eat during Dragon Boat Festival. Gamania hopes that while everyone is enjoying delicious rice dumplings, they could also make some tea to counterbalance the grease in the food. May everyone has a healthy and tasty Dragon Boat Festival!

Limited Edition, Korea— “Art of War” Hoody

This trendy hoody was a bonus gift made by Korea Gamania to players who participated in the “Art of War”fan gathering held this year. Because there is only one limited edition hoody, it has become collectors’ favorite.

Happy New Year— Gamania’s “Have a Good Year” Red Envelope

According to the Chinese custom, elders or seniors are required to give red envelopes to younger relatives in the family, this is when Gamania ’s “Have a Good Year” red envelopes come in handy!

GAMANIA

Features

-50 41 Top 10 killer marketing

Innovation strategy Innovation and Creativity

Counter Strike Online

Journey to Fairyland

Marketing is always the strength of Gamania. Each time there is a new game in the market, Gamania can always manage to become the most talk about topic and successfully creating handsome revenue with unique and innovative methods. Gamania surely led the trend of marketing in 2009. Let’s guide you through our top 10 marketing cases as listed below and show you what a great year it has been for Gamania’s marketing strategy.

Lineage

GTW Brian (now has taken over“Maple Story”) Strategy: High revenue was created from exciting zombie mode accompanied with MG3 (terminator machine gun). Four series of TV commercials set for different target groups resulted in even more outstanding selling number.

GTW Dawson Strategy: used the slogan of “reunion of blood oath” to remind the players of their experience of fighting with their alliances and adopted the “win-win” strategy to make players feel Gamania’s sincerity and thoughtfulness.

Maple story

Taiwan Index Jeffrey Strategy: dubbed the dialogues among pets and monsters in the game with humorous Taiwanese accent. The concept of anger/stress venting arising from the social phenomena of suspension without paid and layoff caused by financial crisis was successfully translated into the game and made “Journey to Fairyland” popular among players of all walks of life.

GTW Grace Strategy: By utilizing the methods of periodic reversion and intense activities, the “Maple story” has broken the curse of off season in May. The single propagation of “Maple story is still the best + cash rewards of SP login” successfully increased the number of players in the off season.

Lineage

Kart Rider

GTW Marco Strategy: “ Lineage “ has quickly expanded and added 5 servers from March to June to meet the demands in the game community. The highly expected“Invisible Valley Campaign” attracted substantial amount of players to log in and broke the historical record in the largest point-deducting event category.

GTW Anita Strategy: early exposure of the 6th SR revolution, ridding on the coattail of Taiwan and Korea cross nation competition, consistently stirring up the expectation of players and hosting competition between players and representatives of Gamania Bears. These series topical campaigns continuously heated up the sensation “Kart Rider” players.

Ether Saga Online

SP1 Online

Taiwan Index Paula Strategy: Taiwan Index cooperated with Microsoft and launched digital marketing. Using the substantial amount of Rich Media coverage to go with mascot “COCO Bunny” from “Ether Saga Online”, it not only set the record of highest click counts in the history but also maximized the profit of digital marketing.

GTW Karen Strategy: power campaign on“Best Visual Effect of All Online Game ” which provoked enthusiastic discussions among players and made the initially unknown “SP1 Online” to increase member players to more than 300,000!

Lucent Heart

Fantasy Earth ZERO

GJP Hideki Nakajima Strategy: tactfully choosing the perfect timing to enter the market while there were no other similar types of games in the market. “Lucent Heart” has successfully made its way in the Japanese market with its unique style. The Japanese operational group fully understands their target players and provided multiple “panties” items to create and encourage the sensation and the “IT” topic effect. This game struck a cord with female players and became a huge success in Japan.

GHK Me Strategy:G HK “FEZ” offered the wheel renewal activity in October, adding extravagant items into the gashapons. Meanwhile it hosted the Star Ring X2 campaign so that the players who have never purchased gashapons can have a chance to experience the pleasure of winning the lucky draw! These two waves of marketing strategies have brought nearly 470% in profit growth for “FEZ”.

GAMANIA

Features

-60 51 Top 10 most eye-catching

Innovation TV Commercials Innovation and Creativity

Journey to Fairyland

CS Online

Style: zany, funny Creative Approach: Combine funky element with the concept of anger release, performed by local comedian, Na-Dou. Players who seek to release suppressed frustration and anger can go ahead and log in Journey to Fairyland. Zone: Taiwan

Style: Thriller, Excitement Creative Approach:The realistic experience combined with the creepy, grim ambiance. If you’re a player who seeks adrenaline pump, this is the game you’ll definitely get hooked on. Zone: Taiwan

Unlike other online game companies that cast young, curvaceous girls in their TV commercials as the main attraction, Gamania draws players ’ attention through creative takes on the content of the game or the attributes of the players. Below are the top 10 commercials of the year chosen by G!Voice to guide you through some of our most creative performances on TV this year.

Ether Saga Online

DNF

Style: Funny, amusing Creative Approach:Hong Kong comedian Luo, Jia Ying plays Monk Tang; model A.Lin plays the Spider Trickster. Both characters are derived from Chinese classic tale, Journey to the West. The light-hearted performance by the two represents the fun and delight of this game. Zone: HongKong

Hong Kong (DNF) Style:Fervor, excitement Creative Approach:With popular Chinese pop female group, S.H.E and male pop group, Fahrenheit role-play the game, coupled with exciting special effects and fervent slogan, “Withdraw, and human race will fall” to gain players’ attention. Zone: Taiwan

SP1 Online

Style:Exciting, interesting Creative Approach:Magnificent visuals accompanied with dialogues spoken in indigenous dialect, Taiwanese. It’s fun, fresh and visually pleasing. Zone: Taiwan

Atlantica

Kart Rider

Style:Cute, funny, extravagant Creative Approach:Feature: players can simultaneously maneuver 9 characters. Endorsed by Taiwan’s Princess Sweetheart, Rainie Yang, creating powerful commercial effect. Zone: Taiwan

Style:Cute, competitive Creative Approach:Lauching new car type. Recalculating ranking method, enabling players to show off their skills on a bigger stage. Zone: Taiwan

THEOS Online

Runes of Magic

Lucent Heart

Style:Quirky, loveable Creative Approach:Quirky performance played by a lovely teenage girl and a chubby boy to showcase the theme of the game: easy game, easy play. The game targets players who favor simpler games. Zone: Taiwan

Style:Exciting, topical Creative Approach:Emphasize on the worldwide popularity the game enjoys. Create topical sensation to trigger players’ curiosity. Zone: Taiwan

Style:Hearty, fun Creative Approach:Umauma dance from the game was incorporated as the theme for this commercial. The man and the woman who went for the blind date suddenly ‘ clicked ’ because of the dance. Zone: Japan

GAMANIA

Features

-70 61 Top 10 Most Significant

Laurels Annual Events in Gamania Significance

event

2009 is the fruitful year for Gamania, apart from the good sales news from operational teams worldwide, Gamania has also beefed up on its global layout. Whether it’s the brand, R & D, operation, strategy or internal communication, every detail is strengthened and enhanced. The following top 10 events best illustrate the growing strength in Gamania.

Project 3 Initiation

Time : January Summary: after the winter strategy meeting with Albert at the end of last year, the group determined its outline strategy. Project 3 officially kicked off with Gamania engaging proactively on developing “ overseas operation ” and “ content development ” to achieve greater success and become a top-tier leading digital brand in the world. Significance: integrated group ’ s big directions and strategy, achieving consistency in the future goal and pace and becoming stronger as a group.

JAN.

FEB.

event

“Hero: 108” : debut appearance in European and North American markets

Time : February Summary: The animation, “HERO: 108,” directed by creative center of Gamania has signed the contract with Cartoon Network of Time Warner Inc. to broadcast in England and the U.S. The online game of “HERO: 108” is scheduled for launch after the broadcast of animation, which is the first online game to combine both animation and game features in Taiwan. It is also the first American action game to incorporate and convert the visual, sound effects and figure actions of Console Game. Significance:Gamania’ s debut launch of “ HERO: 108 ” in Europe and North America is a crucial turning point for the global layout of Gamania, the future development includes maximizing the values of animation, game, and authorization of spin-off merchandise combined.

event

Established R&D subsidiary: “Playcoo,” “Red Gate” and “Seedo Games”

Time : March Summary: Apart from the existing “AliBangBang Digital Games,” this year Gamania separated R&D units in Taipei and Beijing and established R&D subsidiary, “Seedo Games” and “Red Gate Games.” Our new member, “Playcoo” with its tremendous potential also joined the big family. Significance: With this powerful R&D team, Gamania will be explore greater potential in the R&D field.

MAR.

APR.

event

JUN.

beanfun! Online

Time : April, 29th Summary: To establish hyper entertainment channel, Gamania created beanfun!, hoping to integrate all digital entertainment functions with this platform and bringing players entertainment with higher quality. Significance: beanfun! has established a model of hyper entertainment channel and is confident about its potential in the near future.

event

Fundation Digital Entertainment Co. Ltd. MiiGii online

Time : June, 26th Summar y: In order to integrate the game information, entertainment topics, community interaction and spinof f me rcha nd i se , F und a ti on Di g i ta l Entertainment Co. Ltd. Launched a new sub-brand, “MiiGii” net providing players with the latest and most interesting game information. This initiative has made Gamania the talk in the industry. Significance: Through the integration of community websites and print media, the Fundation Digital Entertainment Co. Ltd. has morphed to a more comprehensive entertaining media.

GAMANIA

Features

event

Collaborated with our Japanese operator, Gamepot and launched “Bright Shadow”

Time :August Summary: “Bright Shadow” is the first large MMORPG game produced by Gamania. After respective operation in Taiwan, Japan, and Korea, Gamania authorized the U.S branch of Japanese operator, Gamepot for the first time. Gamania hopes to accumulate actual experience in the vast market of the U.S. to prepare itself for future moves in the market. Significance: Gamania’s self-produced game made its debut appearance in the U.S.

JUL.

event

AUG.

Summer School Opens with Big Heart!

Time : From July 26th to 31 th Summary: Gamania Cheer Up Foundation recruited and guided volunteers to come up with creative programs to help pass the courage to dream and faith to the children in Wanli area. Significance: Through the activity of Summer School, Gamania Cheer Up Foundation was able to help both the teenagers and children.

event

The revenue of “Lucent Heart” by Playcoo reached USD 9 million

Time :September Summary: “Lucent Heart” designed by Playcoo was exceptionally well-received in Japanese market, creating total revenue of USD 9 million. Significance: Gamania’s self-produced game has earned the recognition and support from players in Japan.

event

Won the award of Taiwan Superior Brand 2009

Time : September Summary: This year, Gamania participated in the competition of Taiwan Superior Brand and won three awards in fields of “brand strategy,” “competitive advantage, ” and “ brand accomplishments ” . Gamania was the only online game company to receive this honor. Significance: The accomplishment GTW achieved as a brand was recognized once again.

SEP.

OCT.

event

Established operational office in Europe and North America

GUS office

GUS members

Time: October 26th Summary: In order to do the market layout in Europe and North America and become a global leading digital entertainment brand, Gamania established the operational team of Europe and North America and officially set up an office in Irvine, CA. Significance: Gamania has become a cross-continental digital entertainment brand.

GAMANIA

Features

Youth

-90 71 Introducing Top 20 of

Young and Vibrant

Our Gorgeously Divine Guys and Gals Gamania is a young team with average age of employees at 29 years old. And this is why Gamania is constantly churning out vibes of vigor and dynamics. Out of these vivacious bunch, G!Voice hand picked 20 of them scattered around in different departments to introduce to you all so you get an exclusively view of these gorgeously divine guys and gals.

Top 10 Dashing Lads

shine” Nikko

un 橘子潮男 S香港香港 “Prince die GHK Ed

“Korean M

odel” GKR Saya

llectual” GTW Jefy

“Mr. Inte

“Japa

nese GJP Ta Mextrosexua kafumi l” Ooya

r. TLC” “M 韓系男模韓W 國ilber Taiwan Index 橘子

“Jap

“Sunsh

an Seed ese Mela n o Ga mes choly” Maya

ine PlayCoo Johnny’s” Howard

77 “Mr. Talented” AliBangBang Digital Games Kris

78 80

ual”

“Hong Kong Mextrosex

GHK Nikko

“Sunshine Stud”

GTW Santana

GAMANIA

Features Top 10 Chic Chicks!

“Lil’ D Taiwa evil Swee th n Ind ex M eart” eiMe i

“Ms

.C Fund ongenia lity ation Vivia ” n

“Elegant Darling”

GHK Iris

reative” a Q GH Ev

“Ms. C

hic” ambi C B . s M “ va GTW E

甜美迷人妹

IT Ivy

Charming IT Ivy

“Princess

”

86 “Ms. C

ool Calm C GJP Pe ollted” ili

Doll” GTW Risa

“Ms. Sunshine

AliBan “Ms. Cutie” gBang Digita Ping l Games

ey” ky Wif y ic V k雅欣陽光美少女台灣 GTW橘子 “Quir

90 25

GAMANIA

Features

-100 91 Gamania’s Best 10

Family Siblings One Big Happy Family

Albert always says, “In Gamania, we’re like one big family.” This is actually more than true, because Gamanian culture is centered on the concept of “Family.” In fact, there are many actual siblings working in Gamania. It seems that we ’ re not only a young enterprise, but also an alternative “Family Business. ” No wonder Gamania has always possessed that force that pulls everyone together and that each family member always works together to confront all challenges.

92 Ir Relat ene LinV .S ionsh ip: B . David D Senio epartme rother a Lin nt: nd rity in Gam GTW Ser Sister v ania : 5 yr ice V.S. 5 yr

MiniChao V.S.Ju dyLin Relationship:Si sters Department: Fu ndatio Seniority in Gam n V.S. Taiwan Index ania: 5 yr V.S. 1 yr

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100 27

GAMANIA

Special

The IPR War is on! We have entered an era of knowledge economy, with knowledge being incorporated into the scope of legal protection, we couldn’t emphasize enough on the importance of Intellectual Property Rights(IPR). So what does IPR has anything to do with Gamania? How do we fight this war? In this edition of G!Voice, we will tell you all about it.

If you haven’t heard of IP, then you’re outdated! When it comes to “property,” people usually associate it with tangible items such as movables (a.k.a. personal property, i.e. cash, jewelry or stock), and immovables (a.k.a. real property, i.e. land, buildings). However, in the course of civilization development, intangible property has drawn more and more attention. The “intangible property” we are referring here means creations of the mind, i.e. music (songs , lyrics), literary (novels, thesis), paintings (oil painting, comics), website designs (Yahoo FrontPage), computer software (Microsoft Office XP), invention patents, trademarks (IBM, Microsoft) etc. The corresponding fields of law that protects people’ s intellectual creation and grants the exclusive rights to the creators is known as Intellectual Property Rights. (IPR) IPR includes trademark rights, patent right, copyright and trade secret rights. Most people tend respect tangible property more than intellectual property right which causes the market to be flooded with copied or bogus merchandises, books or software. Another common example is confusion on similar trademarks. There are quite a few examples of others using trademarks that are similar to Gamania’s, for example, game forum, “T.G.G”; internet café “GameMonkey” and convenience store, “Tangerine King” (who not only copied the logo but tempered with the original design) etc. These are all considered violation of IPR and Gamania reserves the right to file for legal action.

IPR and Gamania are closely knitted The above mentioned perpetrators violated trademark right and plagiarized Gamania’ s most notable symbol because Gamania is a highly recognizable and well perceived brand. Apart from trademark right, all products from Gamania are all relevant to IPR. Let’s discuss this from different aspects: Gamania’s self-produced “Bright Shadow” and “Lucent Heart” belong to software development and therefore fall under the scope of copyright; Gamania’s online entertainment such as animation, “Hero: 108” is also protected under copyright; PKI, a special technology designed to protect account safety falls under patent right; the secret methods used for plug-in block cannot be revealed to the public therefore it falls under trade secret right. In brief, we can almost presume that digital industry is IPR industry. If we could use IPR to the best of our advantage, it will put Gamania in an advantageous position and bring forth immeasurable benefits. On the contrary, if we ’re not fast enough, it may cause us a great fortune. The following are three good examples:

GameFlier’s Communication Lock and its Patent Disposition Gamania originally planned to collaborate with Chunghwa Telecom to launch a new service, “Cellphone Communication Lock,” however, during the course of discussion, Gamania found out that GameFlier had applied for patent right but still pending for approval. Under the guarantee of our collaboration made by Chunghwa Telecom, Gamania proceeded with a series of disposition. During the last phase of contract signing, Chunghwa Telecom halted the collaboration for its concern on the potential violation of the law. The amount of time, man power (drafting of programs) and money (server and equipment purchase) all went down the drain. As a result, to this day, we still haven’t been able to provide players with Communication Lock service.

GAMANIA

Special

China’s 9you Contended for DNF Trademark Gamania acquired the agent right of renowned Korean online game, “Dungeon & Fighter” (DNF) in Taiwan, Hong Kong and Macau in May 2009. This game has swept across Asia since 2005, accumulated over 100 million members. However, China’s 9you company registered the trademark of DNF in Taiwan prior to Gamania’s acquirement of agent right. Gamania can’t use partial Chinese title to name the game (neither Dungeon nor Fighter) and finally settled in its English title, “Dungeon & Fighter” to advertise to players. Due to the fact that the target players of this game are predominately middle and elementary school students, it was hard to spread the English name and subsequently affecting the publicity and popularity of the game.

Taiwan Mobile Infringed Taiwan Index Corporation Ltd.’s Patent Right on Methods and System of Broadcasting Commercials during Incoming Calls Taiwan Index Corporation Ltd. (TIC) applied for patent on Methods and System of Broadcasting Commercials during Incoming Calls in 2005. If the

users choose to adopt the system where game commercials to be played as connecting tone for incoming calls, they can enjoy cash-back. However, Taiwan Mobile collaborated with Ohyeh Multimedia Co. on the same line of business which may be infringing the patent right owned by TIC. Currently, TIC is negotiating with both companies. Either it results to settlement or litigation, TIC is mostly likely to benefit from it. Other well-known companies such as IBM enjoy benefit from patent authorization every year as much as USD 1 billion, which makes up the company’s 1/9 of annual Profit Before Tax. Sum up the above cases, we ’ ve learned that one patent right can put you years ahead of your competitors. Currently leading enterprises of various fields in Taiwan have drafted IPR policy, pertinent SOP and management mechanism. Gamania has always aimed for becoming leading brand in international digital entertainment, therefore we can’t afford to be absent from this battlefield. To implement a comprehensive IPR policy can not only lower our operational cost and risk but increase our benefit and make us one step closer to positioning ourselves as a leading brand in the industry.

War against Plagiarism To implement IPR policy and protect Gamania ’ s intellectual property rights, Gamania will engage in internal promotion to raise awareness on various IPR guidelines announced by the group. Group Gamania has also set up IPR exchange platform to teach Gamanians to recognize, comply with and properly use IPR to reduce operational risk. This platform is open to oversea Gamania branches so the information and resource can be shared to reduce group’s legal cost. In addition, to enhance the R&D and quality of creativity group wide and position ourselves as the leading brand in the industry, Gamania will implement Guidelines on IPR Reward System which provides high stake price as incentive to encourage all Gamanians to apply for patents. Let’s help Gamanian to win the battle on IPR.

Gamania’s IPR Reward Guideline:

Approval. If your proposal passes the review done by your unit head, then it can be brought on to special project meeting for second review. Whether your proposal is apt for patent application, at this phase you may collect your proposal reward of USD 100. If your proposal is apt for patent application and you successfully complete the application process, you will be rewarded with patent application reward of USD500. Lastly, if your proposal is approved, announced and registered by competent authorities of your respective region, you may collect your patent approval reward. The amount for patent approval reward is to be discussed and determined by MDs and country heads. Judging by the profitability and the contribution your proposal may bring for the company, the reward is classified into three ranks. A：USD15,000~20,000 B：USD8,000~10,000 C：USD1,000~5,000

There are three phases for Gamania’s IPR Reward System: 1. Proposal, 2. Proposal Review, 3. Reward

The reason for Gamania to provide such handsome reward is to encourage any positive, ambitious Gamanians who likes to take initiative to contribute to the group. Your proposal may bring in immeasurable effect and profits for the company and considerable remuneration for your own. Gamanians, what are you waiting for? Start brainstorming now!

GAMANIA

Events

Feature Report: Gamania Festival

Gamania Charity Bazaarâ&#x20AC;&#x201D;

A Feast of Love and Creativity

Dolls, clothes, accessories, second hand books are just among the things commonly seen in charity bazaar but Gamania is known for creativity, of course we have come up a lot more than that. This yearâ&#x20AC;&#x2122;s Gamania Charity Bazaar, we had wish fulfiller service, beauty salon services, date bidding and other services. In brief, Ganaians had all the love and creativity for all to see.

Novemeber 11th 2009 was Gamania’s 14th birthday and was also one of the most important day for Gamania—the Gamania Festival. In the past, Gamania Taiwan would celebrate it with Cosplay competition or festivity. This year Gamania Taiwan decided to host a Charity Bazaar competition to help stray dogs. There were 5 teams registered and participated in this event. Among these 5 teams, “Chic Brand Circus” gained the most attention on your creativity. Their unit head, Ahbin was nominated to be auctioned off for a One-Day date event. Their services featured stress-relief massage, beauty care and hair cut. Their creativity was well-received and highlypraised. Other notable campaigns include: Dao and Bazzi, main characters from Kart Rider providing services to the highest bidder and lucky draw hosted by Maid Shop from Gama To Your Liking. (Grand Price: HP Printer) These exciting and topic provoking themes and creativity prompted the number of visitors in the charity bazaar and subsequently increased the sales revenue.

Content of Charity Bazaar Team

Theme

Feature Product

Bidding Item

Gamanian Red

Red Door

Exquisite dishes, cups, plates and bowls

Chic Brand Circus

Trendy Salon

Beauty Service and Massage

A Date with Ahbin

17 The Gamania Spirit

Cosplay

Cosplay (costumed performers)+braised delicacy

Dao and Bazzi’s wish fulfiller service

Gama to you liking

Maid Shop

Buy gifts, lucky draw, electronic products

Breakfast delivered by pretty lady

12th floor still carries Gamanian Spirit

Warm & Fuzzy

Sports Cards+ Stuffed Dolls

Teddy Bear and SEIKO Watch

GAMANIA

Column

The Importance of the Integration of

ACG

ACG is said to be the most important subculture of this generation. Many take ACG seriously and study it as a discipline. As an online game company, Gamania has even closer relationship with ACG. G!Voice invited a special guest, Jo-Jo, convener of Shuffle Alliance, Taiwan to talk about the origin and the importance of ACG.

GAMANIA

Column

Jo-Jo has been an ACG fan for more than 35 years and has profound study on Otaku community. She dedicates herself to promoting Otaku spirit, as the leader of Shuffle Alliance, she helped launching books such as Animation Comic Game, Japanese Animation Case Studies and Animation Comics 2000.

Jo-Jo Convener of Shuffle Alliance University Lecturer

Originally there was only AC, A stands for Animation and C stands for Comics. Back in the day in Taiwan, people used to call it CC-Cartoon and Comics until Shuffle Alliance published a book called, “Animation Comics 2000 ” , the phrase AC started to gain its popularity. Earlier in 1995, our member AIplus came up with an insightful classification. He proposed that three industries: Animation, Comics, Game should be studied and observed integrally and thus coined the term, “ACG.” In recent decade, ACG has gradually become the trend and the universal buzz word in countries like Japan. Note: the order of ACG, in AIplus’ own explanation, wasn’t determined by the popularity or superiority of these three categories. It ’ s because under the computer search method, the arrangement of ACG will actually make it appears on top of the search result. Even though ACG is just an acronym of three nouns, but over the decade, with the rise of its popularity we may assume that users or fans of these three categories do present linked or correlating behaviors such as fondness, promotion and consumption. In other words, if you like one category out of the three, you ’ re much likely to enjoy the other two. The business trend surely proved that point, Japan is the best example of how these three industries

have merged and integrated into one. The overall industrial value for ACG has grown substantially over the years and is still growing continuously which is a proof that these three do help buoy one another. Because the three industries have inevitably emerged into one, whenever a new comic book comes out, readers will be expecting the book to be animationized and saving money for the game software that will be flooding the store in the future. This kind of expectation and anticipation has become the universal experience for ACG fans alike and the rule of thumb for the market. We may even go so far as to say that these three industries cannot fight on their own, strategic alliance and cross media collaboration are bound to become the inevitable trend. In this sense, ACG means more than just three words binding together. It exists because we think from the most basic and fundamental point of view of our consumers: what are their behavioral modes and what do they really crave? And through this collaboration and alliance, we satisfy their demands and desire. It is only when we bear that in mind and put it into our R&D process can we bring the full potential of these three into full play. And later when we propose projects, campaigns and promotions, we could use that tremendous force to achieve 1＋1 ＞3.

http://brand.gamania.com/gvoice