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-- The attitude every Gamanian should possess
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The Demeanor of a Mega Company Gamania has entered its 15th year. Born and based in Taiwan, Gamania gradually spread its footprint in Asia. After entering markets in the West, it has officially become a globalized company impressing the world with its stellar performance. However, with greater power, comes greater responsibility. Gamanians’ behaviors and expressions may influence the way people perceive the company. The long-standing reputation may easily collapse due to any lapses, faux pas or misconduct. 15 years old, the age of a young adult and it is also the time for Gamania to face and deal things with maturity. What is the attitude and demeanor an international company should possess? Should we do things the Right way or the Rogue way? Albert will reveal all exclusively in this edition of G!Voice.
Editing Department
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● Publisher: Albert Liu ● Editorial Desk: Eric Chen ● Editor-in-chief: Yoyo Dai ● Creative Desk: Kiwi Chang/Betty Wang ● Art Editor: Brandon Huang ● Web Planner: Kenji Lin ● Web Designer: Snow Wang ● Publishing: Gamania Brand Center
Contents Features
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Right Way VS. Rogue Way Albert: The Attitude and Demeanor an International Mega Company Should Possess William: corporate responsibility—let us cherish the opportunity Nita: Maintaining Corporate Reputation: Gamania is Our Second Home Alan: keep your radar on to expand international vision
Special
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Game Day Feature Report
Column
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Mika, internet marketing observer
As a worker in the 21st century, one should be gung-ho about sharing! Gamaniabrandcenter:
Uno Fog Bar—Not only the Cute-Boy-Strategy works!
Events
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Exclusive! Behind the Scene Features of Group Film SPACE 17:
READY TO FIGHT
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GAMANIA
Features The "Right Way" and the "Rogue Way" are two phrases that are often mentioned these days. We usually use the "Rogue Way" to describe an imperious, overbearing person whereas the "Right Way", the phrase commonly used in certain sub-cultures in Taiwan, is used for describing an orthodox, proper manner or being exceptional. In fact, the two concepts were brought up by Confucius school and Legalist school respectively as the frameworks to govern a country during the warring state period in China. The "Right Way" (or the "Royal Way" as directly translated into Chinese) is a mentality that a country should be governed based on morality, benevolence and righteousness. The "Rogue Way" is to expend the country's hegemony through force, draconian laws and chastisements. The purpose for both mindsets are ultimately the same, however the means to achieve it is drastically different. These two schools of philosophies are often adopted in the operational strategies of global enterprises.
Should Gamania take the Right Way or the Rogue way? Let's hear it from Albert!
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Features Albert: The Attitude and Demeanor an International Mega Company Should Possess Gamania has entered its 15th year, in addition to being the leading brand in the industry, it is also a multinational company with great strength. With greater influence comes greater responsibility. As a renowned international company, we must be even more careful on what we say and do because it will affect how others perceive us. Sometimes even an unaware comment or behavior may destroy Gamania’s corporate reputation. As the CEO of the company, I have the authority and obligation to call upon everyone to maintain our reputation by all means. Witnessing the growth and development of Gamania over the decade, I've found out that some junior Gamanians had made some mistakes. I've been wondering what caused these behaviors and I think the most dominant reason is the attitude. To correct these wrong attitudes, I proposed 6 principles which I hope all Gamanians can think and reflect upon. For now on, as long as you're a member of the team, please have the following attitudes:
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RESPECT CULTURAL DIVERSITY Gamania is an international company with colleagues spreading in various countries. As a multinational organization, we must respect cultural differences and do not become the fly in the ointment. Sometimes a particular culture may incur controversy, but I think I shouldn't judge and cause conflicts within. Gamania ’ s corporate culture is to befriend the world, therefore we must respect cultural diversity.
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BE MODEST NOT ARROGANT I remember the book, "Internal Marketing" brought up an example: if a driver from a currier company drives like a mad man on the road, he would destroy the company ’s reputation, even though that was his behavior alone. I remember some 7 or 8 years ago, back when Gamania was at its peak. I heard a factory owner complained to me, "This group of juniors you sent is really arrogant, they talk like they try to give you a lecture. They said take the product or leave it." The person who complained to me is a senior. I was shocked when I heard about this. Although I believe there is be a reason behind any rejection, they should not be rude and disrespectful. Staff represents the company's image, there is no excuse for talking in an ill manner. I want to emphasize that the act of marketing is not to sell you stuff. The true logic behind marketing is communication. If such communication is recognized then the desirable result will come. Externally, such result is consumption; internally the result is following the company's value. It doesn't matter how strong we are, we must respect others, even when you face difficult clients. The stronger you are, the more modest you have to become. Even the slightest discourtesy may be interpreted as arrogance by others. Therefore, we must let go of our pride. There are always stronger people out there. Even after we've become world no.1, we could never tell if someday a more powerful opponent may appear. No one will stay strong forever and vice versa. This is the attitude Gamanians should have: always be modest.
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GAMANIA
Features
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COLLABORATE IN THE RIGHT WAY During any collaboration, we should seek to be in our partners' shoes and try not to haggle over every penny. If minor problems occur during the collaboration, we should tolerate and assist our partners provided that such problems do not impede the company's profit. I often say, the difference between the Right Way and the Rogue Way: if you do the right way, everyone hopes you’d become stronger; if you do the rogue way, everyone fears that you'd become stronger. The path Gamania should take is definitely the right way. At the meantime, we should think about this: if you anticipate the growth of small companies, they will thrive to become our powerful outside partners. Their strength will become your strength someday.
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SETTING OPPONENT TARGETS AND IMPROVE BEYOND Failure of an organization often comes from itself, from friends or from partners because this group of people often thinks alike, when one of them take a wrong direction, it often leads to collective failure. However, a growth of an organization, to a certain degree comes, from our strongest opponent. Our opponent constantly gives us pressure and spurs us to advance therefore we should try to set a clear target, even an assumed opponent. Once a target/opponent is set, we should give all our might to establish a culture and attitude that draws a distinct line between the adversary and us. The culture and attitude is such that everyone wants to be our friends but fears to be our foes. No matter how powerful our adversary may be, we should have no fear. If you're a PM, you should define your competitor and the opposing products you are up against; if you're a company, you should define your adversarial company because this is the only way you may improve your own strategy and thinking upon and defeat your opponents.
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GAMANIA
Features
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WILLING TO ADMIT MISTAKES AND NEVER MAKE THE SAME ONE TWICE One day a supervisor told me that when he was admonishing his subordinate on a serious mistake, the subordinate talked back and said, "Albert said it's ok to make mistakes!" This perturbed the supervisor very much. Indeed, I think everyone should be given a chance to make mistakes. Everyone makes mistakes and I am no exception. Gamania is an organization that affords everyone the room to make mistakes for the purpose of encouraging people to try things in different ways. However this chance does not mean you can be careless or even making the same mistake. If unfortunately we were wrong, we must be brave enough to admit the wrongdoing, learn from it and get back on our feet as soon as we can. And we should never ever shuffle the mistake to others. In the past we've had unit heads who act like this, but now this type of people no longer exist in Gamania. I hope things will stay this way in the future.
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SHARE OUR GLORY AND NO GOSSIP ALLOWED Gamania is an organization that shares the glory. Our corporate culture is FAMILY and I hope that we support each other like a family and maintain our reputation at all time. I don ’ t want to hear any rumors or hearsays about our company. Divulging or giving away Gamania's confidential information is strictly forbidden. No Gamanian is allowed to freely post or make comments on the internet. "I heard so and so said … " this kind of gossip culture must be eradicated from Gamania completely and everyone should strictly observe its duty. Anyone who does not understand the situation or on relevant position to comment should not spread any rumors that may jeopardize Gamania's reputation.
CONCLUSION In the past, people perceived Gamania as: young, creative, competent with great momentum, all of which are wonderful qualities. On the flip side, we've had criticism such as "not mature enough". As we mentioned before, be brave enough to admit mistakes. If we are wrong in our attitudes and behaviors, we must admit and learn from mistakes. Let's work together in making Gamania a better organization. Let Gamania possess of attitudes and demeanors that an international mega company would have and make it a centenary company that is greatly admired and respected!
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GAMANIA
Features
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Core Senses
All Gamanians Should Have
After 15 years of continuous efforts, Gamania has gradually transformed into an international brand. Our attitude and mindset will determine how the world perceives us as a company. Therefore, each Gamanian must have three core senses in mind: taking responsibility, maintaining corporate reputation, and enhance our place in the world.
William: corporate responsibility— let us cherish the opportunity During these 15 years of development, we not only expanded our organization in the globe but also molded our culture. This kind of opportunity and achievement doesn't come easy, therefore, everyone should really seize the moment. G!Voice had a feature interview with Head of Strategy, William, asking him to shed some lights on some important subjects like why should we emphasize on corporate responsibility at this particular moment? And what exactly is the responsibility? As head of Group's strategy and international affairs, William is a global jetsetter, flying to various destinations, propelling regional integration and collaboration between different companies. When asked about how Gamania is different from other global mega company? William said, "There's no good or bad. Each company has its own strategy and cultural attributes. There is still room for improvement and studying but based on my understanding and observation over the years, the unique characteristics that Gamania culture projects often attracts other companies to work with us. Our corporate culture has become one of our most valuable assets," Understanding Culture in the Right Way— creating sense of PRIDE A company's cultural asset and image may take a long time to accumulate and shape, but it could be destroyed
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in a split second if we are unmindful. Regarding some of the improper or faulty behaviors Gamanians have done in the past, William said, "A group as big as Gamania, there is bound to be some people who fail to live up to the standards. Although we've issued some rules in the past, I think what's more important is that we see every misstep as an opportunity to educate our staff. Helping everyone to understand what and what not to do so that every Gamanian can better understand our culture and change their attitudes accordingly, creating a sense of pride." But how can we do to form a stronger more cohesive sense internally? William emphasized that, "Be it crossunit cooperation or cross-region communication, we need to make our information exchange faster and more smoothly. More internal communication channels have been established including G!Voice, Gamania Biweekly or company email correspondences. I think in the future
we should develop more ways for all Gamanians to have instant access of the company's current status and to promote exchange and cohesive senses.” William also added, "I've joined Gamania for about 8 years, I ’ve seen the company constantly trying different approaches, be it activities or educational trainings, to let our staff feel and internalize our culture. With the Group's expansion and growing number of new joined staff, we will face new challenges regarding Gamania culture rooting. It is vital for every Gamanian to establish a joint recognition and understand toward our culture. The Group needs to pour in more efforts on this and at the same time, we need every Gamanian to be actively involved.” Cherish the Opportunity and Create a Better Future Lastly, William thinks that everyone should cherish this rare opportunity. "Gamania is a digital and entertainment industry. We’ve earned our scale and influence along the way and it didn’t come easy. On the individual level, everyone should do their best to fulfill their duties. On the corporate level, we actually have a chance to create a better environment for people. Therefore, every Gamanian should keep in mind our mission, to create more values for people's lives. It is a corporate responsibility so everyone has to shoulder their part of the burden and contribute as much as they can!”
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GAMANIA
Features
Nita: Maintaining Corporate Reputation: Gamania is Our Second Home Gamania is a service-oriented company. Each Gamanian represents Gamania so it is imperative that we regard our image as top priority. Speaking of service and maintaining corporate reputation, G!Voice did a feature interview with Nita, section chief of service business department who has many years of experiences in service management. She talked about her ideas and suggestions from service perspective.
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On the note of "attitude", Nina has a rather different definition: she thinks that attitude is a way to measure and reflect ability and mindset. It is important that the talents the company hires are competent, however whether these people can put their minds and focus on things or whether they can take up responsibility, the behaviors reflected from these attitudes shall determine the final result. You are the spokesperson of Gamania "I think every Gamanian should think of themselves as the spokespersons of Gamania. Once you think about it this way, you will instantly become more discreet and take heed of your image. And as a whole, the quality of Gamania will be enhanced." Nina said that Gamanians should not think of themselves as "audience". When people criticize Gamania, we should not act like it does not concern us but rather we should be part of the team players and try to give our best to bring glory to Gamania and to us. Where to start? Nita pointed out that "do it from your position, from your job", for example, to increase precision in your work. She emphasizes that "we must focus and be prepare to manage risks at all time." You should think of the consequences of anything you do in work because it will affect more than you, it may even cost Gamania its reputation. "We may just need an extra review and confirmation, but it make a whole new difference. A slip up may cause negative feedbacks on Gamania; a careless, ill-mannered comment may
influence how people feel about Gamania. Therefore, we should never let go of any details or chances to review and take things seriously.� Nita thinks that if every Gamanian can conduct a risk evaluation on its duty, then Gamania as a whole may march towards becoming an international mega company with a solid base. Building sense of honor In addition, Nita also encourages Gamanians to establish a joint sense of honor, co-existing with the brand, for better or worse. "If you truly like this place, then don't exhaust it." She took Albert for example. Albert always promotes the spirit of FAMILY which encourages Gamanians to dwell and thrive in Gamania. If we identify with such culture and value then we would fear this big family may be destroyed due to our mistakes. Lastly Nita said, "Awareness, value, mindset and demeanor, these are not something we can achieve or acquire in a short time. Sometimes we need to actively create such atmosphere to soak ourselves in it. For example, right now the no.1 topic in the world is how to protect our environment and be more eco-friendly. Maybe we can observe how other international companies shape their activities and initiatives accordingly and host similar events to rally Gamanians. It's only when people believe they are part of an international mega company can they possess the deserving demeanor and vision."
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GAMANIA
Features Alan: keep your radar on to expand international vision Gamania is a service-oriented company. Each Gamanian represents Gamania so it is imperative that we regard our image as top priority. Speaking of service and maintaining corporate reputation, G!Voice did a feature interview with Nita, section chief of service business department who has many years of experiences in service management. She talked about her ideas and suggestions from service perspective.
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Because of the nature of his work, everything Alan deals with almost always has something to do with "internationalization." However, after having personally interviewed him, we found out that he is actually a genuine Taiwanese kid. He has never studied abroad but can freely communicate with our foreign partners and work pleasantly together. In addition to his language gift, the most crucial factor is that he has a curious mind that is always ready to learn more. Expand World Vision "Never limit yourself in Taiwan or Asia. Try to observe different countries in the world as much as you possible." Alan described the feeling is like turning on the "international radar". He added that the scope of our observation should not be limited to the online game industry but the politics, economics, and culture trends in other countries. For instance, the effects of financial crisis on the game industry; how would the popularity of Eeepc impact the game industry? Will the new Apple product impact the game industry? "The more we learn about these international trends, the more likely it will be for Gamania to succeed in the world." He believes that though some topics seem to be irrelevant to Gamanians. However the more information and knowledge you gather, the bigger your database will be. "If you are the business planner of a game community, you probably know about the management strategies of communities in other countries, such as Facebook or Twitter in advance; if you are a RD, you should foresee the availability and popularity of Eeepc and design online games accordingly." Alan said, "Only when you set your eyes in the world, can you be aware of the potential opportunities, turning points and risks for Gamania and act upon it in advance."
Humble and Open Culture When it comes to working with partners from different countries, Alan has his own style, "To learn the strength of each culture and to fully understand the differences between other cultures and Taiwan are two crucial points." He pointed out that we shouldn't hold a preconceived idea while communicating and cooperating with our foreign partners but to think of a way to facilitate both team members to work together efficiently. For example, Korean has a straight forward style while Japanese tend to be more conscientious and careful, the way they handle things may vary from Taiwan in details but maintaining our hospitality and flexibility is still a great cultural advantage for Taiwan when collaborating with other countries. Curiosity and Active Learning Last but least Alan mentioned a crucial concept, which is to always have a sense of curiosity towards learning foreign languages and cultures. He takes himself as an example, "I ask my foreign friends whenever I can, perhaps I ask, 'where you like to shop for grocery? And why is that?' though it seems like a simple question, you can actually deduct from their answers and figure out: what adjustments need to be made on Gamania ’s value-recharge system and you can have more ideas about the local 'channels'; or maybe you are just chatting with them about where they spent their vacations then you may discover that they actually have so many days off, etc. Anyhow, chitchatting is in fact a great way to help you to get in-synced with foreign partners during work. Meanwhile, it is also the best approach for me to observe the lifestyle of each country and to sharpen my cultural sensitivity."
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GAMANIA
Special
Game Day Feature Report There are many important festivities and activities in Gamania, in addition to year-end appreciation party, Mid-Autumn festival and Christmas, the most signiďŹ cant festivities for Gamania are Gamy Day and Gama Day. Gama day (November 11th) marks a milestone for Gamania culture whereas Gama Day (April 1st) is the foundation day for Gamania. Gamania established the whole business upon games, hence naming April 1st the Game Day. To celebrate the birth of Gamania and creating a platform for Gamanians to show off their passion and energy, GHQ will host a sports day for all Gamanians to step away from the computers: all you can play! How does GHQ start this play frenzy every year? G!Voice takes you back to previous sports days where laughter and sweats so vigorously ďŹ lled every year!
2005 Gama Decade
2005 marks the first decade for Gamania. To celebrate our efforts and growth during this period, a creative sports event was hosted, incorporating the history of Gamania's products and Gamanian spirits into these sports activities. All of the stalls were designed and set up based on the products. The activity shows how Gamania fuses corporate culture into daily life.
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2006 Gama Cup
In 2006, Gamania finally had an official name for the Game Day sports event—Gama Cup. Needless to say, all Gamanians need to do their best to win the cup, bearing in mind Gamania's founding spirit, "Be playful and be good at it!" and fight for our honor even at the sports field. During Gama Cup sports day, there were many challenge items such as tug of war, track and field, relay etc which are trust tests to Gamania's stamina and will to win.
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GAMANIA
Special
2007 Gama Cup
Gama cup has different theme every year. In 2006, many Gamanians were injured from trying too hard. To minimize potential harm, in 2007 the company changed the venue to Pushin ranch. Gamanians teamed up to play paintball. Although it was raining that day, it couldn't dampen Gamanians' playful spirit. Every activity seemed to be 10 times more interesting with the raincoat on. A special feature and an alternative competition of that day—Puppy Walk. Gamanians brought their pet dogs and walked on the stage to attract votes.
2008 Gama Cup In response to Albert’s call, cycling around the island became a trend among Gamania in 2008. To promote such healthy activity, Gamanians were encouraged to ride their bicycles to the venue. Many exciting and adrenaline hiking activities such as bungee jumping and team competition were held. Many fun challenges and games were also designed for Gamanians and their families.
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2009 Gama Cup Returns
Gama Cup Returns was held in Leofoo Village in 2009. Gamanians' sports spirit was lifted in screams! Whether you're sitting on the Free Fall shouting or on the Pirate Boat angling 90 degrees from the ground too scared to open your eyes, you have to read out loud Gamania's core value "F.A.M.I.L.Y" on the prompt card. Only the ones who manage to memorize the core value word for word may pass the challenge and prove to be a bona fide Gamanian.
2010 Gama Cup
Gamania is about to celebrate its 15th birthday on April 1st 2010. In such a year of importance, Gama Cup will surely be even more surprising and ďŹ ery. Everyone should participate with utmost enthusiasm and celebrate this meaningful day together. We shall wait and see!
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GAMANIA
Column As a worker in the 21st century, one should be gung-ho about sharing!
About Writer
Mika
Internet marketing observer in Taiwan Mika has been working in the field of marketing for more than 10 years, managing from brand strategy, product concept to market launch. He cares about the traditional marketing models and also pays attentions to the changes of Web 2.0, Social Media, and etc‌ Blog:http://jabamay.blogspot.com/
8am, Friday morning, Mr. X is taking the metro to work. He takes out his mobile, clicked on Facebook and posts "Buy one get one free at Starbucks! Let's go have a cup of coffee at noon!" I trust that everyone is familiar with posts or announcements like this, sharing the joy, anger or sadness that happens on daily basis. "Love sharing" has become a common courtesy that every modern person should possess. Even sentence like "The Sun is shining, the vibe is great, the boss is out!" can be logged on as status. Such unselďŹ sh sharing about life in general seems to have become a civil movement. However, when it comes to work, does the same rule apply? Alas, the reality is always cruel. In the business setting, sometimes colleagues don't share and are even unwilling to reveal information. Why is that? Because some people mistake information for knowledge! "Knowing the promotion campaign at Starbucks is a kind of information whereas knowing how to make a cup of delicious Latte is a kind of
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knowledge." Asking colleagues to share the result in which he has learned really hard to transform into knowledge is a kind of luxury. However information, be it a sentence, a piece of document, report, message, experience or even online news, some people regard it as knowledge and are reluctant to share. The most commonly seen situation
often takes place on new joined staff or during cross-department negotiation where people think they are not close with one another and therefore see no reason to explain or clarify on certain issue. People are selfish animals. Fortunately, there is a mechanism that can minimize the defect. The accomplishment at work, reports,
Slideshare is a briefing sharing platform which is similar to Youtube where you may search for all kinds of briefing topics.
and files can all be input into the knowledge platform. Adding search, publish and sharing systems, finding information becomes much easier than before. Notable briefing sharing platform, Slideshare is a great tool for this purpose. Regular study group, thoughts sharing sessions are also good sharing methods. However, in terms of sharing, the above mentioned only reaches the minimum standards for they are still passive. The more elevated sharing level should be based on the concept of “I love sharing” and because sharing makes one happy and therefore no particular occasions or company rules are required. Activate the Land of Happy Sharing:
Encouragement is the Key. The reason that people love posting and sharing information online is because "you reap what you sew", for every article you post, you may receive feedbacks from strangers, proud of being identified with, someone to share your emotions. Whatever it may be, these feedbacks become the force behind the incessant sharing which is just as important in the real world. The more direct, precise and practical the feedbacks are, the more motivated the sharer may become. In the work field, the company should encourage and the colleagues should be thankful for such behavior. However, before you ask for others
to share, you must learn to demand yourself for this, "Even if you're not the type that enjoy sharing, you must at least encourage the ones who do." Learn from Facebook, click on the "Like" button to encourage people who share. It is the simplest way to prompt positive sharing cycle. We are not expecting everyone to announce everything they've learned but simple sharing of information will do. Whoever benefits from the sharing should also give positive feedbacks and encouragement. Think about this, if you are willing to cheer for some stranger on the internet, why wouldn't you do the same for your company and colleagues that you so closely work with?
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GAMANIA
Column Uno Fog Bar— Not only the Cute-Boy-Strategy works! gamaniabrandcenter Design Observation A blog jointly written by the members of Gamania brand center where you can find the opinions and observations on brands, marketing, and designs from designers, executives, musicians, exhibiter, creators and even aliens. G!Voice reposted the diverse and copious content to the magazine so that Gamanians can communicate and exchange thoughts with them via internet. Website: gamaniabrandcenter.blogspot.com
As an urban dweller, you may think of the "hair adjusting tools" of pomade, hair gel, spray, or even wax when seeing yourself with a warping bird nest above your head in the mirror every morning. But I'm sorry, please forget all these stuff now! When the epochal product of SHISEIDO – Uno Fog Bar and its series made its debut commercials in the market, we can now proudly announce that, "All the styling tools are history now!" But why is that? Uno Fog Bar is simply amazing! It won't make your hair sticky like spray does. It can style your hair like wax without giving you the stickyfingers. It is a brand new product that combines the advantages of the former two products sans
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flaws. Just as the commercial says, "Shoop! Set! Shoop! And you are done!" Meanwhile, Uno Fog Bar also attempts to nail down all the consumers (with an exception to bald guys). The bottle of red, white, and blue are design for boys and girls with short,
Sourcewww.shiseido.com〠www.youtube.com
The new product of Uno, Fog Bar, its well-designed bottle makes consumers want to collect all three of them at once.
Four hot studs in English style suits, ďŹ ddling their hair as they made appearances. Hair is not the only thing they stirred up, but consumers' desire to purchase.
mid, and long hair respectively. The company also launched an exclusive styling hair brush for Uno Fog Bar. Besides the innovative product, SHISEDO also spent a fortune on its commercial campaign. Popular young idols in Japan, such as Tsumabuki Satoshi in <Tenchijin>, Eita in <Nodame Cantabile>, Oguri Shun and Miura Haruma in <Tokyo Dogs> were invited to cast as spokesmen. Such extravagant cast and compact package are impossible to miss! Lastly, a series of attentiongrabbing TV commercials were densely broadcasted. So far, seven Uno Fog Bar TV commercials
were shown in Japan area. The scenes where they filmed the first three commercials were in London, England, accompanied with the classic tunes by master of movie soundtrack, Michel Legrand to light up the features of the product and build up the brand recognition. The latter four commercials teach teh consumers to use this new product of Uno in fresh and fun ways. The two combined made Uno Fog Bar an unstoppable commercial force. The consumers then identify with the product unwittingly hence resulting in sales volume of record high, 3.4 million bottle in first three months since its launch.
Girls will LOVE this scene where these four boys running and jumping mischievously.
However, the fundamental reason b e h i n d U no F o g B a r ' s h u g e success and popularity among both genders is the product itself. Japanese manufacturers have been known for using spokespersons and funny commercials to capture the attention of consumers. Yet the "continuous accumulated" sale volume has to be ascribed to the product itself.
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GAMANIA
Events NEW Exclusive!
Behind the Scene Features of Group Film A legion of filming team and actors of various nationalities were frequently seen in GHQ in March. Many Gamanians wonder: is our company renting the space for foreign film makers to shoot? G!Voice tagged along the team to acquire first-hand information on the mysterious corporate introduction film which will be launched shortly. What is the reason behind the shooting of this film? What are the interesting anecdotes and features? When will it be shown to Gamanians? Please read on for our in-depth report!
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The purpose of corporate film is to introduce Gamania to our foreign guests, partners and even new Gamanians by way of interesting and lively visual presentation. There will be many breakthroughs for Gamania in 2010, including making official debut in the West. To properly showcase Gamania and accentuate its globalized status, Gamania selected a team of foreign actors of different age and nationality groups to be in the film along with some senior and junior Gamanians. The film will be officially released in early April when each department and branches overseas will receive the DVD. Gamanians may also watch it at the lobby on 18th floor or Gama-island on 17th floor. We shall wait and see!
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GAMANIA
Events
Feature Report SPACE 17 是橘子人的展覽空 間，以交流橘子內部文化為志 向，提供橘內人一個釋放無限 創意與狂想的場域。每個月舉 辦展覽、活動，不定時邀請藝 術家、設計師等創意工作者來 交流會談。未來，計畫分享更 多的創意概念，挖掘橘子裡更 有趣的人事物。
READY TO FIGHT
Little wooden figures with synchronized movements, conveying the attitude of discipline which is greatly valued by Gamania this year.
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All Gamanians know this: This year marks the 15th anniversary of Gamania and it is also a crucial year for Gamania to shift from defense to offense and March into No.1 in the globe. This spring, SPACE 17 hosted an exhibition that showcases the most pivotal core values of the group. In the show space which was masterly manipulated and designed, you may see all members of Gamania listed on the red camouflage wall. This is to symbolize that every member has to take things seriously from now on and everyone is an indispensable part in this crucial battle. Now through our picture guide, let's revisit the exhibition and feel the battle ambiance.
Banner that resembles military order hung from the ceiling, pointing out Group's most important task and target.
Walking into Gama-island, you may even see the feature stickers—a mock photo of old Normandy landing on the floor of SPACE 17 which sends out the message to all Gamanians that this year we must “charge and assault”.
Back of the banner filled with motivational slogans
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GAMANIA
Events
Internet Tycoons Celebrating Birthdays with Creativity After viewing what SPACE 17 had done with its 15th anniversary exhibition, we believe many Gamanians can't wait for the next series of creative activities to be hosted by Group. Before that why don't we take a look at how other big foreign companies celebrate their birthdays with creativity? Amazon and Google used their characters and features to their advantages and had a blast with their users. What exactly did they do? How did they do it? Let's take a look!
Alternative Amazon Birthday— Authors Hand Deliver Books to You
Source：amazon.com
As one of the most renowned shopping website, Amazon had a particular and alternative way of celebrating its 10th anniversary, including hosting concerts, inviting famous singers such as Bob Dylan and Norah Jones and broadcasted live on the webpage. Amazon Hall of Fame was also created to list down the top 25 writers, singers and DVD products since its inception. They came up with a "Special Deliveries" and asked authors and singers to personally deliver these goods to customers' homes and make surprising appearance. In addition, they also asked the members to reissue a Wish List Spree so they can fulfill all the wishes at one.
Celebrating 10th Anniversary: Google for Google History Previously G!Voice mentioned that Google had hosted 10 to the 100th power campaign on its very own 10th anniversary. Concurrently Google also launched a "Review Google" web campaign which uses its most powerful searching engine to revisit milestones of Google. The campaign not only enables users to learn more about their culture and features but serves as an effective brand promotion strategy. Source：google.com
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