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Design Power = Brand Power If you ask some random people, “What impress you the most about Gamania?” Most would answer, “Gamania’s logo design is very interesting!” In fact when one walks into the “turf” of Gamania, he/she will be visually impacted. Walking into the headquarter in Taipei, big blocks of fresh orange and white colors filled the space; the streamlined design makes it all the more spacious as if walking into a unique theme park. From the orange segment doorknob to the signs on the wall all were named after Gamania. Scents of orange flowed through and permeated the space. As a digital entertainment company, Gamania not only focuses on product operation, but also emphasizes on culture and creativity, hoping to influence all facets of Gamania through diversified designs. This is why Gamania always stands out with its unique creativity and culture and becomes the leading brand in the digital entertainment industry. So what’s Gamania’s view on design power? And how did it develop its unique design style, making it a brand full of irresistible charm? In this edition, G!Voice unveils the story behind the solid design power of Gamania.
Editing Department
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● Publisher: Albert Liu ● Editorial Desk: Eric Chen ● Editor-in-chief: Yoyo Dai ● Creative Desk: Kiwi Chang/Betty Wang ● Art Editor: Nick Su ● Web Planner: Kenji Lin ● Web Designer: Snow Wang ● Publishing: Gamania Brand Center
Contents Features
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Albert: Why Gamania must place great importance on Design? Corporate Culture Determines Design Style Gamanian Space Design Unveils Product Design— Gamania's Best Spokesperson About the design of Gamania, what I really want to say is… Gamania X Design Next Step: Creating World Class Design Playground
Column
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Jojo:
Who designs who? Mika:
This is how you should manage your online community!
Events
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Feature Report on TIC Office Decoration Contest SPACE 17 Feature Report
Photography Show “See you—On the Mountain Top”
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GAMANIA
Features
Albert: Why Gamania must place great importance on Design? In this style-prevailing era, there goes without saying “ The Power of Design ” is important in its own right. To individuals, it is the fulfillment of life aesthetic, the key to selfidentity. To companies, it plays a key role in enhancing product value, establishing brand status and creating margin of profits. Under the fierce competition, I believe that the company that emphasizes on the design power and has its own style will always earn consumers ’ recognition and become the Chosen One in the industry. On the contrary, the company that brushes aside or ignores aesthetic will gradually be forgotten and shoved into oblivion.
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In today’s market, if you want to establish a secure niche, in addition to diversify and accentuate product features, creating a brand image is exceedingly crucial. However, such image cannot be created by substantial amount of money or cheap labor, it must relies on the intensified usage of design. For Gamania, whether to kick up a notch in its competitive edge globally or to widen the gap between itself and other brands, “Design” is definitely a pivotal area to work on. Gamania aims to “ become the leading brand in global digital entertainment” which is why design is of great importance. I believe every Gamanian can feel the considerable
GAMANIA
Features Brand Title The title of a brand is not only the essential basis of brand asset but also the most lasting aspect of brand identification. Brand title can at least be divided into two aspects, one is the direct meaning the title defines, the other is the “combined meaning” including all kinds of association and relevant imagery. “Game+Mania=Gamania” prides itself as a game fanatic which is the most important symbolic meaning of the company.
Corporate Culture Determines Design Style Each brand is custom made for one particular company. If you observe Gamania, you will come to realize that the brand conveys a sense of fun and passion. Through the title of the company, logo, visual image, music and slogans, you will have a better understanding of how Gamania stands out and attracts most attention among all others. The trick does not solely lie in designs, it’s the spirit and culture that the designs represent.
Gamania Logo A company’s logo represents the style and culture of the company. Therefore, a good logo design must possess of 4 attributes: simple, easy to remember, cogent and multi-functional and at the meantime conveys the brand ’ s unique value and ideal with precision. Gamania’s logo image was originally adopted and transformed from an orange. It aims to convey the characters of Gamania: sharing, willing to take up a challenge and merry-making. Judging from its visual functionality, it is definitely a well-rounded design.
Orange Definition If anyone asks what is the Gamania style? The direct association is most likely to be the passionate and vibrant “ Orange ” color. Why orange? In addition to the title of the brand, colors also represent symbolic meanings. Orange gives one the feeling of “energy” and conveys the passion of “desire to experience.”
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GAMANIA
Features
Brand Logos Used in Miscellaneous Office Supplies
Music Identification In terms of overall visual design, many companies only focus on the planning of visual image. In fact, the music identification also plays an important role in the shaping of company image because sound can bridge over sight and mind. With the element of music, Gamania’s integral brand image is complete. Through collaboration with heavy-weight band like Machi, Gamania launched its theme song “Gama Song” that is passionate, fun and with depth. On the CD cover, the visual design stemmed from the idea of “Party.” Gamania wants people to gather from all places to celebrate and have fun. As for the circle label on the disk, Gamania especially invited the visual designer of Machi to do the honor. When you look closely, you may find that there ’s an imprinted Chinese character, “Longevity” which can only be found in major Chinese festivities.
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I LOVE GAMA Gamania O, Come on now everybody Gamania O, You know I like it baby Gamaina O, Everybody havin a party Gamaina O, Gamania!! Verse 1 Gama’s not your ordinary fruit, not need to peel it, fun to the max and you must’ve tasted it G to da A to da mania, now gamania’s gonna challenge all gamers Millions of worlds of people to see, accelerating millions of hearts just like crazy We are da factory of happiness, our energy powers the whole world Here are dreams to satisfy every fantasy, so spectacular, containing things you’ve never seen Gamania is food for the soul, so put up your hands and fire up your brains have a good game and live it up, have a good game and enjoy all the fun have a good game and pump it up, creativity from Gamania turns you right around verse 2 There’s a rainbow of colors in this world, Gamania is blood red with the yellow sun There’s a warm power here at Gamania, bringing good times to everyone You can find Gama in every street and alley, you’ll never forget the sweet with the touch of acid This Gamania is ready for the fight, never stops inventing and brains always thinkin’ No need to worry, join the Gamania gang now, find your machi and go totally wild Fat or thin is not a prob with Gamania, follow our lead and become Great Mazinger have a good game and live it up, have a good game and enjoy all the fun have a good game and pump it up, creativity from Gamania turns you right around verse 3 Time to set ur mind free…..Gamania…yo.. uh… Let me take you on a ride, show you everything inside Open up your eyes and see, everything this world can be Right here, place to be…..Cyber Activity Y’all create your fantasies the world belongs to you and me G to da A to da Mania, Crazy it’s a Mania Set ur mind free let it go, two more things I gotta let you know Machi number 1 in Hip-hop, Gamania where da games don’t stop
Visual Identification At the end of every Gamania TV commercial, you may find there’s a little twirling orange segment that lasted few seconds. This is the unique visual identification of Gamania. The little orange segment ’ s animated movements and cute sound bites also speak to the players about the image Gamania is trying to create. This short clip of animation was created by Chun-Chien Lien, former art director of Imaginary Forces, Los Angeles and current visual designer of Dottodot. In fact, many people fell in love with Gamania because of the lively performance delivered by this cute little orange segment.
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GAMANIA
Features
Gamanian Space Design Unveils A good work environment should not only accommodate specified professions but also convey core value and style of a company. Such environment can boost the morale of the team, make them feel valued and wow the customers at the same time therefore every route and atmosphere building are important to Gamania and needs to be “highly designed.” Gamania is known of its creativity, a series of careful design and planning were put to design the space, aiming to amaze people with its vision, atmosphere and functionality. Through G!Voice’s introduction and analysis, you may better understand Gamania’s space design.
Office Route Designed like a Mobile Conference Room Compared to the conventional office desk and seating arrangement which usually aligned in one line, Gamania’s office location and routes are “strategically planned”. The standard unit for one set of seats comprises of four people, easy for group discussion and taking the team’s needs into consideration. Each group member occupies one corner so he/ she may focus on work without disturbance but the seats can also be easily arranged into a discussion position to start any brainstorming session.
Concept: through close communication to reactivate organization
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Time: 2000
Sci-fi looking Central Server Center Gamania’s central server center not only set the new standard for Asia’s online game server but marked a crucial milestone for the entire digital entertainment industry. In addition to having high standard on technology and scale, the visual design is also a very remarkable indicator. The room was designed based on the movie “Star Trek” which gives out a very futuristic, sci-fi atmosphere, representing its pivot status in Gamania.
Concept: The core for future exploration of digital technology
Time: 2000
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GAMANIA
Features The Highest Strategic Center—The futuristic “Zeppelin” Zeppelin, the highest strategic center of GHQ, was inspired by the elegant air ship, Zeppelin. With the meaning of a flight deck in its Chinese title, this meeting room was designed by rising designer, Kong Chu who won IF/Red Dot Award in 2008. Generally speaking, flight deck usually refers to the surface of an aircraft carrier from which its planes take off and land. Heads of respective Gamania branches usually fly all over the world, when they join together to have a meeting, it’s like a gathering on the flight deck, everyone waits for meeting conclusion and heads out to execute missions. In Zeppelin, Gamania’s flight deck, heads of branches will gather operational and R&D information every week to discuss matters of importance. It is an important space that drives the operation of GHQ.
Concept: Loaded with dreams and sailing to the termination afar Time: 2009
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Encourage the think out loud attitude: Garden Court When you enter Garden Court situated on the 18th floor, the first thing you’ll see is the collage images of mouth on the wall. This is exactly what is encouraged in Gamania—to communicate and share. This large meeting room is equipped with 100 inch LCD screen and U shape seating and is often used for training courses and cross-department meetings. From the main visual design and its title, we can see that it encourages Gamanians to think and speak out loud.
Concept: Various images of mouth that encourages the think out loud attitude Time: 2002
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GAMANIA
Features Gama-island窶年amed after a Paradise of Fun and leisure The title and the concept of Gama-island were created in 2002 after Gamanians came back from the staff trip in Phuket Island, Thailand. To relive that wonderful time in paradise, the Group decided to build Gama-island, the Paradise of Fun and Leisure in the staff lounge. The space was designed and built by Cogito Image, a renowned Space Branding company. Various entertainment facilities were installed in gama club; the walls around gama cafﾃｩ are also filled with designs and planning. Whether you want to take 5 or enjoy the artistic vibe in here, this is the best place to go.
Concept: The gama-island is a paradise of fun and leisure exclusively for Gamanians. Time: 2002
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Comfy Visit Area Using modern orange and clear white as theme colors, adding the lights projected from the ceiling and both sides, Gamania’s Player Visit Area is both spacious and comfortable. The two gama trees on the right side of rest area were designed to make the players feel as if they are waiting under the trees, cozy and carefree. The design shows Gamania’s sincerity in making the players feel welcomed.
Concept: Under the Gama-tree, all worries and troubles will fade away Time: 2006
5 Keywor Gamania ds to describe n Space G!Voic
e liste reference d 5 keywords for your quic of the ove k rall style space. of Gama nian 1. Bright an 2. Love to d Clear h 3. Techno ave fun—top prio rity log 4. Interact ical, sci-fi and fu turistic ive and co 5. Practic al and m mmunicative atm osphere ulti-funct ional
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GAMANIA
Features
Product Design —Gamania's Best Spokesperson Corporate merchandise plays an important role in branding communication and can be seen as the spokesperson for the brand. In addition to refining and launching new products, Gamania aims to provide the best game to players. Gamania insists on designing a variety of cultural, tasteful and creative merchandises to shape a unique corporate image.
Gamania's Exclusive Merchandise Starting in 2006, Gamania started to develop and launch various corporate gifts and festive gifts. When it comes to gifts and merchandises, Gamania even goes beyond the conventional thinking and explores all kinds of possibility. These gifts and merchandises not only cheer up the receivers but convey the character of Gamania ’ s design — to play and be playful.
Business PR Gifts Business PR Gifts belongs to Gamania ’ s self-developed gift series and comes with two formats, “Pencil Package” and “Gift Package.” This is a great gift for our corporate partners and it conveys Gamania ’ s concept of “ Fun and Merry Everywhere!”
Pencil Set Need a pencil to write down your ideas? Use Gamania Pencil Set (3pcs/1dozen) and share your creativity!
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Fun Pack Fun Pack open your 5 senses, it will gama-rock you inside out.
Gash 1000 points
VIP Gifts Gamania designed a series of VIP gifts for higher rank of management. The gifts are exquisite, tasteful and full of hearty wishes.
Gamania Golf Ball
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GAMANIA
Features Chinese Festive Gifts Gamania likes to tease traditional figures in Chinese festivities. Using innovative and creative way to deliver amusing gifts.
2007
“Summer Solstice Fun”
Gamania Album
To commemorate the longest daylight of a year, Gamanians composed the song, wrote the scripts and produced 10 fun and merry-making songs! Complete with 3 little cute rice-dumpling style magnets. Our Dragon Boat Festival gifts are real treats!
2009
Gamania “Tea Filter Ball” Facing those greasy, indigestible rice dumplings, Gamania created a feature merchandise that enables you to have a health Dragon Boat Festival.
2006
“No Orz-ing” Memo Stand
2006
“Don't jump into the River out of Frustration.” desk-size memo stand
was created to remind everyone not to ‘kill’ your great talent because you can’t handle the pressure.
“3D Jigsaw” of the Moon
2008
“Rice Flavor” Gamania
Lunchbox
If you wish to eat rice-dumpling but don’t want to deal with the hassles, Gamania lets you decide how you want to have your festive meal.
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Dragon Boat Festival
Moon cakes are outdated; Gamania gives the moon straight to you
2008
“Orange Santa” Snowball Set
Give it a shake and white snow fall down from the sky. With Gama song played from the card, you can forget about the worries at work and life and welcome Christmas with Gama Santa.
2007
Immortal “Gama Fun Pill” tacks According to the legend, Chang-Er, Chinese Moon Goddess swallowed the immortal pill and flew on the moon. Gamania launched Gama Fun Pill, instant fun upon taking!
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Moon Lamp Weather doesn’t determine if you can enjoy the sight of the full moon and you don’t need telescopes to do so. Moon Lamp can fulfill your needs anytime you want.
2007
“Merry Christmas”Utility Stand
Multifunctional (business card stand, memo stand, Christmas decoration) utility stand not only looks good but is full of surprises.
2008
“Yes Really” Cup Cover and
Coaster Set
Moon cakes will make you swell, Gamania gives you the best MidAutumn gift—have a cup of hot tea for grease relief.
Mid-Autumn Festival
2009
“Gamania Pillow”
On one side it wishes you merry Christmas, on the other Happy New Year. Gamania doubles up the hearty wishes for two special holidays.
Christmas
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GAMANIA
Features Limited Edition Merchandises Gamania crossed over to toy manufacturing industry and established a brand, “GoMB” (Gama on my back), positioning itself as a distributor of game figures. Through self-production, cross-over collaborating, Gamania launched a series of limited edition merchandises, pushing its creative energy onto international stage. With 6 years of experience, GoMB repositioned itself, hoping to exhibit its unflinching brand power that will lead the next trend.
Gamania Special Edition Lighter (2007) “ Convenient Store ” was launched during Gamania ’ s
predecessor period, it not only ignited the sparkle in the Taiwan game console market but laid a solid foundation for Gamania to develop online game. To commemorate this important milestone, Gamania launched this special merchandise, “Gamania Special Edition Lighter” in April, 2007 so that every participated Gamanian may forever remember it in honor.
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GA95 Athletic Series (2007) The year 1995 marked the first year of Gamania. In 2007, to commemorate Gamania’s 11 years of fun, a series of branding merchandises were launched— GA95 Athletic Series. Gamania gives out the vibe similar to vibrant American campus, hence GA95 was designed as stylish preppie wear including styles such as T shirts, hoodies, polo shirts and jackets. Gamanians wear them with pride and in style.
GA95 sta nds for : G = Gam an
A = Athle tic 95 = 1995
ia
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GAMANIA
Features Exclusive Limited Edition Merchandises
FURI FURI VIL the Devil (2007) Launched in May, 2007, the adorable Gamania devil was the collaboration between Gamania and Tei, creative director of the prominent Japanese design collective, FURI FURI. Their first love child of the two was the special Gamania edition of VIL the Devil which embodies Gamania’s signature color and accessory, symbolizing Gamanian ’ s fun, crazy, quirky spirit!
BrothersLife Book (2005) The hottest figurine design team, “ Brothersfree ” spreading the faith of life with their figurines. Gamania has always supported artistic creation and toy designs hence it collaborated with Brothersfree and held a huge figurine festival in Taiwan, “Brothersfree Exhibition” and launched the BrothersLife Limited Collector’s Edition.
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Wonderful Design Works T Shirt (2005) During “Get this feeling” special exhibition in 2005, Gamania hooked up with Japanese figurine design team, Headlock Studio. Afterwards, Gamania invited Headlock Studio over for brainstorming and came up with the 100 limited edition T shirts for collectors only: 3 Wonderful Man speaking in Gamanian, spreading the word of “Have a good GAME!” spirit.
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GAMANIA
Column
Who designs
who?
About Writer
Jo-Jo
Convener of Shuffle Alliance University Lecturer Jo-Jo has been an ACG fan for more than 35 years and has profound study on Otaku community. She dedicates herself to promoting Otaku spirit, as the leader of Shuffle Alliance, she helped launching books such as Animation Comic Game, Japanese Animation Case Studies and Animation Comics 2000.
I used to work in an advertisement company as AE. The workload you get there is always over the top, especially if you work in the creative department because even if the workload is reasonable, deadline always looms in. This poses as an enormous pressure that can easily squeeze dry creativity. Hence the creative department came up with an ultimate tip—reading extensive amount of past awarded ads to get inspired for new piece. Sometimes, when the time is pressing, they have to change the look of some awarded piece, copied its creative theme and created a similar “brother piece”. When I stayed in the Ad company long enough, I realized that this tip wasn ’ t exclusively invented by my company, almost
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everyone in the business knows this technique. This ultimate tip has a very common name—homage. Later on, I shifted and worked in different fields and I realized that “homage” is truly the ultimate tip that permeates all walks of life: construction company builds a new building, game company designs a new game, R&D people design a new product or even scholars design new research topics, as long as you apply “homage”, all pressing situation can be resolved in no time. What is so fascinating and addictive about this tip is that people tend to become invincible after using it: boss will praise your good work, clients will like it, difficult tasks resolved in no time. So long as no one sees it through, you may
even get an award of your own—if you’re lucky. Hence, “homage” has become the ultimate technique among the design sector of all trades. What is tricky about “homage” is that it entraps a snare that lures the designers and then gives them hell. It is natural to want to look up to someone/something better than you, and then before you know it, you are copying, mocking even plagiarizing it. There is a fine line between paying homage and plagiarism. It is very easy to fall into that dreadful trap out of negligence. To maintain the real meaning of paying homage, avoiding falling into the abyss of plagiarism, the most important thing is to look at designs from a designer ’ s
perspective. A designer is merely a job title in a company, once you ’ re in this position, you automatically adopt the company ’ s core values. And then all you can see is the steps and elements in the work flow. You are eager to deconstruct any parts that you can learn from and then that becomes the crucial moment to whether you’d fall in that trap. When you label yourself as a designer, your thoughts will be out of sync with the consumers then you can’t really see or feel the thoughtful, considerate side of design. When you look at other creative works, bear in mind that you shouldn ’ t see it from a professional ’ s perspective. You should try to become a user
(consumer) and feel the good intention other designers are showing through their works. Don’t judge in a brainstorming session, instead, become an appreciator that resonates good ideas and motives. Be in sync with the original designer and fully comprehend the original intention of the design then it’s easier to follow the creative path of your predecessor and come up with a better, improved method and the best product. If you want to make your first steady step of design, you need to ensure what kind of step it will be instead of searching for the location you wish you step on. Don’t let design design you!
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GAMANIA
Column
This is how you should manage your online community! About Writer
Mika
Internet marketing observer in Taiwan Mika has been working in the field of marketing for more than 10 years, managing from brand strategy, product concept to market launch. He cares about the traditional marketing models and also pays attentions to the changes of Web 2.0, Social Media, and etc… Blog:http://jabamay.blogspot.com/
Playing basketball is very similar to playing online games. It ’ s no fun to play alone! You have to gather a gang of people, find a common field, and destroy your enemies through collaboration. The difference between the two is that the former allows you to run and sweat on an actual basketball court and the latter let you travel freely in the virtual world, though dif ferent space contexts, the pleasure is all the same. Nike has done a great job in “gathering a gang of people and have fun” through the platform of Ballers Network. Ballers Network is an application of Facebook. You must have an account on Facebook to use this application. The purpose of such approach is to drag your friends on Facebook into such activity. The very first step of playing basketball is “ you ’ ve got to
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have a game to play, ” which could mean “initiate a game” or “participate in existing game.” To initiate a ball game, you have to set up time, type of game, and level of play, using google map to find a court and select the type of run. After all the setup is done, you can start to rally teammates. Because the platform is connected to Facebook therefore it is easy to find or invite people in your ball game and all the messages will be shown on the walls. To join an existing ball game is also very simple. Use the search engine to find if there are any games around your designated spot by entering time, location, and type of game. The result will be shown on a map and you can just click to participate in the choice of yours. After you get into a ball game, the platform will then arrange
a career path for you. You can systematically progress from forming a team, joining the league competition and to participating in the world game. Everything is made so real! You need to have the team name/ Logo/players to form a team. You will also be assigned an exclusive homepage to record the game results of your team. To help the players to be familiar with the following schedule, those who have outstanding performances can be selected as the MVPs. All the tracks and records will be documented in your personal file which allows you to play a role of a competent “sports agent” and manages all the affairs. All you need to know to run a team has been integrated into one page. In addition, Ballers Network also launched an application for iPhone users. Feel like shooting
Ballers Network homepage
some shots when you are outside? Just pick up your mobile phone and click away! Don’t you find that the membership managing concept of Baller Network is applicable to that of the online games? The personal tracks, career path in the game and community experience sharing, isn ’ t it a wonderful community platform for online games as well? Imagine this platform. Each game is like a ball game and it is people centric (rather than game centric). It can document everything happens to you in the virtual world of Gamania. More importantly, the power of community which allows the platform to be more humanized (or attached). You can review your past or invite friends to visit and make comparisons. You can have friends in the virtual world just as you have friends on Facebook. One is the Avatarized
Scoreboard of the team
you and the one is the real you. This is even better than Ballers Network because there is the virtual community in the online game so it is more extensive. You can choose to reveal your true identity or only allow your Facebook friends to see who you are. In this platform, you can play different games with friends, assist one another or decide if you want to invite more friends to join you. In addition to the fun of playing games, you can also view the discussions among friends, exchange secret tricks or techniques, visit others’ strategy rooms and take a look at the trophies they exhibit. “Building a friendly platform to assist consumers to progress from beginner ’ s level to pros and allow the community to run its positive influence. ” Such idea may have face issues like
Career Path
privacy concerns or technological difficulties. The service mentioned above may long have existed yet it is not integrated on a “people” basis therefore scattering here and there in dif ferent game forums. Such problem became obstacles for marketers to have a comprehensive view of consumers therefore it is hard for them to predict the preference of the players. Baller Network has done a great job on both UI and circulation which can serve as a reference for future community management. The purpose of running a community is to make the players love the game even more and to combine the reality and virtual world together. So that you are not merely an account in the virtual world but an Avatar with flesh and blood that represents you.
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GAMANIA
Events
Feature Report on TIC Office Decoration Contest Brand Center of GHQ was invited by TIC in December, 2009 to act as the judge committee for TIC Office Decoration Contest. During the evaluation, the committee felt that TIC not only knows how to operate products, but also actively seeking every opportunity to showcase their creativity. So how did TIC give their office space a makeover using creativity? Read on to find out!
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Unceasing Creative Energy To create the “ homey ” feeling, TIC administration will host one office activity every quarter and Office Decoration Contest is among one of the most popular activities. In 2008, TIC hosted the first Office Decoration Contest. The rule was to decorate any useable walls in the company. Each department adopted a wall and unleashed their creativity on it. The result was quite remarkable. (For exclusive feature article and pictures, please see G!Voice Vol.09) The creative energy among TIC colleagues remained strong. In 2009, TIC continued the same theme but changed the decoration object to the supervisor ’s room. Colleagues were divided into 4 teams based on their seating. Team members must collaborate and choose a theme to decorate the supervisor’s room that is closest to them. To encourage
people to brainstorm, the decorate budget for each team was set at NT1000. This was a test to see which team can come up with the best result with the least cost and in the most environmental way. The criteria for the contest winner were creativity and intension. The themes for these four teams were “ Mediterranean Restroom Style ” , “ Pop Art Style Cabinet ” , “ ROOM78 Nightclub Style ” and “ Merry Christmas Style. ” The winner for this challenge was “ROOM78 Nightclub Style” winning NT8000 with them (which they spent it all by treating the whole company to a feast); the runner-up was “ Mediterranean Restroom Style ” that impressed the judge with their delicate handcrafts and creativity and was awarded with NT3000.
Low Cost + Big Idea= Perfect Presentation
Mediterranean Restroom Style
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GAMANIA
Events
Pop Art Style Cabinet
Merry Christmas Style
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The Winner: ROOM78 Nightclub Style
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GAMANIA
Events
Feature Report SPACE 17 是橘子人的展覽空
間，以交流橘子內部文化為志 向，提供橘內人一個釋放無限 創意與狂想的場域。每個月舉 辦展覽、活動，不定時邀請藝 術家、設計師等創意工作者來 交流會談。未來，計畫分享更 多的創意概念，挖掘橘子裡更 有趣的人事物。
Photography Show “See you— On the Mountain Top” See Gamanians Determination towards Dreams A good photography show is determined by the style and reputation of the photographer and the meaning it represents. G!Voice reckons the photography show hosted by SPACE 17 belongs to the latter. Each photo realistically documented the invaluable process of hard work and the relentlessly pursuit of dreams, far beyond styles.
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This photography show was not merely comprised of photos taken by a bunch of people who love mountain climbing and photography. What the show was really about is Gamanians ’ determination towards dreams and promises kept for their partners — though working in different locations, they all pour in time and efforts towards achieving the same dream. Albert led 36 “summit-mounting Gamanians” that split up into two teams, heading from separate locations with the same goal of reaching the peak of Snow Mountain. “See you on the mountain top” thus became the most important slogan and the title of this photography show. There were a total of 95 photos displayed in this show along with the exhibit of some essential equipments (ranging from 15- 25kg) so the viewers can try to imagine the laborious process of this journey. Of course, it’s bound to see some creativity in the decoration of the show. Just like those “one-step-at-a-time” footprints you see when you enter gama-island, what it really says is that “As long as you persist to move on one step at a time, you will eventually reach the goal.” The show lasted about a month, attracting both Gamanians and local people. It is praised to be one of the most “ GamaniaSpirited” shows SPACE 17 has ever hosted.
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GAMANIA
Events Gamanian Snow Mountain Photography Show There are quite a few outstanding pieces in this photography show and a true testament to see what those photoholic Gamanians are capable of. Given the space limit, G!Voice selected 6 pieces here to show you these great talents. Now let’s take a look at these amazing photos!
Photographed by Karl Hsu
Photographed by Jake Lee
Photographed by Huang Wang
Photographed by Simon Lu
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Photographed by Albert Liu
Photographed by Jake Lee
Š 2010 Gamania Digital Entertainment Co., Ltd. All Rights Reserved. Powered by Gamania Brand Center
http://brand.gamania.com/gvoice