2019 GAMA Trade Show Site Book by gama531

TRADE SHOW

2019 March 11th to 15th, 2019 Peppermill Resort • Reno, Nevada

Building Your Business

Table of Contents Letter from the President Letter from the GRD Chair GAMA Board of Directors GAMA Retail Division Board GAMA Retail Division (GRD) Letter from the Mayor of Reno Show Policies Important Information Show Ribbons Welcome to the Industry Events at GAMA Trade Show How to Use the Show Schedule Monday Schedule Tuesday Schedule Wednesday Schedule Thursday Schedule Friday Schedule Peppermill Restaurants Premier Presentations & “The Box” Meals Sponsors New Publisher Orientation New Retailer Orientation Premier Presentations: Asmodee North America WizKids Upper Deck PSI Games Workshop Paizo Konami CMON IELLO Wizards of the Coast Alderac Entertainment Group Reaper Ultra Pro Privateer Press Pokémon Wyrd Gale Force Nine Cubicle 7

2 2 3 3 4 5 6 7 7 8 9 9 10 12 14 16 18 18 19 20 23 30 31 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69

IDW Games Renegade Game Studios USAopoly Steamforged Steve Jackson Games Impressions Retailer Seminars Manufacturers Track Distributor/Manufacturer Pitch Time Designer Seminars Designer Speed Dating Sponsored Seminars Industry Seminars Exhibitor List Exhibit Hall Map Show Specials Through Distribution Show Specials Through Retail GAME ON! Monday Designers Session Tuesday Minis Night Tuesday RPG Lounge Wednesday Game Night Thursday Game Night PSI Game Lounge Star Realms Tournament GAMA Retailer Dinner & GRD Elections Power Retail Awards 2018 Power Retail Award Winners 2019 Power Retail Award Nominees GAMA Volunteers Thank You Staff John Stacy Executive Director Danni Loe Communications Manager Ian Hall Sales Manager Jessica Davidson Administrative Assistant Paul McGraw Events Coordinator Meg O’Malley Convention Coordinator Melissa Jacobs Education Coordinator

71 73 75 77 79 81 83 86 87 88 89 89 90 91 92 94 95 96 98 99 100 102 103 103 108 108 109 109 124

Dear GAMA members, Welcome for the second year at the Peppermill Reno. I hope this GAMA Trade Show (GTS) will be even better than the previous one. I encourage first-time retailers to check our orientation seminar, but most importantly, to talk to your fellow retailers. GTS is your best opportunity to mingle with your peers, exchange novel ideas, ask about unconventional business models, or talk about your favorite publishers and distributors. TM

It is also a great place to talk to publishers and catch up with the new GAME MANUFACTURERS releases and programs, ask questions, and ASSOCIATION suggest ideas to improve everybody’s bottom line. New publishers should also attend the manufacturers’ track, particularly the Manufacturing 101 where veterans of the industry will share their dos and don’ts, as well as their best practice to navigate the choppy waters of the game industry. My advice again is to reach out and talk to your fellow publishers: we are a friendly bunch and will be glad to share our experience with you. TM

MANUFACTURERS I am looking forward to seeing familiar faces and meet new onesGAME in Reno this week and share a meal, a ASSOCIATION drink, or a laugh with you. Please don’t hesitate to stop me in the halls of the Peppermill.

Let’s get down to business and let’s not forget to have fun! Stephan Brissaud GAMA President TM

GAME MANUFACTURERS ASSOCIATION

Welcome Retailers, On behalf of the entire GAMA Retail Division we want to welcome you to Reno! It is our sincere hope that you will benefit greatly from the programs and offerings that this trade show offer. This week will be packed full of business development, networking opportunities, and hands on activities to help you make purchasing decisions. I encourage everyone to explore this site book and take time to absorb as much as you can. This way you don’t miss a moment of the great offerings that the GAMA Trade Show is known for. But know that anyone of the retail division members are here to help and assist you. Lastly, take this wonderful opportunity to get to know your publishing, manufacturing and distribution partners. This is a perfect time to find resources you may not have realized were available to you as a retailer. That all starts with simple introductions and knowing they are excited to meet and educate you on how their brand and/or services can fit in your store. So again, on behalf of myself and the GAMA Retail Division, welcome to the GAMA Trade Show and the beautiful Peppermill Resort and Spa. Dawn Studebaker GAMA Retail Division Chair GAMA Board Member

Board of Directors

GAME MANUFACTURERS ASSOCIATION The GAMA Board of Directors is comprised of representatives from every segment of the industry. The Chairpersons of the Retail and Wholesale Divisions, who are elected here at GAMA Trade Show, each have a seat, and the remainder of the board is elected by the Publisher/Manufacturer Members at Origins. If you are interested in running for a potion on the GAMA Board, please email secretary@gama.org. The Bylaws of the association are viewable at gama.org.

Officers

Directors-At-Large

Division Chairs

Stephan Brissaud President president@gama.org

Brendan Bell brendanbell@gama.org

Dawn Studebaker Retail Division Chair GRDChair@gama.org

Andrew Chesney andrewchesney@gama.org

Anne-Marie DeWitt Vice President vp@gama.org

Marie Poole mariepoole@gama.org

Brian Dalrymple Secretary secretary@gama.org

Bob Maher, Jr. Wholesale Division Chair distributors@gama.org Emeritus Board Members

Jeff Tidball jeff@gama.org

Rick Loomis President Emeritus rickloomis@gama.org

Aaron Witten Treasurer treasurer@gama.org

Will Niebling Director Emeritus willniebling@gama.org

Board of Directors

The GAMA Retail Division, or GRD, holds elections for its board of directors each year at the GAMA Trade Show. The GRD is responsible for putting together the slate of educational seminars for the show and much more. The Chairperson of the GRD has a seat of the GAMA Board of Directors. Officers

Directors

Dawn Studebaker Chair GRDChair@gama.org

Erik Bigglestone Erik.bigglestone@gama.org

John Stephens Vice Chair GRDViceChair@gama.org Jennifer Ward Secretary GRDSecretary@gama.org

John Coviello johncoviello@gama.org Josh Fohrman joshfohrman@gama.org Dave Salisbury davidsalisbury@gama.org

The GAMA Retail Division, or GRD, are owners and employees of any GAMA member store that carries games and gaming supplies. These stores include hobby stores, game stores, comic shops, toy stores, book stores, entertainment stores and more. As a retailer at the GAMA Trade Show, you are an active voting member of the GRD! You do not have to attend the show to be a GRD member, but attendance helps you make the most of GRD membership benefits. As a member, store owners or their chosen representative have a vote in choosing the officers of the GAMA Retail Division here at the GAMA Trade Show.

What does the GAMA Retail Division (GRD) Do? The GRD Officers, elected by the GRD membership, work alongside the GAMA Board of Directors and GAMA Staff to best serve the needs of the GRD. The GRD manages the retail seminar track each year at the GAMA Trade Show. They select the topics and organize presenters into a schedule of valuable content for fellow retailers.

Retail Mentorship Program: The Mentorship Program began in the Spring of 2000 with the vision that better-informed stores will grow and thrive. Since then, this program has been a resounding success. The program is available to new or aspiring retailers who would like to have someone on hand to call, email, or otherwise connect with for advice on business start-up. If youâ&#x20AC;&#x2122;re interested in being part of this program, either as a mentor or seeking a mentor, please contact the GAMA Retail Chair (GRDChair@gama.org).

Power Retail Awards: The Power Retail Awards recognize and honor the most innovative and professional retailers in our industry. Categories include Outstanding Marketing, Outstanding Organized Play, and Outstanding Store Design. The Outstanding Store award recognizes one nominee that represents all aspects of a successful hobby game retail business model. The Power Retail Awards ceremony takes place during the GAMA Dinner Tuesday night at 7 PM in the Tuscany Ballroom. The awards are open to any current GRD member that has been in regular retail operation for at least one full year. For more information about the Power Retail Awards and how you can nominate your store for next year, please visit gamatradeshow.com/power-retail-awards.

GAMA Retail Division Elections: If you are a retailer at the GAMA Trade Show, someone from your store should attend the GAMA Retail Division Elections. Retailers will select their representatives to serve on the GAMA Retail Division Board. The elected board members then choose their Chairperson and officers. The Chair of the GRD also serves as a member of the main Board of Directors for GAMA. This position carries with it the responsibility to represent retailer interests to the GAMA main board. The GRD Elections take place Tuesday night directly following the GAMA Dinner in the Tuscany Ballroom.

Show Policies Our goal is to ensure the safety of and enjoyment for all attendees and exhibitors at the GAMA Trade Show™. We appreciate your cooperation in adhering to the GTS Show Policies.

Badges Badges are labeled by type and are required to be worn visibly for admittance to all GAMA Trade Show functions (e.g. exhibit hall, educational sessions and scheduled events.) If your badge is not worn, you will not be permitted in any portion of the show.

Children

Anti-Harassment The GAMA Trade Show is dedicated to a harassment-free trade show experience for everyone. We do not tolerate harassment of trade show participants in any form. Harassment includes, but is not limited to: Verbal comments that reinforce social structures of domination [related to gender, gender identity and expression, sexual orientation, disability, age, body type, race, religion].

Due to the business-centric nature of the show, children under the age of 18 are not permitted in educational seminars, the exhibitor hall or scheduled events.

• Sexual images in public spaces

Photography/Videography

• Sustained disruption of talks or other events

There is no photography or video capture of any kind permitted in educational sessions or the exhibit hall unless otherwise permitted by the presenter or booth staff. To refrain from blocking the flow of traffic or creating a crowding hazard, use of photography umbrellas, tripods, selfie sticks, backdrops and stand-alone lighting units is not permitted. Please be aware that by attending GAMA Trade Show, all attendees agree to be photographed or recorded during the event (in still photographs, audio recordings, video recordings and any other media form) by GAMA Trade Show staff and official videographers/photographers (who can be identified by their official photographer badge). By attending the event, you grant GAMA the right, but not the obligation, to reproduce, display, distribute and otherwise use any GAMA Trade Show recordings of you in any media. GAMA may use the photography/video in publications or other media material produced or used by GAMA.

Firearms Firearms are prohibited on Peppermill Resort Spa Casino premises per Peppermill Resort policy. Any violation of this policy may result in immediate expulsion from the trade show and removal from the Peppermill.

• Deliberate intimidation, stalking or following • Harassing photography or recording

• Inappropriate physical contact • Unwelcome sexual attention • Advocating for, or encouraging, any of the above behavior GAMA Trade Show expects all participants to follow established show policies. Participants asked to stop any harassing behavior are expected to comply immediately. If a participant engages in harassing behavior, event staff retain the right to take any actions to ensure a welcoming environment for all participants. This includes warning the offender or expulsion from the trade show with no refund and removal from the Peppermill. It is very important that if you are being harassed or are in any way endangered, you report it immediately. We cannot address anything we are not made aware of and we need as much detail you can provide. If someone makes you or anyone else feel unsafe or unwelcome, please find the nearest GAMA Trade Show staff member. All GAMA Trade Show staff members can be identified by their gold name tags and staff badges. You can also go to the GAMA customer service booth in the Tuscany Foyer or the GAMA information desk in the seminar area to fill out a report. In the case of an emergency, the 24-hour Peppermill security hotline number is (775) 6897911 or 77911 at any time on an in-house phone.

Important Information Important Numbers

Emergency

Emergency Number: (775) 689-7911 or if on site 77911 Lost and Found: (775) 689-7385 or if on site 77385 Non-emergency Number: (775) 689-7355 or if on site 77355

Peppermill Resort staff are fully trained to handle emergency situations. The security department is operational 24 hours a day and becomes the communications center and command post in the event of an emergency. The 24-hour security hotline number is (775) 689-7911 or 77911 at any time on an in-house phone.

Customer Service

First Aid

Questions regarding the trade show can be directed to the customer service kiosk located in the Tuscany Foyer (directly outside the Tuscany Ballroom).

Should the need arise, all security personnel are trained in first aid, CPR and on AED’s. AED’s are located strategically throughout the property. In the event of a serious medical emergency, please dial the security hotline number for help. The 24hour security hotline number is (775) 689-7911 or 77911 at any time on an in-house phone.

Lost Badges If you have misplaced or lost your trade show badge you can get your badge reprinted at the registration kiosk located in the Tuscany Foyer (directly outside the Tuscany Ballroom). You will be required to show an I.D. GAMA Trade Show badges must always be worn while attending the trade show in the Peppermill.

Lost and Found If you have lost something go to the front desk, located in the Peppermill lobby. If you need to report an item missing after leaving the Peppermill, there are two ways to do so: The online Lost and Found form is the easiest and most efficient way to report lost items. Visit peppermillreno.com/about-us/lost-and-found/. Call lost and found at (775) 689-8847. If you have found a lost item, please return the item to the GAMA Trade Show Registration Kiosk in the Tuscany Foyer or the GAMA information desk in the seminar area. All unclaimed items will be turned into the Peppermill Lost and Found at the end of the night.

Show Ribbons

To help you easily identify the different roles people serve in the industry, we provide ribbons indicating various titles held or professional areas an individual is involved with. These ribbons hang from show badges, which are to be worn at all times while attending the trade show inside the Peppermill.

Transportation Convenience Complimentary hotel shuttles are available for travel between the Reno-Tahoe airport and the Peppermill. The shuttle is on a first come first served basis and runs from 4 a.m. to 11:30 p.m. Shuttle pick-up is in the Peppermill lobby. In addition, the city is providing a free shuttle service that will travel between the Peppermill, Mid-Town and Downtown Reno from 7 pm to 11 pm on Wednesday, March 13, and Thursday, March 14. Shuttle pick-up is in the Peppermill lobby. Featured Resort Amenities: •

Free Wi-Fi

•

Free valet service

•

Free parking

•

24-hour business center

•

Computer station

Each ribbon serves a different purpose and is easily identified by their different colors. Certain ribbons allow access to designated areas of the show. If you are in need of a ribbon, visit the registration desk in the Tuscany Foyer.

Welcome to the Industry! Welcome to the GAMA Trade Show, where hobby game professionals come to Build Their Businesses! Now that you’re here, what comes next? For the next five days, you will join members across the association to give you an interactive overview of the Hobby Games Market and how it functions.

GAMA Member Access Portal Training

The show is comprised of presentations, meals and networking events. There are over 100 hours of training and education programs to help retailers, manufacturers and designers keep a pulse of topics shaping the industry. Newcomers and industry veterans all have something to learn and something to share in these exclusive sessions. See entire show schedule starting on page 10.

4 pm – 5 pm • Sorrento 3

Fuel up at breakfast, lunch and dinner events featuring presentations of exciting products and plans brought to you by publisher and manufacturer sponsors of the show. Retailer meals are held Tuesday-Thursday in the Tuscany Ballroom. Manufacturer and Designer meals are Tuesday in the Capri area. Review the menu for each meal, and see who is presenting, on pages 20 and 21. There are a few things you need to know to make your GAMA Trade Show a good experience: Badges must be worn at all times during the GAMA Trade Show. If your badge is not worn, you will not be permitted in any portion of the show. Carry a pen and paper to take notes during seminars and presentations. Don’t skip out on game nights. This is your time to sit with publishers, play the latest games and ask any questions you may have. Stay hydrated. There are water stations located throughout the Peppermill. Recommended seminars for new industry professionals:

Monday New Retailer Orientation Retailer Focused 12 pm – 2 pm • Naples 1

Are you new to the hobby games industry? Join us for a two-hour orientation: meet members of the GAMA Board of Directors and GAMA Staff, learn about Greater Games Industry catalogue, gain materials to prepare for Free RPG Day and meet the main distributors of in the industry.

All members GAMA Staff 4 pm – 5 pm • Capri 2

The Three Tier System All members The core of the hobby market, the three-tier system is the financial and operations framework in which business and products flow from production to consumer. Join us for an overview and interactive discussion on how you can navigate your business they this framework.

Tuesday Premier Presentations Retailer Focused 11 am – 12 pm and 2 pm – 7 pm • Sorrento and Naples Ballrooms

New Publisher/Manufacturer Orientation Publisher/Manufacturer Focused 1 pm – 3 pm • Capri 3

Wednesday Premier Presentations Retailer Focused 9 am – 12 pm • Sorrento and Naples Ballrooms

Thursday Open Board Meeting All members 10 am – 12 pm • Sorrento 3 and 4

Presenters: GAMA Board of Directors

Friday GAMA Staff Q&A All members 9 am – 11 am • Sorrento 3

Presenters: GAMA Staff

GAMA Retail Division Q&A Retailer focused 9 am – 11 am • Sorrento 4

Presenters: GAMA Retail Division

Events at GAMA Trade Show GAMA Trade Show is the perfect blend of professionalism and fun. There are networking opportunities offered each night at one of our many GAMA Trade Show events.

Retailer Events Monday GET YOUR GAME ON! Game Night and Designer Session 6 pm –11 pm • Tuscany Ballroom

Kick-off your week at the GAMA launch reception and game night. Enjoy snacks, pizza and drinks. Maps and more information on page 96-97

Tuesday GAMA Dinner and Power Retail Awards 7 pm – 8:30 pm • Tuscany Ballroom

Celebrate the winners of the 2019 Power Retail Awards, hosted by the GAMA Retail Division. More information on nominees on page 110-111

GRD Annual Meeting and Elections 8:30 pm – 9:30 pm • Tuscany Ballroom

Hear from the current GAMA Retail Division. Retail members will vote in GAMA Retail Division elections.

RPG Lounge 8:30 pm – 11 pm • Sorrento 3 and 4

Roll dice and learn how to add RPGs to your store from our RPG companies. Map and more information on page 99

Minis Night 8:30 pm – 11 pm • Naples 4 and 5

Wednesday Games Night 7 pm – 11 pm • Tuscany Ballroom

Demo new and upcoming games from top manufacturers. Maps and more information on page 100-101

Thursday Games Night 8 pm – 11 pm • Tuscany Ballroom

Demo new and upcoming games from top manufacturers. PSI - Join a variety of publishers for a night of fun and drinks. Star Realms Tournament - Learn the game from the White Wizard team and play in the GAMA member tournament. Asmodee Game Lab - Game Lab Arcade Get your game on in the Game Lab Arcade with Asmodee North America. Maps and more information on page 102-103

Manufacturer/Publisher Events Tuesday Networking and Cocktails 4 pm – 5 pm • Capri Foyer

Get to know fellow manufacturers and designers over refreshing cocktails. More information on page 87

Get ahead of the game and spend time learning about the latest minis straight from the publishers.

Designers Speed Dating

Map and more information on page 99

This is the opportunity for designers to pitch their unpublished games to publishers.

TCGPlayer Exclusive Seller Gathering 8:30 pm – 11 pm • Edge Nightclub

Gain insight from fellow sellers. Learn how to grow your business. Be the first to hear exciting news to help sales in-store and online. More information on page 22

7 pm – 9:30 pm • Capri 1

More information on page 87

GAMA Trade Show Schedule The GAMA Trade Show schedule on the following pages is your guide to the show. Find times, locations and page numbers to read up on descriptions for each program. Most of GAMA Trade Show’s programming is designed with a specific audience in mind. Although most of events are open to all attendees, some are restricted by badge type. Our programs are color and symbol coded. Use the key at the top of each page to help determine which events will be most valuable to you.

Monday Schedule What the colors and icons mean

Room

Industry Focused

Sponsored

Retailer Focused

Sorrento 3

Sorrento 4

Publisher/Manufacturer Focused

Naples 1

Naples 2

Naples 3

9am-12pm

PRE-REGISTRATION (TUSCANY FOYER)

11am-12pm

ONSITE REGISTRATION (TUSCANY FOYER) I

12pm-1pm

American Booksellers Association Panel page 90

R TBA

I 1pm-2pm

Health Care page 90

2pm-3pm

Business I Structures and Their Tax Ramifications Aaron Witten page 89

3pm-4pm

ICv2 HobbyI Games Market Numbers and Trends Milton Griepp page 90

The Hobby Industry 3 Tier System

4pm-5pm

Aldo Ghiozzi, Scott Gaeta, Retailer TBA

page 90

I 5pm-6pm

6pm-7pm

7pm-11pm

Premier Presentation (retailers only)

Designer Focused

Robinson-Patman Act Brian Chellgren page 90

New Retailer Orientation page 31

How KickstarterR R They’re No Can Work For Your The Measurement of Success My Custome Business David Salisbury & James Grasso Rhonda & Joe B Panel page 84 page 85 page 84

R Singles As A Service

TCG Player page 89

John Coviello page 85

R Accio Muggles!

Star City page 89

Bryan Winter page 82

Erik Bigglestone page 84

S International TableTop Day page 89

S Greater Games Industry page 89

Stephen Kirwan

Selling Singles 100 (In-Store)

Welcome to the World of Tomorrow

Nick Coss page 84

Travis Parry page 85

Selling Singles 200 (Online) Nick Coss page 85

Hybrid Theory: Video Games

Building A Mi Gaming Comm

Michael Bahr page 84

David Finn & Jon page 82

Getting the R Diversification -R Determining the Converting The Most Out of Your Right Product Mix Customers Interviews for Your Store Lynn Potyen Jason Clark Maryam AlHammami page 82 page 83 page 83

How NOT to Move Marketing Power Your Store Retail Award Winner

TBA

Working With R Your Municipal Government Jamie Mathy page 85 7+ Internet Resources to Improve Your Business

Andrew Zorowitz page 82

Selling the St Telling Gam

Jennifer War page 85

Introducing F Service

Stephen Smi page 84

R Finding and R The “Hit By a Bus” Cooking the B Implementing Philosophy Your UVP Josh Fohrma Erik Bigglestone Matt D. Parker page 82 page 83 page 83

GET YOUR GAME ON! GAME NIGHT & DESIGNERS SESSION (TUSCANY BALLROOM) pages 96-97

Naples 4&5

Monday Schedule What the colors and icons mean Naples 3

Naples 4&5

Sponsored

Retailer Focused

Naples 6

Naples 7

Publisher/Manufacturer Focused

Capri 3

Designer Focused

Premier Presentation (retailers only)

Capri 2

Capri 1

PRE-REGISTRATION (TUSCANY FOYER)

ER)

ONSITE REGISTRATION (TUSCANY FOYER) R

e Measurement of Success

James Grasso page 84

ybrid Theory: Video Games

Michael Bahr page 84

Working With R our Municipal Government

Jamie Mathy page 85

7+ Internet Resources to mprove Your Business

ndrew Zorowitz page 82

Café Model: You’re Doing It!

Rhonda & Joe Becker page 85

Laura Schneider page 82

R The Challenges R of Building A Minis Being an Employer Gaming Community John Stephens & David Finn & Jon Galvin Tim Blakely page 82 page 82

Selling the Story Telling Game Jennifer Ward page 85

Introducing Food Service Stephen Smith page 84

e “Hit By a Bus” Philosophy

rik Bigglestone page 83

They’re Not My Customers

versification -R R etermining the Converting Them to ght Product Mix Customers or Your Store Lynn Potyen yam AlHammami page 82 page 83

Industry Focused

A Retail Monster R Manual - From A(mazon) to Z(ombie Stores) David Salisbury page 84

The Basics R of Inventory Management John Coviello & Brooke Rutledge page 82

R It’s the Pitch

Josh Fohrman

John Stephens page 84

M Combating Counterfeit Games Nicholas Landau page 86

TBA

Rob Gruber page 83

Disney Made Me Do It!

Dawn Studebaker page 83

R Monetizing Your Play Space Jennifer Ward

Event Models - How R R They Can Help You The Truly Full-Time Employee Fail Faster Josh Fohrman Jamison Sacks & John Stephens page 85 page 83

Cooking the Books page 82

EntertainmentR Services in Your Store

Social Media Marketing 2.0

Dawn Studebaker page 85

License and M Publishing Agreements Brian Chellgren page 87

M Kids and Students: An Evergreen Crop of Gamers Patrick Fitzgibbon page 87 M

PCI Compliance Stephan Brissaud page 87 Association Panel

Guidance for Companies on Harassment Nicole Lindroos page 86

Julie Ahern page 89

Wearing All the Hats

Julie Ahern & Andrew Wolf page 89

Playtesting Your Game

TBA

Jason Bulmahn page 88

M Forecasting Issues Panel moderated by Anne-Marie De Witt page 86 M

D Tell Me a Story

The Ins and ExitD Processes of Abstract Games Mike Elliott page 88

How to avoid all the

GAMA MAP Training stupid mistakes I made on the way to game Toy Association, Jessica Davidson design success. American Booksellers Bean Association, GAMA Michael Pondsmith page 86 page 86 page 88

Organized Play Power Retail Award Winner

Contractors or Employees? Aaron Witten

David Finn

page 86

Convention M How Does D Code of Conduct Inclusiveness Influence Game Creation John Stacy David Hoppe Panel Moderated by Marie Poole Alex Kammer page 88 page 86

GET YOUR GAME ON! GAME NIGHT & DESIGNERS SESSION (TUSCANY BALLROOM)

Tuesday Schedule What the colors and icons mean

Industry Focused

Sponsored

Retailer Focused

Sorrento 3

Sorrento 4

Room 8am-9am

ICv2 Hobby Games Market Numbers and Trends Milton Griepp page 89

Kids & Students: An Evergreen Crop of Gamers Patrick Fitzgibbon page 89 Upper Deck

11am-12pm

Naples 2

R Introducing Food Service

Crystal Commerce

Stephen Smith

page 89

Naples 3

Naples 4&5

page 84

Cooking the Books

Josh Fohrman

Naples 6

Sponsored

SPONSORED RETAILER BREAKFAST (TUSCANY BALLROOM) page 20

SCANY BALLROOM)

Cooking the Books

Industry Focused

R The Challenges of Being an Employer John Stephens & Tim Blakely page 82

Singles as a Service

w NOT to Move Your Store

John Coviello & Brooke Rutledge

k Bigglestone page 84

CMON

page 85

ew & Upcoming

page 49

Wizards of the Coast

WizKids

Event Models:R How They Can Help You Fail Faster Jamison Sacks & John Stephens

Publisher/Manufacturer Focused

M Capri 3

P Games Workshop

What’s New for Wizards Play Network

Existing Retailers: Increase Games Workshop Product Sales

R A Retail Monster Manual - from A(mazon) to Z(ombie Stores)

GAMA M Advocacy: Tariffs and Customs

David Salisbury

Panel Moderated by John Stacy

page 84

page 86

page 53

page 36

page 43

Capri 2

Capri 1

M Contractors or Employees?

Dawn Studebaker

Aaron Witten

page 85

page 86

Keynote

M Communications The Committee M Hobby Industry Anne-Marie 3 Tier System DeWitt, Jeff Aldo Ghiozzi, Scott Tidball, Avonelle Gaeta Wing page 87

Social Media Marketing 2.0

Asmodee

MANUFACTURERS & DESIGNERS BREAKFAST page 20

page 87

James Ernest page 87

page 87

Quality over Quantity; Designing winning games in an oversaturated marketplace

Mike Richie page 88

Guidance forM Prototyping Tips D Companies on and Tricks Harassment Luke Peterschmidt Nicole Lindroos

Brian Chellgren

page 34

M GAMA

Manufacturing 101

Robinson- M Patman Act

Basics of Tabletop Game Design

page 86

Health Care

page 83

New SKUs that Will Help Drive Traffic to Your Store

Premier Presentation (retailers only)

Designer Focused

page 87

page 88

page 86

BREAK FOR LUNCH

M) 12:00 PM-1:30 PM

RETAILER LUNCH (TUSCANY BALLROOM) 12:00 PM-1:30 PM page 20

Business M Structures and Their Tax Ramifications Aaron Witten page 86

Steve Jackson

coming Releases page 79

mes Workshop

isting Retailers: ncrease Games orkshop Product Sales page 43

CMON

Steve Jackson

Paizo

Product Overview page 53

Product Lineup page 45

Wizards of the Coast Event Reporter of the Future page 53

Wizards of the Coast page 53

coming Releases page 79

Reaper

Wizards of the Coast

What’s New for Wizards Play Network

At Your Service page 49

A on New Product ne, Promotions and More page 57

Wizards of the Coast Product Overview page 53

Wizards of the Coast Event Reporter of the Future page 53

ANY BALLROOM)

LECTIONS OM)

WizKids

2019 Core Game Lineup Featuring HeroClix and Dice Masters

page 37

Paizo

PSI

Starfinder 2019 page 45

P Ultra Pro

Malifaux Third Edition page 64

PSI

Upcoming Product and Marketing Programs page 41

New Manufacturer and Designer Orientation

Combating Counterfeit Games

Justin Gary

page 86

page 87

Batman the Animated Series Game Plan page 71

Game Design, Innovation, and Creativity

Nicolas Landau

License and Publishing

page 30

Brian Chellgren page 87

How to pitchD your game to a publisher Luke Peterschmidt & Ryan Dancey page 87

P Asmodee

Domestic Production Presentations (Capri 3)

page 34

Steamforged P

Upcoming Products Previews 2019 page 77

page 59

Wyrd

P IDW

Upcoming Product and Marketing Programs page 41

Pathfinder Second Edition page 45

WizKids

Brand New Retail Program and 2019 Releases page 73

SKUs That Will Help Drive Traffic to Your Store page 36

Paizo

Renegade

IDW

M Networking & Cocktails (Capri Foyer) page 30

Batman the Animated Series Game Plan page 71

Manufacturers and Designers Dinner (Capri 4) 5:30-6:30 pm

page 20

Steamforged P

Upcoming Products Previews 2019 page 77

D GAMA RETAILER DINNER (TUSCANY BALLROOM)

GRD ANNUAL MEETING & ELECTIONS (TUSCANY BALLROOM) Minis Night (Naples 4&5)

TCG Player (Edge Nightclub)

Designers Speed Dating (Capri 1) 7-9 pm

Wednesday Schedule What the colors and icons mean Room

Industry Focused

Sponsored

Retailer Focused

Sorrento 2

Sorrento 3

S 9am-10am

Sorrento 4

Gale Force Nine

Games Workshop

Naples 1

New Retailers: Develop a Games Workshop Community page 43

New Games and Products page 67

Premier Presentation (retailers only)

P Naples 2

Naples 3

Wyrd

Q&A with design and production team page 64

CMON

Naples 4&5

New and Upcoming page 49

WizKids

Play! Pokemon program page 63

2019 Core Game Lineup Featuring HeroClix and Dice Masters

Learn About Our 2019 Products

11am-12pm

page 39

Games Workshop

New Retailers: Develop a Games Workshop Community page 43

Privateer Press

CMON

2019 Product Previews page 61

Cubicle 7

CMON Play

Whatâ&#x20AC;&#x2122;s New in 2019 page 69

page 49

TCG Player

SPONSORED RETAILER LUNCH (TUSCANY BALLROOM) page 21

2pm-3pm

EXHIBIT HALL (TUSCANY BALLROOM) pages 92-93

4pm-5pm

5pm-6:30pm

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I 7pm-11pm

GAMES NIGHT (TUSCANY BALLROOM) pages 100-101

page 37

New Retailers page 35

Upper Deck

3pm-4pm

Pokemon

ASMODEE NA (CAPRI BALLROOM)

10am-11am

1pm-2pm

Designer Focused

SPONSORED RETAILER BREAKFAST (TUSCANY BALLROOM) page 21

8am-9am

12pm-1pm

Publisher/Manufacturer Focused

IELLO

New Releases, Expansions and Retailer Programs page 51

Wednesday Schedule

Naples 3

What the colors and icons mean

Industry Focused

Sponsored

Retailer Focused

Naples 4&5

Naples 6

Naples 7

Capri 4

Publisher/Manufacturer Focused

Designer Focused

Capri 3

Capri 2

Premier Presentation (retailers only)

P Capri 1

SPONSORED RETAILER BREAKFAST (TUSCANY BALLROOM) page 21

nd ing

WizKids

Play! Pokemon program page 63

2019 Core Game Lineup Featuring HeroClix and Dice Masters

P Cubicle 7 Whatâ&#x20AC;&#x2122;s New in 2019 page 69

NCH ) page 21

Konami

P ASMODEE NA

Official Tournament Store Support

Brand New Retail Program and 2019 Releases page 73

Game Studios of Asmodee North America page 35

page 47

ASMODEE NA (CAPRI BALLROOM)

IELLO

New Releases, Expansions and Retailer Programs page 51

P Ultra Pro page 59

Paizo

P ASMODEE NA

Gaming in Your Store

ANA New Releases page 35

page 45

SPONSORED RETAILER LUNCH (TUSCANY BALLROOM) page 21

LROOM)

New Retailers page 35

Play

page 37

Renegade

OOM)

Pokemon

EXHIBIT HALL (TUSCANY BALLROOM) pages 92-93

BREAK

I GAMES NIGHT (TUSCANY BALLROOM) pages 100-101

Thursday Schedule What the colors and icons mean

Room

8 am-9 am

Industry Focused

Sponsored

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Sorrento 3

Publisher/Manufacturer Focused

Sorrento 4

Premier Presentation (retailers only)

Naples 1

Naples 2

SPONSORED RETAILER BREAKFAST (TUSCANY BALLROOM) It’s the Pitch

Think Like a Game Designer Workshop

10am-11am

The Basics of R Inventory Management John Coviello & Brooke Rutledge page 82

R Finding and Implementing Your UVP

7+ Internet Resources to Improve Your Business

11am-12pm

R Travis Parry page 85

Convertin Cust

Lynn pa

Getting the Most R Out of Your Interviews

Andrew Zorowitz page 82

The Truly Emp

Josh F pa

The World of Tomorrow

Matt D. Parker page 83

GAMA Open Board of Directors Meeting

page 21

John Stephens page 84

Justin Gary page 90

12pm-1pm

I 9am-10am

Designer Focused

Jason Clark page 83

Working Municipal

Jamie pa

SPONSORED RETAILER LUNCH (TUSCANY BALLROOM)

page 21

I 1pm-2pm 2pm-3pm 3pm-4pm

EXHIBIT HALL (TUSCANY BALLROOM) pages 92-93

4pm-5pm 5pm-6:30pm 6:30pm-7pm

BREAK

7pm-8pm

GAMA Trade Show Lessons Learned (Naples 6&7)

8pm-11pm

Games Night • PSI • Star Realms Tournament (TUSCANY BALLROOM) pages 102-103

I I

Games N Star Realm (TUSCANY

Thursday Schedule What the colors and icons mean Naples 2

Industry Focused

Sponsored

Retailer Focused

Naples 3

John Coviello & Brooke Rutledge page 82

The Truly Full-Time Employee

Josh Fohrman page 85

R The World of Tomorrow Travis Parry page 85

Naples 6

Jason Clark page 83

ALLROOM)

Monetizing Your Play Space

Everything I Know I learned from D&D

P Naples 7

Converting Them to R Customers

The Measurement of Success

James Grasso page 84

Working with Your Municipal Government

Café Model: You’re Doing It!

Jamie Mathy page 85

Laura Schneider page 82

Disney Made Me Do It! Dawn Studebaker page 83

David Salisbury page 83

Jennifer Ward

Lynn Potyen page 82

Getting the Most R Out of Your Interviews

Diversification - R Determining the Right Product Mix for Your Store Maryam AlHammami page 83

They’re Not My Customers Anyway

Building A Miniatures R Gaming Community David Finn & Jon Galvin page 82

Rhonda & Joe Becker page 85

Hybrid Theory: Video Games

Michael Bahr page 84

SPONSORED RETAILER LUNCH (TUSCANY BALLROOM) page 21

2-103

Premier Presentation (retailers only)

SPONSORED RETAILER BREAKFAST (TUSCANY BALLROOM)

The Basics of R Inventory Management

ment

Designer Focused

Naples 4&5

page 21

es 6&7)

Publisher/Manufacturer Focused

EXHIBIT HALL (TUSCANY BALLROOM) pages 92-93

BREAK

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GAMA Trade Show Lessons Learned (Naples 6&7) Games Night •PSI Star Realms Tournament (TUSCANY BALLROOM)

I I

Asmodee NA (GAME LAB ARCADE)

Friday Schedule What the colors and icons mean

Industry Focused

Sponsored

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Sorrento 3

Room

Sorrento 4

Naples 1

Publisher/Manufacturer Focused

Naples 2

Naples 3

Designer Focused

Naples 4&5

Premier Presentation (retailers only)

Naples 6

Naples 7

9am-10am GAMA Staff Q&A

GAMA Retail Division Q&A

10am-11am

11am-12pm

Peppermill Restaurants Enjoy a meal at one of the many delicious restaurants at the Peppermill Resort. GAMA Trade Show attendees receive 10% off food and drink when you show your trade show badge—alcoholic beverages are not included in this deal. Peppermill restaurants that honor the 10% badge discount:

Biscotti’s

Chi

Romanza Ristorante Italiano

Casual Dining American, Café

Fine Dining Asian

Fine Dining Italian

Oceano

Café Milano

Island Buffet

Casual Dining Seafood

Open 24 hours Casual Dining Café, desserts, small plates

Casual Dining variety

Bimini Steakhouse Fine Dining Steakhouse

Café Espresso Open 24 hours Quick Bites Café, desserts, panini

Sports Deli Sunday – Thursday Quick Bites New York style deli

Premier Presentations

Manufacturers showcase the newest products and announcements in the Premier Presentations program. This is an exclusive first-look at what’s coming out in the hobby market and how to use it to invigorate sales.

Retailers can build their schedule from a variety of in-depth seminars in each time block. By doing so, retailers earn their way to the Retailer Appreciation Package or “The Box” worth over $1,000. You can earn while you learn!

Retailer Appreciation Package

AKA “The Box”

Bring the GAMA Trade Show experience back to your store with over $1,000 in free product! The GAMA Trade Show Retailer Appreciation Package is designed to maximize your ROI at the show. Our job is to equip you with the knowledge and pieces to sell more products at your store every year. Our Premier Presentations offer exclusive access to the latest innovations, products, and ideas to boost your business. When you attend every hour of programming, you are rewarded with over $1,000 in product sent directly to your store! Sit down with the industry’s largest game companies to hear first-hand about new products and initiatives. This is your time to exchange information, experiences, and play an integral role in one of the largest growing facets of the economy. Our Retailer Appreciation Program is unparalleled not only in this industry, but in the global marketplace.

How does “The Box” work? The intent of “The Box” is to put new products that our manufacturers are highlighting into your store with an incentive to sell. Attending the Premier Presentations arms you with the knowledge and experience to know how these products work and how they can drive new business to your store. This program helps link manufacturers to retailers so that the whole industry thrives and remains successful.

How do I make sure I receive my appreciation box while I am attending the GAMA Trade Show? You must be pre-registered for the show and must attend one Premier Presentation in every time slot on Tuesday and Wednesday. See pages 12 - 15 for presentation schedule and details. A GAMA representative will be available at each session to scan your badge and track your participation in the program.

When will my appreciation box arrive? Please allow six weeks after the GAMA Trade Show for your box to arrive. If your store is located outside of the United States, please provide a freight forward address for shipping to Jessica Davidson Bean admin@gama.org. For any other questions about this program, please contact Jessica Davidson Bean by email or visit the Seminars desk in the Naples foyer to speak with Convention Coordinator Meg O’Malley.

Who is eligible for “The Box”? GAMA Retail Members are eligible for this program, excluding Introductory Retailers. You must have pre-registered for the show and attend one Premier Presentation in every time slot on Tuesday and Wednesday. For retailers with multiple locations, each store must be a GAMA Retail Member and preregistered for the GAMA Trade Show.

Meals

Many of the GAMA Trade Show retailer meals are provided by our sponsors and will feature some presentations on their upcoming products and plans for the year. Our retailer meals are ticketed events for retailers only. Manufacturer and Designer meals are held in the Capri area and are a perfect opportunity to network and connect with other industry professionals. During the GAMA Retail Dinner on Tuesday, the GAMA Retail Division will host the Power Retail Award ceremony—honoring the best in retail innovation and creativity.

Sponsored Retailer Lunch 12 pm – 1:30 pm Tuscany Ballroom Grilled vegetable penne salad, vinaigrette Mixed greens with cucumber, tomato and carrots Steamed rice Roasted cauliflower with cheddar Baked meat and ricotta cheese lasagna Vegetable lasagna Chef’s pastries, cakes pies and tortes Coffee, Decaffeinated Coffee and Hot & Iced Tea

MONDAY

Monday Games Night 6 pm – 11 pm Tuscany Ballroom Assorted Snacks Cheese and Pepperoni Pizza Cash Bar

TUESDAY

Retailer Breakfast 8 am – 9 am Tuscany Ballroom

5:30 pm – 6:30 pm Capri 4 Baby Mixed Greens with Cucumber, Tomato and Olives Orzo Salad with Spinach, Feta and Parmesan Couscous Salad Smashed Red Potatoes

Assorted fruited, Plain & Low-fat Yogurt

Chef’s Vegetables

Sliced Seasonal Fresh Fruit and Berries

Flame-grilled Italian Sausage, Peppers and Onion

Danish, fruit breads, coffee cake, muffins and croissants

Pasta Primavera Warm Raspberry Cheesecake Bites

Country fresh scrambled eggs, garden chives

Layered Chocolate Fudge Cake

Cherry Smoked Bacon

Coffee, Decaffeinated Coffee and Hot & Iced Tea

Pancakes with Maple Syrup

Tuesday GAMA Retailer Dinner

Orange, Grapefruit, Tomato and Apple Juices Coffee, Decaffeinated Coffee and Hot Tea

Manufacturer and Designers Breakfast

7 pm – 8:30 pm Tuscany Ballroom Chef’s Specialty Soup of the Day

8 am – 9 am Capri Ballroom

Baby Mixed Greens with Cucumber, Tomato and Olives

Cinnamon Rolls

Seasonal Diced Fruit with Berries

Bagels

Curried Quinoa Salad with Sweet Pepper and Onion

Assorted Breakfast Muffins Chilled Apple Juice and Orange Juice Coffee, Decaffeinated Coffee and Hot Tea

Manufacturer and Designers Dinner

Steamed White Rice Roasted Root Vegetable Mexican Borracho Beans

Tuesday GAMA Retailer Dinner (cont.)

Games Night

Pork Chili Verde, Warm Flour Tortillas

7 pm – 11 pm Tuscany Ballroom

Cheese Enchiladas, Ranchero Sauce Grilled Tequila Lime Chicken, Green Chili Sauce Layered Chocolate Fudge Cake Warm Dulce de Leche Churros Coffee, Decaffeinated Coffee and Hot & Iced Tea

Cheese and Pepperoni Pizza Cash Bar

THURSDAY

Sponsored Retailer Breakfast 8 am – 9 am Tuscany Ballroom Assorted fruited, Plain & Low-fat Yogurt

WEDNESDAY

Sliced Seasonal Fresh Fruit and Berries Danish, fruit breads, coffee cake, muffins and croissants

Sponsored Retailer Lunch

Chef’s Pastries, Cakes, Pies and Tortes Coffee, Decaffeinated Coffee, and Hot & Iced Tea

12 pm – 1 pm Tuscany Ballroom Roasted Sliced Turkey Breast and Cheddar Sandwich Honey Baked Ham and Cheddar Sandwich Cesar Wraps Mixed Green Salad with Garbanzo Beans and Shredded Carrots Coffee, Decaffeinated Coffee, and Hot & Iced Tea

EXCLUSIVE SELLER GATHERING MARCH 12TH | 8:30PMâ&#x20AC;&#x201C;11PM

EDGE NIGHTCLUB

P E P P E R MIL L R E S O RT | R E NO, NV

NETWORK

Gain insights from fellow sellers and industry leaders over complimentary cocktails.

LEARN

Find out how to grow your business with tips and strategies from other industry members.

ROADMAP

Be the first to hear exciting news that will help you grow your sales in-store and online.

Sponsors Asmodee North America is the sales, marketing, and distribution arm of the global Asmodee Group, an international company dedicated to bringing great games and game experiences to all corners of the world. We handle a wealth of amazing products from publishers like Fantasy Flight Games, Catan Studio, Days of Wonder, Z-Man Games, Plaid Hat Games and many independent studios affiliated with the Asmodee Group. Asmodee’s best known titles, either published or distributed on behalf of key publishing partners include, Catan, Ticket to Ride, Splendor, Dobble/Spot it!, Star Wars: X-Wing, 7 Wonders, and Dixit.

With an extensive portfolio of board games, collectible games, and miniatures featuring iconic licenses such as Dungeons & Dragons, Marvel, DC Comics, Star Trek, Magic: The Gathering, Pathfinder, Warhammer 40,000 and more, at WizKids we’re dedicated to enhancing the tabletop gaming experience for all! Enjoy thrilling adventures, epic battles and exciting quests with our variety of fun and engaging offerings, including the world’s largest collectible miniatures game- HeroClix! Additionally, our original board games offer a variety of experiences, from the iconic fantasy adventure game Mage Knight to the sci-fi negotiation game Sidereal Confluence. TM

Upper Deck is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck has an awardwinning portfolio of gaming and entertainment products that span the Marvel Universe, 20th Century Fox, Bond 007, Miramax, several original IPs and dozens of other movie and entertainment themed properties. For more information, visit www. UpperDeckStore.com In 2001, Publisher Services, Inc. (PSI) was born from the growing market demand for quality entertainment products. We recognized a gap in the marketplace between the creators of great products and the fantastic retailers looking to meet the needs of a growing consumer base. We formed client relationship with a select group of high-quality manufacturers of boar games, card games, roleplaying games, and toys. Today, PSI is the exclusive

distributor for a selective list of top game, toy, and entertainment manufacturers. PSI developed a unique business model and blossomed by following a carefully managed path to ensure the utmost level of service to its manufacturing partners and retail clients. As a market-focused distributor who offers business and marketing strategy to each of its publishing partners, PSI has growth strategy that is likewise focused and targeted. This is not a volume-driven business, but a specialty service that analyzes market trends to enable our publishing clients and channel customers to capitalize on market demand. Games Workshop is the largest and the most successful hobby miniatures company in the world. Our major brands are Warhammer and Warhammer 40,000. In addition, we hold a license for The Lord of the Rings/The Hobbit tabletop battle game. At its core, the Hobby is all about our amazing miniatures and collecting, modelling, painting and playing games with armies of them are activities enjoyed by millions of adherents across the world. Welcome to Paizo’s most adventurous year ever! Paizo Inc. is one of the world’s leading hobby game publishers. Millions of players have joined the goblin army by playing the Pathfinder® and Starfinder® roleplaying games and the Pathfinder Adventure Card Game® across tabletops, at conventions, at their favorite local game store, and digitally on virtual tabletops. We’re looking forward to seeing you at GAMA! Stop by Booth #201 to learn about Pathfinder Second Edition, the Starfinder Beginner Box, and the Pathfinder Adventure Card Game releases this year, peek inside the Starfinder Beginner Box and see how the game can bring new customers to your store, claim your free miniature and expand your store sales through a vibrant organized play program. Sign up your store to receive free scenarios for the Pathfinder, Starfinder, and Pathfinder Adventure Card Societies every month. Konami is a leading developer, publisher, and manufacturer of electronic entertainment properties and traditional trading card games. As returning sponsor at GTS they will be featuring their Yu-Gi-Oh! TRADING CARD GAME (TCG) product line. The Yu-Gi-Oh! TCG is the #1 trading card game in the world with over 25 billion cards sold. It is a game of strategy, where two players engage in a Duel while using cards that represent powerful monsters, magical spells, and surprising traps. Duelists with well-constructed decks, dominating monsters, solid strategy, and good fortune are the victors in the Yu-Gi-Oh! TCG. Konami Digital Entertainment, Inc. is the exclusive licensee and rights holder of Yu-Gi-Oh! TCG in North America and Latin America.

CMON Limited is an international publisher of board games, tabletop games, and apps. Beginning from small hobbyist roots, CMON has grown into a multinational group that publishes several awardwinning games including Zombicide, Arcadia Quest, Rising Sun, Gizmos, A Song of Ice and Fire: Tabletop Miniatures Game, and more. The goal of CMON is to find the fun and bring it to the tabletop. Learn more at CMON.com and visit us during the trade show at Booth #207 (www.cmon.com). IELLO is a game and toy company founded in 2004 in Nancy, France. We began solely as a distributor, but by 2008, we started partnering with many studios to publish games as well. In 2010, we began publishing under our own brand. We specialize in games that are rich with graphics, beautiful in design, and innovative in gameplay. We are now a premier publisher and worldwide distributor in a fast-expanding industry. In 2012, we created a U.S. division to better serve the American market. This, coupled with the release of Richard Garfield’s best-selling and award-winning game King of Tokyo in 2011, put us at the forefront of international game companies. We believe that games have the ability to bring people together. To that end, our goal is to create games that are intriguing enough to pick up and impossible to put down. From children’s and family games to party and card games, to strategy games of every variety, we want to provide games of high quality and immense replayability. So, from our game table to yours, enjoy! And game on! Wizards of the Coast Partnering with Wizards Play Network will help take your store to new heights by creating great brand experiences around Magic: The Gathering and Dungeons and Dragons. Meet with the Wizards team on Tuesday for the opportunity to share best practices! Alderac Entertainment Group (AEG) is a company with a long history in the hobby game market. AEG produces hits such as Smash Up, Mystic Vale, Cat Lady, Thunderstone Quest, and many more. In 2019 AEG will bring to market the exciting new games Tiny Towns, The Captain is Dead: Dangerous Planet, Point Salad, Walking in Burano, and more. AEG also continues to support long-running titles such as Smash Up, Space Base, & Mystic Vale with new content and expansions!

Reaper Miniatures is a worldwide leader in the design and casting of metal and plastic science fiction and fantasy miniature figurines. Since its founding in 1992, Reaper Miniatures has cast over 5 million metal miniatures. With the creation of the BONES plastic miniatures range in 2012, Reaper has added an additional 10 million plastic miniatures into the hands of hobbyists around the world. Reaper Miniatures is based in Denton, Texas, where the company celebrated its 25th Anniversary in 2017. Reaper products are available in fine hobby shops around the world. Ultra PRO offers gaming accessories for a wide variety of tabletop games such as Magic: The Gathering, Pokémon, Dungeons & Dragons and more. Ultra PRO also publishes board games for every type of gamer, from family-friendly titles like Geek Out! to fan favorites like Ascension: Deck Building game. Privateer Press is a privately held producer of entertainment and hobby brands based in the Seattle area. Its products include the award-winning WARMACHINE and HORDES hobby miniatures games, the award-winning Iron Kingdoms property and Iron Kingdoms Full Metal Fantasy Roleplaying Game, the Monsterpocalypse battle miniatures game, the Formula P3 hobby line, and fiction through the Skull Island eXpeditions imprint. To learn more about Privateer Press, visit www. privateerpress.com The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. The Pokémon Trading Card Game is one of the best-selling trading card games in the world— more than 23.6 billion cards have been shipped to 74 countries in 11 languages (The Pokémon Company, through March 2017). For more information, please visit Booth 107 or www.pokemon.com

Wyrd Miniatures, LLC is a small, privately held, Atlanta-based company producing entertainment and hobby materials. Wyrd Miniatures started as a miniature company for painters looking for something unique for their creative outlet. Since we began, the company has grown to include the new tabletop skirmish game, Malifaux and other hobby-based activities such as several painting contests every year. Our primary philosophy is to have fun with our products, and we hope you enjoy them too. Gale Force Nine specializes in thematic, engaging games and premium gaming accessories. In addition to the highly acclaimed Firefly The Game, GF9 produces under license Doctor Who Time of the Daleks, Star Trek Ascendancy, Tyrants of the Underdark, Firefly the Game, Firefly Adventures Brigands and Browncoats and our newest offerings: Vault of Dragons. We produce miniature games, maps and pre-painted terrain, & gaming accessories such as Dungeons & Dragons™ Spellbook Cards. You can order directly from us. Visit www.gf9.com and www. flamesofwar.com for Flames of War/Team Yankee, or call 410-287-1525. Cubicle 7 makes clever games for awesome people. We’re the awardwinning creators and publishers of games including Warhammer Fantasy Roleplay Fourth Edition, Adventures in Middle-earth, The One Ring Roleplaying Game, The Doctor Who Roleplaying Game, The Doctor Who Card Game and many, many more. 2019 promises to be an exciting year with lots of new releases including the Age of Sigmar Roleplaying Game. Come chat to us at booth 615. Learn more at www.cubicle7games.com or find us on Facebook and Twitter for regular news and updates. IDW Games is the leading manufacturer of licensed tabletop games for the Hobby community with a diverse portfolio including Teenage Mutant Ninja Turtles, Batman The Animated Series, Sonic The Hedgehog, Dragon Ball Z, Metal Gear Solid, Men In Black, Ghostbusters, and more. With superior quality components and innovative game design, IDW Games is ready for your next adventure. Renegade Game Studios is a premier developer and publisher of original awardwinning board games, including Clank! A Deck-Building Adventure, The Fox in the Forest, Arboretum, and Overlight. Our mission is to publish games that are fun, challenging, and unique. We believe that gaming is for everybody and that everybody is a gamer; you just have to find the right game! You can learn more about our entire catalog of games at www.renegadegamestudios.com!

USAopoly (The OP) celebrates 25 years as a leading publisher and manufacturer of board games, collectibles, and puzzles! Our diverse portfolio includes award-winning and best-selling titles such as TELESTRATIONS®, TAPPLE®, HARRY POTTER™ HOGWARTS BATTLE™ and BLANK SLATE™, as well as licensed versions of MONOPOLY®, CLUE®, MUNCHKIN®, TRIVIAL PURSUIT®, CODENAMES, and more. We are passionate about creating memories through games that bring together family, friends, and fans who love to play! Founded in 2014 Steamforged Games Ltd is a tabletop games company based in the U.K., producing board, card and miniatures games. With a wide array of licensed titles primarily focused on video game intellectual properties from companies such as Namco Bandai, Sony, and Capcom, in addition to our in-house developed and designed intellectual properties. We are passionate about delivering premium tabletop experiences and services, inspired by modern gaming philosophy and technology. Steve Jackson Games, based in Austin, Texas, has been publishing games, game books, and magazines since 1980. SJ Games recently released the Munchkin Collectible Card Game, based on its best-selling game Munchkin, which has over 9 million games and supplements in print worldwide. Other top sellers are Simon’s Cat Card Game, Zombie Dice, and Illuminati. Past hits have included Car Wars and the GURPS, roleplaying game system. Steve’s very first game, Ogre, originally published in 1977, has been recently released as a video game on the Steam platform, bringing a tabletop classic to a new generation of fans. Impressions is the longest running game distribution service in the hobby game industry, as well as the organizer of Free RPG Day. Impressions handles the distributor sales and shipping for approximately 70 game companies to over 40 distributors and 2600+ retailers worldwide. For Free RPG Day, Impressions works with participating hobby game retailers and RPG publishers to bring new RPG quickstart rules and adventure modules into the hands of gamers. The goal of Free RPG Day is to inspire gamers to play a new RPG, which will in turn, create sales through local game stores. Details can be found at www. FreeRPGDay.com and www.impressionsadv.net.

TCGplayer gives you the power to grow your business. Our growing suite of TCGplayer Pro tools will increase your in-store and online sales while streamlining your workflow. Take control of your inventory with card scanning, instantly update your store’s prices with batch pricing, display inventory online with your own custom website and unlock the power of your inventory with an in-store kiosk. Plus, let us fulfill your online orders through TCGplayer Direct to increase your sales while saving time and money. Visit seller.tcgplayer.com to learn more. Atlas Games publishes awardwinning card games, board games, and roleplaying games. Evergreen titles include Gloom, Once Upon a Time, and Ars Magica. Recent breakout The White Box, a one-of-a-kind game design workshop-in-a-box, helps anyone make their own game. And award-winners like Over the Edge and Cursed Court make it clear that we take great design seriously. In 2019 we look forward to our new card-and-dice game Godsforge, to a new edition of Over the Edge, and to mash-up parody Gloom of Thrones. Since 2010, Cryptozoic Entertainment has been dedicated to the concept of “Fans First,” striving to develop the most creative and sought-after products for pop culture enthusiasts worldwide. As an entertainment company with a diverse portfolio of licensed and original IPs, its catalog covers a broad spectrum of tabletop games and collectibles. The passionate team at Cryptozoic aims to inspire gamers and collectors all around the globe, while bringing fans together as part of the Cryptozoic community. Visit www. cryptozoic.com for more information about product releases, events and news. Bushiroad is a worldrenowned multimedia entertainment company that specializes in TCGs such as Cardfight!! Vanguard, Future Card Buddyfight, and Weiss Schwarz. Established in 2007, Bushiroad has evolved throughout the years by producing media giants such as New Japan Pro Wrestling, anime like Cardfight!! Vanguard, and mobile games such as BanG Dream! Girls Band Party! Bushiroad also holds annual international expos and competitions to promote their games as well as to connect face to face with their clientele. With all its growth, Bushiroad has maintained its commitment in producing quality entertainment across all media outlets. Bushiroad’s goal is to work with the fans to create the best products on the market. Looking towards the future, Bushiroad will continue to strive to create superior entertainment and increase accessibility of their media. Most recently, Bushiroad has begun expanding their streaming availability and diversifying TCGs to

make them more user friendly and enjoyable for the masses. “We are entertainment and most importantly, we are fun!” ICv2 is the industry’s source on the business of hobby games, entertainment and pop culture on its website ICv2.com, and in its magazine, Internal Correspondence. For the people on the front lines of the pop culture business, ICv2 is the #1 source of news and information for the buyers, gatekeepers, and tastemakers. ICv2 is where trendwatching has become a science. Fireside Games is dedicated to providing unique play experiences worth sharing through innovative, accessible and fun games. We believe that board games have the power to bring people together and we make it our mission to help you bring fun home. White Wizard Games LLC is dedicated to creating games that are awesome, affordable, and highly replayable. Their first game, Star Realms, a space combat deckbuilding game, exploded in popularity and won 7 Game of the Year awards. Star Realms is a top seller in hobby game stores around the world. Epic Card Game, a non-collectible strategy card game designed by Magic: the Gathering Hall of Famers, has draft, preconstructed and sealed gameplay packaged in a small deckbox. Hero Realms is a fantasy-themed deckbuilder with cooperative campaigns and boss battles. Their newest game, Sorcerer, coming to retail later this year, is a widely anticipated 2-4 player game where you construct your Sorcerer deck and battle for area control in Victorian London. Their games are known for being easy to learn while also having enough strategic depth for even the most advanced gamers. More information at WhiteWizardGames.com. Follow us on Twitter @ WWizardGames, @StarRealms, @EpicCardGame, @ HeroRealmsGame, and @SorcererGame. A leader in GameMat manufacturing, GamerMats brings great art and a huge variety of sizes to elevate your business. Be sure to check our new packaging and display options. We serve publishers and retailers with great service and selection. Join our customer list of Pokémon Company, Wizards of the Coast, White Wizard Games, Renegade and more for your custom rubber backed, non-skid mats, or choose from our large assortment of stock mats for your store’s inventory. Offering standard TCG Mats from some of the best artists in the game, we also offer mats in 24”x36”, 3’x3’, 3’x6’, 4’x4’, 4’x6’ sizes—ready to ship or to customize for you! Other great items available as well. Visit us at www.gamermats.com or email sales@gamermats.com.

Founded in 2007, Czech Games Edition (CGE) released our first titles in Galaxy Trucker by Vlaada Chvátil and League of Six by Vladimír Suchý. Since then, CGE has published over 40 games and expansions, including Codenames, Alchemists, Dungeon Lords, Tzolk’in, Last Will, Space Alert, Dungeon Petz, Tash-Kalar and many others. In 2014, we expanded into the realm of digital board games with the implementation of Galaxy Trucker, followed by Through the Ages. Now, the digital team is working on a digital version of Codenames and the Through the Ages expansion. Panini America established more than 50 years ago in Modena, Ital, has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher in the U.S., with official licenses for NFL, NFLPA, NBA, MLBPA, NHL, NHLPA, College, FIFA, MLBPA, Disney and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the NFL, NFLPA, NBA and NBAP. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www. paniniamerica.net. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram. Bezier Games makes fun, surprising games for friends and family. Our games are accessible for all ages but contain depth and nuance that bring experienced players back to the table. Variable play in our games creates a fresh experience every time. And our rich themes pull you into the game and bring you back for one more when it’s over. Games such as One Night Ultimate Werewolf and Castles of Mad King Ludwig are available at hobby and mass market stores worldwide. Bezier Games makes the new classics—the first game you open on game night and the last one you put away. Norse Foundry seeks to provide high-quality tabletop gaming accessories in the form of our metal dice, available in both affordable zinc alloy and the more luxurious precision aluminum and true-metal sets. We also offer dice sets in a stunning variety of natural gemstones, woods, and bone. Last year, we published Atmar’s Cardography, a series of dungeon delves presented in decks of standard-size playing cards, which was among Geek and Sundry’s picks for best RPG supplements of 2018. Our high-quality metal Adventure Coins and enamel RPG-themed pins are popular among avid gamers and collectors alike.

Publishers of Numenera (Origins Award for Best Roleplaying Game, seven ENies including Gold for Game of the Year), No Thank you, Evil! (Origins Award for Best Roleplaying Game), and Invisible Sun, Monte Cook Games is a rapidly growing publisher known for innovative settings, rules, and product design; beautiful, compelling imagery; and lavish production values. We also offer terrific retail support including an easy-to-administer OP program (Cypher Play) that’s laser-focused on driving your sales. Come see us in booth #510 or try our games at demo nights. Indie Game Studios is the merged entity of Indie Boards & Cards and Stronghold Games led by CEO Travis Worthington. The studio maintains three distinct brands that include the two previous companies as well as Action Phase Games which was acquired by IBC in 2016. Indie Boards & Cards is the proud publisher of lines such as “Resistance” with the motto of “Making games that people enjoy playing.” Stronghold Games has a robust line of high-quality board and card games that includes the top-rated “Terraforming Mars.” Action Phase Games makes strategic games led by “Aeons End.” Para Bellum Wargames is a passionate, dynamic newcomer in the market of miniature wargames and board games, priding themselves on being “a ragtag group of gamers, cradled in a rented storage room, filled with tables, glass displays and the smell of paint and plastic”. Their flagship, Conquest: The Last Argument of Kings (launching Q2 2019), is a mass combat miniature wargame, with a multitude of factions in the making. Set in their own, gritty and mature fantasy world of vast depth, Para Bellum brings high quality, U.S. produced miniatures to play out an original ruleset, designed specifically for their world. Restoration Games We are a game publisher specializing in finding those great games from the 60s, 70s, 80s, and 90s, fixing them up, and bringing them back for today’s modern gamer. Our restorations update the rules and look of the games, because: Every Game Deserves Another Turn. Publishers of such new classics as Stop Thief!, Downforce, Fireball Island: The Curse of Vul-Kar, and the upcoming Return to Dark Tower.

Pegasus Spiele was founded 1993 and started out as a hobby store in the town of Friedberg north of Frankfort in Germany. Soon the company became a distributor, but also a very successful publisher of board and card games. The Pegasus versions of Village, Camel Up, Istanbul, Kingdomino and Azul won the most important price in Germany. Nowadays, Pegasus Spiele offers one of the broadest varieties of board and card games ranging from children´s games to expert games, from RPGs to party games. Our games can be bought from most of the major game distributors in the US and Canada. Alliance Game Distributors is a recognized leader in the gaming industry, offering an exceptional range of services and programs to our customers. We specialize in the distribution of board games, card games, miniatures, role playing games and thousands of gaming tools and accessories. We work with over 250 vendors to provide a large variety of games to retailers around the world. With five warehouses across the country, Alliance is able to ship product to your store quickly and efficiently. Since 1993, ACD Distribution has been a leading distributor in the toy and hobby gaming industries, serving both national and international customers. We work with over 350 publishers to offer a wide array of items from the classics through the hottest new releases. Our tremendous growth over the years is a result of a passion for our products and a commitment to build effective partnerships with retailers and publishers. Our staff continually strives to provide the top customer service in the industry. That’s why we are “Simply the Best”. Magazine Exchange offers retailers a wonderful mix of products from the game, trading card and pop culture industries. We offer distribution of key brands including Magic: The Gathering, Pokémon, YGO!, D&D, Ultra PRO, Transformers, Chessex, Battlefront, Funko, Force of Will, CFV, Stronghold Games, Panini, Upper Deck, Topps and the broad mix of products from Publishers Services. Stop by and visit us at booth #525 while you are at GAMA. After the show please visit us on the web at www.magazine-exchange.com or call at 1-800-234-2004. Magazine Exchange is proud to be an Authorized Distributor for Wizards of the Coast products!

GTS Distribution is a full-service gaming distributor with 9 locations across the US, and a brand new B2B website. With award-winning exclusive board games such as Azul, Teotihuacan, Escape Tales, Catch the Moon, City of Kings, Century Eastern Wonders (and many more), GTS is a leader in every industry category. Visit GTS at booth #116 and explore our featured products and services and experience The Power of Partnership. Southern Hobby was founded in 1991 with one simple goal – to become our customer’s greatest asset through delivering top quality products, unmatched customer service, and the most knowledgeable sales staff in the hobby industry. By hiring salesreps who are passionate about the industry, we are able to provide service that is unique to you and your store, because we take the time not just to build an account base, but to build relationships. We offer same-day shipping via UPS, Fedex, and LTL, and our five fullservice warehouses are strategically located to professionally service 95% of U.S. retailers in 2 days or less. We are proud to have solidified relationships with nearly every major manufacturer of Sports Cards, Gaming Products, Supplies, and Pop Culture and Entertainment Merchandise. PHD is a leading U.S. distributor providing a full line of TCGs, Miniatures, Board Games, Card Games, Sports Cards, and RPGs, as well as, Comic, Gaming, and Hobby Supplies. We have convenient locations in Florida, New Jersey, Texas, Georgia, Illinois, and California. The majority of our stores across the country receive their orders in just 1–2 shipping days. The industry-veteran staff at PHD understands the needs and intricacies of operating a game/hobby store, allowing them to guide you towards growth. Our online ordering system lets you track inventory levels and place orders 24/7. Learn about the latest releases via PHD’s online resources. If you want to develop your community, run events, and enhance sales, PHD has an in-house Director of Organized Play who will work with you one-on-one. If you have a store in Latin America, PHD’s sister company, Coqui Hobby Distribution, can provide you with the same great distribution services. Once you have experienced all that PHD has to offer, you will see that PHD truly has its finger on the pulse of the game industry.

Golden Distribution is the primary importer of miniatures, paints, scenics, terrain and indie games in the United States. We service the universe from our mountainside fortress in Santa Clara, California, and features lines that simply cannot be found elsewhere. If you’re searching for a distributor who answers the phone and ships same day, Golden Distribution is your place! Mad Al Distributors is a wholesale distributor of collectible card games, supplies, board games, and other pop culture items. We were founded in 1988 in Anchorage, Alaska, and we now offer a warehouse in Alaska and Kentucky. Top brands include Pokémon, Yugioh, Ultra PRO, and Chessex. We specialize in partnering with retailers to put product on their shelves that will sell based on the type of retail store, type of clientele (e.g. casual gamer vs. competitive crowd), and geographic area. Our non-commissioned, friendly sales staff will go above and beyond to help in whatever way needed.

Universal Distribution was founded in 1989 and over a quarter century has expanded to be Canada’s premier distributor of games, toys, trading cards and hobby supplies. Today, Universal offers 3 fully stocked and professionally staffed distribution centers - in Montreal, Toronto and Vancouver. We believe in building strong relationships with our suppliers and our customers. > Universal offers one-stop shopping for Canadian retailers, including boardgames, miniature games, role playing games, novels, dice & dice accessories, paint and paint accessories, hobbymodel-craft, toys-plush & die cast, licensed goods & memorabilia and supplies. It is our mission to provide our customers with extraordinary products, service, selection and price while adding value through promotions, events and co-op marketing initiatives. All with a “Win-Win” attitude.

Welcome to the

New Publisher/Manufacturer Member Orientation Program! Tuesday, March 12 1 pm to 3 pm • Capri 3 1 pm

GAMA Main Board Introductions & GAMA Staff

1:10 pm

Greater Games Industry

1:15 pm

Free RPG Day

Distributor Presentations 1:20 pm

Alliance

1:30 pm

ACD

1:40 pm

Southern Hobby

1:50 pm

GTS Distribution

2 pm

Magazine Exchange

2:10 pm

Peach State Hobby

2:20 pm

Lion Rampant

2:30 pm

Golden Distribution

2:40 pm

Mad Al Distributors Join us for Manufacturers and Designers Networking and Cocktails Tuesday 4 pm – 5 pm • Capri Foyer Stay for dinner immediately following Networking and Cocktails. Manufacturers and Designers Dinner Tuesday 5:30 pm – 6:30 pm • Capri 4

Welcome to the

New Retail Member Orientation Program! Monday, March 11 12 pm – 2 pm • Naples 1 12:05 pm

GAMA Retail Board Introductions & GAMA Staff

12:10 pm

Greater Games Industry

12:15 pm

Free RPG Day

Distributor Presentations 12:20 pm

Alliance

12:30 pm

ACD

12:40 pm

GTS Distribution

12:50 pm

Southern Hobby

1:00 pm

Magazine Exchange

1:10 pm

Peachstate Distribution

1:20 pm

Golden Distribution

Manufacturer New Store Promotions 1:30 pm

Asmodee North America

1:40 pm

IELLO

1:50 pm

WizKids

Join us for the Get Your Game On! Game Night and Designers Session Monday 6 pm – 11 pm • Tuscany Ballroom Snacks, Pizza and Cash Bar

Premier Presentations begin Tuesday morning at 11 am in the Sorrento and Naples seminar area. You must have pre-registered for the show and attend one Premier Presentation in every time slot on Tuesday and Wednesday to qualify for the Retail Appreciation Package over $1,000 of free product sent to your store!

All of these and more in the Best Sellers Program! With over 1,500 individual products, including core games and expansions, the active Asmodee North America catalog only continues to grow. The Best Sellers Program represents the 40 best-selling product titles in our portfolio, which accounts for 20% of our annual sales. The Best Sellers Program is designed to make it easy for retailers to identify, stock, and sell the games that will give them the best return on investment as they grow their own businesses.

What is the Best Sellers Program? As a part of our commitment to reinvesting in retailers that carry our products, we are also offering some additional benefits: • • • • •

Point-of-sale materials Monthly promotional items Free display rack for Best Sellers Two free games each month Two free in-store activities each month

For additional information about the Best Sellers Program, Please contact your ANA Account Specialist or use the contact info below:  (651) 571-2600  tjb@alliance-games.com

The Cross-Country Train Adventure Game

Booth 307

ASMODEE NORTH AMERICA KEYNOTE TUESDAY, 11AM NAPLES 7 BALLROOM Join us for an event that no industry professional will want to miss! Asmodee North America executives will discuss our 2019 initiatives and plans and offer an exclusive look at some of our exciting upcoming products!

ANA BEST SELLERS PROGRAM TUESDAY, 3-4PM NAPLES 7 BALLROOM Learn how carrying our best selling products can help increase sales in your store, and the beneficial services that come with having these Asmodee games in stock.

GAME STUDIOS OF ASMODEE NORTH AMERICA WEDNESDAY, 9AM CAPRI BALLROOM Get to know the over 30 amazing studios that ANA is proud to represent in our product catalog of great games and amazing stories! One at a time, learn what makes each studio unique and the key product lines that define them.

NEW RETAILERS

ANA NEW RELEASES

WEDNESDAY, 10AM

WEDNESDAY, 11AM

CAPRI BALLROOM

If you are considering adding Asmodee products to your store for the first time, this presentation is designed just for you. Our sales team will detail how Asmodeeâ&#x20AC;&#x2122;s products, programs, and services can help grow your business.

An in-depth look at all the new and exciting releases from each of the Asmodee studios slated for the first half of 2019.

PRESENTS

RPG Minis, Board Games and More: New SKUs That Will Help Drive Traffic to Your Store

It’s no secret that WizKids has diversified, expanding each of their core business platforms while growing into a company that helps fulfill your customers’ needs. Attend this valuable seminar to learn about the new products WizKids is adding to help drive new traffic to your store in 2019 and beyond. You don’t want to miss this exciting preview, as you can expect to see all-new, never before seen products! Room: Naples 4 & 5 Date: Tuesday, March 12th Seminar 1: 11 AM – 12 PM Seminar 2: 3 PM – 4 PM

Join the WizKids Info Network at win.wizkids.com

COMING JUNE 2019!

MSRP: $19.99

Each store attending any of WizKids’ seminars will receive a FREE gift from WizKids! WizKids 2019 Core Game Lineup Featuring HeroClix and Dice Masters Be the first to learn about WizKids’ most highly anticipated upcoming core games in 2019! Learn about new SKUs and events that will increase customer engagement and sales at your store. You don’t want to miss this informative seminar! Room: Naples 4 & 5 Seminar 1: Tuesday, March 12th 5 PM – 6 PM Seminar 2: Wednesday, March 13th 9 AM – 10 AM

JOIN US!

New Store Orientation Monday, March 11th

VISIT BOOTH

#401

Dinner Presentation Tuesday, March 12th

NEW ADVENTURERS! COMING MAY 2019!

MSRP: $7.99ea

The Source for Games, Toys, and Things to Entertain!

Visit Us in Booth #507 Join These Publishers and More in the

PSI GAME LOUNGE Thursday March 14th 8 - 11 PM Tuscany Ballroom

A night of gaming, giveaways, and more! Complimentary Beverages and Snacks

Come Learn about Upcoming Product and Marketing Programs from PSI and Participating Publishers! Join Us at One of the Following Times:

TUESDAY March 12th 3 - 4 P.M. Naples 6

WEDNESDAY March 12th 6 - 7 P.M. Naples 6

BEGINNER BOX

Paizo, Paizo Inc., the Paizo golem logo, Pathfinder, the Pathfinder logo, Starfinder, and the Starfinder logo are registered trademarks of Paizo Inc.; Pathfinder Roleplaying Game, Pathfinder Adventure Card Game and Starfinder Roleplaying Game are trademarks of Paizo Inc. ÂŠ 2019, Paizo Inc.

Visit us at booth 201!

BOOTH #201 PAIZO SEMINAR SCHEDULE Paizo Product Lineup Tuesday from 2-3 p.m. in Naples 4 & 5 Join Paizo Publisher Erik Mona for an overview of Paizo’s 2019 offerings, from an in-depth look at Pathfinder Second Edition’s launch line-up to the latest info on upcoming Starfinder releases and the brand new Pathfinder Adventure Card Game Core Set!

Pathfinder Second Edition Tuesday from 4-5 p.m. in Naples 4 & 5 Join Paizo Director of Game Design Jason Bulmahn as he answers your questions about Pathfinder Second Edition. Learn how the game has evolved to be easier to learn, faster to play, deeply customizable, and levels up the world’s best cooperative fantasy storytelling game!

Starfinder 2019 Tuesday from 6-7 p.m. in Naples 4 & 5 Paizo Managing Developer Amanda Hamon and Starfinder Creative Director Rob McCreary reveal the fantastic future of the Starfinder Roleplaying Game. From the Beginner Box to the Character Operations Manual hardcover, learn what’s in store for Paizo’s flagship science-fantasy game.

Paizo Gaming in Your Store Wednesday from 11-12 in Naples 7 Paizo organized play programs span the globe, with over 100,000 active members and almost 1,000 volunteer organizers on six continents looking to run amazing games at your store! Chat with Organized Play Manager Tonya Woldridge about the exciting new organized play events happening this year to drive success at your store.

STOP BY TO LEARN MORE ABOUT OUR NEW PRODUCTS FOR 2019!

BOOTH #407

OFFICIALYUGIOHTCG *Product names, packaging and configuration subject to change.

46www.yugioh-card.com

@YUGIOH_TCG OFFICIALYUGIOHTCG

IT’S TIME TO DUEL!

ATTEND OUR SEMINARS TO LEARN MORE ABOUT OFFICIAL TOURNAMENT STORE BENEFITS AND EXCITING CHANGES FOR 2019. SEMINAR 1:

SEMINAR 2:

What is an Official Tournament Store (OTS)?

Official Tournament Store Support

Join us to find out about store benefits and Organized Play programs.

2019 refocus of OTS support: - Changes to the KCGN - New OTS App for Event information and Judge support

OFFICIALYUGIOHTCG

www.yugioh-card.com

@YUGIOH_TCG OFFICIALYUGIOHTCG

d e t a p i c i nt a t s o m e h t , s e s s a m a e l r e g r o pr r New e l i a t e s, r n o i s n a exp . s n o i t a v & inno aples 1 -N m p 6 d n m, a p 4 , m a &5 1 1 4 y s a e l d p s a e Tu m-N a 1 1 y a d Wednes

THE PEPPERMILL TOWER: NAPLES 3

WIZARDS OF THE COAST TUESDAY, MARCH 12 What’s New for the Wizards Play Network, 2019 and Beyond Session 1: 11 a.m. to 11:50 a.m. Session 2 (Repeat): 4 p.m. to 4:50 p.m. If you are a member of the WPN, you won’t want to miss this session! Wizards of the Coast Product Overview Session 1: 2 p.m. to 2:50 p.m. Session 2 (Repeat): 5 p.m. to 5:50 p.m. Get information on the latest and upcoming products from Magic: The Gathering ®, Dungeons & Dragons ®, and more! Wizards Event Reporter of the Future Session 1: 3 p.m. to 3:50 p.m. Session 2 (Repeat): 6 p.m. to 6:50 p.m. Get a sneak peek at the technology we’re developing to improve tournaments in your store. Visit us in the Exhibit Hall at Booth 601

You are the mayor of a tiny town in the forest, where the smaller creatures of the woods have created a civilization hidden away from predators. This new land is small and the resources

are scarce – you take what you can get and never say no to building materials. Cleverly plan and construct a thriving town, and don’t let it fill up with wasted resources!

Use Resources To Construct Buildings

And Build Your Town! QUESTIONS? EMAIL CUSTOMERSERVICE@ALDERAC.COM

Coming April 2019 • Easy to Learn, Many Strategies! • Plays 1 to 1000+ with Enough Copies • High Quality Building Components • A Hit at 2018 PAX Unplugged!

2019! Building Fun in

AEG has a fantastic 2019 line up for retailers. Come and learn about all of our new games as well as old favorites returning in new ways.

Tuesday March 12th Napels 1 in the Peppermill Tower 3:00-4:00 PM & 5:00-6:00 PM 55

REACH OUT AND CRUSH SOMEONE! AVAILABLE NOW!

The updated and streamlined second edition of Monsterpocalypse, the hit collectible game released in 2008, is now a hobby miniatures game! Players choose a monster, its army, and its paint scheme before smashing apart the local metropolis in battle against an enemy monster and its minions!

Two different single-player starter sets offer players a choice between Protectors and Destroyers. Once a side has been chosen, players can expand and customize their force with Monster, Unit, and Building packs and tailor their play experience with a variety of supplementary accessories.

With highly detailed resin and metal hobby miniatures, Monsterpocalypse will appeal to both players of the original game as well as newcomers to the world of miniatures.

Privateer Press, Inc. 1705 136th Place NE, Suite 120 Bellevue, WA 98005

See more at monsterpocalypse.com

tradesales@privateerpress.com 425-643-5900 privateerpress.com

PRIVATEER PRESS 2019 PRODUCT PREVIEWS Come join Privateer Press for a look ahead at this year’s exciting miniatures releases for Monsterpocalypse, WARMACHINE, and HORDES. We’ll show you how to get the most out of Monsterpocalypse with Organized Play, and we’ll give you an in-depth look into the next epic Faction your WARMACHINE players will be demanding: Infernals. Plus, get a sneak peek at the next miniatures game from Privateer Press—Riot Quest—and find out how it’s going to bring all-new miniatures games customers to your store while increasing your WARMACHINE & HORDES sales as well.

Tuesday 2:00 p.m. Location: SORRENTO 3

Wednesday 11:00 a.m. Location: NAPLES 1

Detective Pikachu Case File Get on the Case—with Detective Pikachu! The game is most definitely afoot—because there’s an amazing Pokémon detective in town! Celebrate the POKÉMON Detective Pikachu movie with a promo card and coin featuring Detective Pikachu. And there’s more to reveal! Tear into two special Pokémon TCG: Detective Pikachu booster packs and another Pokémon TCG booster to expand your collection—and celebrate the art of sleuthing in Ryme City and beyond! The Pokémon TCG: Detective Pikachu Case File includes: • 1 promo card featuring Detective Pikachu—on the case! • 1 metallic coin inspired by Detective Pikachu • 2 Pokémon TCG: Detective Pikachu booster packs • 1 additional Pokémon TCG booster pack • 1 code card for the Pokémon Trading Card Game Online

Pokémon TCG: Detective Pikachu Case File Product code: 290-80384 EAN: 0-820650-803840 7.25" H x 7.8" W x 0.8" D, 0.3 lbs. MSRP: $9.99 USD each

Pokémon TCG: Detective Pikachu Case File Master Case Product code: 290-82384 Configuration: 4 displays (48 case files) EAN: 0-820650-823848 8.1" H x 16.4" W x 13.1" D, 14.6 lbs. MSRP: $479.52 USD

Pokémon TCG: Detective Pikachu Case File Display Product code: 290-81384 Configuration: 12 to a display EAN: 0-820650-813849 7.3" H x 7.9" W x 6.3" D, 3.3 lbs. MSRP: $119.88 USD each

IN STORES APRIL 5, 2019 CONFIDENTIAL SELL SHEET INFORMATION NOT TO BE SHARED

Movie: © 2019 Warner Bros. Entertainment Inc. and Legendary. Pokémon Property: ©2019 Pokémon. ©1995–2019 Nintendo / Creatures Inc. / GAME FREAK inc. Pokémon and Pokémon character names are trademarks of Nintendo.

www.pokemon.com

PRODUCT IMAGES NOT TO BE SHARED

with Trade Partners prior to: (FOR INTERNAL USE ONLY)

Publicly prior to: (ONLINE)

with Catalogues prior to: (FOR INTERNAL USE ONLY)

Publicly prior to: (ONLINE)

Now

February 1, 2019

January 11, 2019

February 1, 2019

MALIFAUX THIRD EDITION

TUE MARCH 12TH • NAPLES 6 • 5-6 PM

Stop by our seminar on Tuesday to find out everything you need to know about Malifaux Third Edition. We’ll be covering the steps we are taking to ensure that the big update is a positive and painless process for your store, as well as covering new releases, our community-driven Henchman program, and more.

WYRD Q & A

WED MARCH 13TH • NAPLES 1 • 9-10 AM

Make sure to swing by our seminar on Wednesday, which will be a Q&A session with our design and production teams. We’ll be answering questions you might have about our current and upcoming games, as well as listening to any feedback from stores and vendors. Stop by, because things can get a little Wyrd.

C lea om wh rn a e by at bou Bo ’s co t ou oth m rg 1 ing a 15 fo mes to rs to and re s.

Warhammer Fantasy Roleplay takes your customers back to the Old World. Get the gang together, create your (anti) heroes, and set off to make your way through the vile corruption, scheming plotters and terrifying creatures intent on destruction. The Warhammer Fantasy Roleplay Rulebook contains everything you need for grim and perilous roleplaying adventures in the Old World.

Visit us at booth 615

cubicle7games.com

Find Cubicle 7 on

Warhammer Fantasy Roleplay 4th Edition © Copyright Games Workshop Limited 2018. Warhammer Fantasy Roleplay 4th Edition, the Warhammer Fantasy Roleplay 4th Edition logo, GW, Games Workshop, Warhammer, The Game of Fantasy Battles, the twin-tailed comet logo, and all associated logos, illustrations, images, names, creatures, races, vehicles, locations, weapons, characters, and the distinctive likeness thereof, are either ® or TM, and/or © Games Workshop Limited, variably registered around the world, and used under licence. Cubicle 7 Entertainment and the Cubicle 7 Entertainment logo are trademarks of Cubicle 7 Entertainment Limited. All rights reserved.

Whats New for Cubicle 7 in 2019? Cubicle 7’s seminars at the Gama Trade Show will be jam packed with news and updates on what’s coming in 2019! Get the most up to date news on Warhammer Fantasy Roleplay 4th Edition, Adventures in Middle-earth, The One Ring Roleplaying Game and Doctor Who Roleplaying Game. Plus we will be discussing the much anticipated Age of Sigmar Roleplaying Game. Don’t miss these talks full of insider knowledge for retailers on our best selling roleplaying games and licenses.

Seminars Tuesday- 5-6pm in Sorrento 4 Wednesday- 11-12 noon in Naples 3 Find Cubicle 7 on

COME TO BOOTH #211 FOR A FREE DEMO COPY! 72

WWW.RENEGADEGAMES.COM

New Retail Programs, Releases, and Trees! We invite our retail partners to learn more about our brand new retail programs, our exciting 2019 releases, and learn how to make the best of your free demo copy of Arboretum! You can find both of our seminars in the Naples 6 room. Tuesday, March 12 2pm-3pm

Wednesday, March 13 9am-10am

LEARN HOW TO DEMO ARBORETUM

AND SAY HI AT BOOTH #211!

Are you in our store locator? renegadegamestudios.com/retail-locator

www.renegadegamestudios.com

2019 GAMA TRADE SHOW! TOP-TIER

LICENSES

INNOVATIVE

GAME DESIGN

INCREDIBLE MOMENTS

VISIT US AT

BOOTH #106 74

WELCOME TO THE Join The OP team as we share our must-see lineup! TWO OPPORTUNITIES

TO ATTEND OUR SEMINARS: Tuesday, March 12th 2-3pm in Sorento 4 4-5pm in Sorento 4

LEARN ABOUT OUR: Marketing Initiatives | New Games & Puzzles | Retailer Support Program Retail inquiries: order@usaopoly.com

Media inquiries: media@usaopoly.com

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STEAMFORGED.COM

STEAMFORGED GAMES

UPCOMING PRODUCT PREVIEWS 2019 Join Steamforged Games for an exciting preview of our upcoming releases for 2019. Featuring player favorites such as Guild Ball, Dark Souls, and new comer Resident Evil 2, as well as exciting new product lines such as Godtear and Critical Role. Make sure you have your cameras on hand to share all the news and excitement with your communities, this year going to be our most exciting and explosive launch year yet!

TUESDAY MARCH 12TH 4 pm — 5 pm Naples 7 6 pm — 7 pm Naples 7 ®

STEAMFORGED.COM

A Division Of Impressions is the longest running game distribution service in the hobby game industry, as well as the organizer of Free RPG Day. Impressions handles the di distributor sales and shipping for over 80 game companies to over 40 distributors and 3000+ retailers For Free RPG Day, Impressions works with participating hobby game retailers and RPG publishers to bring new RPG quickstart rules and adventure modules into the hands of gamers. The goal of Free RPG Day is to inspire gamers to play a new RPG, which will in turn create sales through local game stores. For more information, please visit us online at FreeRPGDay.com and impressionsadv.net

IMPRESSIONS TUESDAY DEMO NIGHT! Join us 6pm-Midnight in the Lakeview Suite for complimentary drinks and snacks while playing games and meeting the crew of Impressions and Flat River Group. Impressions retailer seminars: Tuesday afternoon (3:00-4:00 pm) in Sorento 3 in the Peppermill Tower and Tuesday afternoon (6:00-7:00 pm) in Sorento 4 in the Peppermill Tower. f Hear from Aldo Ghiozzi and other industry guests at the seminar â&#x20AC;&#x153;The Hobby Industry 3 Tier Systemâ&#x20AC;? on Monday March 11th at 12pm and Tuesday March 12th at 9am.

Visit Impressions at Booth 319 81

Retailer Seminar Descriptions 7+ Internet Resources to Improve Your Business (No. 5 Will BLOW YOUR MIND!) Presented by Andrew Zorowitz • Foam Brain Games, New York

There are a wide variety of great programs and resources available to stores, many of which are hidden gems. In this seminar, we’ll look at 7 different resources and how they can make your business better. Whether you’re a new store owner or have been running a store forever, there will hopefully be at least 1 new gem for you to take home!

Presented by Laura Schneider - Meeple’s Games, Seattle, WA.

So you have a cafe model store, now what? What type of food does best? Do you want to serve alcohol or not? Are you charging table fees? Is your game library self-serve, or stored behind your counter? In this seminar Laura will talk about the unique issues that affect cafe model shops and how to best prepare for every eventuality. Monday - 12:00 PM (Naples 6) Thursday - 11:00 AM (Naples 4 & 5)

Monday - 4:00 PM (Naples 3) Thursday 11:00 AM (Naples 1)

The Challenges of Being an Employer

Accio Muggles!

Presented by John Stephens & Tim Blakely Total Escape Games, Broomfield, CO.

Presented by Bryan Winter I’m Board! Games & Family Fun, Madison, WI.

First impressions are everything, and chances are you are setting the wrong one. It’s not just about what products you carry, it’s about how you present those products - not to mention your store and yourself - to casual consumers. Join Bryan as he discusses appealing to “everyone else” and the strategies and tactics you can employ to turn your gamer store into a game store. Monday - 2:00 PM (Naples 1) Tuesday - 10:00 AM (Naples 1)

The Basics of Inventory Management Presented by John Coviello and Brooke Rutledge Little Shop of Magic, Las Vegas, NV

Join John and Brooke as they talk about buying processes, the importance of liquidity, how revenue per square foot affects success measurement, and when to drop a product line. In this seminar John and Brooke will be helping you to ask the important questions about your business; and answering your questions on the entire process of buying, maintaining, measuring, and tracking, your inventory. Monday - 4:00 PM (Naples 6) Thursday - 9:00 AM (Naples 2)

No-call, no-show? Inappropriate discounts? Dress code issues? Employing people means employing their problems, both personal and professional. In this seminar John and Tim will share their more than 35 years of experience running human resources operations in night clubs, restaurants, and retail stores. Join them for role-playing, roundtable discussion, and shared opinions on how to handle human resources issues from the mundane to the outlandish. Monday - 1:00 PM (Naples 6) Tuesday - 9:00 AM (Naples 6)

Converting Them to Customers Presented by Lynn Potyen - The GameBoard, Sheboygan, WI

The game industry is constantly evolving, and we, as retailers, need to evolve with it. With the sheer amount of product landing each week we have to be able to help new customers navigate it, and provide a gentle nudge into the culture of gaming that many mainstream customers have not yet received. Join Lynn for this discussion of play as a form of entertainment, education, and therapy, as we convert people who think they’re not gamers, into people who know they are gamers.

Building a Miniatures Gaming Community

Monday - 2:00 PM (Naples 4 &5) Thursday 10:00 AM (Naples 3)

Presented by David Finn & Jon Galvin Giga-Bites Tabletop Gaming Cafe, Marietta, GA.

Presented by Josh Fohrman - Game On, Prescott, AZ

In this seminar David teaches you the strategies he’s used to build one of the largest and most active miniature gaming communities in North America. He’ll talk about what has worked for him, and share stories of what hasn’t worked for him, while he helps you grow a community of miniatures gamers who not only play in your store, but shop there. Monday - 1:00 PM (Naples 4 & 5) Thursday - 10:00 AM (Naples 7)

Cafe Model - You’re Doing it!

Cooking the Books Keeping track of your expenses, income and more is all a fundamental aspect of small business. E4Stop paying a bookkeeper to track your basics and learn how to input your data into QuickBooks Online and get a better grasp of your business. Monday - 5:00 PM (Naples 4 & 5) Tuesday - 9:00 AM (Naples 2)

Disney Made Me Do It!

Everything I Know I Learned From D&D

Presented by Dawn Studebaker - The Game Annex, Fort Wayne, IN.

Presented by David Salisbury - Fanboy 3, Manchester, UK

Everything about customer service, Dawn learned from Disney. Join her as she teaches you the tips and tricks of one of the premier customer service providers in the world. In this hour-long seminar Dawn will break down everything Disney does to make you feel like you’re in the most magical place on Earth, and show you easy ways to do them, so you can implement the same feeling in your store.

Every store has a character. Is yours a plucky Gnome Wizard or a dashing Elven Fighter? Yes, everything I know about opening a game store I did learn from playing Dungeons & Dragons - and now you can too! Make maps, cast spells, slay monsters, and reap rewards - all from the comfort of your store counter.

Monday - 1:00 PM (Naples 7) Thursday - 9:00 AM (Naples 7)

Diversification - Determining the Right Product Mix for Your Store

Thursday - 9:00 AM (Naples 6) THIS SEMINAR PRESENTED ONLY ONCE

Finding and Implementing Your UVP Presented by Matt Parker • Bat Cave Games, Vancouver, WA.

Diversifying your store now allows for you to better weather a downturn in specific segments of your business. In this seminar Maryam will guide through product lines in the specialty toy and collectible markets to help you determine which are the best fit for the diversification of your store.

We’ve all borrowed from other stores, but when we do that, we’re not building our own UVP (Unique Value Proposition), and building our own UVP is where each store finds success. Join Matt as he leads you through the brainstorming process that helps you to discover your UVP, and move it from brainstormed to built, in an effort to improve your business.

Monday - 2:00 PM (Naples 3) Thursday - 10:00 AM (Naples 6)

Monday - 2:00 PM (Naples 2) Thursday - 10:00 AM (Naples 1)

Entertainment Services in Your Store

Getting the Most Out of Your Interviews

Presented by Maryam AlHammani • The Game Chest, California

Presented by Rob Gruber Good Time Games and Electronics, Prince Rupert, BC, CA.

In an industry that focuses more and more on experiential retail are you doing enough to capitalize on the consumer demand for unique gaming experiences? Join Rob as he teaches you the lessons he’s learned running entertainment services for children such as weekly kids campaigns, weekly ladies and adult campaigns, and a variety of entertainment services. The Elf King has made a variety of exciting summer camps and birthday parties work for him, and in this seminar you can learn how to make them work for you too. Monday - 12:00 PM (Naples 7) THIS SEMINAR PRESENTED ONLY ONCE

Event Models: How They Can Help You Fail Faster Presented by Jamison Sacks and John Stephens • Common Ground Games, Dallas, TX & Total Escape Games, Broomfield, CO.

Looking around a store where there are butts in all the seats can be an empowering feeling, but are those butts paying enough for those seats that your store can stay open for the foreseeable future? In this seminar Jamison and John will look at event models that might be filling your seats, but could be emptying your pockets.

Presented by Jason Clark • Geek City Games, North Liberty, IA

Whether you’re hiring your first employee, or your fiftieth employee, the hiring process can be terrifying for many small businesses, and Jason would like to help you put aside some of that terror. Join him as he helps you better understand the difference between general and situational interviews, and helps you get the most from every interview you do by keeping them consistent, asking the right questions, and being better prepared from the time you post your job listing to the time you choose the newest member of your staff. Monday - 2:00 PM (Naples 2) Thursday - 11:00 AM (Naples 2)

The “Hit By a Bus” Philosophy Presented by Erik Bigglestone • Games of Berkeley, Berkeley, CA

Any day, at any time, something catastrophic could happen to a key employee ... or even you! When someone is taken out of the picture either temporarily or permanently, do you and/or your staff know how to continue in their absence? Prepare for the unexpected with employee handbooks, communications tools, and procedural documentation. Monday - 5:00 PM (Naples 3) Tuesday - 9:00 AM (Naples 4 & 5)

Monday - 3:00 PM (Naples 6) Tuesday 10:00 AM (Naples 6)

How Kickstarter Can Work For Your Business Hosted by David Salisbury • Fanboy 3, Manchester, UK

Do you sell KS board games? If not, what’s stopping you? If you do, do you have KS questions you’d like answered? Join David Salisbury (Fanboy 3, Manchester, UK) to learn to back Kickstarters for fun and profit. David Salisbury is one of the most active retailers in the trade when it comes to his usage of Kickstarter as a non-traditional supply chain. In this panel he’ll be joined by Michael Piacsek and Dan Kaplan (The Game Steward, Washington, DC.), and they’ll take your questions about how to make Kickstarter work for your business. Monday - 12:00 PM (Naples 2) THIS SEMINAR PRESENTED ONLY ONCE

How NOT to Move Your Store

Presented by John Stephens • Total Escape Games, Broomfield, CO.

It’s easy to put a game on your demo table, and then blame the game with it fails to perform, but we have to look into ourselves and examine the true reasons games fail for us. A frequent reason games fail is because we don’t know how to pitch them. In this seminar join John as he talks to you about the system for pitching games from the demo table that he has used to increase board game sales by more than 15% in each of the last two years. Monday - 5:00 PM (Naples 6) Thursday - 9:00 AM (Naples 1)

The Measurement of Success Presented by James Grasso • Recess Games, North Olmstead, OH.

You’ve chosen a space and signed a lease! Congratulations! What now? Hear how Games of Berkeley moved from 9,000 to 13,000 SqFt; dealing with flaky contractors, building code bureaucracy, and a variety of other challenges, and reap the benefits of learning from our choices, both good and bad. Let us help you plan to preserve your sanity (and your cash flow) from start to finish.

There are many different ways to measure success, and they can be wildly subjective based on your store size, your demographics, the day of the week, and the effects of numerous forces both internal and external. Success for one store could be the same as catastrophic failure for others. Join James as he helps you to better understand what the measurement of success means for you, how to develop your own measurement for success, and how to shut out the voices that say your success isn’t good enough.

Monday - 3:00 PM (Naples 1) Tuesday - 10:00 AM (Naples 2)

Monday - 12:00 PM (Naples 3) Thursday 10:00 AM (Naples 4 & 5)

Hybrid Series - Video Games

A Retail Monster Manual - from A(mazon) to Z(ombie Stores)

Presented by Erik Bigglestone • Games of Berkeley, Berkeley, CA

Presented by Michael Bahr • Desert Sky Games, Chandler, AZ

If you have the word Games in your store name, you’ve gotten the phone calls asking for esoteric vintage video games and deals on PS4 products. Join Michael as he talks about the pros and cons of adding video games to your retail location, and helps you better understand if diversifying into video games is right for your business.

Presented by David Salisbury • Fanboy 3, Manchester, UK

Monday - 1:00 PM (Naples 3) Thursday - 11:00 AM (Naples 7)

Monday - 2:00 PM (Naples 6) Tuesday - 10:00 AM (Naples 7)

Introducing Food Service

Selling Singles 100

Presented by Stephen Smith • Big Easy Comics, Covington, LA

Presented by Nick Coss • Top Deck Games, Westmont, NJ

In this seminar Stephen will lead you through the economics of food service. Opening a cafe is much the same as opening a brand-new business within your business, and learning to effectively integrate food into your business means learning to minimize food casts and labor impact, as well as managing potential pitfalls. Discuss the options in this seminar will help you to better understand if introducing food service is the right fit for your business.

Do you want to start selling Magic singles, or to sell more of them? Nick Coss will share his business model and systems for buying and selling Magic Singles. This seminar will cover the way that Top Deck Games has used to become the go-to store for singles in the Philadelphia area. It will focus primarily on in-store strategies, not online sales.

Monday - 4:00 PM (Naples 4 & 5) Tuesday - 9:00 AM (Naples 1)

It’s the Pitch

Learn to deal with the common and uncommon threats every store faces. They may make us want to tear our hair out, but by learning ways to defeat them these internal, external, and existential, bugbears will become just another speedbump as you power level through retail.

Monday - 4:00 PM (Naples 1) THIS SEMINAR PRESENTED ONLY ONCE

Selling Singles 200 Presented by Nick Coss • Top Deck Games, Westmont, NJ

Do you already sell Magic singles but want to grow sales by selling online? Nick Coss will cover the systems CardTitan.com used to grow its sales and customer base. This seminar will discuss several different concepts that are important to profitably selling singles online.

They’re Not My Customers Anyway (and Other Popular Misconceptions) Presented by Rhonda and Joe Becker • The Gamer’s Den, Cambridge, MN

Brick and mortar retail is hard enough, but sometimes even the best of us struggle to get out of own way. In this seminar Rhonda and Joe will talk about the popular misconceptions that prevent us from making more money.

Monday - 5:00 PM (Naples 1) THIS SEMINAR PRESENTED ONLY ONCE

Monday - 12:00 PM (Naples 4 & 5) Thursday - 11:00 AM (Naples 6)

Selling the Story Telling Game

The Truly Full-Time Employee

Presented by Jennifer Ward • Crazy Squirrel Game Store, Fresno, Calif.

Role playing is incredibly popular right now and D&D may be flying off your shelf, but there’s far more available for your customers. Role players search for RPGs, but families may also be interested in your story telling games. We’ll take a look at adding games to your selection and ways to interest more of your customers into the world of telling tales at the table.

Presented by Josh Fohrman • Game On, Prescott, AZ

Every store has a single employee that works for you, every day, from the time you open to the time you close - your store itself. Is your store working for you or against you? In this seminar Josh talks about tips and tricks to make your shelves work for you in ways that your other employees never can. Monday - 3:00 PM (Naples 7) Thursday - 9:00 AM (Naples 3)

Monday - 3:00 PM (Naples 4 & 5) Tuesday - 9:00 AM (Naples 3)

Welcome to the World of Tomorrow

Singles As A Service

Presented by Travis Parry • The Nerd Store, Greeley, CO.

Presented by John Coviello and Brooke Rutledge Little Shop of Magic, Las Vegas, NV

Frequently the focus of singles sales is on the money to be made, but that’s not the right model for all stores. Join John and Brooke as they share the value of singles as a service and talks about how you display them, how you organize them, and the processes by which you start singles as a service to your customer. Monday - 1:00 PM (Naples 2) Tuesday - 10:00 AM (Naples 4 & 5)

You have been frozen in time for one thousand years, and the ninety-three cents that you had in your bank account is now worth four point three billion dollars. That’s cool and all, but what does your friendly local game store look like? Join Travis as he looks at the evolution of the specialty hobby store over the years, and the evolution of retail in the internet age. The past affects the present, and informs the future, so what current trends are future norms?

Social Media Marketing 2.0

Monday - 4:00 PM (Naples 2) Thursday - 10:00 AM (Naples 2)

Presented by Dawn Studebaker • The Game Annex, Fort Wayne, IN.

Working With Your Municipal Government

Kick your social media up a notch! You have the basics, but now you need to use that knowledge for a full marketing campaign. Learn how to navigate your social media to create your brand and store persona and learn when and why to boost a post. In this seminar join Dawn as she digs deeper into the creation of meaningful content and why it is important to you. Monday - 4:00 PM (Naples 7) Tuesday - 9:00 AM (Naples 7)

Presented by Jamie Mathy • Red Raccoon Games, Bloomington, IL

Join Jamie as he shares his expertise in municipal government (he’s an alderman in Illinois) in the functions of municipal government and the services they can provide your business, from assistance in purchasing a retail location to grants available for a variety of improvement projects. Monday - 3:00 PM (Naples 3) Thursday - 11:00 AM (Naples 3)

Manufacturers Track

One of the core foundations of our industry is the design, development, and implementation of new games to infuse our hobby market with fun! The timing of our show helps designers meet with companies and discuss what games will be hitting the spring release schedule and what new games have sparked the interest of the manufacturers.

Association Panel

Contractors or Employees

Representatives from the Toy Association and the American Booksellers Association will join GAMA in a panel discussion on the importance of partnership between trade associations.

Aaron Witten

Monday • 4 pm – 5pm • Capri 3

Business Structures and Their Tax Ramifications Aaron Witten

Bring your questions regarding what legal and tax structures might be best for your business to this seminar, put on by the Witten Financial Services team. We will explore all basic types of corporate, LLC, and other structures for your business as well as relate those to what they might mean to your bottom line from a taxation standpoint. Materials will be provided, and this seminar will include both a prepared presentation on the topic as well as a Q&A session. Suitable for both “not-yet-formed” companies as well as those wanting to see how a change might benefit them tax wise. Tuesday • 1 pm – 2 pm • Capri 4

Keep your company in compliance with both the Department of Labor and the IRS by attending and applying the skills learned from this seminar. The Witten Financial Services team will go over crucial topics such as what tests need to be satisfied to classify someone as a 1099 contractor versus a W-2 employee in your business, the advantages/ disadvantages of each type of worker from a financial and employee benefits standpoint, and when contracting out work might be preferable to hiring W-2 employees. Materials will be provided with time reserved for a Q&A session at the end. Monday • 5 pm – 6 pm • Capri 3 Tuesday • 10 am – 11 am • Capri 4

Convention Code of Conduct John Stacy, David Hoppe and Alex Kammer

Convention directors for Origins, Gen Con, and Gamehole Con discuss recommendations for codes of conduct at game conventions. Monday • 5 pm – 6 pm • Capri 2

Domestic Production Presentation

Combating Counterfeit Games

Tuesday • 3 pm – 4 pm • Capri 3

Nicolas Landau

Forecasting Issues Panel

Monday • 12 pm – 1 pm • Capri 2 Tuesday • 1 pm – 2 pm • Capri 2

Communications Committee Anne-Marie DeWitt, Jeff Tidball and Avonelle Wing

Effective communication is important for the development of an organization. Communication helps to spread knowledge and keep people informed. GAMA’s Communication Committee has focused on reviewing GAMA’s existing communication plan, tools, and the GAMA MAP; and has produced recommendations on how to improve the process. Tuesday • 9 am -10 am • Capri 2

Moderator: Anne-Marie DeWitt Monday • 3 pm – 4 pm • Capri 2

GAMA Advocacy: Tariffs Panel Moderator: John Stacy Tuesday • 9 am – 10 am • Capri 4

GAMA Map Training Jessica Davidson-Bean

Learn about the benefits of the GAMA Member Access Portal (MAP). Set up your profile, update company information and add any helpful material to your company page. Monday • 4 pm – 5 pm • Capri 2

Guidance for Companies on Harassment Nicole Lindroos Monday • 1 pm – 2 pm • Capri 2 Tuesday • 11 am – 12 pm • Capri 2

Healthcare

Manufacturing 101

In November, GAMA introduced the GAMA Healthcare Initiative—healthcare for our trade association members (restricted to U.S. companies only). We will discuss the GAMA Healthcare initiative and next steps in the process.

This session is all about new manufacturer education. Established leaders in the industry will share tips and methods to help your business thrive.

Tuesday • 10 am – 11 am • Capri 2

The Hobby Industry 3 Tier System Aldo Ghiozzi and Scott Gaeta

The core of the hobby market, the three-tier system is the financial and operations framework in which business and products flow from production to consumer. Join us for an overview and interactive discussion on how you can navigate your business with this framework. Tuesday • 9 am – 10 am • Capri 3

Kids and Students: An Evergreen Crop of Gamers Patrick Fitzgibbon

Hobbies that kids engage with in their middle and high school years last into adulthood. Exposure to the joys of tabletop gaming can turn students into lifelong gamers. Many schools have afterschool board game clubs and homeschool groups organize game days. Learn how we can use these resources and others to bring an evergreen crop of gamers into your store. Monday • 2 pm – 3 pm • Capri 3

License and Publishing Brian Chellgren Monday • 1 pm – 2 pm • Capri 3 Tuesday • 2 pm – 3 pm • Capri 2

Tuesday • 10 am – 12 pm • Capri 3

New Manufacturer and Designer Orientation Are you new to the hobby games industry? Join us for a two-hour orientation: meet members of the GAMA Board of Directors and GAMA Staff, learn about Greater Games Industry catalogue, gain materials to prepare for Free RPG Day and meet the main distributors of in the industry. Tuesday • 1 pm – 3 pm • Capri 3

PCI Compliance Stephan Brissaud

Testing your Credit Card Compliance. Does your company take credit cards online? Are you sure you are being compliant with people’s information? Learn about PCI compliance in this session. Monday • 3 pm – 4 pm • Capri 3

Robinson-Patman Act Brian Chellgren

The Robinson-Patman Act of 1936, also called Anti-Price Discrimination Act, protects small businesses from being driven out of the marketplace by prohibiting discrimination in pricing, promotional allowances, and advertising by large franchised companies. Tuesday • 11 am – 12 pm • Capri 4

Distributor / Manufacturer Pitch Time Tuesday 2pm - 3:30 pm, 4:30 pm – 6 pm Wednesday 9:30 am – 11 am Tuscany Ballroom The Distributor/Manufacturer Pitch Time is a new business event we are introducing at the GAMA Trade Show this year. It is an opportunity for distributors and manufacturers to connect in a personal setting.

What is the purpose? We hope that this will help distributors and mid to small manufacturers have a time and place to meet and discuss business. We see this as an opportunity to take orders for great new and existing games that distributors may not have otherwise seen.

How does it work? Distributors take their place at an assigned table. Manufacturers take a seat and talk business for 10 minutes. When time is up, manufacturers have 5 minutes to get to the next distributor table and a fresh 10 minutes. A clock will keep time and chime at the start and finish of each interval.

How do you participate? Manufacturers, if you would like to participate, please come to the Tuscany Ballroom at the above times to sign up for a meeting slot. A GAMA team member will be there to help. Distributor slots are full for 2019. Information on how to participate at the 2020 GAMA Trade Show will be made available at gamatradeshow.com later this year.

Designers Track

Basics of Tabletop Game Design James Ernest

James Ernest (Cheapass Games) describes his essential process for game design. James Ernest is a tabletop game inventor with experience in traditional, collectible, digital, and gambling games. In this lecture he discusses his methods for creating original games, including the balance of luck and skill, effective use of theme and mechanics, and the value of simple rules.

Monday • 5 pm – 6 pm • Capri 1

How to Pitch Your Game to a Publisher Luke Peterschmidt and Ryan Dancey

This panel will go over the do’s and don’t of pitching games to publishers as well as how to get those meetings in the first place.

Tuesday • 9 am – 10 am • Capri 1

Tuesday • 2 pm – 3 pm • Capri 1

Game Design, Innovation and Creativity

The Ins and Exit Processes of Abstract Games

Justin Gary

Ever wanted to learn how to design tabletop games? Veteran designer Justin Gary (Ascension, Shards of Infinity, the World of Warcraft Miniatures Game) will break down the principles of design to get you from initial idea to product creation. These innovation skills are as valuable in business as they are in game creation. Everyone will get a chance to play with the ideas in a live brainstorm session including Q&A to help with your specific projects! Bring ideas, questions, and curiosity to unleash your creative potential! Tuesday • 1 pm – 2 pm • Capri 1

How to Avoid all the Stupid Mistakes I Made on the Way to Game Design Success Michael Pondsmith

Michael Pondsmith has been professionally designing games since the late ‘80’s. He’s learned a lot of lessons and has seen the game industry itself evolve and change. Find out how you can benefit from his experience. Monday • 4 pm – 5 pm • Capri 1

How Does the Concept of “Inclusiveness” Influence the Creation of a Game? Panel • Moderator: Marie Poole

While Inclusiveness is a difficult topic, it has become an important one to tackle when making a game. Consumers care about who the designers and businesses are, the game narrative and how its illustrated. How do we navigate these uncharted waters while creating authentic and innovative

games? A designer, publisher, distributormarketing rep and a retailer will attempt a business-focused conversation.

Mike Elliott

Over the years I have made many abstract games. Most of them are sitting on shelves in my garage, but lately the market has changed a bit and the abstract style of game is more in demand. Come listen as I give tips on what styles of abstract games you can expect to get publishers interest with, some examples of good and bad abstract games, and what you can do to get your abstract game on track for publication. Monday • 3 pm – 4 pm • Capri 1

Playtesting Your Game Jason Bulmahn

There is more to playtesting your game than asking “did you like it?” Today, there are more tools available than ever before to collect a mountain of playtest data about your game. In the seminar we will look at the tools and techniques for running a complete playtest. Monday • 2 pm – 3 pm • Capri 1

Prototyping Tips and Tricks

Tell Me a Story

Luke Peterschmidt

Julie Ahern

Waste less time making your prototype and more time testing your game with these prototyping tricks, links to free resources, and ideas from experienced game designers. If you take just one of these tricks to heart, it’ll save you more time than the time of this panel! Even experienced designers are bound to learn something new.

Storytelling is essential in roleplaying games, but what about in other forms of tabletop gaming? Here are some of the dos and don’ts of how to integrate narratives into board and card games so that they support the mechanisms and art for your game.

Tuesday • 11 am – 12 pm • Capri 1

Wearing All the Hats

Quality over Quantity; Designing Winning Games in an Oversaturated Marketplace

Moday • 12 pm – 1 pm • Capri 1

Julie Ahern and Andrew Wolf

The past decade has seen games released at an ever-increasing pace. How do you make your game stand out against all of the white noise in the industry?

You’re designing and developing games and you’re also involved in the industry in other capacities. So how do you work a full-time day job, whether it’s retail, sales, project management or other, and have a family and friends who need your attention. How do you balance it all while still taking care of yourself?

Tuesday • 10 am – 11 am • Capri 1

Monday • 1 pm – 2 pm • Capri 1

Mike Richie

Designers Speed Dating

Tuesday • 7 pm – 9 p m • Capri 1

Speed Dating is an opportunity for designers to present their unpublished products. They are assigned a table—publishers walk around to learn about the games, ask questions and network with the creators.

a peer-based network of gaming industry professionals whose mission is to promote innovation and excellence in design and production of games and game-related materials. Sponsored by: Renegade Game Studios and The Academy of Adventure Gaming Arts and Design The Academy of Adventure Gaming Arts & Design

Designers who participate in speed dating are also registered as a member of the Academy of Adventure Gaming Arts and Design (AAGAD),