Christmas 2014 Campaign Overview
Contents
Six week campaign with print, online and social media Over an eight week period – November 4th to December 17th – we executed a campaign spanning twelve newspapers and ten news websites. The campaign objective was to present Bristol Shopping Quarter as the ultimate Christmas shopping destination to both local residents as well as those living further afield.
De-brief Contents Christmas 2014
3 - 4 Bristol Print campaign
We used creative ideas in print including breakout adverts in the Bristol Post and Western Daily Press as well as the first pop out front cover of the Weekend magazine. On our websites, we used various approaches including Facebook advertising and our targeting methods to reach an audience across the region online.
5 Regional print coverage 6 Digital campaign 7 Social Media 8 - 9 Editorial
Total investment of campaign: £30,000 Total value: £74,988
10 Summary 2
Bristol Print Campaign 6
Thursday, November 20, 2014
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60 SECONDS BRIEF HISTORY
WEATHER
Police confirm names of Yate house death couple
● The police station and the neighbouring court complex closed its doors in the summer of 2005. Avon and Somerset Police moved to a purpose-built headquarters in Portishead in 1991 and a new police station and court complex opened on Marlborough Street. Built in 1966, New Bridewell Police Station had advanced computer facilities and better disabled access. It was also the main CID office for Bristol.
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● POLICE have named the couple who were found dead at their home in Yate in what is believed to be a case of carbon monoxide poisoning. They have been formally identified as Jonathan Coster, 46, and Deborah Coster, 50, who were found dead at their home in Cherington on Thursday morning. Their deaths are being treated as unexplained. A post-mortem examination is due to be carried out this week to determine the cause of the deaths but police have ruled out foul play. A police spokesperson said: “A file is being prepared for the coroner and we’re continuing to make enquires on behalf of the coroner.”
The Ultimate Christmas Shopping Experience
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Today’s Weather
Sunny intervals, but also a good deal of cloud around for much of the day. Patchy light rain will arrive later. Strong easterly winds. Max temp 9-12C (48-54F). Tonight, cloudy with rain. Min temp 5-8C (41-46F).
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Aim to show Bristol Shopping Quarter as the ultimate Christmas shopping destination.
Thursday, November 20, 2014
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Today
WIN A SHARE OF £15,000 ● 50 bonus votes to help you win a share of £15,000 for your community group
High tides
Plymouth ............................ 0354 Weston-s-Mare................... 0453
Lighting-up
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● Worried residents at last night’s meeting at the Bowling Green in Eastville Park to discuss using the site for next year’s Love Saves The Day
Information supplied by
0739
Tomorrow’s Weather
It will be overcast with drizzle or patchy light rain at first, followed by heavy, thundery showers during the afternoon. There will be moderate southerly winds. Max temp 11-14C (52-57F). Min temp 8-11C (46-52F). Sunday
Saturday
Max temp 10-13C (50-55F). Min temp 8-11C (46-52F).
Tomorrow
NEWS ● We assess the first six months of the new Southmead Hospital
Monday
Max temp 10-13C Max temp 8-11C (50-55F). Min temp (46-52F). Min temp 5-8C (41-46F). 3-6C (37-43F).
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An unbeatable collection of shops, cafés, restaurants and festive treats including:
Political editor ian.onions@b-nm.co.uk
● An artist’s impression of the new building to replace the demolished New Bridewell police station
Christmas markets at The Podium for unique gifts and delicious German refreshments UK Today Max
Aberdeen .........Drizzle Belfast..............Cloudy Birmingham.....Cloudy Blackpool.........Cloudy Brighton ...........Cloudy Bristol ..............Cloudy Cardiff ..............Cloudy Carlisle ............Cloudy Edinburgh ........Cloudy Exeter...............Cloudy Falmouth..........Cloudy Glasgow...........Cloudy Guernsey..........Cloudy Ipswich.............Cloudy Isle of Wight....Cloudy
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Jersey ..............Cloudy Leeds ...............Cloudy Lincoln .............Cloudy Liverpool..........Cloudy London .............Cloudy Manchester...........Fair Newcastle........Cloudy Norwich............Cloudy Nottingham......Cloudy Plymouth..........Cloudy Sheffield ..........Cloudy Southend..........Cloudy Southport ..............Fair Swindon...........Cloudy York ..................Cloudy
Latest building adds a touch of glass to city centre skyline Santa’s magical grotto in The Galleries
WEEKEND MAGAZINE ● It’s that time of year again... Don’t miss our round-up of this season’s best pantomimes.
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Nelson Street has long been dominated by 1960s architecture and has been dubbed as one of the worst planning disasters in the city.
Upjohls Zpiiljr Chief reporter
michael.ribbeck@b-nm.co.uk The plansfestive for the areaphotos were based around a Step inside our giant snow globe near Boots for great
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BRAND new building is set to appear on Bristol’s skyline next year. Images of the new building which is replacing the demolished New Bridewell police station have been made public for the first time. Developer Watkin Jones Group has been granted planning permission to carry out the redevelopment of the former police station on Nelson Street in the city centre. The new glass-fronted building will mostly be used for students flats but there will also be 6,500 square feet of space on the ground floor for commercial use. The ground floor could include shops, cafes, bars, restaurants or even a gym. As reported in the Bristol Post, the development has also included the demolition of the concrete overhead walkway on Nelson Street, the creation of a new public square and a new walkway between Nelson Street and Rupert Street.
Nelson Street area. Since then the only other site to have been granted permission for a major redevelopment is the former Magistrates Court. Iain Smith, planning director at the Watkin Jones Group, said: “We are delighted with the decision from councillors at Bristol City Council to support the redevelopment of the New Bridewell site. Together with our Magistrates Court development, which is already on site the two developments will provide a substantial enhancement to, and investment within, the Nelson Street area. “They are also ideally located, allowing students to benefit from easy access to the University of Bristol, to the University of the West of England and to the commercial focus of the city centre.”
OPINION ● Blogger Stacey-Joanne Byles on the so-called image of perfection and why we should ignore it.
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RGANISERS of the Love Saves The Day festival have promised that next year’s venue will not be turned into a mudbath. The pledge comes after large expanses of grass in Castle Park were ruined after this summer’s event. Afterwards, the organisers put up signs around the area apologising for the mess and agreed to foot the £10,000 repair bill. They are now considering holding next year’s festival at Eastville Park instead. But the park’s friends group has expressed concerns that it would not be a suitable venue. Organisers of the festival met with the friends last night to discuss the issue. Kate Jerrold, chair of the friends, said they regarded the park as a precious resource for the community and were not prepared to allow it to be trashed. She said: “There have never been any negative comments about noise when the park has been used by the community, so we cannot be accused of being nimbies.
“We are potentially going to see 24,000 people descend on the park for this festival and we have to balance that against what benefit there will be for the community.” Tom Paine, one of the festival’s directors, said they would take steps to ensure the grassed areas were not damaged. He told the Bristol Post: “We have had three years at Castle Park and there was only a problem this year because we had a horrific amount of rain. “Our undertaking is that our contract with the city council would have a clause to make us responsible for repairing any damage to the park. “Most of the damage at Castle Park was caused by heavy plant and equipment, not people walking on the grass, who tend to trample it down, not dig it up. “We would put down steel tracks around the perimeter of the site to ensure the grass was not damaged.” Mr Paine said they would make a decision by the end of the week whether to apply to the city council for permission to use Eastville Park. If they do, then the friends would have 28 days in which to lodge any objections. They would hold another meeting to draw up a list of concerns.
The organisers have considered other venues in Bristol but for various reasons, none of them have been deemed suitable. The city council has decided that Castle Park should no longer be used for large-scale festivals. Eastville is classed as a destination park, which means that it is available as a venue for big events. Steve England, chair of the Stoke Park Delivery Group, said he was worried about “overspill” of litter and waste in nearby Purdown. He wants to see measures in place for clearing up any mess. He has also asked for an ecological survey to be carried out because he is worried about the impact on wildlife. He said: “The festival will be held at the park during the peak breeding season and therefore I would like an appraisal of the impact on wildlife.” The festival will again be taking place on May 23-24, the Spring Bank Holiday weekend.
Bristol Post break out advert
Christmas shopping hours - see website for details °C °F
9 48 Madrid...............Sunny 20 68 21 70 Miami...............Cloudy 24 75 19 66 Moscow.............Sunny 0 32
6 43 New York...............Fair 6 43 bristolshoppingquarter.co.uk 45 84 50 75 64 68
vision of pedestrians using walkways at first floor level and cars taking over streets. The vision of elevated walkways never came to
and Bristol City Council adopted a policy Easily accessible in the heart of Bristolinfruition city 2006 centre to encourage new development in the
Extended World Today
Amsterdam ......Cloudy Athens...............Sunny Barcelona .........Sunny Berlin ...............Cloudy Copenhagen ....Cloudy Dubai.................Sunny Dublin ..............Cloudy Hong Kong ........Sunny Lisbon ............Thunder L.Angeles ........Cloudy
Venue may change, but festival ‘won’t be a mudbath’ next year
Oslo..................Cloudy Paris.................Cloudy Prague..............Cloudy Singapore ......Thunder Sydney ..................Fair Tokyo.............Showers
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SPORT ● Don’t miss our previews of all the weekend’s big sporting clashes
West Country Life 10
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Adverts ran November 4th to December 17th 2014 Experience over 500 shops, Christmas markets, Santa’s grotto and our magical giant snow globe Extended Christmas shopping hours See website for details
Our poppy day was ruined by gridlock ✒THE traffic on the roads in Little
Stoke in the mornings is horrendous. This is due to the closure of Highwood Lane plus thousands of new houses. The railway bridge across Gipsy Patch Lane was built for horses and carts and if planners think that Network Rail will widen it they live in cloud cuckoo land. My husband and I decided that we’d like to see the poppies in London and booked seats with National Express to go from Bristol Bus Station. Because the roads are gridlocked in
a moment of embarrassment by the USA awarding Tony Blair an accolade for his services to a charity or charities. He should be ashamed to receive it. He is a hated by many in this country for his shenanigans with George W Bush. They are a pair of war mongers. It was noticed Blair’s adviser was fidgety on Channel 4 news. No wonder Blair does not spend much time in this country. A. C. Killbe Bristol
✒BOTH me and my husband work
Little Stoke in the morning we decided to walk to the Patchway Junction and catch the 7.37am train to Temple Meads and then walk half an hour to the bus station. However the train was cancelled so we “raced” up Gypsy Patch to get the bus. We missed our coach by 15 minutes and were told that we had to fork out £43 for new tickets. We are both pensioners so that was out of the question and home we came. My grandfather served in the First World War so it was a huge disappointment. Mrs J Doig Bristol
Cutting taxi permits would be foolish ✒TEMPLE Meads is a busy station
and needs a lot of taxis, so reducing the number of permits would be a foolish way of solving the congestion problem (“...cabbies strike over taxi
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at Southmead hospital and are reliant on the number 17 bus to get to work. This has now become impossible as over the last three months this service has been on time only twice and has resulted in myself and my husband being late for work and after school pick ups most days. Yet again tonight the bus was 40 minutes late. If First can't run this service why are they being allowed to operate? Our jobs are stressful at the best of time now it's making working and home life impossible. Name and address supplied
Siston in Autumn, by Keith Watkins, of Kingswood
per mits”/“... simple case of arithmetic” Bristol Post December 2). The real reason for the congestion is that Network Rail are sitting on vacant land all around the station, and neither they nor the council have done anything about putting it to use to make the station more efficient. To the north of the access ramp is the notorious plot 6, easily reached through the side entrance of the station, which is where the bus station would be in any continental city, something that is merely languidly discussed in Bristol. To the south, round Collet House, is another access road, occasionally used for rail replacement buses, that actually has an underground entrance to the station. Congestion starts even before passengers leave the station with everyone being funnelled through one booking hall, despite there being another obvious, but permanently locked exit behind the ticket offices. With all these unused entrances and the amount of land available it is
scandalous that buses, taxis, cars people on foot and bicycles are all routed up a single axis ramp into the chaos of the sharp bend in front of the station. This chaos may have won an architecture award for nice cobbles, but is no way to run a modern station. If Network Rail cannot see this then it is the council’s job to make them see it. W. J. Hall Stoke Bishop
WE SAY
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People have contempt for the 20mph limit ✒A BASIC principle of law and com-
mon sense dictates that a law can only be effective and efficient if it is accepted and obeyed by the majority of the people upon whom it is imposed. Any law that cannot be, or is not enforced, is a law that is open to complete disregard and contempt. Local authorities who have implemented a 20mph zone in Kingswood must have an arrogance surpassed only by their ignorance if they cannot see that this law has degenerated into a total contempt by many motorists who drive through Kingswood. The message to local authorities in Kingswood could not be clearer. Either enforce the 20 mph zone, or remove it altogether and let motorists drive at whatever speed they themselves consider safe. Which is exactly what they are doing anyway. Mr T. Lee Kingswood
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LOST my camera, Panasonic Lumix FS35 at Bristol Dogs and Cats Home Christmas Fair on Sunday, November 16. The camera itself is not valuable, as it is about five years old, but the photos on it are precious to me, for various reasons, but most of all for the lost pets that are on it. If anyone has found it, I am writing to pay a reward of £70. I would very much appreciate your help. Name and address supplied
✒I MUST agree with Frank Wood-
man’s letter of November 25. I usually give bus drivers a wide berth when cycling or driving as they have limited vision and manoeuvrability. But Mr Woodman is absolutely right when it comes to taxi drivers. They are usually the most dangerous and least courteous. Of course it is not right to generalise but I am clearly not the only one with this impression. Soraya Martinez
Our community badly needs this new bridge ✒AS a reasonably intelligent coun-
cillor and member of the Planning Committee, I must take issue with Dennis Franklin’s comments about the approval of the proposed footbridge over the New Cut.
Frankly, I cannot see how Mr. Franklin from leafy Wraxall, can possibly pontificate on and fully understand the needs of our community in Bedminster, Ashton and Southville. This is not a vanity project, it is much wanted by the residents I and my fellow councillors for Bedminster and Southville represent as improving access by pedestrians and cyclists
Morgan Street Mayor has no plans to make any changes ✒I AM writing in response to your
article “RPZ not wanted”, which focused specifically on Morgan Street in St Paul’s. Within the article you say “the scheme, like all RPZs in the city, will be reviewed after six months, when a permanent decision on Morgan Street is expected to be made”. However, I am afraid this decision has already been made by the Mayor and it is not one the residents of Morgan Street will be happy with. In November the Liberal Democrats raised the issue of Morgan Street and whether residents in other areas who want their streets to be taken out of a proposed RPZ could do so. The response given by the Mayor in his written answers to the Member Forum at Full Council reveals his true intentions: “Morgan Street has not been taken out of the St Paul’s RPS. The action of a few residents has merely delayed the implementation of the scheme in that street... I am well aware that the
OR Chris Jefferies being arrested by police investigating the murder of Joanna Yeates must have been a living nightmare. For history is littered with people who have been wrongfully accused and even wrongfully convicted of crimes. In Mr Jefferies’ case it thankfully ended well. Although the experience will no doubt haunt him for years to come. But whilst we can all feel sympathy for what he went through no-one should forget that another innocent person lost her life in this. Joanna Yeates was killed after she simply opened the door to a neighbour. For her there was no opportunity to overcome her ordeal. Nor is there an opportunity for her family or her boyfriend to do so. For them every Christmas is a reminder of their loss and the tragic way her life ended. We should feel sympathy for Mr Jefferies but we should extend that feeling to Joanna’s family and friends. They are no less deserving of our thoughts.
IN PRAISE OF
Matthew Smith
I
T takes real courage to carry on living with cancer as Matthew did. To face the worst that life can throw at you and still want to live as normally as possible. To take part in activities when it would be so much easier to sit and watch. To smile even when it hurts and incredibly in the depths of your own illness to think of others. Matthew did all of these things and more, and taught us all a lesson about life.
OUR POLICY protestors do not represent the views of everyone in the street or the wider community and will continue to make efforts to ensure that the RPS becomes enforceable in Morgan Street. “There has been no decision to remove Morgan Street from the scheme. Once the decision has been made to implement an RPS the council will make every effort to install the
Over 500 shops including a great BOOK AN ADVERT range of independents
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to the city centre. As a longstanding member of the planning committee, I and my colleagues could see the merits of this bridge. The only dissent on the committee was about its design. I voted for it to proceed without untoward feelings at all. Colin Smith Labour Councillor/Bedminster
YOUR SAY
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Don’t forget to think of Joanna too
✒WHAT
PICTURE OF THE DAY
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SHORT POINTS COULD not agree more with letter writer P. Collins when he/she calls for a return of conductors on the buses. The bus companies, of course. will say that they cannot afford the additional staff. So, why don't we adopt the system, that some continental countries employ, whereby bus tickets can be purchased, in advance, from certain shops or from a machine, on the bus. Name and address supplied
✒OVER the last few months all the
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✒I
Equitable Life victims are still waiting
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LETTERS ✒ leading Westminster politicians have repeatedly stated how determined they are to protect the savings and income of the less wealthy British citizens. These statements are incredible when you look into how the last two governments have treated the people who lost most of their savings and pensions as a result of the Equitable Life disaster. Just before the last General Election and after ten years of denial, the government finally accepted that it was responsible for this disaster and came up with a modest settlement. As most of the affected EL pensioners were at an advanced age, the majority of the successful candidates at the 2010 election agreed that the settlement should be paid in full as soon as possible. But when the new government settled down, only just over 20 per cent of the modest sum promised was paid out. The recipients got letters stating that times were hard and the taxpayers could not afford any more. It was made clear that no further payments would be made. Since the year 2000 hundreds of investment companies have gone bust. In all the other disasters, British citizens have been fully compensated. More than 50,000 Equitable Life policyholders have died waiting for justice and a further 15 die each day leaving families devastated. In each Westminster constituency there are between 500 and 1,500 families still waiting for justice. J B Heywood
Thursday, December 11, 2014
Santa’s magical grotto in The Galleries
scheme..” I shall do all I can to help the residents of Morgan Street and to make sure the council respects their wishes. Nura Aabe Liberal Democrat candidate for Ashley ward
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● Our policy is to provide a news and information service that is fair, balanced and accurate. We adhere to the Independent Press Standards Organisation’s code of practice. Our policy is to correct mistakes and apologise where appropriate. If you are unhappy about any matter concerning this newspaper, write to Mike Norton, Editor, The Bristol Post, Temple Way, Bristol BS2 0BY
Giant snow globe for festive photos BUY A PHOTO 08444 060 269 Extended ChristmasCall: opening hours
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Bristol Print Campaign Your special invitation
Bristol Shopping Quarter invites you to celebrate Christmas in style
Weekend magazine gatefold
Christmas shopping just got easier! Featuring the biggest and best selection of shops in the South West. Bristol Shopping Quarter this Christmas is a must. Broadmead, St James Arcade, Cabot Circus, Quakers Friars and The Galleries are home to over 500 shops. From iconic names like Harvey Nichols and Apple to your favourite department stores including M&S, Debenhams and House of Fraser through to all the high street fashion brands you’d expect to find, we have them all – not forgetting the amazingly popular four-storey Primark! Our large collection of independent stores within Bristol Shopping Quarter are brimming with special gifts for all. Visit the new shops in St James Arcade where you’ll find great unique present ideas.
Broadmead, Cabot Circus and The Galleries – the ultimate Christmas shopping experience
Fabulous Christmas lights are twinkling overhead, the much-loved German Christmas markets have returned and Santa has opened his beautiful grotto in The Galleries. To add to the festivities, for the first time this year, Broadmead is hosting a magical giant snow globe - step inside, have your photo taken and enter into the festive spirit!
Bristol Local Christmas Market 4th – 22nd December, 10am-6pm (Sunday 11am-5pm) Located on Broadmead, near to M&S, this local produce and craft market will join the Germanthemed market from 4th December, offering local handmade gifts with a Bristol twist. The theme this year is "Made in Bristol", so pop down and find some high quality, quirky and unique gifts for all the family. Visit Bristol Local Christmas Market Facebook page - www.facebook.com/BristolLocalChristmasMarket for more details.
Late night shopping. Many of our stores already have extended opening hours. Please do check with your favourite shop as not all will open late. For contact details please visit our website below.
You’re certain to find the perfect gifts for everyone. Whether you’re looking for books, films or games for him or perfume, make-up and fashion accessories for her, we have the biggest selection of shops to browse, so what are you waiting for? Christmas is well underway in Bristol Shopping Quarter - we’re just waiting for you!
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Experience Christmas in
Getting to Bristol Shopping Quarter couldn’t be easier. Affordable parking is located at The Galleries and Cabot Circus and Bristol city centre is easily accessible by car, bus and park & ride.
St James Arcade, Broadmead
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Bristol Shopping Quarter
Santa’s Festive Grotto
Magical Giant Snow Globe
Open Saturdays and Sundays in November and daily from 24th November until Christmas Eve
Open until 22nd December
Santa has opened his well-established Grotto once again on the ground floor of The Galleries. He and his elves are looking forward to welcoming all good boys and girls. As well as visiting Santa and receiving a gift, there is the opportunity to have a digital photo taken to record your special visit. For opening times and costs, please visit www.galleriesbristol.co.uk
Christmas in Bristol Shopping Quarter
It’s going to snow in Broadmead this Christmas! For the first time Bristol Shopping Quarter is hosting a giant snow globe. Situated near Boots, visitors are being offered the chance to step inside to have their photo taken next to the friendly 6ft tall snowman surrounded by realisticeffect snow. The globe can fit up to 6 people at once and is a great festive experience for all the family. For opening times and costs, please visit www.bristolshoppingquarter.co.uk
• Over 500 shops, cafés and restaurants • Christmas markets for gifts and delicious German refreshments • Visit Santa’s grotto in The Galleries • Have your photo taken in our magical giant Snow Globe • Many stores open late* in December
German Christmas Market Open daily until Monday 22nd December, 10am-7pm (Sunday 10am-6pm)
Front cover
The popular German market returns for the sixth time to Broadmead, bringing with it a fantastic festive atmosphere. Located at The Podium and along the pedestianised streets of Broadmead, the market features an amazing 13 metre high ‘Christmas Pyramid’ with a rotating nativity scene. Customers will be able to browse the quaint wooden chalet-style stalls offering unique gift ideas, original homemade crafts and authentic German food and drink like: bratwurst, lebkuchen, and glühwein. Visitors can relax in the Hannover beer garden on The Podium while enjoying a mix of festive German music and popular Christmas tunes. Well worth a visit is The Moose bar at the at the Cabot Circus end of Broadmead which features a talking moose head! And each day, Santa will open a door of the giant advent calendar at 4pm, distributing free gifts to children.
Key German Christmas Market Bristol Local Christmas Market Santa’s Grotto
For more details of stores and opening times see:
*
Snow globe
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Christmas market guide
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Regional Print Coverage 13
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Thursday November 27, 2014 www.bathchronicle.co.uk
f b.com/bathchron | @bathchron
BATHCHRONICLE CHRONICLE
Residents are readyBATH for some
Regional Print Coverage
CHRONICLE
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Go-ahead for houses on old school site
This campaign was aimed at encouraging a greater number of visitors from an area with a drive time of 90 minutes. We presented the area as a destination shop.
Members of Stanton Drew Primary School’s gardening club with a selection of vegetables, which they grew, and which they then made into soup which they shared with the whole school
Gardening pupils ready for winter Stanton Drew Primary School’s gardening club members are preparing their garden for winter after a good growing summer. Their garden is at the local nursing home at Stanton Court, thanks to the owners who have let them use the plot for several years. The club is now run by Year 6 teacher Alex Wools. The youngsters have already harvested all the
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vegetables such as new potatoes and the leeks, as
The Ultimate Christmas Shopping Experience
The Ultimate Christmas Shopping Experience
well as marrows, cucumbers and courgettes, with plans to make leek and potato soup. The children are now busily digging over the soil to plant broad beans for the winter. Miss Wools said: “I am very much enjoying running the club. “It is a great pleasure to work at Stanton Court Nursing Home and we are very grateful to matron for allowing us to work there.�
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An unbeatable collection of shops, cafĂŠs, restaurants and festive treats including:
An unbeatable collection of shops, cafĂŠs, restaurants and festive treats including:
a.brennan@westnews.co.uk
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Christmas markets at The Podium for unique gifts and delicious German refreshments
Christmas markets at The Podium for unique gifts and delicious German refreshments
Colin Wooltorton, centre, with chairman of Peasedown St John Parish Council Andrew Fraser, left, and Councillor Nathan Hartley Picture: Artur Lesniak BAAL20141103A-003_C Mr Wooltorton said the secret to being a good baker is practice and always being willing to learn. To mark the anniversary , Bath and North East Somerset Councillor Nathan Hartley and chairman of the parish council, Andrew Fraser, surprised Mr Wooltorton with a bottle of bubbly. Mr Hartley said: “Colin has built up a strong, local reputation over the last quarter of a centur y.
“His friendliness, desire to provide an excellent service, not to mention his excellent baking skills have led to this impressive milestone. “When Daily Bread opened in 1989 many said he wouldn’t last six months. “Now, all this time later, Colin is a key part of our community – here’s to the next 25 years.� Colin celebrated the occasion with free cake for all who visited.
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Step inside our giant snow globe near Boots for great festive photos
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CHRISTMAS CANAPES, MICHELIN-STYLE, bristolshoppingquarter.co.uk WITH DAVID EVERITT-MATTHIAS bristolshopping
SANTA’S ON HIS WAY WITH OUR BRILLIANT KIDS’ GIFT GUIDE
lans to create a new community at Lansdown have been approved by city leaders. Developers IM Properties plan to build 181 homes, a new primary school, a care home and shops on the former Ensleigh MoD site at the top of Lansdown Road. Planning officers at Bath and North East Somerset Council told members of the authority’s development control committee that the 21-acre site would be completely transformed and it would create a separate village or community within the city. The plans, developed by Bath architects Nash Partnership in collaboration with landscape architects Nicholas Pearson Associates and Bristol-based planning specialists GVA, include a mixture of luxury two and three-storey houses, as well as 24 affordable homes. The primary school with 210 places for children from the new houses will open by September 2017. At the committee meeting councillors said they needed to be assured the school would be built because primary schools, particularly in the north of the city, are already under pressure. Main Developers IM Properties, one of the UK’s largest privately owned property companies, will contribute towards the cost of building the school, and the council will fund the rest. Some environmentalists are opposed to the plans, saying the skyline view over the city will be changed forever. The area is very close to the historic
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houses and apartments to be sited at the old Royal High Junior School in Lansdown
homes, a new primary school, a care home and shops planned for the former Ensleigh MoD site
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Easily LOVES accessible in the heart of Bristol city centre FALL GUY: WHY JAMIE DORNAN THE COTSWOLDS Extended Christmas shopping hours
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Santa’s magical grotto in The Galleries
Santa’s magical grotto in The Galleries
NOVEMBER 29 2014
Everything you love about the Blackmore Vale around the clock
Golf Course will be affected. Many people buy properties in this elevated BA1 area for the views across Bath, and any changes can be contentious. The buildings will be spread over six blocks, including Hope House, but some residents fear the blocks will spoil their view and overlook their homes and gardens. Resident Mark Stricklin said: “We will have dozens of windows looking down on us with car headlights beaming into our bedrooms, but the biggest problem with all of this is the lack of consultation with residents from the beginning.� Robin Clarke from the prestigious Lansdown Crescent Association spoke in favour of the plans, and most councillors agreed it was a tasteful development which offers much needed housing in the city.
An artist’s impression of the housing development on the Ensleigh site. Further housing is planned for the old Royal High Junior School site.
Bakery ‘given six months’ marks 25 years in business hey said Colin Wooltorton’s new business would not last six months but thousands of loaves later the Peasedown St John Baker is still rising to the occasion. Mr Wooltorton has just marked 25 years running his business Daily Bread in Bath Road. During that time he has baked 60 loaves a day, 365 days a year – and that adds up to a lot of bread. The popular figure, who lives above the shop, gets up at 2am, if not earlier, to start work not just on baking bread but the other cakes and pastries in his shop. Mr Wooltorton said: “I have been a baker most of my life and really enjoy it. “Getting up at 2am makes it a long day but it’s worth it.� And while Mr Wooltorton’s loaves fly off the shelves his most popular product is the traditional favourite, the jam doughnut. Mr Wooltorton said: “When I opened the shop people told me I would not last six months but here I am 25 years later.�
Plans to build new houses and apartments at the old Royal High Junior School in Lansdown have been given the go ahead. Members of Bath and North East Somerset Council’s development control committee approved the scheme despite opposition from some residents. Councillors voted by a large majority in favour of the development, which they say will make a big improvement to the area. The development of 54 houses and apartments, known locally as the Hope House development, will be a mixture of two and three-storey houses, apartments, car parking and green space. The outside of the grade two listed school building Hope House, which gives the development its name, will be unchanged, but the inside will be turned into six luxury apartments. The scheme will impact on houses in some streets in the expensive Lansdown area, and views over Victoria Park and the Approach
BATHCHRONICLE fb.com/bathchron | @bathchron CHRONICLE
BATH big changes at Lansdo
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primary school places for children from these new houses on the development
Bath Chronicle
TEAR ALONG THE DOTTED LINES YWG-E01-S2
17
STUNNING STROUD
Thursday 27 November 2014
41
CSP-E01-S2
Contest to help you run a half-marathon
Jingle
BY STEPHEN D'ALBIAC
e-mail newsdesk@westgaz.co.uk
The Ultimate Christmas Shopping Experience
â—? Nige Bowsher took this picture of Minchinhampton Church
FASHION & BEAUTY
â—? Dramatic clouds at Chalford, by Peter Ashcroft
An unbeatable collection of shops, cafĂŠs, restaurants and festive treats including:
Adverts ran from November 4th to December 17th 2014.
Christmas markets at The Podium for unique gifts and delicious German refreshments â—? The Randwick Ash, taken by John Hall
FINE ART & ANTIQUES AUCTION Wednesday 26th & Thursday 27th November
Santa’s magical grotto in The Galleries Step inside our giant snow globe near Boots for great festive photos Easily accessible in the heart of Bristol city centre
PRINKNASH ABBEY PARK GLOUCESTERSHIRE 01452 344499
VIEW DAYS: Sunday 23rd Nov 10-4 Monday 24th Nov 9-5 Tuesday 25th Nov 9-5
www.chorleys.com ŠLW
Stroud Life
bristolshoppingquarter.co.uk bristolshopping
bristolshopping
ALL THE WAY HEALTH
FOOD
GARDENING
Gloucester Weekend cover and gatefold
WINNERS of Nuffield Health’s Couch2Completer challenge will receive the Mo Farah treatment, courtesy of state-of-theart gait analysis from Tony Pryce Sports. The competition, open to anyone who has never run a half-marathon, offers three lucky winners the chance to train for and compete in next year’s Total Buzz Events Yeovil Half Marathon on Sunday, March 29, completely free of charge. Successful applicants will enjoy the same preparations as all top professional athletes thanks to Tony Pryce’s Footbalance machine, which analyses a runner’s motion and footwork and identifies how they can improve. Included in the analysis will be a set of custom-made insoles created specifically from the results of the tests in order to enhance performance ahead of the race. Hadyn Potts, area manager at Tony Pryce Sports, said:
INTERIORS
The Ultimate Christmas Shopping Experience
TRAVEL
HIGH TECH: Tony Pryce Sports’ Footbalance gait analysis machine is put to the test. “Gait analysis is essential for anybody who is serious about running. Anyone who comes to us with an interest in running has it recommended to them, and it’s crucial in helping to improve performance and prevent injury. “This is a great opportunity for people to get active and have the highest quality personal training and guidance, and we’re delighted to be supporting Nuffield Health with this fantastic competition.â€? Tony Pryce will give top-ofthe-range running gear to each participant and winners will also receive a ÂŁ50 gift voucher. Organisers Nuffield Health are also giving away a threemonth premier membership, including regular sessions with personal trainers and free
PROFESSIONAL TOUCH: Gait analysis is an essential process for any athlete, including Mo Farah (pictured). physio assessment to ensure peak fitness ahead of the race. Entries for the Couch2Completer challenge must be lodged by Thursday, December 4, and the winners will be announced in the Western Gazette on December 18. Entrants are advised to be moderately active and have no existing injuries or medical conditions that could be made worse by exercising. Successful entrants will raise money for the Yeovil District Hospital
Flying Colours appeal in the run-up to the event. Anyone who applies will receive a free Nuffield seven-day pass and discounted entry into the Yeovil Half Marathon. To apply email yeovil.sales@ nuffieldhealth.com or pick up an application pack from Nuffield Health or Tony Pryce Sports in Yeovil.
What do you think? Drop us an email at editor@westgaz.co.uk
Have a say on running of public services COMMUNITIES across Somerset are gearing up for the next step of their bids to redesign and run key public services where they live. The county council-backed scheme has seen a number of towns, including Martock, be accepted onto the Government’s ‘Our Place’ programme this year. Our Place aims to give more power to local communities to
find a solution to issues affecting them. It means grassroots groups and partners working together and creating or tailoring services to directly address local needs, as well as setting out each project’s long-term financial strategy for putting their visions in place. John Osman, leader of Somerset County Council, said: “It’s fantastic to see pro-active,
forward-thinking community groups taking matters into their own hands to improve their local areas. “The energy and ‘can-do’ attitude we’ve witnessed in Somerset’s Our Place schemes is testament to the independent and motivated spirit of our county’s residents. “I wish all the projects the best of luck in the next stages of their schemes.�
An unbeatable collection of shops, cafÊs, restaurants and festive treats including: Christmas markets at The Podium for unique gifts and delicious German refreshments Santa’s magical grotto in The Galleries Step inside our giant snow globe near Boots for great festive photos Easily accessible in the heart of Bristol city centre Extended Christmas shopping hours See website for details
bristolshoppingquarter.co.uk bristolshopping
bristolshopping
Western Gazette
5
A new chapter in about to unfold has been given t new community NANCY CONNO what the future new part of the
landmark Beckford’s Tower a down Cemetery. Doctor Amy Frost, of the Ba vation Trust, told councillors of the development will ch views from the tower: “B Tower has stood as a beacon ing the Bath landscape for n years, it is the northern gatew world heritage site.� Objections were also raise Georgian Group and the Victo ety. Planning officers said: “Th of the proposed developme world heritage site, and the ef development on the setting listed buildings, has been t consideration when assessing posed development.� Building work will be com three phases, and councillors to stress the school should b the end of phase two in 2017
What do you make of the pla you happy about them? Join debate online at bathchronic
Regional Digital Campaign Digital Campaign The digital advertising worked to compliment the print adverts seen in the regional titles. It also reached people who don’t use our print titles, and those living out of our print catchment areas. www.bristolpost.co.uk www.westerndailypress.co.uk www.bathchronicle.co.uk www.gloucestershireecho.co.uk www.westergazette.co.uk www.stroudlife.co.uk www.gloucestershirecitizen.co.uk www.blackmorevale.co.uk www.fromestandard.co.uk
Total number of impressions delivered: 650,000
The digital campaign involved a number of approaches: • Homepage takeovers for maximum impact • Christmas channel targeted adverts • Optimised campaigns using centralised targeting
Campaign Results Homepage takeovers: Average click throughs per day – 540 to your website or social media pages
Targeted campaign: 397 clicks to your website 18% hover rate this shows us how people interacted with your advert without a need to click through. This percentage is well above the average of 7% so demonstrates that the artwork was well informed.
We now have stats to help us with your campaigns in the future including best days to focus on and times of days.
Bristol Post home page take over
6
Social Media & Promotions Social Media Social media was concentrated on promoting events e.g opening of the markets and the snow globe. Using our facebook and twitter audiences for the Bristol Post.
Facebook likes: 42,000 Twitter likes: 39,000 Twitter post
Snow globe promotion
Facebook boost to encourage visits to Bristol Shopping Quarter pages.
Results: Reach over 7 days: 12,523 with 211 clickthroughs to the website
Facebook posts
3,584 people reached
5,896 people reached 7
Editorial & Photos 36
Thursday 11 December 2014
Western Gazette
YWG-E01-S2
Breaking news throughout the week at westerngazette.co.uk
Breaking news throughout the week at westerngazette.co.uk
Western Gazette
YWG-E01-S2
Thursday 11 December 2014
37
Ever since the first German Christmas market arrived in Bristol back in 2009 the city has taken on a real festive sparkle.
Annual market brings taste of Germany to West Country Ever since the first German Christmas market arrived in Bristol back in 2009 the city has taken on a real festive sparkle.
MARKET MANAGER: Harry Wegener, above, says: “People are filling up hotels and coach trips are coming to the city just to see the market and with that comes shopping. We play Christmas music and generate a real festive spirit, which is wonderful for everyone and especially children.”
EACH year sees more and more shoppers enjoying a visit to browse the arts and crafts on offer as well as the huge arrays of tasty treats and, of course, German beer, steaming hot chocolate or gluvine – Ger many’s potent mulled wine. This year Bristol Shopping Quarter has partnered with award-winning company Odin Events to offer visitors to Broadmead the chance to step inside a Giant Snow Globe. The globe contains a winter wonderland where six at a time can go in to be greeted by the friendly 6ft-tall snowman and experience the realistic-effect snow. Both the market and the Snow Globe will be comple-
mented by the dazzling city centre Christmas lights and Santa’s Grotto in The Galleries. Harry Wegener, 30, who is the German Christmas market manager, said he believed the market was a great draw for people and made Bristol a wonderful place to shop. “Christmas markets were invented in Germany and some have been around 600 years, ” he said. “We play Christmas music and generate a real festive spirit, which is wonderful for everyone and especially children. “People are filling up hotels and coach trips are coming to the city just to see the market and with that comes shopping. We are seeing a huge increase in numbers each year. “There are also a lot of new craft stalls this year which have not been here before and live glass-blowing and jewellery-making, which will be great.”
This year Der Alpen Klaus returns to play live Bavarian music, German folk and his own unique songs, and his popularity has seen a second tier added to the beer lodge. “We have a very big beer garden where people can come and enjoy delicious German beers, gluvine as well as coffee and hot chocolate – with or without alcohol,” Harry said.
‘‘
We are seeing a huge increase in numbers each year
“There will be four areas with open fires so people can warm themselves while listening to live music from Der Alpen Klaus, who entertains crowds at the Munich Beer Festival and at events all over the country. “He was here for the first time last year and he was a magnet for shoppers. They all
Shopping Tom Morris
came and had a drink and listed to his German folk music. It was like a ski lodge. “There is now also a second tier in the beer lodge which groups or businesses can hire out privately.” From December 1 until December 22 the giant advent calendar will be opened and Father Christmas will be there to hand out presents to children each day as it happens. The Christmas Market runs until December 22. It is open seven days a week between 10am and 7pm, apart from on Sunday when it is open 10am6pm. The Snow Globe, which will be located near Marks & Spencer, will be officially opened by Bristol Mayor George Ferguson today. Entrance is £10 for a group of up to four people and a charge of £2.50 per extra entrant. The experience includes a complimentary photograph presented inside its own Christmas card.
TEMPTING TREATS: Bristol’s German Christmas market adds real festive sparkle to the city, offering lots of tempting treats such as German beers, gluvine, as well as hot chocolate – perfect for a cold winter’s evening. Pictures:by Michael Lloyd
The ultimate Christmas shopping experience
The ultimate Christmas shopping experience
www.bristolshoppingquarter.co.uk
www.bristolshoppingquarter.co.uk
Each year sees more and more shoppers enjoying a visit to browse the arts and crafts on offer as well as the huge arrays of tasty treats and, of course, German beer, steaming hot chocolate or gluvine – Ger many’s potent mulled wine. This year Bristol Shopping Quarter has partnered with award-winning company Odin Events to offer visitors to Broadmead the chance to step inside a Giant Snow Globe. The globe contains a winter wonderland where six at a time can go in to be greeted by the friendly 6ft-tall snowman and experience
the realistic-effect snow. Both the market and the Snow Globe will be complemented by the dazzling city centre Christmas lights and Santa’s Grotto in The Galleries. Harry Wegener, 30, who is the German Christmas market manager, said he believed the market was a great draw for people and made Bristol a wonderful place to shop. “Christmas markets were invented in Germany and some have been around 600 years,” he said. “We play Christmas music and generate a real festive spirit, which is wonderful for everyone and especially children.
Bristol’s German Christmas market adds real festive sparkle to the city, offering lots of tempting treats such as German beers, gluvine, as well as hot chocolate – perfect for a cold winter’s evening. Market manager Harry Wegener, left, says: ‘People are filling up hotels and coach trips are coming to the city just to see the market and with that comes shopping. We play Christmas music and generate a real festive spirit, which is wonderful for everyone and especially children’ PICTURES: MICHAEL LLOYD
The ultimate Christmas shopping experience
The ultimate Christmas shopping experience
www.bristolshoppingquarter.co.uk
www.bristolshoppingquarter.co.uk
4 WEST COUNTRY LIFE SATURDAY NOVEMBER 15 2014
Editorial Coverage in Western Gazette
“People are filling up hotels and coach trips are coming to the city just to see the market and with that comes shopping. We are seeing a huge increase in numbers each year. “There are also a lot of new craft stalls this year which have not been here before and live glass-blowing and jewellery-making, which will be great.” This year Der Alpen Klaus returns to play live Bavarian music, German folk and his own unique songs, and his popularity has seen a second tier added to the beer lodge. “We have a very big beer garden where people can come and enjoy delicious German beers, gluvine as well as coffee and hot chocolate – with or without alcohol,” Harry said. “There will be four areas with open fires so people can warm themselves while listening to live music from Der Alpen Klaus, who entertains crowds at the Munich Beer Festival and at events all over the country. “He was here for the first time last year and he was a magnet for shoppers. They all came and had a drink and listed to his German folk music. It was like a ski lodge. “There is now also a second tier in the beer lodge which groups or businesses can hire out privately.” From December 1 until December 22 the giant advent calendar will be opened and Father Christmas will be there to hand out presents to children each day as it happens. The Christmas Market runs until December 22. It is open seven days a week between 10am and 7pm, apart from on Sunday when it is open 10am-6pm. The Snow Globe, which will be located near Marks & Spencer, will be officially opened by Bristol Mayor George Ferguson today. Entrance is £10 for a group of up to four people and a charge of £2.50 per extra entrant. The experience includes a complimentary photograph presented inside its own Christmas card.
WCL-E01-S2
WCL-E01-S2
SATURDAY NOVEMBER 15 2014 WEST COUNTRY LIFE 5
Editorial Coverage in West Country Life
A stroll in a snow globe and a taste of Germany For six years, a German Christmas market has given Bristol’s shopping quarter a wonderfully festive feel – and it’s more popular than ever. Tom Morris reports. Harry Wegener
E
ver since the first German Christmas market arrived in the city back in 2009, Broadmead shopping centre has taken on a festive sparkle that has drawn people from far and wide. Each year more and more people visit to enjoy the arts and crafts on offer as well as the huge array of tasty treats and, of course, German beer, steaming hot chocolate or glühwein – Germany’s potent mulled wine. As an added attraction this year, Bristol Shopping Quarter has partnered with award-winning company Odin Events to offer visitors to Broadmead the chance to step inside a giant snow globe. The globe hides a winter wonderland where six people at a time can step into a different world, where it snows, and they’ll be
18 DO IT ● ● ● ● ●
Coverage of events
Pictures by Michael Lloyd
greeted by a friendly 6ft snowman. Both the market and the snow globe will be complemented by the dazzling city centre Christmas lights and Santa’s Grotto in the nearby Galleries shopping mall. Harry Wegener, 30, who is the German Christmas market manager, said he believed the market was a great draw for people and made Bristol a wonderful place to shop. “Christmas markets were invented in Germany and some have been around 600 years,” he explained. “We play Christmas music and generate a real festive spirit, which is wonderful for everyone and especially children. “People are filling up hotels and coach trips are coming to the city just to see the market and with that comes shopping. We are seeing a huge increase in numbers each year. “There are also a lot of new craft stalls this
year which have not been here before and live glass blowing and jewellery making, which will be great.” This year, Der Alpen Klaus returns by popular demand to play live Bavarian music, German folk songs and his own unique tunes, which adds to the atmosphere in the expanded beer lodge. “We have a very big beer garden where people can come and enjoy delicious German beers and glühwein as well as coffee and hot chocolate, with or without alcohol,” Harry said. “There will be four areas with open fires so people can warm themselves while listening to live music from Der Alpen Klaus, who entertains crowds at the Munich Beer festival and other events all over the country. “He was here for the first time last year and he was a magnet for shoppers. They all came
from Friday, November 14, 2014
and had a drink and listed to his music. It was like a ski lodge. There is now also a second tier in the beer lodge, which groups or businesses can hire out privately.” Meanwhile, each day from December 1-22, the Shopping Quarter’s advent calendar will be opened, when Father Christmas will be on hand to hand out presents to children. The Christmas market runs from Friday, November 7, until December 22 and is open Monday to Saturday 10am-7pm and on Sunday 10am-6pm. The snow globe, which will be located near Marks & Spencer, will be officially opened by Bristol Mayor George Ferguson on Saturday, November 15. Entrance costs £10 for a group of up to four people and £2.50 per extra entrant. The experience includes a complimentary photograph presented inside its own Christmas card.
from Friday, November 14, 2014
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Editorial Coverage in Weekend Magazine
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Editorial & Photos
The Christmas campaign was a comprehensive print and digital campaign. The results show that a significant number of people were reached both in Bristol and across the region. Daily Reach
Weekly Reach 145,000
151,000
60,000
70,000
60,000
212,000
65,000
35,000
55,000
61,000
Everything you love about the Blackmore Vale around the clock
26,000
122,000
98,000
9
Summary
Contact Lisa Twitchin 07810 638184 lisa.twitchin@b-nm.co.uk Local World Ltd
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