TA G C r e AT i v e
Ideas and Designs
Click here to turn to the next page
http://www.thisiscreativeservices.co.uk/websites/CreativeRequest/
The creative brief is a singular resource that gathers everything you need to complete the request in one place
http://www.thisiscreativeservices.co.uk/websites/cloud/
… you’ve got a complete free reign … go to the website for details … use own judgement … be creative … give it a complete refresh … Start it now, I’ll send the copy later … jazz it up! - make it fresh! … send a couple of copies in different colours
instructions What is the task at hand? Why are we doing it? What is the true problem or opportunity here? Who is it for and why should they care? How will it be remembered and retold? What needs to be done by whom - and when should it be delivered? The answers are not always simple but they are the things that make a good design.
copy
Illustration Headline Subhead Selling copy Call to action Address details
Keep it short Assume no prior knowledge Use simple sentence structure Don’t solve the problem in the Creative Brief Visualise it
Keep it creative - make it brief
1
ILLUSTRATION Attract the readers’ eye. Interest the reader to carry on into the body copy. Work with, and complement the headline.
Relax on your own 2 handcrafted Sofa 1
HEADING Attract the reader’s attention. Stimulate interest. Lead the reader’s eye into the selling copy. Identify the product or service, Offer a benefit. State the selling message.
Relax on your own 2 handcrafted Sofa 3 1 Handmade furniture – for quality and durability
SUB HEADING Impart any secondary information. Explain any claim or statement made in the headline.
Relax on your own 2 handcrafted Sofa 3 1 Handmade furniture – for quality and durability
SELLING BODY COPY Any promises made in the headline are developed in the selling body copy, Who? What? When? Where? Why? How Much? Use simple language, short punchy phrases that are direct and easy to understand.
Handcrafted Sofas are lovingly built from scratch to the highest quality by a small team of highly skilled `old school` craftsmen with many years of experience
Hand tied double cone springs make up the seats and backs and a combination of the best traditional and contemporary paddings are added for comfort and durability.
Each sofa frame is constructed from solid beech, which is screwed, doweled and glued for maximum strength.
Everything is then lined in a soft fire retardant felt and then expertly upholstered in the finished fabric of your choice.
4
Don’t hesitate about getting detail into your ad! Highlight the unique selling points. Describe the product or service in terms of its benefits. Write the way you talk.
Relax on your own 2 handcrafted Sofa 3 1 Handmade furniture – for quality and durability
CALL TO ACTION You can’t expect the reader to do something without telling or giving them a reason to do so. Once you’ve sold the product or service with the selling body copy, use the action line to tell the reader what to do if they want to buy the product or service.
Handcrafted Sofas are lovingly built from scratch to the highest quality by a small team of highly skilled `old school` craftsmen with many years of experience
Hand tied double cone springs make up the seats and backs and a combination of the best traditional and contemporary paddings are added for comfort and durability.
Each sofa frame is constructed from solid beech, which is screwed, doweled and glued for maximum strength.
Everything is then lined in a sof soft fire retardant felt and then expertly upholstered in the finished fabric of your choice.
4 5
For bespoke furniture that combines design excellence with quality craftsmanship call 01234 567 890
The action line should also suggest urgency or immediacy or response. Visit our showroom today… Call now for more information… Hurry! Sale ends tomorrow… Offer available for a limited period only
Relax on your own 2 handcrafted Sofa 3 1 Handmade furniture – for quality and durability
Handcrafted Sofas are lovingly built from scratch to the highest quality by a small team of highly skilled `old school` craftsmen with many years of experience
Hand tied double cone springs make up the seats and backs and a combination of the best traditional and contemporary paddings are added for comfort and durability.
Each sofa frame is constructed from solid beech, which is screwed, doweled and glued for maximum strength.
Everything is then lined in a sof soft fire retardant felt and then expertly upholstered in the finished fabric of your choice.
4 5 Handcrafted 6
For bespoke furniture that combines design excellence with quality craftsmanship call 01234 567 890 1 Any Street, Anytown, Anywhere, Anyshire | www.handcrafted.co.uk
NAMEBLOCK The name of the company, its logo, address, website, email, phone number, affiliation logos, list of credit cards, map (if the premises are difficult to find) should appear at the bottom of the ad.
Relax on your own handcrafted Sofa
100pts
Handmade furniture – for quality and durability Prices start from £899
FREE stainguard protection with all orders taken in December Handcrafted Sofas are lovingly built from scratch to the highest quality by a small team of highly skilled `old school` craftsmen with many years of experience
Hand tied double cone springs make up the seats and backs and a combination of the best traditional and contemporary paddings are added for comfort and durability.
Each sofa frame is constructed from solid beech, which is screwed, doweled and glued for maximum strength.
Everything is then lined in a soft fire retardant felt and then expertly upholstered in the finished fabric of your choice.
For bespoke furniture that combines design excellence with quality craftsmanship call 01234 567 890
Handcrafted
1 Any Street, Anytown, Anywhere, Anyshire | www.handcrafted.co.uk
Price the offer
Unique and compelling offer
Relax on your own handcrafted Sofa Handmade furniture – for quality and durability Prices start from £899
Benefit headline Identify the readers needs Make a specific offer to sell something
25pts
Propose a solution Unique and compelling offer
FREE stainguard protection with all orders taken in December Handcrafted Sofas are lovingly built from scratch to the highest quality by a small team of highly skilled `old school` craftsmen with many years of experience
Hand tied double cone springs make up the seats and backs and a combination of the best traditional and contemporary paddings are added for comfort and durability.
Each sofa frame is constructed from solid beech, which is screwed, doweled and glued for maximum strength.
Everything is then lined in a soft fire retardant felt and then expertly upholstered in the finished fabric of your choice.
Develop a hook or theme
25pts
Price the offer
20pts
Urgency with time and quality limits
15pts
Ask for specific action
15pts
For bespoke furniture that combines design excellence with quality craftsmanship call 01234 567 890
Handcrafted 1 Any Street, Anytown, Anywhere, Anyshire | www.handcrafted.co.uk
100pts!
Relax on your own handcrafted Sofa
A successful layout…
Handmade furniture – for quality and durability Prices start from £899
attracts the attention provides a clear,
powerful message
FREE stainguard protection with all orders taken in December Handcrafted Sofas are lovingly built from scratch to the highest quality by a small team of highly skilled `old school` craftsmen with many years of experience
Hand tied double cone springs make up the seats and backs and a combination of the best traditional and contemporary paddings are added for comfort and durability.
tells the story, in the
Each sofa frame is constructed from solid beech, which is screwed, doweled and glued for maximum strength.
Everything is then lined in a soft fire retardant felt and then expertly upholstered in the finished fabric of your choice.
right tone, in the right look and to the right audience
For bespoke furniture that combines design excellence with quality craftsmanship call 01234 567 890
Handcrafted
1 Any Street, Anytown, Anywhere, Anyshire | www.handcrafted.co.uk
All design work is the property of Local World Ltd and should not be copied, reproduced or uploaded without prior authorisation. Any design work containing Getty/Thinkstock imagery is restricted to Local World publications and websites and is subject to Getty/Thinkstock licensing agreements.
creativity the process of producing something that is both original and worthwhile