SEO
Allentics IT Solutions www.allentics.com 8605661100 info@allentics.com
www.allentics.com
Digital Marketing @ Allentics IT Solutions The Digital Marketing landscape is highly competitive that we know to create digital success for our clients. Allentics IT Solution performs competitive analysis to assess the digital market trend on a periodical basis. We set up a specific strategy for each and every individual client in tune with market trends and competitor.
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How Do Search Engines Work? Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in realtime) Spider “crawls� the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors
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WHAT IS SEO? SEO is a simple way to market your business effectively.
Now a days the marketing is done mostly through web, which is giving great results for the companies. So, to withstand the competition in the market companies
now are following the web techniques such as SEO’s. SEO means Search Engine Optimization. By this we can increase the traffic of the site and eventually increases the
popularity of the products to grow the business.
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SEO PROCESS o
CHOOSING KEY WORDS
o
CREATING A PAGE
o
GENERATING LINK POPULARITY
o
REQUESTING INDEX
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HAVING PATIENCE AND FOLLOWING UP
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SEO Effectiveness
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A good SEO strategy: Research desirable keywords and search phrases (WordTracker, Overture, Google AdWords) Identify search phrases to target (should be relevant to business/market, obtainable and profitable) “Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc. Add Quality content Help in writing copy to appeal to both search engines and actual website visitors Study competitors (competing websites) and search engines Implement a quality link building campaign
Constant monitoring of rankings for targeted search terms
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Allentics IT Solutions Pvt. Ltd. 206,Pride Purple Square, Kalewadi Phata, Wakad, Pune-411057. 020-27275100 / 8605661100
www.allentics.com