SUSTAINABILITY Gayle Hockin Trend Book Spring/Summer 2012
CONTENTS
Spring summer 2012 Sustainability Tidal
Pages 3-4
Pages 5-14
Turbulence Raindrops Solar
Page 2
Pages 15-24 Pages 25-34
Pages 35-44
Image referencing
Pages 45-50
SPRING/SUMMER 2012
‘A trend can be emotional, intellectual and even spiritual. At it’s most basic, a trend can be defined as the direction in which something (and that something can be anything) trend to move and which consequential impact on the culture, society or business sector through which it moves.’ Economical issues play a very important role in today’s society and are becoming crucial because all the actions that we make today will affect everything in the future. As a trend renewable energy is being used and introduced constantly. Justifying this the Spring/ Summer 2012 trend will be based around sustainability and how much it is developing and moving forward continuously. The topic is frequently being driven through the media and how significant the role of renewable energy is in our lives.
Sustainability.
The trend sustainability focuses on renewable energy and the sources that are continually replenished by nature, such as: wind, solar, rain and waves. These resources develop forms of energy. There is a limited supply on fuel and societies are using fuels more than they are being produced. This is where renewable energy takes place. The theme sustainability is reflected by the main sources for renewable energy and each trend represents each one in very different ways. The motion, colours, and senses are taken on board. The interpretation varies from the actual energy source to the effects and after math they create. It is important that humanity is aware of the technicalities and advances of renewable energy because it is the future. Once the energy stations are in place, the fuel is free forever. The earth’s natural elements provide the limitless energy.The trends, Tidal, Turbulence, Raindrops, and Solar contrast greatly from one another, however the idea is that they all fall under the same umbrella, in that they signify the renewable energy sources and highlight what today’s future is going to be.
TIDAL
Definition: ‘Relating to or affected by tides: the tidal maximum, tidal pools, tidal waters’
TIDAL.
Wave power converts the energy of tides into electricity and forms of energy. Waves have a huge movement of water; they are unpredictable and come in many shapes, sizes and levels. As each wave passes a power generating appliance in the sea, depending on the size of the wave, it generates power. Know as renewable energy because nothing is consumed. The trend Tidal focuses on the movement of fabric and how it flows impulsively, reproducing the movement of waves. It is light, layered yet extravagant. Using curved like motions it is worn with freedom and spontaneity. The ocean like colours and textures are meant to create a lightness feel with a consistency of a flowing action throughout. The patterns are created by the fabric itself and the way they fall depending on swift motions.
Flowing
Fluid
Curving Twisting Meander Motion
COLOUR PALETTE Pantone 647C
Pantone 5215C
Pantone 552C
Pantone 699C
Pantone 549C
Pantone 5245C
MATERIALS Copper
Light linen Silk
Chiffon
TURBULENCE
Turbulence:’irregular motion of the atmosphere, as thatindicated by gusts and lulls in the wind’
TURBULENCE. Wind Power has been in use for hundreds of years to propel, sailing boats, ships and windmills. It has now developed, and wind turbines are used in masses as a device that converts kinetic energy from wind to mechanical energy. They are mainly situated on high grounds such as tall buildings and fields. Wind turbines range from being vertical, horizontal and come in many new shapes and sizes. Turbulence signifies uneven and random, just like the wind. The wind can be very unexpected and this trend focuses on the idea of wind being invisible but concentrating on the aftermath of destruction. The look is uneven, jagged, and shredded. The feel is distressed but it is worn quite baggy, with off the shoulder and oversized bits and pieces. The colour palette is quite neutral and the trend gives off an overall mysterious feel.
Devastation Chaos Shredded Ripped Ragged Turmoil
COLOUR PALETTE Pantone 383C
Pantone 535C
Pantone 7456C
Pantone 7500C
Pantone 7416C
Pantone 7412C
Raindrop: ‘A drop or droplet is a small column of liquid, bounded completely or almost completely by free surfaces’
Rain or hydropower is used to generate energy relate more to hydro-electric concepts. It is the most common form of renewable energy. Rain power drives turbines to create energy. The most common form of hydropower are usually dams. Depending on the rain fall determines the height of rivers and damns therefore the energy turnover. The Raindrop trend is supposed to be very subtle and elegant. Although rainfall can be heavy and vast the results after a rainfall can sometimes be picturesque. The detail of a raindrop is beautiful. This is portrayed throughout this trend by using droplets of gems, sequins and jewels. It is more about attention to detail, with touches of glimmer and sparkle. Accessories play an important role in the trend to add an effect of twinkle just like a raindrop does to any surface.
SOLAR
Solar: ‘Heat radiation from the sun converted into electrical power’
SOLAR.
Solar power converts sunlight into electricity. Solar panels contain arrays of solar cells that convert light into electricity. They are called solar after the sun because the sun is the most powerful source of the light available for use. They can be installed in fields, houses, buildings and even bags. Because the sustainable lifestyle is increasing rapidly more and more businesses, family homes and production managements are using the solar industry more and more each day. Introducing Solar to the fashion industry is going to be a big input to 2012. Modern technology is playing a big role in this generation and the futuristic feel is making an impact. Solar includes panelled clothes allowing LCD lighting on garments, and it is very ‘In your face’. Extravagant shapes, and textures will take place, therefore the trends colours are kept to more of a minimal. It is going to create a feel of almost abnormality, bringing textures that have no yet be physically worn. Solar panels will also be placed in bags, shoes and accessories to power devices such as iPods. It is the cheaper and greener future.
Sun Ray Generate Panelled Light Space Futuristic
Colour Palette Pantone 145C
Pantone 5425C
Pantone 426C
Pantone 7541 C
Pantone 8C
Pantone 543C
Materials Solar Panels
Plastic Lights Mesh
Image referencing
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Image referencing
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http://s2.thisnext.com/media/largest_ dimension/6C419A4D.jpg http://ny-image0.etsy.com/il_fullxfull.77463592.jpg http://www.nexternal.com/marcopolo/images/Pearls-Necklaces-Jewel-Drops-N6570-main.jpg http://mayang.com/textures/Fabric/images/Other%20Fabrics/dubai_indian_sequin_fabric_3230383.JPG http://farm4.static.flickr. com/3302/3640446498_85caf8d3b9.jpg http://keithdotson.files.wordpress.com/2009/10/leaf-1. jpg?w=540&h=720 http://www.steelorchids.com/vintage/ n530166074_173746_2963.jpg http://fashiontribes.typepad.com/main/images/stylehive_glass_raindrops.jpg http://www.weddingbycolor.com/tags/for%20sale http://www.thesirenssound.com/wp-content/uploads/2009/02/Cover-Artwork-by-Natalie-Toms-2.jpg http://1.bp.blogspot.com/_mq3W1QflcU4/TLtD9FS-7GI/ AAAAAAAAEIY/7dNuARjQfX8/s400/Raindrops-front.jpg http://www.thedavidchronicles.com/wp-content/uploads/ bavc-rain6381. pnghttp://ny-image0.etsy.com/il_fullxfull.94634288.jpg http://www.popfi.com/wp-content/uploads/raindrop.jpg http://farm4.static.flickr.com/3098/2900685766_04a68729 15_o.jpg
Image referencing
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http://www.crunchwear.com/category/companies/philips/ http://zinkedesign.wordpress.com/category/miscellaneous/page/9/ http://www.techchee.com/2009/12/12/polyphotonix-oleddress/
Gayle Hockin Fashion Communication 2011