Caitlin Clerihue, Spring 24

CAITLIN CLERIHUE

designer and photographer

“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.”

- Mary Lou Cook

ABOUT CC

Since I was little, I’ve been singing, designing, writing, dancing, and practicing photography. You name it, I’ve done it within the creative world. Creativity is my calling.

As a designer, I strive to create unique, exciting, and colorful designs ; bold ideas that a passerby cannot miss. Colors are an expression of different people, and as a designer, I never mute that unless it is part of the story that I am telling. I love to use bright, attention-grabbing colors to express a brand or idea.

Outside of color, my designs tend to be bold, while pushing myself to create clean, professional designs. I have pushed myself as a young designer in order to further my professional career. I am hoping to persue Product Photography in the future, as photography has always been a huge part of my life.

Creative inspiration is something that not one person can define, it comes from a person’s soul and who they are. I have remained authentic to who I am while working with, and for other people. I will remain flexible and open minded with whatever I am challenged with. I am more than willing to try more than one idea or process in order to create something that shows my full potential.

I love design. I love the freedom it entails; I love the challenges it involves. Every day, I am pushing myself out of my comfort zone in order to do the best I can, be the best I can, and to create something unique.

PORTRAIT

PHOTOGRAPHY

Portrait photography is ne of my favorite styles of photography. Being able to capture raw and candid moments in a person’s life brings me so much joy. I have recently created my own photography business, C.Clerihue Photography, where I specialize in portraits and groups. I have been blessed to have the opprotunity to capture moments in people’s lives that they can look back on and cherish forever.

PORTRAIT

PORTRAIT

PRODUCT PHOTOGRAPHY

I have recently had the opprotunity to practice and learn more about product photography. This type of photography is unique for many reasons, which makes it incredibly fun to do. Having this opprotunity has made me realize the many possibilities for my career.

PRODUCT

PRODUCT

PHOTOGRAPHY OUTDOOR

Outdoor photography has been a hobby and passion of mine since I was about eight years old. Being able to go outside and capture little moments and the beautiful world around us is a blessing. Whether it is man-made or nature, I have a unique talent of creating art out of a simple detail in the world around us.

I took this photo of pink leaves floating in a pool in Tucson, Arizona.

OUTDOOR

Red flowers in my backyard in Colorado.

New Mexico, U.S.A.

A Great Egret in Papago Park, Phoenix.

Greenery draped on a locked garden door. Tucson, AZ

OUTDOOR

New Mexico, U.S.A.

FROM PHOTO GRAPHY

TO DESIGN

CAMPAIGN ALANI NU

This campaign was created by Alani Nu in order to create unique advertising assets to bring in more sales for their energy drinks. As the graphic designer, I decided to use unique typography to create attention-grabbing print and social media advertisements. Keeping Alani Nu’s branding in mind, I used bright colors and fruit to fit their youthful, feminine feel.

Alani Nu Magazine Advertisement Mockup

Alani Nu Magazine Campaign Advertisements

Alani Nu Magazine Advertisement Mockup

BRANDING HIVE HONEY

Papago Hive Honey is a fictitious brand that was created for the purpose of branding. I created a modern, sleek logo that was integrated into three different honey labels. I, also, created social media posts to create branding utilizing advertising mediums.

Flavor

Various

Lables

Papago Hive Honey Social Media Assets

BRANDING EVERGREEN COFFEE

I redesigned the branding for a brick and mortar coffee shop in Pennsylvania, called Evergreen Coffee. I designed a Twitter page and posts to expand the branding. I, also, designed a food truck for Evergreen, in order to increase sales and accessability throughout the city. Along with this, I designed assets such as stickers and coffee cups with the new Evergreen Coffee Branding.

Evergreen Coffee Twitter Page

Logo

coffee coffee

Final

EVERGREEN Logo Process

Evergreen Coffee Sticker Evergreen Coffee Cups

Evergreen

Food Truck

BRANDING PHOENIX FILM FESTIVAL

Phoenix Film Festival is a yearly event for film makers and film lovers alike. I designed branding for the 2024 Film Festival, including a VIP package for VIP ticket holders. I designed social media advertisements for the event as well.