Rachel Hall, Fall 22

Papago Hive Honey

Branding | Packaging | Logo | Merchandise

The goal for this campaign was to create an emblematic logo and packaging that incorporates unique aspects of the great state of Arizona into the company brand. Representing the location of where they source their ingredients. Further executions of this project involved the implementation of a tradeshow booth with a custom sign and merchandise to be sold at the tradeshow.

The Buzzed Goat Coffee CO

Branding | Copywriting | Compositing

The client for this campaign was a local coffee company based in Ahwatukee. This campaign was focused on advertising the new company location as well as bringing more awareness to the company. This was executed though the implementation of extensive copywriting tactics and through the use of unique, playful, and zany visuals.

ALLY Pediatric Therapy

Web Design | Multi-Page | Responsive Layout

ALLY Pediatric Therapy was a client I worked with under the design agency Grace PHX. Under the art direction of Spencer Albright, I helped to create unique, fun layouts and interactive prototypes to best serve the mood and friendliness of the brand. The finished site can be found at allypediatric.com

Art Director: Spencer Albright | Designer: Rachel Hall This project was worked on in collaboration with Grace PHX gracephx.com

Art Director: Spencer Albright | Designer: Rachel Hall

This project was worked on in collaboration with Grace PHX gracephx.com

Sub Zero Treats

Branding | Logo | Food Truck | Packaging

This campaign focused on extensive logo ideation and research. Bringing to fruition a unique logo that the client could connect with. This was done through the ideation of over one hundred logo thumbnails and options the client could choose from and the further development of personalized branding with each of the final logos.

Film Festival Poster Design

Illustration | Print Production | Collaboration

This assignment was a group design project. Our group was tasked to create a film poster design for the short film festival winner, "GUY." A short animation film about a drawing coming to life. One person was tasked as the art director, one was the production manager, and two of us were tasked as designers. I had the opportunity to be one of the designers.

Design, Feedback, Thumbnails: Sarah Jordan | Art Direction, Research, Tone, Thumbnails, Roughs: Nicole Olson Design, Thumbnails, Roughs, Comps, Final: Rachel Hall | Presentation, Thumbnails, Roughs, Concept, Layout Caleb Covak

06 Moby Dick Book Cover

Illustration | Print Production

The goal of this project was to create an illustrated book cover for the book "Moby Dick" with the challenge of not using direct visuals of the white whale. Many symbolic visuals were implemented into the cover to capture the interest of prospective readers.

Chocolate Bar Packaging

Branding | Packaging | Extra Processes

This project was a packaging redesign for the popular chocolate company, Ghirardelli. The main features for this packaging involved the implementation of extra processes to push the design features out and capture the elegance of the brand. Inspiration for the design came from the person the company was named after, Domingo Ghirardelli. A confectionery store owner in South America.

Voting Campaign

Branding | Print Production | Advertising

This campaign was created to advertise to young students the importance of voting. For this campaign, multiple forms of media were created including 3D Billboards, a voting tradeshow booth, a mirrored bus shelter advertisement, and a magazine featuring information about voting and how to vote.

Valley Metro Expansion Site

Web Design | Responsive Layout | UI/UX

The Valley Metro Expansion Site was a project dedicated to promoting the expansion of the rail system in the Phoenix Valley. This site focused foremost on the UI/UX of the site features, showcasing the mapping and layout of the expanded rail system.

Alienstock Event Design

Branding | Merchandise | Logo | Illustration

Alienstock is an event that took place on September 17th, 2019 in Rachel, Nevada, close to Area 51. This campaign took the event concept and reintroduced it for 2021, trying to bring back more people after the pandemic through merchandising and giving it an easy to recognize emblem.

LA Fitness Repair Campaign

Branding | Marketing Strategy

La Fitness is ranked as being one of the worst places to work as an employee, employees often cite poor leadership as the reason. This campaign aimed to fix the brand image for the employees through a variety of different tactics. The goal of each of these tactics were to increase the leadership skills in the company for it's employees and especially it's management.

CRPC Brochure

Print Production | Layout

This brochure design was created for a client under my internship. I was tasked with creating a brochure that balanced the heavy amount of type with imagery and colors that fit the brand and the brand's values. This brochure has been given out to over 20 colleges across the United States.

Branding | Advertising | Marketing Strategy

For this campaign I was tasked with creating a fictitious company from scratch, based off of only what the company did and what they made. This campaign involved intense marketing strategy to cater to the specific area it was based in.

Costa Casita

Denovo Construction

Web Design | Multi-Page | Responsive Layout

Denovo Construction was a client I worked with under the design agency Grace PHX. Under the art direction of Spencer Albright, I helped to create sophisticated layouts, minimalistic overlays, and clean soft gradients and shadows to reflect the reliability of the construction site.

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Art Director: Spencer Albright | Designer: Rachel Hall

project was worked on in collaboration with Grace PHX gracephx.com

Art Director: Spencer Albright | Designer: Rachel Hall

This project was worked on in collaboration with Grace PHX gracephx.com