WEL OME TO MY PORTFOLIO
Model Pinball Ma hine MEDIA & PRESENTATION Using a template, I created a model pinball machine entirely in Adobe Illustrator and Photoshop for my final project. Taking elements from the original 1960’s pinball machine and giving it a new twist, the end result is a smallscale model with a pinup girl logo I created, printed on cardstock paper.
Inspiration came from an original 1963 “Star Jet” pinball machine, located inside the Pinball Hall Of Fame, Las Vegas
“Bomb Girl� logo was entirely created in Adobe Illustrator
LusH MarkeT Resear h Study MARKETING Marketing is about communicating the value of a product or service to consumers. This project involved developing a hypothesis about a problem worth solving for a business, and then conducting market research by surveying customers to find out if the hypothesis is correct. Then we were to create a pointof-sale display complete with an informational pamphlet that discusses the research and results.
This point-of-sale display was created to entice the customer to want to take a pamphlet.
Front of pamphlet
Inside of pamphlet showing market research survey results and breakdown.
Summary of survey results and hypothesis.
ontainer Park Fashion Show EVENT PLANNING I served as a vendor and volunteer coordinator for a fashion show at Container Park, during my internship at Winky Designs. (Photography by Gedalya Krycer)
Some of the featured dresses that were displayed at the fashion show.
Balance sheet, showing assets verses liabilities.
Urban Hang Suite BUSINESS PLAN The challenge was to imagine that we were to open a small local business, and develop a budget, marketing, supplies, overhead and building estimates. Then, a business plan was created around this budget, as if we were going to open this business soon.
Twelve-month cash flow Pre-Startup Jan-05 EST Cash on Hand (beginning of month)
152,680
158,980
5,000
31,040
Enter Company Name Here
Feb-05
Mar-05
168,009 177,430
Apr-05
May-05
Jun-05
Jul-05
Fiscal Year Begins:
Aug-05
Jan-05
Sep-05
Oct-05
Nov-05
Total Item Dec-05 EST
188,531
200,135
211,513
223,823
228,412
233,880
238,269
250,848
260,476
260,476
36,115
36,889
39,421
41,908
41,592
39,376
37,090
34,139
33,322
444,436
CASH RECEIPTS Cash Sales
32,932
35,612
Collections fm CR accounts Quick Start Program
50,000
TOTAL CASH RECEIPTS
55,000
31,040
32,932
35,612
36,115
36,889
39,421
30,200
30,579
28,900
37,090
34,139
33,322
494,436
207,680
190,020
200,941
213,042
224,646
237,024
250,934
254,023
258,991
262,780
275,359
284,987
293,798
754,912
35,000
7,000
8,000
9,000
9,000
10,000
11,000
9,000
9,000
9,000
9,000
9,000
6,500
94,000
Purchases (Food)
3,000
1,500
2,000
2,000
2,000
2,000
2,500
3,000
2,500
2,000
2,000
2,000
1,500
21,500
Purchases (DĂŠcor)
9,000
100
100
100
100
100
100
100
100
100
100
100
100
1,200
1,900
1,900
1,900
1,900
1,900
1,900
1,900
1,900
1,900
1,900
1,900
1,900
22,800
500
500
500
500
500
500
500
500
500
500
500
500
6,000
122
122
122
122
122
122
122
122
122
122
122
122
1,464
90
90
90
90
90
90
90
90
90
90
90
90
1,080
100
100
100
100
100
200
200
200
100
100
100
100
1,500
450
450
450
450
450
450
450
450
450
450
450
450
5,400
50
50
50
50
50
50
50
50
50
50
50
50
600
Total Cash Available (before cash out)
50,000
CASH PAID OUT Purchases (merchandise)
Gross wages (exact withdrawal) Payroll expenses (taxes, etc.) Outside services Supplies (office & oper.)
200
Repairs & maintenance Advertising
1,500
Car, delivery & travel Accounting & legal
200
200
200
200
200
200
200
200
200
200
200
200
2,400
3,100
3,100
3,100
3,100
3,100
3,100
3,100
3,100
3,100
3,100
3,100
3,100
37,200
30
30
30
30
30
30
30
30
30
30
30
30
360
Utilities
350
350
350
350
350
350
350
350
350
350
350
350
4,200
Insurance
450
450
450
450
450
450
450
450
450
450
450
450
5,400
Taxes (real estate, etc.)
250
250
250
250
250
250
250
250
250
250
250
250
3,000
Rent Telephone
Interest
80
80
80
80
80
80
80
80
80
80
80
80
960
3,200
3,200
3,200
3,200
3,200
3,200
3,200
3,200
3,200
3,200
3,200
3,200
38,400
939
939
939
939
939
939
939
939
939
939
939
939
11,268
20,411
21,911
22,911
22,911
23,911
25,511
24,011
23,511
22,911
22,911
22,911
19,911
258,732
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
18,000
100
100
100
100
100
100
100
100
100
100
100
100
1,200
48,700
22,011
23,511
24,511
24,511
25,511
27,111
25,611
25,111
24,511
24,511
24,511
21,511
277,932
158,980
168,009
177,430
188,531
200,135
211,513
223,823
228,412
233,880
238,269
250,848
260,476
272,287
476,980
Office Salary Music/Entertainment Quick Start Program Miscellaneous SUBTOTAL
48,700
Loan principal payment Capital Purchases- Plants Other startup costs Reserve and/or Escrow Owners' Withdrawal TOTAL CASH PAID OUT Cash Position (end of month)
ESSENTIAL OPERATING DATA (non cash flow information) Sales Volume (dollars)
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
390,000
Accounts Receivable
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
6,500
Bad Debt (end of month)
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
6,500
Inventory on hand (eom)
10,000
10,000
10,000
10,000
10,000
10,000
10,000
10,000
10,000
10,000
10,000
10,000
10,000
130,000
Accounts Payable (eom)
11,000
11,000
11,000
11,000
11,000
11,000
11,000
11,000
11,000
11,000
11,000
11,000
11,000
143,000
500
500
500
500
500
500
500
500
500
500
500
500
500
6,500
Depreciation
Planned twelve-month cash flow sheet, showing expected profits against anticipated expenses.
Banana Republi S S16 Line VISUAL MERCHANDISING
Mood board showing direction and general feeling of each fashion line.
This is a fashion line concept for Banana Republic for S/S 2016. Starting with an original mood board, I created subsequent boards for the different looks, and then drew croquis showcasing how the pieces coordinate. The last step was making flats for the line, to show to potential buyers.
Fashion croquis showing how pieces from line coordinate together.
Boards showing the line flats for wholesale purchase.
Earth and mineral-based line, with modern-yet-natural influences.
A cheeky take on a modern look, with clean lines and vivid patterns.
Graceful line, a delicate pastel take on femininity.
Visceral line, an “After 5� line with a high tech twist.
Art Of Food Event
A logo linking the farm to the dinner table, with a fashion influence
A more casual logo, highlighting the fall through its color scheme.
BRANDING This project involved creating an event for the shopping district Downtown ummerlin. Two logos were made to give options. Our class also was in charge of putting on an entire fashion show as the entertainment for the cocktail hour portion of the event.
Final logo created by Downtown Summerlin for the event.
Night ap Pajamas Proje t BRAND PROMOTION A brand marketing project that required our group to promote a local designer, Stephanie Pierotti’s pajama line, called “Nightcap.” I served as a project supervisor in-charge of: booking a photo shoot for the look-book, supervising the photo shoot and taking some of the pictures as well.
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