Soy Good is a proposed restaurant concept. It serves timeless comfort food like burgers and french toast, but with a vegetarian twist. It is meant for people who are strict vegetarians, but miss eating their favorite comfort foods. This presentation outlines the proposed graphics and costs needed for the brand identity, marketing, collateral and environmental spaces.
Designed by Gedalya Krycer
Main Logo
Logo Variations
Graphic Elements
Color Palette
Light Orange #eea971 C 4 M 38 Y 60 K 0
Dark Orange #e47a25 C 7 M 63 Y 100 K 0
Brown #6d2c1b C 34 M 84 Y 91 K 45
Logo and Visual Identity System
Black #000000 C0 M0 Y 00 K 100
White #ffffff C 0 M0 Y 0 K 0
$800
Billboard Design
$200
Additional costs for installation.
7’
4’ 5’
Monument Signage made out of two rounded metal pieces. The graphic is housed on the top piece that features a translucent background and internal lighting.
1’
8.6’
Custom Monument Signage
$15,000
17’
10’
6.9’
32.9’
22.9’
Pole Signage made out of a rounded rectangle piece on a custom support pole. The graphic is housed on the top piece that features a translucent background and internal lighting.
Custom Pole Signage
$35,000
5.6’
3.2’
Dimensional Signage
Dimensional Signage made out of a light box and graphic that mounts to the wall and features a translucent background with internal lighting.
$5,000
Table Tent
$250
Double Sided Flyer
$250
Door Hanger
$250
3680 W Warm Springs Road Las Vegas, NV 89118
spread joy
eat good
Business Suite
$550
Collateral
$1,000
Menu
$850
Mural (16’ x 10’)
$10,000
Store Front Displays
Waiting Area TV Display
Door Signage
Partition
Environmental Graphics
$5,000
Soy Good Floor Plan FInal
Soy Good Floor Plan Option 1
Floor Plan Comps
Soy Good Floor Plan Option 2
$2,000
Kitchen
Bathroom
Soy Good Restaurant
$3,500,000
Soy Good Restaurant
(Continued)
Soy Good Restaurant
(Continued)
Bill of Materials Designs
$76,200
Restaurant
Logo and Visual Identity
$800
Building and Grounds
2x Billboard Designs
$250
Bar
$3,839,400 $3,500,000 $50,000
Custom Monument Signage
$15,000
14x Custom Tables w/4chairs
$5,600
Custom Pole Signage
$35,000
7x Bench Units
$6,000
Dimensional Signage
$5,000
Paint and Labor
$10,000 $15,000
Table Tent
$250
Reception Center
Double Sided Flyer
$250
3x Custom Couches
$6,000
Door Hanger
$250
Waiter Station
$5,000
Business Suite
$550
2x LCD Screens
$1,000
Collateral
$1,000
Menu
$850
Mural
$10,000
Environmental Graphics
$5,000
Floor Plan Comps
$2,000
2x Custom Door Handles Kitchen Area Bathroom Area
Total $3,915,600
$800 $200,000 $40,000