BRIEF/CONCEPT
BRIEF 1 - FINE ART YEARBOOK
01/06 BRIEF: To promote the current Fine Art students in the Leeds College of Art. This is a collaborative live brief with Natalie Jackson, Nick Morgan and Kirsty Hair.
The concept is Original Rework - taking an existing idea and remaking it to make it original.
OUGD303 PROMOTION GEMMA BYRNE
INITIAL CONCEPTS
BRIEF 1 - FINE ART YEARBOOK
ORIGINAL REWORK
02/06 The concept on the left is what we first presented to the client - the idea was decided before I joined the group but I still had chance to work on my own visual ideas to present. After this was rejected, we developed another concept.
OUGD303 PROMOTION GEMMA BYRNE
COVER DESIGN
BRIEF 1 - FINE ART YEARBOOK
BA (Hons) Fine Art
Original Rework Leeds College of Art 2012
03/06 The front and back cover design to be printed on Closed cover dimensions: 210mm x 210mm
OUGD303 PROMOTION GEMMA BYRNE
FEATURE PAGES
BRIEF 1 - FINE ART YEARBOOK
05/06 Sheila’s ‘Welcome Page’ features at the start of the book opposite the front inside cover - this magenta colour has been colour picked from the front cover. The Scottish Sculpture page is one of four ‘Special Projects’ that feature in the book.
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TYPE AND LAYOUT
Latin Modern Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 .,/!?-@()&”’
BRIEF 1 - FINE ART YEARBOOK
Helvetica ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 .,/!?-@()&”’
04/06 A sample of the layouts I worked on.
OUGD303 PROMOTION GEMMA BYRNE
BRIEF 1 - FINE ART YEARBOOK
MAIL OUT/FLYER
Original Rework
Touring to:
Leeds College of Art
Free Range Graduate Art Show
Private View: Friday 15th June 2012 18:00 - 20:30
Private View: Thursday 28th June 2012 18:00 - 22:00
Exhibition open Saturday 12:00 - 18:00
Exhibition open Friday to Sunday 10:00 - 19:00
Monday - Wednesday 09:00 - 20:00
Monday 10:00 - 16:00
Thursday 09:00 - 17:00
Admission free
Admission free Blenheim Walk Leeds LS2 9AQ www.leeds-art.ac.uk
The Old Truman Brewery 91 Brick Lane London E1 6QL www.free-range.org.uk
06/06 A6 postcard to be mailed out to potential visitors of the exhibition.
OUGD303 PROMOTION GEMMA BYRNE