We are GENEX By Huub te Plate, COO
Member representation at GENEX is achieved by dairy and beef producer members across the USA electing delegates and alternates for their respective membership region. In addition to electing the GENEX council members (also dairy and beef producers from across the USA), these delegates and alternates represent members' interests at two important events during the year: fall input meetings and the annual meeting. During both events, delegates and alternates hear from and provide input to the cooperative’s council and management. The fall delegate input meetings are always interactive. The typical agenda for the event includes a director’s report with financials, governance and strategic information as well as a management report focused on GENEX and industry happenings. For many delegates, the highlight is what comes next: input sessions where we ask delegates and alternates for feedback on particular topics. This year, we asked delegates what sets GENEX apart, how do we want to differentiate GENEX and how should GENEX be identified as a brand? In essence, besides delivering world-class products and services, what do you want GENEX to be? Your delegates’ top answers are listed below.
What is GENEX? Here's how your member-elected delegates describe GENEX.
Cooperative
Maintain our status as the top bovine genetics cooperative.
Quality
Continue to provide quality products and services to members and customers.
Reliable
This speaks to our knowledgeable and friendly staff and the dependability of our products.
Innovation
Research-based technologies should continue to serve us well into the future.
Service
Carry on the tradition of providing timely, resourceful and problem-solving service.
Affordable
Continue to offer competitive, cost-effective prices.
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HORIZONS
