What is GENEX? The Annual Meeting Version By Terri Dallas, Vice President of Member Relations
The 2019 GENEX annual meeting held Jan. 22-23 in Bloomington, Minnesota, was a perfect example of what GENEX is and what GENEX stands for. The annual meeting is about dairy and beef producers. It’s about cooperative members, delegates and alternates. It’s about sharing the results of the previous year and plans for the future. It’s about providing input and making a difference. It’s also about talking to farmers from all over the USA with the same challenges. It’s about making new friends and visiting with old friends. It’s about sitting back, relaxing, laughing and having fun. And yet, it’s more. It’s about being a cooperative. It’s what GENEX is. It’s hard to talk about the annual meeting and not reflect on the quality of the breakout sessions and speakers. In a presentation by Paul Hunt, Chief Operating Officer of URUS Operations, delegates and alternates got a glimpse of the strategies, structures and plans to
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The annual meeting provided delegates the opportunity to learn from Herd Care Line Manager Kurt Jochimsen about the array of new herd care line products from GENEX.
ensure URUS generates the genetic products GENEX needs to be an industry leader. Luncheon speaker Amberley Snyder brought the crowd to their feet at the conclusion of her very timely and touching talk, “There is No Future in Giving Up.” Delegates and alternates also had the chance to visit with GENEX product experts about some of the reliable Herd Care Line products such as
the renowned RumiLife® CAL24™ nutritional supplement and new products UdderLife™ OptiShield™ teat sealant and ReMOOV™ horn paste. Your cooperative is proud to be known for innovation through the development of many industry firsts. Annual meeting attendees got an in-depth look at some of the newest GENEX ideas, including the GENEX Dairy Bull Search app (the talk of
