graphic identity
graphic identity
Summary Logo guidelines
4
Safety around the logo
5
Logo and trademark
5
Do not
6-7
Choice of colors
8
Font use
9
Themes & pictures to use
9
Billboards to use Onsite visibility - Walls - Counters - Signage Product guidelines labels - Labels - Stickers - A4 & A5 paper sheets
10 11 - 12
13
-3-
LOgO guiDELiNEs CMYK c=0 M=100 Y=100 K=0 c=50 M=0 Y=100 K=0 c=40 M=80 Y=90 K=60 c=100 M=95 Y=0 K=0 c=0 M=0 Y=0 K=100
Pantone PMS 185 PMS 375 PMS 469 PMS 2747 PMS Black
Grayscale c=0 M=0 Y=0 K=35 c=0 M=0 Y=0 K=100 PMS 401 PMS Black
Monochrome or negative
-4-
Safety around the logo
SECURITY SQUARE AROUND THE LOGO All written texts must keep out of the «security square». This square is based on a circle which starts at the edge of the «by Sodexo» logo.
LOgO and Trademark
The logo, the concept name and the trademark (by Sodexo) must always remain associated. Under no circumstances, the proportions of any part of the logo might be changed.
-5-
Do not
DO NOT CHANGE BRAND COLORS
DO NOT CHANGE LOGO COLORS
DO NOT CHANGE NAME COLORS
-6-
DO NOT REMOVE TRADEMARK
DO NOT REMOVE ANY ELEMENT / Do not USE SEPARATELY
DO NOT ROTATE / ALWAYS KEEP HORIZONTAL READING DIRECTION
DO NOT DISTORT ANY PART OF THE LOGO
-7-
Choice of colors
c=50 M=0 Y=100 K=0 PANTONE - PMS 375
c=45 M=15 Y=100 K=0 PANTONE - PMS 383
c=35 M=0 Y=100 K=0 PANTONE - PMS 389
c=0 M=0 Y=0 K=35 PANTONE - PMS 401
c=0 M=0 Y=0 K=100 PANTONE - PMS black
c=0 M=100 Y=100 K=0 PANTONE - PMS 185
example
-8-
Font use schoolbully
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer risus ante, scelerisque vehicula accumsan ut, pretium sed felis. Etiam metus mauris, fermentum id vehicula ac, imperdiet vel lectus.
if schoolbully is not usable Arial Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer risus ante, scelerisque vehicula accumsan ut, pretium sed felis. Etiam metus mauris, fermentum id vehicula ac, imperdiet vel lectus.
themes & pictures to use
Earth
Life
Taste
-9-
billboards to use
WELCOME BOARD A1 PANEL (5MM FOREX) WITH 4 X A4 DISPLAYS • A1 : 841 X 594 MM • A4 : 297 X 210 MM
- 10 -
Onsite VISIBILITY walls PANEL PROPORTIONS : SQUARE OF 1,30M UP TO 2M (5MM FOREX)
Local suppliers
Nature, waste & energy
Climate change
Counter PANEL PROPORTIONS : 1 X 3 Ratio (5MM FOREX)
- 11 -
Onsite VISIBILITY
signage -HEIGHT : 400 MM WIDTH : 700 MM -5MM FOREX
signage -HEIGHT : 400 MM WIDTH : 400 MM -5MM FOREX
- 12 -
product Guidelines labels Labels -HEIGHT : 55 MM WIDTH : 85 MM
Stickers -HEIGHT : 40 MM WIDTH : 90 MM
A4/A5 paper Sheets -• A4 : 297 X 210 MM • A5 : 210 X 148 MM
- 13 -