Forecast Color

Have you ever wondered how season trends and colors get selected ? I’m sure those of you that have seen the movie, “The Devil Wears Prada,“ will remember a scence where Merrill Streep, aka Miranda, explains to an ingenue,” that her color choices were unknowingly picked for her years in advance.”

Forecasting trends and colors are carefully considered by a group of fashion experts in the industry, known as the Color Association of the United States(CAUS). They rely on trends of designers, textiles, and the fashion industry as a whole. The group researches and verifies, then establishes what colors fit the mood of what is going on in society .

CAUS categories of influence are women, men, youth, interiors and environmental beauty. Forecasting the color trends is a process that actually occurs in advance of the season. Sometimes as far out as two years in advance. This allows the lead time for the color testing. This is necessary so that textile manufacturers can produce the materials that designers will be looking to use . The trends are usually submitted to the committee members, from designers, buyers and manufacturers. The examples of trends and cultural influences will be voted on and become the bedrock of the design and fashion industry for that year or possibly more time. Interestingly enough, the committee members sometimes have submissions as simple as rot they found on the street, a scrap of paper, spice, or a flower . Anything that has color that may influence our daily lives. It’s amazing that most people are unaware on a conscious level of that influences that we see on a daily basis, whether in stores, on the street, in books, or social media.

With this research in hand you may be able to better appreciate the color trends for 2020. The choices have been carefully thought out and selected . Hopefully the colors will bring inspiration and joy, making the world a more colorful place to live.