Color Forecast Have you ever wondered how season trends and colors
Interestingly enough, the committee members
get selected ? I’m sure those of you that have seen the
sometimes have submissions as simple as rot they found
movie, “The Devil Wears Prada,“ will remember a scence
on the street, a scrap of paper, spice, or a flower .
where Merrill Streep, aka Miranda, explains to an
Anything that has color that may influence our daily lives.
ingenue,” that her color choices were unknowingly picked
It’s amazing that most people are unaware on a
for her years in advance.”
conscious level of that influences that we see on a daily basis, whether in stores, on the street, in books, or social
Forecasting trends and colors are carefully considered
media.
by a group of fashion experts in the industry, known as the Color Association of the United States(CAUS). They
With this research in hand you may be able to better
rely on trends of designers, textiles, and the fashion
appreciate the color trends for 2020. The choices have
industry as a whole. The group researches and verifies,
been carefully thought out and selected . Hopefully the
then establishes what colors fit the mood of what is
colors will bring inspiration and joy, making the world a
going on in society .
more colorful place to live.
CAUS categories of influence are women, men, youth, interiors and environmental beauty. Forecasting the color trends is a process that actually occurs in advance of the season. Sometimes as far out as two years in advance. This allows the lead time for the color testing. This is necessary so that textile manufacturers can produce the materials that designers will be looking to use . The trends are usually submitted to the committee members, from designers, buyers and manufacturers. The examples of trends and cultural influences will be voted on and become the bedrock of the design and fashion industry for that year or possibly more time.
8 KNOXVILLE STYLE MAGAZINE
