Global perspective. Professional success.
W RLD Georgetown University • McDonough School of Business •
E X E C U T I V E E D U C AT I O N C U S T O M P R O G R A M S
“ Our Executive Programs are ambitious and
inspiring. Whether they have taken a threeday intensive program or six-month custom program, students describe their time here as a transformational experience, both personally and professionally.�
PAUL ALMEIDA Senior Associate Dean of Executive Education
WELCOME
Georgetown University’s McDonough School of Business Executive Education Custom Programs A world-class business education — structured the way you need it. My work and experience at Georgetown University’s
backgrounds, functions, and geographies. Finally, you will
McDonough School of Business continues to reinforce a simple
deepen your knowledge of advanced theories and practices,
lesson — leaders never graduate. The most effective and inspiring
apply them to real-world challenges, and achieve executable
leaders value the importance of lifelong learning, honing their
results that can be applied to your career.
expertise so that they may deliver tactical results to shape the future of their industry. After all, what good are time-tested theories, principles, and approaches if not paired with strategic problem solving through a global lens? At Georgetown, we help you accomplish your mission by designing programs with your organization’s goals in mind. Located at the nexus of global business and policy, Georgetown is the intellectual hub of Washington, D.C., and holds a history of excellence. With an unbeatable location, world-class faculty, an exceptional network, and distinguished alumni, our blend of influence and breadth of exposure is unmatched. As a custom program participant, you will interact directly with senior leaders at preeminent business, government, and cultural institutions. You will be taught by Georgetown’s faculty, known worldwide for their academic and industry leadership. You will gain opportunities to network with peers from diverse
This brochure details our acclaimed custom programs. Custom programs are especially designed to address the specific challenges faced by individuals and organizations and to fit the needs and schedules of today’s busy executive. These dynamic programs feature relevant, experiential learning that is based on key topics and rooted in business realities. A transformational, career-enriching experience awaits you. I look forward to welcoming you to the Georgetown campus. Regards, PAUL ALMEIDA Senior Associate Dean of Executive Education
CLIENT: NII HOLDINGS LATIN AMERICA “ The Georgetown Executive Education Program
helped me to sharpen my strategic problemsolving techniques and be even more aware of their international complexities and how my own paradigms, tendencies, and beliefs might accelerate or inhibit quality decisions.” ALFONSO MARTINEZ Chief HR Officer NII Holdings
Designed Specifically for Your Team
You may be a growing company planning to increase productivity, sales, and revenues; reduce costs; and grow market share. Or you may be a leading organization in your industry, field, region, or nation and want to strengthen your mission, reach, and effectiveness. We will custom-develop an executive education program to meet your business objectives. Working with Georgetown’s McDonough School of Business to design
TAILORED PROGRAMS DESIGNED COLLABORATIVELY
your own program provides a range of benefits — distinguished
Our program development team will partner with you to create
faculty, flexible formats, and, best of all, course work that is crafted
a distinct curriculum based on your particular industry and
with your organization in mind.
professional development needs. PRACTICAL LEARNING WITH TANGIBLE RESULTS
70%
International
Georgetown University faculty and guest lecturers from around the world will make a valuable return on investment in a custom
70
The percentage of Executive Education clients who are located outside of the United States
program. We deliver a highly interactive learning environment, combining academic research with practical experience. BUILD AND MAINTAIN YOUR STRATEGIC ADVANTAGE
Your high-potential executives and managers represent a significant investment and a competitive edge. We will hone your executives’ business acumen, strategic thinking, and communication skills through practical exercises based on your specific goals.
30%
United States
FLEXIBLE FORMATS THAT WORK FOR YOUR EXECUTIVES
We will deliver options to make your curriculum as relevant and hands-on as possible. Programs can feature a combination of classroom time and off-site field visits to relevant businesses and organizations.
CUSTOM PROGRAMS
INVEST IN A CURRICULUM
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FREEDOM TO CREATE Inside a Custom Program
You know your organization and executives best. So in building your own custom program, we give you the freedom to create a curriculum that works for your team on every level. Together with one of Georgetown’s distinguished
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faculty members, our director of program development will work with your organization to design the perfect program — one that advances your executive education and business goals. LENGTH
One size does not fit all. Your customized curriculum can range from one day to one year or can be scheduled at different intervals. LOCATION
Our programs can take place at your facilities, at Georgetown University in Washington, D.C., or at any learning center around the world.
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Field Learning
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Focused Brainstorming
Georgetown’s strength in global business means that curricula can be tailored to different regions, cultures, and countries.
Site Visits to Prominent Institutions
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01 Lectures
CUSTOM FORMATS
As an experienced executive, you expect more than a lecture hall, so our custom curricula combine a number of learning formats.
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Case Studies & Role Playing
Idea Sharing
Whatever the format, our goal is to build a highly interactive learning environment that encourages individual preparation and participation.
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Classroom Discussions
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Simulations
04 Teamwork & Problem Solving
“ Georgetown’s executive education
CONTENT AND FACULTY
faculty is outstanding. They provide practical solutions to the challenges faced by today’s senior executives. I benefited greatly from the focus on strategic thinking.
At the core of our custom programs is relevant, cutting-edge subject matter delivered by preeminent experts. Based on your needs, we will enlist an ideal combination of Georgetown faculty, industry to deliver the program. Past custom programs have
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experts, government officials, and corporate leaders
SUZANNE CLARK CEO, Potomac Research Group
covered a spectrum of topics, including: Global leadership
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Project management
2
Business strategy
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Non-market strategies
3
Change management
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Communicating effectively
4
Business operations
10 Financial management
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Corporate responsibility
11 Entrepreneurship
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Stakeholder engagement
12 Innovation
Your custom program’s content can be tailored to meet your specific goals. Consultation continues throughout the delivery of your curriculum and includes a debriefing assessment after the program’s completion.
“ All participants said it was the
best professional development course they had attended and would undoubtedly help them to better manage their radio stations and networks. The Georgetown program also provided participants with a strong foundation upon which to develop their individual talent back in their own marketplaces.
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JOAN WARNER CEO, Commercial Radio Australia Ltd.
CLIENT: RIO TINTO JOHANNESBURG, SOUTH AFRICA
With our Stakeholder Engagement Academy (SEA) for multinational mining and mineral company Rio Tinto, Georgetown McDonough Executive Education created the largest yet of our custom programs, with faculty members from nearly every continent. The final product: a four-day residential course in cities including Johannesburg, Perth, Paris, and Singapore. Courses will continue, roughly every month, for the next two years in locations including Mozambique and Mongolia. In addition to the face-to-face component, the SEA features an online offering and has the ability to create new material on an ongoing basis.
Customized Solutions Wherever You Need Them While many custom programs take place at Georgetown University, a client’s objectives may require on-site delivery elsewhere in the world. Georgetown McDonough has delivered programs in Australia, Brazil, China, Colombia, France, Guinea, and Mongolia, to name a few. No matter where the program takes place, our team’s logistical and cultural preparations provide you with a transformative educational experience, even in the most challenging environments. DEDICATED PROGRAM MANAGERS
international and domestic programs, our team completes in-depth
Each custom program has a dedicated program manager to coordinate
research of global locations and local customs to provide the highest
logistics, answer questions and concerns, respond to emergencies,
standards of comfort, safety, convenience, accessibility, and facility
facilitate coursework and special events, and serve as an on-site point
learning space.
of contact. Program managers are available prior to and throughout the program so participants can focus on their course experience.
EXTENSIVE NETWORKS
Our custom team is adept at meeting the needs and expectations of high-
WELCOMING ENVIRONMENT
level executive teams. We leverage extensive networks to create enriching
When your organization joins us for a program, our goal is to provide
and meaningful experiences every time, no matter the location.
a welcoming environment that respects your unique culture. For both
RENOWNED FACULTY
Georgetown University faculty members are active leaders in their
“ Having an American institution that
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is willing to be relevant in a context like Africa—that is putting the effort to actually go there, sometimes with senior faculty— speaks volumes to businesses there.” OMO IGIEHON Chief Executive Officer, Portals LLC
fields, contributing innovative research relevant to global business, and are highly skilled in teaching an executive audience. They have extensive experience working with diverse audiences and know how to adapt in the classroom. Instead of teaching off-the-shelf theories and cases, they get to know your organization to better understand your specific missions, goals, and challenges. This knowledge allows them to bring your customized curriculum to life through seminars, discussions, projects, and simulations.
DELIVERING SOLUTIONS
GLOBAL DELIVERY
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GLOBAL FOOTPRINT
A Sample of Custom Program Deliveries Around the World
CUSTOM CLIENTS
A few of the companies and organizations represented in our custom program deliveries.
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INDUSTRIES SERVED
AFRICA
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ASIA
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AUSTRALIA
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Executive Trainers Limited Nigerian Institute of Management Petroleum Technology Association of Nigeria
EUROPE
AARP ARINC BAE Systems Bank of America Booz Allen Hamilton Eli Lilly and Company FedEx Inter-American Development Bank Kimberly-Clark National Public Radio Panasonic Corporation of North America Rolls-Royce North America U.S. Agencies: Chamber of Commerce, Department of Defense, Department of Homeland Security, Export-Import Bank, Federal Bureau of Investigations, Internal Revenue Service, U.S. Agency for International Development, U.S. Senate UPS Wal-Mart
Carlson Wagonlit Critical National Infrastructure Authority Abu Dhabi Industrial and Commercial Bank of China LG Korea SK Group
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Commercial Radio of Australia Rio Tinto
Abengoa Alcatel-Lucent Anheuser-Busch InBev Areva Bayer Gucci Prudential Rio Tinto Telefónica
NORTH AMERICA
SOUTH AMERICA
Cadena Comercial OXXO S.A. de C.V. Mexico Global Competitiveness Leadership Program in partnership with the Latin American Board Government of Argentina NII Holdings Pacific Rubiales Energy
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Consumer Goods and Services Financial Services Government Healthcare Industrial Goods and Services Media Mining Oil and Gas Support Services Technology
01 Residential Programs
CASE STUDY:
RIO TINTO THE CHALLENGE
As a world leader in finding, mining, and processing the earth’s mineral resources, Rio Tinto was challenged with non-uniform systems and processes for stakeholder engagement throughout its international work sites. Rio Tinto released an RFP to find the right organization to tackle this growing challenge, and we responded with a plan to address the
RIO TINTO COLLEGE
Stakeholder Engagement Academy Developing people for growth
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Online Portal for Virtual Learning
organization’s needs and accomplish the following goals:
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Strengthen the stakeholder engagement capability
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Present relevant learning material
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Provide learning and development for managers
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Build future leaders across Rio Tinto
THE PROGRAM
Georgetown’s unique combination of business leadership with public policy and foreign policy expertise led Rio Tinto to join forces with the Executive Education team. The Rio Tinto Stakeholder Engagement Academy was a key part of our initiative to professionalize stakeholder engagement across Rio Tinto. The academy is a multifaceted training and development program designed to enhance behaviors, improve competencies, and innovate systems in stakeholder engagement. The academy comprises three components: residential courses; a Stakeholder Engagement Academy “portal”; and on-site business-specific training modules. The residential courses run over four days. Program delivery locations include every major business hub for Rio Tinto, with modules in Africa, Asia, Australia, Canada, Europe, and the United States.
03 On-site Training
THE IMPACT
“ The fact that the course was custom designed for Rio Tinto helped make the material particularly relevant and useful. The professors were excellent, and their background and experience coupled with their academic knowledge made them truly great facilitators. The opportunity to meet colleagues from across Rio Tinto and learn from their experiences was just as valuable, and building a network of people with a diverse set of skills and experiences will be very helpful in the future. It was the best professional development course or class that I have taken to date in my career.” COREY MCLACHLAN Superintendent, Government and External Relations Diavik Diamond Mines Inc. on the Rio Tinto Stakeholder Engagement Academy
CLIENT: INDUSTRIAL AND COMMERCIAL BANK OF CHINA BEIJING, CHINA “ Before I came here, I worked in a specific business
function in ICBC that was deployed in mainland China. The ICBC Executive Custom Program was an incredible immersion in global finance, public policy, economics, and communications. It exposed me to other viewpoints and allowed me to learn how other cultures do business. And that will continue to help me in the future, whether I continue on with the same business or go overseas to another kind of industry. Our collective experience will have a measurable impact on ICBC’s cross-cultural communications moving forward and give us more international perspectives in banking.” JIANCHAO ZHENG Deputy Head of Securities Firms Division Institutional Banking Department
How Custom Programs Work for Leading Companies
The following case studies are examples of global customized solutions for our clients. Topics, locations, and program durations — along with many other variables — are made to fit each client’s needs and objectives. CASE STUDY:
SK GROUP THE CHALLENGE
THE IMPACT
South Korean conglomerate SK Group employs more than 70,000 people
The Global Leaders Program provided valuable leadership education in strategy and management as well as cultural insights about what it means to operate and lead internationally. Participants were fully immersed in American culture and experienced the intersection of global business and policy in Washington, D.C. They toured and met with senior executives from such organizations as the American Petroleum Institute, Google, DuPont, the Semiconductor Industry Association, and the U.S. Department of Commerce.
across 22 companies. With worldwide operations in diverse industries like energy, chemicals, telecommunications, and more, SK Group companies needed a comprehensive global leadership program that would immerse executives in the complexity of global markets and sharpen their leadership skills and international business acumen. THE PROGRAM
Our location in Washington, D.C., and our ability to highly customize courses made Georgetown McDonough an ideal partner for SK Group’s Global Leaders Program. In 2005, Georgetown designed a short, week-long program. Pleased with the outcome, SK’s leaders selected Georgetown for a more extensive 12-week curriculum to immerse managers in the nuances of global leadership from an American perspective. There were four core components of the expanded Global Leaders Program:
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Classroom instruction
3
Visits to companies and institutions
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English language classes
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Field learning projects
“ Since completing the program, I have focused on developing my team members’ capabilities and suggesting strategic directions more clearly as a leader. I try to understand the differences of team members, because each individual has his own character and background.” SANG SUK LEE SK Group Global Leaders Participant
CASE STUDIES
MEASURABLE RESULTS
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CASE STUDY:
BOOZ ALLEN HAMILTON
750
+
THE CHALLENGE
As a leading provider of management, strategy, and technology consulting services to the U.S. government, Booz Allen Hamilton frequently partners with agency leaders to help them manage large change initiatives. Given the broad spectrum of change methods, tools, and theories available to executives, Booz Allen sought
participants certified through the Change Management Advanced Practitioners (CMAP) program since 2009
to raise the standards for change management consulting by partnering with Georgetown University. THE PROGRAM
Georgetown McDonough and Booz Allen first created the Change Management Advanced Practitioners (CMAP) program in 2009, making this our longest-running program to date. The program applies and integrates faculty and practitioner expertise in core change disciplines, including leadership, culture, human capital management, strategy, and operations. The result is a comprehensive, graduatelevel change management program. The intensive, nine-day course is spread
THE IMPACT
over five months. Through the partnership, 50 percent of the content is taught by
The CMAP program has enhanced Booz Allen’s ability to help government agencies manage change and mitigate risk. Working in teams, participants complete Action Learning Projects, many of which have been shared with clients and have resulted in additional client engagements for Booz Allen. The change management framework developed for the course has become the firm standard for change management engagements and is influencing the development of standards for the change management profession.
Georgetown faculty and 50 percent by Booz Allen, marrying theory and practice — and offering graduate-level credits and a certificate from Georgetown University — making the program the first of its kind in an increasingly important area.
“ This program’s unique foundation in theory and practice provides a full
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arsenal of change management knowledge and tools to our consultants. As a result, our consultants will be able to choose and apply the most effective change management theories with their practical applications, strategies, and frameworks to best serve the needs of each individual client.” MARIA DARBY Vice President, Booz Allen Hamilton
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CASE STUDY:
Strategy
PACIFIC RUBIALES ENERGY THE CHALLENGE
As the largest independent oil and gas exploration and production company in Colombia, Pacific Rubiales Energy has seen tremendous growth since 2007, doubling annual oil production in most years. To continue this growth and face the increasing business challenges in the oil and gas industry, Pacific Rubiales focused on leadership development, strengthening the decision making and
PACIFIC CORPORATE UNIVERSITY Bogotá, Colombia Curriculum
02 Decision Making
innovation capabilities of its rising leaders. To that end, the company wanted a course to help address the following needs:
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Reinforce the nonlinear strategic thinking capability that has contributed to exponential growth
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Pursue new extraction markets in other countries
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Understand the political, economic, and cultural challenges of operating in new locations and within a changing industry landscape
THE PROGRAM
Georgetown McDonough faculty researched the industry context and interviewed the top leadership of Pacific Rubiales to gain a deep understanding of their challenges and strategic capabilities. This enabled us to customize an academic program that would address the major industry challenges the company faces. The program was delivered over the course of five days in Bogotá by Georgetown faculty in concert with Pacific’s award-winning Corporate University. Broken into two 2.5-day modules, the curriculum focused on strategy, decision making, and nonlinear strategic thinking. We did not provide Pacific Rubiales with its strategy; rather, we provided frameworks for leaders to create and implement their own strategies for future growth.
03 Nonlinear Strategic Thinking
THE IMPACT
The program helped leaders at Pacific Rubiales better understand the markets they should pursue, why they should pursue them, and how the company can succeed in these chosen markets. “ The long-term success of our business model depends on our ability to think strategically and innovate. The Georgetown program strengthened my strategic thinking tools, which I can now apply to different areas of our organization.” JUSTO GUERRERO Pacific Rubiales Program Participant
CLIENT: ROLLS-ROYCE NORTH AMERICA LONDON “ For more than a century, Rolls-Royce has worked
to be ‘trusted to deliver excellence’ around the world. Today our commitment to this brand promise is even stronger. Delivering on this promise requires leadership, and this year Rolls-Royce North America chose Georgetown’s McDonough School of Business for our Leadership Residency Program. As a global company, we wanted a strong international perspective, cross-cultural awareness, and the very latest in leadership and management philosophy and practices. McDonough provided all this and more.” JAMES GUYETTE President & CEO, Rolls-Royce North America Inc.
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Executive Education Custom Programs Earns International Recognition In the 2014 Financial Times ranking of Executive Education customized programs, Georgetown McDonough was listed as #3 in the United States and #17 in the world. The ranking was based on a survey of 1,100 clients at 80 business schools. The following are additional recognitions from the Financial Times ranking.
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U.S. PROGRAM FOR OVERSEAS PROGRAMS Determined by the international reach of the school’s customized program teaching
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U.S. Program for Overseas Programs
U.S. PROGRAM FOR INTERNATIONAL CLIENTS Measured by the percentage of clients with headquarters outside the business school’s base country and region U.S. PROGRAM FOR TEACHING METHODS Determined by the teaching methods and materials used
U.S. PROGRAM FOR FACULTY DIVERSITY According to nationality and gender
U.S. PROGRAM FOR PREPARATION Measured by the level of interaction between client and school and the extent to which clients’ ideas were integrated into the program U.S. PROGRAM FOR NEW SKILLS AND LEARNING For the relevance of skills gained to the workplace, the ease with which they were implemented, and the extent to which the course encouraged new ways of thinking
U.S. PROGRAM FOR FACILITIES Rating of the learning environment’s quality and convenience, and of supporting resources and facilities
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U.S. PROGRAM FOR PROGRAM DESIGN Determined by the flexibility of the course and the willingness of schools to complement their own faculty with specialists and practitioners
HIGHLIGHTS
HIGHLIGHTS
CONTACT INFORMATION msb.georgetown.edu/custom www.facebook.com/GeorgetownExecutiveEducation @Georgetown_Exec Georgetown_Exec GEORGETOWN UNIVERSITY MCDONOUGH SCHOOL OF BUSINESS
Rafik B. Hariri Building, Suite 474 37th and O Streets, NW Washington, DC 20057 +1.202.687.2704 msbexeced@georgetown.edu
▼ EXECUTIVE EDUCATION
msb.georgetown.edu/custom
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