Barrie Sharpe Sharpeye Rebranding Project

-Sharpeye

“nothing was intended, i just had clothes and music�

-Sharpeye

in meeting barrie sharpe, i discovered that sharpeye was a quality brand he had designed for himself. his focus on well made pieces has become his aesthetic, a factor his customers return to him for. the organic and tonal colour palette combined with great fabric choices form a natural look that speaks for itself.

“i design for myself�

brand research - understanding sharpeye

“ e v e e r se k i n g op” t l o g r o w and deve

“men should look like men”

concept direction - unisex

-Sharpeye

the new campaign for sharpeye would include mixed gender styled photography inspired by this kooples campaign image, with elements of location which is associated with the brand. campaign images can be used to adorn sharpeye store windows in a suggestive way like that done by levi’s, shown right.

campaign ideas and customer profile

customer profile: male and female potentially couples, 30 to 55 years old, knowledge of well made clothing, higher disposable income and looking for quality, key pieces.

campaign in a store environment

in a store environment, the campaign can be used to show the difference between sections of the shop. this particular store uses raw, organic surfaces like that shown in previous sharpeye promotional material.

-Sharpeye zip skinners

website layour including campaign image

170gbp limited edition unwashed dry selvedge denim. full riri zip back pocket. front knife pocket. two side ticket pockets,mobile phone size - one with press stud fastening.

along with creating a campaign for sharpeye to go forward with, this website illustrates how sharpeye can have a website with easier functions and a lighter aesthetic which can include the new “couple/unisex� style campaign.