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CONTEMPORARY MENSWEAR BRAND
ESTABLISHED BY DESIGNER GEORGIA ROBERTS 2015. WITH CULTURE AND INTERIOR DESIGN INFLUENCES, ROBERTS EXPERIMENTED WITH THE USE OF COLOUR AND PATTERN TO CREATE ROOTS FOR PARALLEL. ITS NAME INSPIRED BY HER FASCINATION WITH LINE, IS CONVEYED THROUGHOUT ALL PROMOTIONAL ASPECTS OF THE BRAND.
PARALLEL’S AW16 COLLECTION WITNESSES THE EXPLORATION OF INDUSTRIAL SURFACES AND INTERIORS COMBINED WITH THE OFFBEAT TREND AND COLOUR PALLETTE. DIGITAL PATTERN AND GEOMETRIC ART INFLUENCES HELP SHAPE THE DIGITAL PATTERN DESIGN USED WITHIN PARALLEL’S T-SHIRT PHOTOGRAPHED WITHIN.
PA R A LLEL
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