There is a contemporary emphasis on ecological, sustainable, global values. The message is a protection of the future. "The future" is a term that can be associated with these values desire for improvement technology the machine speed virtual reality change globalization sustainability minimalism the apocalypse "The future" is a message in the fashion landscape, verified by Bradley Quinn in "Hussein Chalyan: Fashion & Technology." The author describes “designers of the future” will be more like technicians incorporating machines into clothing.
FASHION IS FUTURE
In the examples of communication of “the future” there is a shared emphasis on a 20th century concept of manufacturing control and more recent 21st century values of sustainability. The message is communicated through clean lines, technology and both synthetic and natural fibers. This message of the future is opposed by the message of nostalgic, traditional forms. David Sims - The website and logotype use a clean white machine made aesthetic. Used a model who was well known for being a role model to the younger generation through fashion