With my spare time outside of FCP, I decided to put something extra into my portfolio; Brand me. Demonstrating who I am as an individual through visuals.
Brand me (polyvore)
While in my spare time form the course I create outfits and looks for certain occasions on Polyvore. The image to the left conveys my consumer profile.
Over my Summer breaks, I have worked at MediaCom working on both internal and external promotional marketing, including designing posters, working with social media and online marketing. During this up and coming Summer, from June I will be doing a work placement within the Global Marketing Division at MediaCom assisting with work for the Cannes Media Awards (CMA) 2014
On my placement with fashion photographer; Elisabeth Hoff, I worked as her Photographic Assistant in a shoot for Fabulous Magazine. I had the chance to work both individually and in a team to test my creative and listening skills and to boost my knowledge of photography in the media. The role included working on set with lighting, art direction and set construction. I felt inspired by my experience as it enlightened me about the subject and pushed my creative thinking.
From your research in either NYC or another city use images (your own and curated) and brief commentary to create a trend report. The booklet should have a considered design and showcase what you think is the most inspirational, exciting, fresh, innovative, contemporary and worthy of a brand taking notice of, visually tapping into as an emerging trend/cultural zeitgeist.
To capture the edgy culture scene in Camden I used the method of projection to project images onto the model
“Select a fragrance advertisement from a magazine of your choice. The magazines can be women’s or men’s fashion, lifestyle or weekend supplement. The key is to deconstruct the image and the brand. Where appropriate incorporate academic theory on decoding advertisements, the basics of semiotics (the sign, connotation and denotation, context, the gaze), discuss any cultural references, as well as including relevant theory on fashion, brand identity and advertising”
In this stage you are required to develop a brand, the product and it’s promotion (video & magazine advert). The presentation should be visually engaging and utilise your visual communications skills to the best of your ability. The key areas that you will need to consider: Research, Brand, Product and Promotion – video and magazine advert.
Before deciding on which perfume trend to take forward I created 3 mood boards for the girly, film noir and purity trends for 2014.
Group pinterest
We used Pinterest as our main research platform to source visuals, find inspiration and share ideas with the group.
http://gb.pinterest.com/frangrancep/
We created a hand drawn and painted version of our pen portrait of our consumer. This enabled us to showcase which brands she used on a daily bases and to show her morning routine.
Showing our logo development: 5 dots represent the 5 continents and circle around the name represents the globe, conveying the idea of unity.
We chose the name Unita for its meaning of unity
Michelle Phan; brand ambassador
Our partnership: WGE. A percentage of our profit will go towards this charity
From these snapshots of the fragrance presentation you can see our initial developments of the photo and video shoot from our inspirations, sketches of ideas and choice of location.
We wanted 5 girls from different ethnicities to photograph to show unity.
We chose a minimalistic room to capture the strong essence of our brand speak rather than a cluttered background
Photos from Unita photo-shoot. We used 5 girls from different ethnic backgrounds to convey the theme of unity within our brand. The minimalist location and design approach takes away any arbitrary factors about the photos, allowing the concept to speak for itself.
Unita will use the social platform; Instagram. To the right you can see a snapshot of the brands Instagram, where in future will feature videos and images of the brands products,making of the perfume and inspirations. The hastag #empoweredbyunita can be used by consumers for a chance to win an invite to our future charity event, predicted 2015.
“In this stage your objective is to develop a Strategic Proposal for the initial launch and first year’s promotional activity for your brand� Key areas to consider: Launch event, PR and digital solutions.
In my spare time, I have been practicing my digital skills with Photoshop and InDesign ready for 2nd year. In this time have produced a number of projects for my portfolio.
jorgiamaejournal.blogspot.co.uk
georgiiasheehan.polyvore.com
www.pinterest.com/georgiiasheehan
www.linkedin.com/pub/georgiasheehan/90/389/b63
For a seminar activity, we were asked to produce 2 Photoshop mood boards of our ‘taste makers’; someone who has inspired us. Mary Quant, the inspirational youth 60’s designer and Andy Warhol, the wacky, flamboyant artists were a clear choice for me.
To the left are some images from the photo shoot of Unita fragrance.
Over Easter I was been asked to design my mums wedding dress and invitations. To the left you can see a Photoshop mood board I made for inspiration on weeding dress designs and the sketches I have produced.
Inspiration for invites
Start of the invitation (unfinished)
This image was created for a competition with the shop Ideas on paper in Nottingham to promote there store. We were asked to produce an image inspired by our favourite magazine (Dazed and Confused) and then to upload to Instagram
I have teamed with an International Business student and entered a study abroad competition. The brief stated we must produce a poster displaying the opportunity of study abroad Inspo:
Main design: a series of cities within the small geometric shapes.
Final piece
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