ZENO MOTTURA
ORTENSIA CASTAGNO
MONICA PECCHIA
STEFANIA ROSSELLI
DAVIDE CARANGELO
Questions on fee
Questions on the structure
Source of Growth, Method Insight, Real World Street, ESP, Connected System Audit
TouchPoint, Media Reach Optimizer, Frequency Calculator, CommsTracker, Second Screen Planner
Media Multiplier, Integrated Screen Planner, TV Optimizer, Twin Screen
ANTONIO GIULIANO
MAURIZIO TERRONE
MARTINA MARZARI
GIORGIA PALOSCHI
LUANA GIUPPONI
Questions on Assignment 1: Buying Optimization, Audience Forecast system, Valuator
BrandZ, StepForward, FoodForward, ConMe, Idea Farm, SemioDesk, Case Studies Library
Economiser, CommsEval, MediaMax, Media Optimization Tool, Connections Simulator
Keynergy Reach, Quisma, Xaxis, Xaxis Sync, Mvideo, programmatic buying system
BuzzPlanner, DQ Index, Community Plus, Social Insight Funnel
MediaCom Italy Tools Attendees _____