WHAT THE TECH?
The perfect social media video
Eight key ingredients to harness the power by Pushpa Srivastava, SEO Strategist, Sinema Films Is there any such thing as a perfect social media video? Yes! But you have to do it right. Human beings are incredibly visual people. Nothing affects their mind so much as moving images. We live in an age of tremendous volume of video streaming. Photo by Hello I'm Nik on Unsplash
Social media video is probably the most powerful tool marketers have to get and maintain the attention of their target customers.
Don’t believe it? Check this out: Social media posts with video have 48% more views. (HubSpot)
Facebook has over 8 billion video views per day. (TechCrunch) Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
UAC MAGAZINE | WINTER 2021
Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
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Social media video is probably the most powerful tool marketers have to get and maintain the attention of their target customers. So what makes for a perfect social media video? Here are the key ingredients:
INGREDIENT #1 Your video should have something to say. Never indulge in social media video creation unless you have something solid to say. That’s because the social media world is often unforgiving and the best brands can’t escape trolling. This is not to say that you must be
scared of trolls. In fact, trolls sometimes help make your videos viral. But this caveat is to keep you guarded about the right kind of message for a great social media video. Your video should have something very important to convey to your targets. For example: This very interesting video by Notarize Inc.: youtube.com/ watch?v=5GeR8XTWR3M&feature=emb_ logo
INGREDIENT #2 A compelling story. Every social media post, video, photograph needs to have a story, and a compelling one. A story that would prevent your viewers from skipping or scrolling down. Do you have a story that would make them stop and engage? Now how to tell a compelling story? By having three important ingredients: problem, conflict, solution. Build your story around a person or a circumstance of a person. Very interesting research by Harvard Business School called ‘Why your brain loves a good story,’ says that a good story releases oxytocin. This chemical is responsible for bonding between people. Isn’t that what you want from your video?
INGREDIENT #3 The first 10-second hook. What’s that first hook that would drive your viewers instantly to your video? Is it a scene or a close-up shot of an object or a person? Or just some beautiful music around a landscape? Plan your first 10 seconds like they are all you have. Microsoft research in 2015 that said our attention span now is shorter than that of a goldfish – 8 seconds! 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
